THOR Reorganizes North American Operations Into Two Groups

February 23, 2026

THOR Industries announced a significant evolution of its North American RV operating model designed to strengthen competitiveness, accelerate collaboration and unlock substantial synergies across its family of leading RV brands.

For decades, THOR’s decentralized structure — where each North American RV OEM operated independently — served the company well, driving market‑leading performance. However, with rapid dealer consolidation, evolving consumer expectations, increasing operational scale requirements and the emergence of enterprise-level strategies such as brand optimization and data integration, the North American RV industry has meaningfully evolved. These shifts have created an imperative for greater alignment across THOR’s RV operating companies. Over the last several years, THOR has taken the necessary time to lay the foundation for this evolution by building collaborative momentum and assembling the required talent and support teams. As a result, THOR is well positioned and excited to take this seismic step in its evolutionary process and reap the benefits that this will drive to our dealers, end consumers and our shareholders. RVPRO