OrthoLite Promotes Marty Greenwald to Vice President of Sales

January 14, 2026

AMHERST, Mass. (January 14, 2026) /OUTDOOR SPORTSWIRE/ – OrthoLite, the global leader of branded, high-performance, comfort footwear solutions, has promoted Marty Greenwald to Vice President of Sales. In his new role, Greenwald will oversee global sales strategy and key account management as OrthoLite continues to expand its footprint as the preferred insole partner to over 550 of the world’s leading footwear brands.​

Greenwald joined OrthoLite in 2018 and most recently served as Global Sales Director, where he has served a pivotal role in deepening partnerships with major athletic, outdoor, and lifestyle brands, and in driving adoption of OrthoLite’s portfolio of comfort and performance technologies across categories. With more than 30 years of sales and managerial experience in the footwear and sporting goods industries, he brings a proven track record of building high-performing teams and long-term, value-driven customer relationships.​

“Marty has been instrumental in strengthening OrthoLite’s position as the industry’s go-to insole partner,” said Glenn Barrett, founder and CEO of OrthoLite. “His consultative, relationship-first approach, combined with deep market knowledge, has helped our brand partners bring better products to market, faster. Elevating Marty into this role is a natural next step as we continue to grow globally.”​

As Vice President of Sales, Greenwald will lead OrthoLite’s global sales teams, work closely with marketing and product development, and align with brand partners to support innovation, speed-to-market, and sustainability objectives.

“OrthoLite’s success has always been rooted in listening to our customers and delivering solutions that meet their evolving needs,” said Greenwald. “I’m honored to continue working with our incredible internal teams and brand partners around the world to bring best-in-class comfort and performance footwear solutions.”

About Coats Group plc
Coats is a world-leading Tier 2 manufacturer and trusted partner for the apparel and footwear industries. We deliver essential materials, components, and software solutions that help our customers grow, compete and win. With over 250 years of industry expertise, we’re shaping the future of the apparel and footwear supply chain through insight-led innovation, impactful sustainability practices, and digital technologies that unlock better product quality, efficiency and performance. Headquartered in the UK, Coats is a FTSE 250 company and a constituent of the FTSE4Good Index. In 2024, we generated $1.5 billion in revenue and employed 16,000 people worldwide—all united by a spirit of innovation, quality and service.

Learn more at www.coats.com or follow us on LinkedIn. For information or OrthoLite, visit OrthoLite.com and follow on Facebook, Instagram, and LinkedIn.