Verde Brand Communications Named Agency of Record for ThruDark in North America

February 19, 2026

Partnership will focus on earned media, creator strategy, and industry positioning across outdoor, military-inspired, and performance-lifestyle sectors

Durango, Colo. (February 19, 2026) /OUTDOOR SPORTSWIRE/ – Verde Brand Communications, a Colorado-based public relations and brand communications agency known for its long-term, high-touch partnerships with outdoor and active-lifestyle brands, has been named Agency of Record for ThruDark in North America. The partnership will support ThruDark’s continued expansion in the U.S., with a strategic focus on earned media, creator engagement, and building brand credibility and awareness across key cultural and performance-driven audiences.  ThruDark Co-Founders Anthony “Staz” Stazicker and Louis Tinsley testing the Aigis Jacket in Scotland

Founded by former UK Special Forces operators Louis Tinsley and Anthony “Staz” Stazicker, ThruDark is a British performance apparel brand built on first-hand operational experience and an uncompromising approach to design. Engineered for extreme environments and exacting use, the brand blends technical innovation with a disciplined, utilitarian aesthetic, earning a loyal following across the globe. Every technical garment is tested personally by ThruDark’s co-founders, with Staz recently wearing ThruDark’s mountaineering range to set a fastest-known time for climbing Mount Everest – from London to summit and back – in seven days. As ThruDark accelerates its

presence in North America, the brand is bringing that same clarity of purpose to the outdoor, tactical, and premium performance-lifestyle markets.

Under the partnership, Verde will lead ThruDark’s North American communications strategy, supporting trade and industry media relations, creator and ambassador alignment, product and seasonal storytelling, and strategic visibility across outdoor, endurance, and performance-driven categories.

“ThruDark is defined by intent,” said Kevin Nicol-Lints, Director, Client Partnerships at Verde Brand Communications. “Every product, every decision, every story is grounded in real-world experience and a clear sense of purpose. Our role is to ensure that story is understood in the North American market, while protecting the integrity, restraint, and credibility that set the brand apart.”

The partnership will prioritize:

• Earned media across outdoor, endurance, tactical, and performance-lifestyle outlets
• Creator strategy aligned with ThruDark’s Allies Programme
• Product launches and seasonal storytelling
• Industry events, media appointments, and experiential activations

“North America represents an important next step for ThruDark. We’ve already seen a lot of organic traction in the market and believe that we are now in a position to really scale our efforts,” said Louis Tinsley, ThruDark Co-Founder.. “Not least of all we recognize how perfectly suited our technical clothing is to the vast array of environments across the United States. Verde’s experience in the outdoor and performance space, combined with a disciplined, strategic approach to earned media, makes them a strong partner as we continue to grow.”

“We spent a lot of time in the US during our military careers, training with units on that side of the pond and always enjoyed our time there,” said Anthony “Staz” Stazicker, Co-Founder. “This is personal for us – some of the early ideas for ThruDark were dreamt up whilst on exercises in the States and it feels like things have come full circle now we are in a position to bring our mission and vision back to these shores.”

Celebrating 25 years, Verde Brand Communications has worked with outdoor, active lifestyle, and performance brands, delivering integrated strategies across earned media, creator partnerships, affiliate programs, experiential marketing, and emerging channels such as AI- and search-driven brand discovery.

For more information on ThruDark, its founding ethos, and its performance-driven apparel built for extreme environments, please visit www.thrudark.com.

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About ThruDark:

ThruDark is a high performance clothing brand founded by former UK Special Forces operators Anthony “Staz” Stazicker CGC and Louis Tinsley. The British brand launched in 2018 with a

bespoke summit suit that broke world mountaineering records before launching a limited range of cold weather expedition gear. Since that time, ThruDark’s outerwear offering has expanded to include the latest in activewear innovation, hot weather clothing, combat sports attire and premium apparel alongside its continued development in the world of winter wear. All of ThruDark’s technical products are tested personally in real world conditions by its founders, using their combined 28 years of military experience.

About Verde Brand Communications:

Celebrating 25 years in 2026, Verde Brand Communications is an outdoor-focused brand communications and digital marketing agency rooted in Colorado. We partner with brands across the outdoor, active-lifestyle, and specialty markets to deliver strategic storytelling, earned media, influencer engagement, and integrated digital marketing programs designed to drive measurable impact. With offices in Durango, Colorado, and Jackson, Wyoming, Verde is known for its high-touch client relationships, nimble execution, and deep industry expertise. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.