Outdoor Market Alliance to Award $25,000 to Outdoor Not-for-Profit Organizations

July 14, 2025

Fueled by the OMA Media Show, OMA Continues Its Commitment to Community with Giving to SheJumps and Continental Divide Trail Coalition

July 14, 2025 – LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is presenting its annual philanthropic giving to two outdoor non-profit organizations this year – SheJumps, and Continental Divide Trail Coalition.

Founded in 2022 with a vision for collaborative work and community contribution, the OMA has quickly become Denver’s hub for the outdoor industry. Since its inception, the OMA has committed to giving back, and all members have a chance each year to both nominate and vote on a variety of outdoor non-profit causes to receive funds from the OMA’s annual philanthropy awards.

The funds are raised throughout the year, primarily from the OMA’s Media Show, a growing, twice-annual event connecting industry brands with media to preview and showcase new gear, apparel, and brand stories.

“As part of our founding vision, it’s really important to us to give back to these organizations that support our outdoor communities, and that work to keep them diverse and vibrant, ” said Steve Copeland, president and founding board member of OMA. “This year, we collectively voted to allocate awards to SheJumps, which works to increase the participation of girls and women in the outdoors, and the Continental Divide Trail Alliance, which does such vital and important work protecting our trails in our home state of Colorado and along the Divide, helping to ensure critical access for a wide variety of outdoor activities from hiking, camping and fishing to working closely with its gateway communities.”

For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org