PACKFIRE Announces Popfly Partnership

January 9, 2026

PACKFIRE Partners with Popfly to Build Influencer & Ambassador Program

January 9, 2026 /OUTDOOR SPORTSWIRE/ — PACKFIRE, the portable fire pit brand built for adventure, announced a new partnership with Popfly, the creator marketing platform helping outdoor brands connect with trusted creators and streamline collaboration. With Popfly’s technology, PACKFIRE is building an expanded influencer and ambassador program designed to deepen relationships with outdoor and adventure creators—and are also working toward launching an affiliate program within the Popfly network to support long-term creator partnerships and performance-driven growth.

As PACKFIRE continues to grow, the brand identified a need to create a stronger bridge to outdoor creators who can share the product experience in a genuine, story-first way. With Popfly’s platform and creator community, PACKFIRE will be able to more efficiently identify, onboard, and manage creator collaborations, while supporting ambassadors with structure, resources, and clear program pathways.

In addition to campaign-based collaborations and ambassador partnerships, PACKFIRE is developing an affiliate program that gives creators a meaningful way to participate in the brand’s growth while creating value for their audiences.

“Popfly makes it easier to find the right creators, build real relationships, and scale an ambassador program that feels authentic—because it’s built with people who actually use and love the gear. We’re also excited to work toward an affiliate model that rewards creators for the impact they make and supports long-term collaboration.” – Mike Wallenfels, PACKFIRE Advisor.

PACKFIRE also shared appreciation for key members of the Popfly team who are helping bring the program to life.

“A huge shoutout to Andrew Riojas and Taylor Hoekstra for their leadership and support in building this program with us,” added Mike Wallenfels. “Their team has been incredibly collaborative—helping us create a structure that supports creators while delivering meaningful value for our community.”

Popfly was created to make it easier for brands and creators to work together seamlessly—supporting creator discovery, campaign management, and scalable influencer and ambassador programs.

“Creator marketing in the outdoor space only works when it’s built on trust,” said Taylor Hoekstra, Founder & CEO of Popfly. “Our community of adventure creators actually use this gear in the wild, so every link, code, and mention comes from a place of credibility. We’re stoked to partner with PACKFIRE to develop a program that empowers outdoor storytellers and drives community growth.”

What’s Next

PACKFIRE’s influencer and ambassador program—powered by Popfly—will roll out in phases, with a focus on creators across camping, overlanding, vanlife, hiking, hunting, fishing, and outdoor lifestyle communities. Future phases will include deeper program tiers and expanded affiliate participation through the Popfly network.

ABOUT PACKFIRE

PACKFIRE builds portable, high-performance fire solutions designed for life outside. With a focus on thoughtful design, packability, and unforgettable moments around the fire, PACKFIRE helps outdoor enthusiasts create warmth and connection wherever adventure takes them.

ABOUT POPFLY

Popfly is the content platform purpose-built to connect you with adventure creators. Spend less time managing and more time creating with Popfly.

MEDIA CONTACT

Nazera Carlson Carpenter
Marketing Operations Coordinator
ncarpenter@packfire.com

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