Soča Launches at 2026 Consumer Expos Nationwide

February 2, 2026

Soča to Introduce a New Concept in Women’s Fly-Fishing Apparel at The Fly Fishing Show in Denver, CO, and Lancaster, PA

DALLAS, TX (February 2, 2026) /OUTDOOR SPORTSWIRE/ – Soča, a newly launched brand of refined yet technical women’s fly-fishing apparel, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor clothing. Founded by four women and born from a shared love of fly fishing, Soča debuted its inaugural foundation collection in 2025 with a series of pop-up trunk shows in a handful of western states.

For 2026, the brand has plans for further expansion, engaging with consumers at The Fly Fishing Show in Denver, CO, on February 6, 7 & 8, and in Lancaster, PA, on March 14 & 15.

Soča’s initial collection is a curated threesome of elevated basics, including “The Button Down”, “The Jacket”, and “The Sun Shirt”. Available direct to consumer and at regional pop-ups so far, each style is intended for active days and designed with tailored silhouettes for women who move from city streets to trailheads and picture-perfect river eddies.

Soča’s four founders were childhood friends who reconnected and rediscovered their shared love of fly fishing on a trip to a Slovenian river by the same name. From their adventures on the river, they identified a significant gap in well-designed fly-fishing apparel created and designed by and for women. Soča is on a mission to blend style with mountain and outdoor performance for women looking for refined fashion that transitions seamlessly from a day on the river to dinner out in town.

“As we head into 2026, we’re excited to see the continued growth of women’s participation in outdoor activities, especially as fly fishing is seeing more interest among emerging female anglers,” said Soča cofounder Eleanore Pitney. “More women are seeking experiences that blend adventure, wellness, and a deeper connection to nature – an ongoing trend that is driving increased demand for women’s fly-fishing apparel and accessories that are comfortable out on the water, but with an elevated sense of style.”

Proudly Made in the USA by skilled artisans using premium, imported fabrics, each Soča piece is thoughtfully created with meticulous attention to detail. The Soča team chose materials that offer both comfort and style, engineered for performance in any environment.

“Fly fishing has been a part of my life since I was a kid fishing with my dad. It was our way of connecting with nature and with each other,” added Pitney. “Finding joy and a sense of calm and community with my closest friends on the water is what inspired the four of us to create Soča. We’re not simply another outdoor clothing brand; we’ve created Soča to help more women experience the beauty and connection that fly fishing brings, and we’re looking forward to meeting more of this community at our trunk shows and consumer gatherings this year.”

​​About Soča

Founded by four childhood friends from Texas, Soča was born from annual fly-fishing trips that began in 2018. During adventures on the river, Soča’s founders identified a significant gap in the outdoor apparel market, as they themselves were seeking high-quality, well-designed fly-fishing clothing specifically created for women by women. Named after the stunning Slovenian river of their inaugural fishing trip, Soča was born with a mission to equip more women with both the clothing and the confidence to experience the connection and camaraderie of fly fishing and the outdoors. United by a love of the outdoors and commitment to lasting friendship, Soča’s founders are bringing a unique perspective to an industry that has long overlooked the needs of female anglers and women looking for true style in their outdoor clothing capsules. To learn more, visit socastyle.com or follow along on Instagram.

photo credit: Peter Lobozzo