Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025

November 20, 2025

At the Outdoor Media Summit in Durango, Colo., Tucker shared that overall consumer behavior has shifted as higher food prices, tariffs, job insecurity and other factors have put pressure on Americans’ discretionary spending in 2025, and those factors have created challenges for outdoor brands and retailers as well a few opportunities.

SESO followed up with Tucker to gather more insights into the challenges and opportunities in the outdoor industry as we head toward the holiday season and into 2026. SHOPeatSURF