Overland Expo SoCal 2026: Second Annual Event Draws 19,000+ to Costa Mesa

March 18, 2026

In only the second year of the event, big crowds and lots of adventure, outdoor and overlanding brands participated in the consumer-focused expo.

Drawing more than 19,000 attendees from 46 states and eight international markets, Overland Expo SoCal solidified its position as a key gathering point for the vehicle-based adventure industry.

The exhibition spaces featured 420 registered exhibitors showcasing the latest in off-road and camping equipment. Taking advantage of the high foot traffic and 59 attending media members, ICECO successfully debuted its newest product, the GoPack12 backpack fridge. The brand’s booth buzzed with meet-and-greets and giveaways, offering visitors an exclusive first look at its latest mobile cooling innovation. SHOPeatSURF