Utah Innovation Awards – Wūru Wool Proves American Manufacturing Can Compete With Tech

September 9, 2025

The Salt Lake City apparel maker placed 3rd in Industrial Manufacturing, finishing just behind technology-driven leaders BZI and BlueSky AI Inc.

Salt Lake City, UT (September 9, 2025) /OUTDOOR SPORTSWIRE/– Wūru Wool Company, a proudly Utah-based merino wool apparel brand, was honored with a 3rd place finish in the Industrial Manufacturing category at the 2025 Utah Business Innovation Awards Summit. The recognition comes in a field traditionally dominated by technology-driven companies—underscoring Wūru Wool’s role as a trailblazer in modern American manufacturing.

Wūru Wool placed just behind BZI and BlueSky AI Inc., two technology-driven companies that represent Utah’s cutting-edge innovation economy.

Founded with just a few sewing machines and an unwavering vision, Wūru Wool has grown into a fully integrated apparel manufacturer operating out of its Salt Lake City factory. Unlike many competitors who rely on overseas production, Wūru manufactures 100% of its apparel in the United States, showcasing what is possible when innovation, resilience, and craftsmanship intersect.

“To be recognized alongside some of Utah’s leading tech companies and finish 3rd in such a competitive field is a proud moment for our entire team,” said Matt Disney, Founder of Wūru Wool Company. “This proves that industrial manufacturing—when done with vision and persistence—can stand shoulder to shoulder with the state’s most innovative industries.”

The Utah Business Innovation Awards Summit celebrates companies and entrepreneurs driving change across industries, with the Industrial Manufacturing category spotlighting leaders who combine technical expertise, design innovation, and scalable production. Wūru Wool’s journey—from packing wool in a garage to building a state-of-the-art factory—represents the type of bold transformation the Summit was designed to honor.

As Wūru continues to scale, the company remains dedicated to its founding principles: craftsmanship, transparency, and revitalizing U.S. manufacturing. Each product embodies the grit of Utah’s mountain heritage while delivering world-class performance to customers nationwide.

About Wūru Wool Company

Wūru Wool Company is a Salt Lake City-based apparel brand specializing in merino wool performance and lifestyle apparel. With 100% of production taking place in its Utah factory, Wūru sets itself apart through local craftsmanship, sustainable sourcing, and a commitment to reviving American manufacturing. Learn more at www.wuruwool.com.

Media Contact:
Matt Disney
Wūru Wool Company
Email: matt.disney@wuruwool.com
Phone: (855)605-9878