Popfly Launches Storefronts, Empowering Outdoor Creators to Monetize Gear Recommendations

February 19, 2026

New creator storefronts give outdoor influencers a dedicated hub to share curated gear guides, track performance, and earn revenue from adventure-ready product recommendations.

COSTA MESA, Calif. (February 19, 2026) /OUTDOOR SPORTSWIRE/ — Popfly, the platform purpose-built to connect brands with adventure creators, has launched Storefronts, a new way for outdoor and travel influencers to turn their hard-earned expertise into revenue.

Storefronts allows creators to build curated visual gear guides by category (ex: Trail Running, Overlanding, Surfing, Backcountry Skiing, etc.), create “Kits” that show the exact gear they use for specific activities or trips, and share context-rich recommendations that help consumers confidently choose high-performing gear. All while earning extra income from their expertise.

Imagine a world where every athlete, pro and creator a brand works with has a storefront continuously generating sales. Popfly turns creators into a powerful sales channel, converting their recommendations into measurable revenue.

While lifestyle-focused creator platforms have made it easier to share products, they often fall short for outdoor and adventure-focused influencers whose audiences rely on expertise, experience, and trust. They want to see the gear in action and hear how it holds up when pushed to the limits or used in critical situations. Popfly’s new Storefronts feature gives these creators a home for their gear picks — one that’s built for the way outdoor consumers shop.

Each storefront becomes a living portfolio of a creator’s skills, experience, and taste — designed with the outdoors in mind and built for creators who live it.

“We didn’t build Popfly Storefronts because the internet needed another generic storefront,” said Taylor Hoekstra, Founder and CEO of Popfly. “We built them because outdoor brands are wired differently and we believe these creators deserve a real shot at building something sustainable, something long-term, something that compounds over time.”

Storefronts has launched with key brands like Backcountry, Zpacks, Mammut, Zeal and Camp Chef, with more being added daily.

Creators can build their free storefront at www.popfly.com/creators. Brands can get in on the action by scheduling a demo with the Popfly team.

About Popfly:
Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.

For immediate questions or interview requests, please contact popfly@verdepr.com.