Vail Resorts Reports 20% Skier Visit Decline Due to Lack of Snow in the West

January 15, 2026

Season-to-date total skier visits were down 20% compared to the prior year. This downturn affected multiple revenue streams across the company’s operations, including:

Total lift revenue, which includes an allocated portion of season pass revenue, decreased 1.8%.
Ski school revenue dropped 14.9%.
Dining revenue decreased 15.9%.
Retail/rental revenue for North American locations was down 6%.

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