Industry News
Industry News Archive for dates of Friday, October 7, 2016 thru Thursday, October 20, 2016
- Wyoming Governor Convenes Outdoor Rec Task Force 10/20/2016 sgbonline.com - Gov. Matt Mead of Wyoming has followed the lead of his counterparts by introducing an initiative to promote the outdoor recreational industry in his state. The Wyoming Department of State Parks and...
- Vibram’s Arctic Grip Technology Hits Retail 10/20/2016 sgbonline.com - Vibram released its Vibram Arctic Grip technology, a new sole technology and weather gripping system. Six Wolverine Worldwide brands, including Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear, will serve as...
- Utah Sells Critical Desert Land to Farm Corporatio 10/20/2016 adventure-journal.com - The state of Utah, which is the most vociferous of the states demanding the federal lands be turned over to state control, just sold 391 acres of Comb Ridge to a private...
- truTV Launches ‘Reality Show’ All About Gear 10/19/2016 gearjunkie.com - Better known as Councilman Jeremy Jamm from the show ‘Parks and Recreation,’ in real life, Jon Glaser is a true gear aficionado, and his soon-to-launch TV show proves it. The show is...
- Light & Motion launches first drone light 10/18/2016 bicycleretailer.com - Light & Motion is introducing its first light for the consumer drone market: the Seca 2200d. Optimized for smaller drones like the 3DR Solo, DJI Phantom and Inspire, the integrated GoPro interface...
- Campfire Capital Lands Another Investor 10/18/2016 sgbonline.com - Campfire Capital, a venture capital firm backed by more than 30 former and current Lululemon Athletica Inc. executives, has surpassed the $30 million fundraising mark following an investment by Canada’s BDC Capital....
- Squaw Valley Alpine Meadows Names VP Of Marketing 10/18/2016 sgbonline.com - Squaw Valley Alpine Meadows promoted Tom Feiten to vice president of marketing and business development.
- Globe International Acquires Stake In Salty Crew 10/17/2016 sgbonline.com - Globe International has acquired 50 percent of Salty Crew. Globe International will assume operational and financial functions for the surf, fish, dive and sail brand, while key brand personnel Jared Lane, CJ...
- Zion National Park Might Limit Visitors 10/17/2016 adventure-journal.com - There’s a downside to all this national parks boom in visitation: crowding, frustration, and damage to the environment. Utah’s Zion National Park’s increase in visitation stresses park infrastructure, possibly degrade natural and...
- PressCamp plans two outdoor media events for next year 10/14/2016 bicycleretailer.com - ECRM will hold two Outdoor PressCamp events next year, to introduce new outdoor products to industry reporters and editors. The summer event is June 20-23 in Park City, Utah; the new winter...
- Patagonia Fills Key Marketing Posts 10/12/2016 sgbonline.com - Patagonia named Cory Bayers vice president of marketing and Ryan Shadrin vice president of global direct to consumer. Both men were also named to the company’s senior management team.
- Bergans Of Norway Shuttering U.S. Subsidiary 10/11/2016 sgbonline.com - Outdoor apparel and gear brand Bergans of Norway is shuttering its U.S. subsidiary as part of a global restructuring that company officials say will allow the business to be more focused in...
- Treksta Again Sponsors Banff Festival 10/11/2016 sgbonline.com - Outdoor footwear company Treksta is a sponsor of the Banff Mountain Film Festival World Tour, which will follow the annual Banff Mountain Film and Book Festival (October 29 – November 6). The...
- The North Face Launches First U.S. Urban Exploration Concept Shop 10/10/2016 sgbonline.com - 50 years after its first store opening in the North Beach neighborhood, The North Face has opened a concept shop in San Francisco aimed at the city explorer. The storefront in the...
- What Brands Can Learn from Patagonia’s Gender-Neutral Marketing 10/10/2016 outsideonline.com - A recent series of studies led by a Utah State University business professor found that greenness carries a feminine connotation among both male and female consumers, which researchers believe plays a role...
