Obermeyer Strengthens Executive Bench with Key Hires and Promotions

October 1, 2025

Aspen-born ski brand names six new leaders across product, sales, finance, and operations to fuel innovation and global expansion

ASPEN, CO (October 1, 2025) /OUTDOOR SPORTSWIRE/ – Sport Obermeyer, the iconic Aspen-based ski and outerwear brand rooted in performance and premium design since 1947, today announced several strategic hires and promotions across its leadership and product teams. These appointments mark an important step in ushering the brand into its next era, building on its legacy of innovation, community, and mountain culture.

In the past six weeks, Obermeyer has welcomed three new hires: Michelle Hollingsworth as Product Creative Director, Garrett Waldron as Chief Operations Officer (COO), and Sam Minassian as Chief Growth Officer (CGO).

Brett Anderson has been promoted to Chief Financial Officer (CFO), as well as promotions of Brad Miller to Chief Sales Officer (CSO), and Meredith Janos to Merchandise Manager.

“These leaders bring an incredible mix of creativity, operational expertise, and passion for the mountains,” said Kris Kuster, CEO of Obermeyer. “Together, they will drive Obermeyer’s vision forward– honoring our Aspen roots while fueling the brand’s evolution for the next 75 years.”

The hires and promotions align with Obermeyer’s ongoing brand evolution: elevating design, expanding growth channels, and strengthening its global presence while remaining true to its Aspen roots. With these appointments, Obermeyer now has a fully refreshed C-suite leadership team in place to guide the brand into its next era.

For more than 75 years, Obermeyer has been a pioneer in technical and lifestyle skiwear– from introducing the first quilted down ski parka to designing innovations like the I-Grow™ kids’ system and performance-driven layering. With this expanded leadership team, the company is poised to continue innovating for today’s skiers, riders, and mountain-town communities.

Contact: OutsidePR, Obermeyer@OutsidePR.com

About Obermeyer
Founded in Aspen, Colorado in 1947 by ski pioneer Klaus Obermeyer, Sport Obermeyer has been at the forefront of resort fashion, performance outerwear, and alpine innovation for over 75 years. Known for blending premium materials, bold style, and functional excellence, Obermeyer continues to redefine the alpine experience for today’s outdoor lifestyle.