Industry News
Industry News Archive for dates of Thursday, January 14, 2016 thru Wednesday, January 27, 2016
- Arc’teryx Appoints Jon Hoerauf as President 01/27/2016 sportsonesource.com - Arc’teryx has named Jon Hoerauf, who is currently the brand’s global commercial leader, as its new president and general manager. He replaces Vincent Wauters, who had spent four successful years at the...
- The Jeep May Return to Active Duty 01/27/2016 gearpatrol.com - Jeep’s iconic squared jaw and round headlights could yet make a return to active duty. But it’s not the Jeep brand or parent company FCA that’s working on a contract with the...
- The Next Crazy Adventure Sport: Wingboarding 01/27/2016 outsideonline.com - Who wouldn’t want to surf in the clouds? An aviation engineer in Alabama is on a mission to find out. Aaron Wypyszynski took inspiration from Disney movie "Tailspin" to create a WingBoard...
- Vissla’s Eco Seas Wetsuit is the Newest Eco-Friendly Wetsuit for the Brand 01/27/2016 business.transworld.net - The Vissla Eco-Seas wetsuit is developed in conjunction with Sheico to utilize some of the most earth conscious materials and production techniques for laminating & recycled plastic bottles used for the interior...
- Bundys Arrested, One Killed As Cops Bust Refuge Takeover 01/27/2016 adventure-journal.com - Ammon Bundy and his brother Ryan were arrested by the FBI and Oregon State Police on a rural highway this afternoon, as authorities attempted to bring the nearly four-week-long takeover of Malheur...
- EPA Administrator Gina McCarthy to Kick Off SIA Snow Show 01/27/2016 sportsonesource.com - SnowSports Industries America (SIA) announced that Gina McCarthy, Administrator of the U.S. Environmental Protection Agency, will do the honors of opening the 2016 SIA Snow Show in Denver, Colorado. In Partnership with...
- Icebreaker Hires Chief Marketing and Strategy Officer 01/26/2016 sportsonesource.com - Icebreaker has hired Carla Murphy as its new chief marketing and strategy officer. She will be responsible for developing all aspects of the brand's strategy as Icebreaker looks to grow the business...
- Summit Sports, Austin Canoe and Kayak Join Forces 01/26/2016 insideoutdoor.com - Specialty outdoor gear retailers, Summit Sports and Austin Canoe and Kayak announced the merger of the two companies under Summit Sports LLC. The merger, backed by Digital Fuel Capital, brings together two...
- REI works with NICA and IMBA to launch Teen Trail Corps 01/26/2016 bicycleretailer.com - REI is working with the National Interscholastic Cycling Association and the International Mountain Bike Association to promote the Teen Trail Corps initiative, which will teach young mountain bikers to demonstrate respect, empathy...
- Outdoor Brand Marmot Buys First Super Bowl Spot 01/26/2016 adage.com - Outdoor brand Marmot is taking its furry mascot to the big leagues. The Rohnert Park, Calif.-based label will debut a 30-second spot featuring a marmot in the Super Bowl on Feb. 7....
- LifeProof Announces X Games Collaboration and New Athletes 01/25/2016 business.transworld.net - LifeProof, the No. 1-selling waterproof case in the U.S., announces a yearlong deal with X Games and the addition of freestyle skiers Bobby Brown and Kevin Rolland and snowboarders Sebastien Toutant and...
- Former IMBA board president joins STC board 01/22/2016 bicycleretailer.com - John Bliss, a former president of IMBA's board of directors, has joined the board of the Sustainable Trails Coalition. Bliss, who lives in Boulder, is an active cyclist and is currently general...
- Columbia Expands Sportswear as Manchester Apparel Partner 01/22/2016 sportsonesource.com - Columbia Sportswear made a play in the sports world, unveiling a partnership with one of England’s most popular soccer teams, Manchester United. Columbia Sportswear will be the team’s first Official Outdoor Apparel...
- Google Builds Immersive Guide To Mont Blanc 01/22/2016 gearjunkie.com - Google released an incredible interactive guide to the iconic 15,777-foot mountain that is climbed by an estimated 20,000 people each year. Of course the best way to experience Mont Blanc is to...
- What Happens When the Forest Service Declares Your Favorite MTB Trail Off-Limits 01/22/2016 outsideonline.com - Mountain bikers and Wilderness advocates have buried the hatchet and created an alliance in the Appalachians—but will the Forest Service back their plan?
- Climb to the Summit of Mont Blanc with Google Street View 01/22/2016 theadventureblog.blogspot.com - The tech giant Google Street View brought one of Europe's most famous mountains online when they added Mont Blanc to their library of virtual destinations. To capture these amazing places in full...
- Drones: Future Tool Of Outdoors Search And Rescue? 01/21/2016 gearjunkie.com - A new Search and Rescue (SAR) tool is emerging, bringing eyes to the sky (and the hidden underworld) in the form of unmanned aerial vehicles, known commonly as drones. Flyability, an industrial...
- Columbia/Grassroots Announce 2016 Belay Program Grant Recipients 01/21/2016 insideoutdoor.com - Members of the Grassroots Outdoor Alliance, in partnership with Columbia Sportswear, selected 20 organizations to support in 2016 through the Columbia/Grassroots Belay Program. The grant recipients are local non-profit partners of Grassroots...
- PLUSfoam Raises Capital for U.S. Factory 01/20/2016 sportsonesource.com - PLUSfoam Compound Technologies LLC, which has helped Patagonia, Vans, New Balance and Manduka launch recyclable sandals and other footwear, has raised capital from two strategic partners to expand its manufacturing both abroad...
- National Geographic Partners Announces Leadership Appointment of Chief Marketing and Brand Officer and Names Senior Vice President, Global Media 01/20/2016 press.nationalgeographic.com - Claudia Malley has been named Chief Marketing and Brand Officer (CMBO), National Geographic Partners, heading Brand Marketing, Membership and Market Research, and John Campbell has been appointed Senior Vice President, National Geographic...
- The Nation’s First Youth-Only Private Ski Facility Opens in New York Tri-State Area 01/20/2016 cbs8.com - The National Winter Sports Education Foundation announced the grand opening of the National Winter Activity Center as the nation's first private 501(c)(3) nonprofit dedicated winter sport facility for kids. The Center's mission...
- The North Face Announces Addition of Tatum Monod To Global Athlete Team 01/19/2016 neverstopexploring.com - The North Face and the entire Athlete Team welcomes having Tatum on-board. At only 24 years old Monod has collected more accolades than most skiers do in a lifetime, including winning Freeskier...
- Athleta Announces Launch of Girls’ Clothing Line 01/19/2016 prnewswire.com - Athleta announced it is launching a new girls' clothing line called 'Athleta Girl.' The collection, which will include both performance and lifestyle clothing, launches online and in select Athleta stores across the...
- Scientists Discover Massive Canyon in Antarctica 01/19/2016 theadventureblog.blogspot.com - Last week it was revealed that a team of researchers have discovered a massive canyon under the ice in Antarctica. It's so big in fact that it could dwarf even the Grand...
- Hyperlite Takes ‘American Made’ Award 01/18/2016 insideoutdoor.com - Hyperlite Mountain Gear was named the overall winner of the fourth-annual American Made Outdoor Gear Award. The award was announced during a ceremony at the recent Outdoor Retailer Winter Market in Salt...
- Under Armour’s Bid to Clothe Outdoor Athletes 01/18/2016 outsideonline.com - Activewear brand Under Armour is apparently gunning for core consumers in the outdoor market - after it recently sponsored trail runner Kyle Dietz and snowboarder John Jackson, agreed to provide outerwear for...
- Iconic Sites in Yosemite to be Renamed 01/15/2016 theadventureblog.blogspot.com - A dispute between the National Park Service and one of its concessionaires is causing the famous Yosemite National Park iconic places Ahwahnee hotel, Yosemite Lodge, and Curry Village to change their...
- Why Olympians Are Turning to Crowdfunding 01/14/2016 outsideonline.com - The latest trend among top-level athletes is getting fans to cover the cost of competing through various crowdfunding avenues, like Kickstarter campaigns and GoFundMe which can be used to raise money for...
- Need The Ultimate National Parks Guide? Get This App 01/14/2016 gearjunkie.com - This year, to help celebrate the 100th anniversary of the National Park Service, REI has committed to a multi-million dollar partnership that includes content, guides, live experiences, and an app, the REI...
