Industry News
Industry News Archive for dates of Thursday, April 6, 2017 thru Wednesday, April 19, 2017
- Mike Ferrentino joins Uncommon Communications 04/19/2017 bicycleretailer.com - Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.
- Wife of Merrell Boot Co. Co-founder and Stepgrandson Missing in Grand Canyon National Park 04/18/2017 footwearnews.com - It’s been three days since the wife of a co-founder of Merrell Boot Co. Lou-Ann Merrell and her stepgrandson Jackson Standefer went missing during a family trip to Grand Canyon National Park....
- These Outdoors Apps are Actually Worth Downloading 04/18/2017 adventure-journal.com - If you’ve got your phone in the backcountry, may as well make it useful by downloading a few notable iOS-based applications that fall into the “enriching” category, ones worth sacrificing precious tunes...
- Chums and Beyond Coastal Names New Marketing Director 04/18/2017 outdoorindustry.org - Chums and sister brand Beyond Coastal, award-winning sun care products, are pleased to announce the hire of Colleen Gilligan who will lead all marketing operations for both brands out of the Sun...
- Outdoorsy Artwork Celebrates & Supports National Parks 04/16/2017 gearjunkie.com - For as little as $40, you can house prints of the USA’s sacred wild spaces. Bold colors, unique styles, and a good cause, these paintings capture the beauty of our national parks...
- Aspen vs. Vail: The Race for Control of the Country’s Ski Resorts Is Underway 04/13/2017 outsideonline.com - Aspen and Vail are arguably the most iconic resort brands in America, and they’ve been rivals for more than half a century. The two neighboring Colorado giants are snapping up ski areas...
- Sea to Summit Names National Sales Manager 04/13/2017 insideoutdoor.com - Sea to Summit has announced Darrin Young as its new national sales manager. Young brings 20 years of industry experience to Sea to Summit, most recently at SmartWool, where he spent a...
- Colo. University To Offer ‘Outdoors MBA’ 04/12/2017 gearjunkie.com - Ready to take your outdoors career to the next level? Western State Colorado University will soon launch a Masters of Business Administration program aimed at the outdoors industry.
- GoPro launches camera trade-up program in the US 04/11/2017 dpreview.com - Action-camera manufacturer GoPro has launched a trade-up program for its US-customers. Existing GoPro owners can receive $100 off a new HERO5 Black, or $50 off a HERO5 Session when they trade in...
- Arc’teryx Adds Michelle Parker To Athlete Roster 04/11/2017 sgbonline.com - Arc’teryx Equipment welcomed Michelle Parker to its athlete roster. Parker has competed various sports, from racing in the Junior Olympics to Slopestyle and Halfpipe events at the X-Games. Her transition to big...
- 3 Stretches Every Outdoor Athlete Should Do Daily 04/11/2017 outsideonline.com - Letting tension build without relieving it creates imbalances, nagging pains, and injury. The solution is to give your body the opposite of tension: looseness, and the best way to go is through...
- Montana legislative committee removes nonresident bike fee proposal 04/10/2017 bicycleretailer.com - A Montana House committee has removed an amendment that would have charged out of state bicycle riders a $25 fee — a proposal that might have been an April Fools joke.
- World Surf League toasts Michelob Ultra sponsorship 04/10/2017 sportspromedia.com - The World Surf League has a new sponsorship agreement with beer brand Michelob Ultra. Under the deal, the Anheuser-Busch brand will be the exclusive beer sponsor of WSL events in the US,...
- Aspen Skiing Co, KSL Capital to buy Intrawest for about $1.5 billion 04/10/2017 reuters.com - Ski resorts operator Aspen Skiing Co LLC and private equity firm KSL Capital Partners LLC will buy Intrawest Resorts Holdings Inc for about $1.5 billion, including debt. Aspen Skiing and KSL Capital's...
- The Conservation Alliance Contributes $850,000 in Grants 04/07/2017 insideoutdoor.com - The Conservation Alliance sent grants totaling $850,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2017, and the largest...
- The North Face To Ramp Up Segmentation Efforts 04/07/2017 sgbonline.com - The North Face GM Americas Arne Arens admitted that the brand’s growth has “slowed somewhat” over the last two years from its historic double-digit growth due to some missed opportunities by the...
- Wanna Visit to Montana to Ride Your Bike? The State Wants You to Pay 04/06/2017 adventure-journal.com - If Montana's Bill 363 becomes law, visiting mountain bikers and roadies will be required to pay 25 bucks and put a sticker on their bikes showing compliance.
- Darby Communications Names Stand Up Initiative Selections 04/06/2017 sgbonline.com - Darby Communications made its selections for the 2017 Stand Up Initiative. Darby Communications chose four organizations making significant positive impacts on the environment: American Alpine Club, Grand Staircase-Escalante Partners, Bee City USA...
