Town Hall Outdoor Co partners with Geartrade to launch ‘RePlay’ resale program for kids winter gear

March 12, 2026

'RePlay' provides a credit toward future purchases for the trade-in of any qualifying piece of the company’s winter kids apparel

MARCH 9, 2026 /OUTDOOR SPORTSWIRE/ – Geartrade (www.geartrade.com), the award-winning online resale platform for used outdoor gear and apparel, is partnering with Town Hall Outdoor Co (www.townhallco.com) to launch RePlay, a full service recovery and resale program devoted to kids winter gear.

RePlay will be accessible through the Town Hall Outdoor Co website, and will provide a credit toward future purchases for the trade-in of any qualifying piece of the company’s winter apparel. All accepted trade ins will be resold through Geartrade.com.

“We’ve been looking to build a deep partnership with a resale team that could deliver on the highest level of quality, but still be affordable and compelling for our startup phase as well as for the consumer. Geartrade checks all of those boxes and more,” said Robin Hall, co-founder of Town Hall. “Kids outgrow clothes quickly, but great gear deserves more than one adventure.”

Geartrade provided Town Hall with all web design services for the portal, and will also support RePlay in all operational phases, including consumer relationship management, warehousing, evaluation and refurbishment of incoming product, and fulfillment of all sold resale product.

“The most important attribute of a Geartrade resale partner isn’t the size of their business, it’s their eagerness to embrace new ideas. Town Hall is relatively young in the broader winter sports marketplace, but their commitment to resale as well as other sustainable practices is inspiring,” said Aaron Provine, president of Geartrade, adding that Geartrade currently provides recovery and resale programs for other wintersport companies including DPS Skis, Jones Snowboards, and Flylow.

Founded in 2020 in Steamboat Springs, Colorado, Town Hall Outdoor Co designs outdoor apparel built specifically for kids. Guided by its mission to create durable, high-performance outerwear that keeps kids outside longer, the brand makes gear that helps young adventurers explore more and belong outside. Every Town Hall product is made with a minimum of 85% recycled materials and engineered for extended use across growing families and seasons. Signature features like extendable grow seams allow sleeves and pant legs to lengthen as kids grow, helping families get more life out of every piece.

Responsible business and community impact are foundational to Town Hall. The company is a certified B Corporation, a member of 1% for the Planet, and a Public Benefit Corporation. Products are engineered for durability and circularity — not only to reduce waste, but to keep kids playing outside longer so families don’t have to cut outdoor adventures short. Through its Kidsumer Insights program, Town Hall develops gear deep in the Rocky Mountains with feedback from kids who spend long days outside.

For more information on Town Hall, please visit https://townhallcoreplay.com or reach out to hello@townhallco.com.

ABOUT GEARTRADE: Geartrade is the leading independent online resale platform for outdoor gear and apparel. Family-owned since 2019, Geartrade makes it easy to buy and sell used gear, extends the life cycle of all outdoor products, and minimizes their environmental impact wherever they can. Geartrade sellers include individuals, retailers, and manufacturers; and selling options include both self-listing as well as consignment – which includes free boxes, free shipping, and complete hassle-free posting of all items. For more information or to sell that great old backpack hanging in your garage, please visit www.Geartrade.com