The Landmark Project Announces Partnership with the National Parks Conservation Association

February 19, 2026

Strengthening protections for America's National Parks through advocacy and conservation efforts

Greenville, SC (February 19, 2026) /OUTDOOR SPORTSWIRE/ — The Landmark Project, a brand known for its park‑inspired artwork and deep connection to America’s public lands, announced a new partnership with the National Parks Conservation Association (NPCA), a century‑old nonprofit organization dedicated to protecting and strengthening the National Park System. This partnership reinforces the brand’s longstanding commitment to celebrating and protecting America’s national parks at a pivotal moment, as national parks face escalating environmental, operational, and development pressures.

Since its founding, The Landmark Project has committed to celebrating and supporting the places that inspire its artwork. Through volunteer activations, product donations, and long‑term partnerships with conservation organizations like The National Wildlife Federation, The National Forest Foundation, Leave No Trace, and The U.S. Forest Service, the brand has contributed more than $1.5 million to outdoor and environmental causes to date.

As the nation commemorates the 250th anniversary of the Declaration of Independence, The Landmark Project will participate in United by Parks, a year-long public engagement campaign spearheaded by the National Parks Conservation Association to reflect on our nation’s legacy and invest in its future.

United by Parks invites Americans to celebrate the country through its national parks, deepen connections to these shared landscapes, and take action to protect them. Together, NPCA and The Landmark Project are calling on the public to renew our century-old commitment to protecting our national parks so they endure for generations to come.

“We began asking ourselves how we could do more than simply celebrate these spaces through art,” said Matt Moreau, Creative Director and Co‑Founder at The Landmark Project. “The NPCA responds quickly to real‑time issues and stays committed through long‑term education, advocacy, and policy work. Their approach shows that conservation requires action, persistence, and a willingness to speak up when these places need defending.”

For more than 100 years, NPCA has worked to protect and strengthen America’s national parks through legislative advocacy, community mobilization, scientific research, and local engagement. The association’s focus spans air and water quality, wildlife protection, responsible development, cultural preservation, and the long‑term health of the entire National Park System.

National parks are facing mounting pressures, from environmental impacts to staffing shortages and increased visitation. Partnerships with mission‑aligned brands like The Landmark Project help amplify NPCA’s work at a moment when consistent advocacy and public support are crucial.

“For more than a century, NPCA has led the effort to protect America’s national parks,” said Theresa Pierno, President and CEO of the National Parks Conservation Association. “Working alongside mission-aligned partners like The Landmark Project allows us to broaden public engagement and inspire more people to take action on behalf of the places that unite our country.”

To learn more about the partnership, explore NPCA’s mission, and shop The Landmark Project’s national‑park‑inspired collections that celebrate this work, visit thelandmarkproject.com/pages/protecting-nature-together.

About The Landmark Project:

The Landmark Project is an outdoor lifestyle brand dedicated to inspiring people to explore, protect, and enjoy the natural world. Founded in 2007 and based in Greenville, South Carolina, the brand is best known for its iconic graphic apparel celebrating America’s most treasured public lands and outdoor spaces. Driven by a mission to support conservation, a portion of every purchase helps fund public land protection efforts through partnerships with organizations like Leave No Trace. With a commitment to sustainability and storytelling, The Landmark Project creates products that connect people to nature and encourage a lifelong love for the outdoors. To learn more, visit www.thelandmarkproject.com and follow @thelandmarkproject.

About National Parks Conservation Association:

Since 1919, the nonpartisan National Parks Conservation Association (NPCA) has been the leading voice in safeguarding our national parks. NPCA and its more than 1.9 million members and supporters work together to protect and preserve our nation’s most iconic and inspirational places for future generations. For more information, visit www.npca.org.

Contact:

Katie Richter
Darby Communications
katie@darbycommunications.com
716.572.3467 c