Outdoor Market Alliance Wraps Its Seventh Media Show with Leading Active Lifestyle Brands and Key Media in Attendance

August 4, 2025

Active Lifestyle Brands, Media, and Elastic Suite Gather at Industry Hub in Denver for Two Days of Product Previews and Brand Storytelling

LAKEWOOD, CO (August 4, 2025) /OUTDOOR SPORTSWIRE/ – Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing close to 200 different brands in the outdoor and active lifestyle markets, hosted its seventh media show last month at its Denver hub. The show drew 65 key media to visit with 52 brands, discovering new products, stories, trends, and gear innovations.

Media visited one-on-one with brand representatives from large notable names like Danner, Helly-Hansen, Gregory, Polartec, Salomon, Teva, and Thule, as well as emerging brands in the outdoor and active lifestyle space. Over the course of two days and hosted evening gatherings like Elastic Suite’s happy hour, media, brand reps, and sales representatives have a chance to intermix in a casual and social setting outside of busy appointment schedules.  With over 1,295 20-minute meetings scheduled, the OMA Media show is the go-to media show in the Rockies, offering journalists and editors ultimate convenience and efficiency.

“Much like our Summer and Winter Market Weeks for retail buyers, the media show has proven to deliver a great experience in a convenient location and a super efficient format,” said Steve Copeland, President of OMA. “The Media Show and our partnership with Elastic make these events possible, and as importantly, make our annual giving program a continued reality.”

This year, the OMA’s members voted for its annual philanthropic giving to go toward two outdoor non-profit organizations this year – SheJumps, and Continental Divide Trail Coalition.

OMA’s next Market Weeks for retail buyers will be held November 10-14, 2025 and December 1-5, 2025.  The next OMA Media Show will be in February 2026, from the 18th-19th.  All three events will be hosted at the OMA showrooms in Lakewood, Colorado.  The OMA also hosts a Footwear Showcase twice annually for brands in residence as well as outside brands looking to participate.  The next Footwear Showcase will be held in February 2026 with dates to be announced.

Established in 2022, the OMA has quickly become a vibrant outdoor industry hub for active lifestyle brands, sales agencies, and media. All OMA-hosted shows are seeing steady expansion, as the OMA is a conveniently located venue in the Denver area where business can take place year-round. For more information and to view brands in residence, visit www.outdoormarketalliance.org.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing over 194 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org.