VALLON announces plastic cleanup partnership with CleanHub

January 8, 2026

VALLON, the outdoor eyewear brand, has announced a new partnership with CleanHub to continue its plastic cleanup commitment.

Amsterdam (January 8, 2026 /OUTDOOR SPORTSWIRE/ – VALLON, the outdoor eyewear brand, has announced a new partnership with CleanHub to continue its plastic cleanup commitment – pledging 1 kilogram of plastic waste is collected and recycled for every pair of eyewear sold.

Rooted in their connection to the outdoors, the partnership reflects VALLON’s belief that gear designed to last a lifetime should also contribute to protecting the environment. The commitment is part of VALLON’s existing sustainability efforts.

As part of this ongoing mission, VALLON has transitioned from its previous partnership with Empower to a new collaboration with CleanHub, enabling the brand to continue its plastic recovery program. To date, VALLON has collected more than 202,000 kg of plastic waste, estimated at more than 10,000,000 plastic bottles.

CleanHub operates a digital track-and-trace system that monitors plastic waste, from collection, through to sorting, and responsible processing. Their methodology is independently verified by TÜV SÜD, and VALLON customers receive post-purchase updates detailing the cumulative plastic recovery progress that their purchase has supported.

Working with CleanHub, VALLON’s recovery efforts are focused on CleanHub’s Clean Kerala project in southwestern India – a coastal region historically affected by insufficient waste management infrastructure. The initiative delivers door-to-door waste collection services in local villages, preventing plastic from entering the coastal ecosystems, or being openly burned.

The project is powered by women-led waste management groups. These women are the backbone of the project, and this program helps provide them with upskilling workshops, and stable livelihoods. By combining environmental recovery with social empowerment, Clean Kerala aims to create lasting, community-driven change.

CleanHub is just one part of VALLON’s greater sustainability journey which also includes utilizing recycled and bio-based materials in their frames, plastic free packaging, and helping offset climate change through a unique partnership with Team Malizia and the Malizia Mangrove Park in the Philippines. For every Malizia frame sold, VALLON donates ten mangroves to the park.

Image credit: CleanHub

About VALLON

Original eyewear that combines classic style with maximum performance. Like Tarantino, we pay homage to the past when creating something new. We design highly technical and innovative eyewear infused with a whole lotta soul, offering great value gear that also cleans up plastic waste with every pair sold. Trusted by explorers, adventurers, and outdoor enthusiasts around the world, VALLONs have crossed the oceans, traversed every continent, and reached the world’s highest peaks. Protect your eyes in style #theVALLONway. Visit www.vallon.com for more information.

About CleanHub

Founded in 2020, CleanHub is a Berlin-based company that provides a scalable solution to plastic pollution. They connect coastal communities and pollution hotspots to proper waste collection where it didn’t exist before and create safe and dignified jobs in local communities. Brands and people can support the mission by funding the collection of waste that otherwise wouldn’t be collected. CleanHub’s AI technology tracks the entire process from collection to disposal, ensuring transparency. It’s verified by TÜV SÜD according to ISO standards. For more information, visit www.cleanhub.com.

Media contacts

EMEA & All other regions

VALLON Senior Marketing and Communications Manager
Victoria Bushnell: victoria@vallon.store

VALLON B.V. Amsterdam, Netherlands

NAM

Verde Brand Communications
Becca Katz: vallon@verdepr.com
Verde PR Boulder, Colorado, USA