World Pro Ski Tour and Surefoot Extend Performance Partnership for 2026

February 3, 2026

Better Fitting Equals Better Skiing

Eatontown, NJ (February 3, 2026) /OUTDOOR SPORTSWIRE/ — The World Pro Ski Tour (WPST) is proud to announce the continued partnership with Surefoot, the global leader in ski boot fitting, for the 2026 season.

For more than four decades, Surefoot has been dedicated to one belief: better fitting equals better skiing. Founded by passionate skiers and engineers, the company revolutionized the industry by developing fully custom-molded ski boot liners and precision-fitting systems that enhance comfort, control, and performance at every level of the sport.

Their renewed support of the World Pro Ski Tour underscores a shared commitment to advancing elite competition while emphasizing the importance of precision fit, comfort, and confidence on snow.

“We are pleased to welcome Surefoot back as a partner for another season,” said Christopher Neary. “The collaboration highlights the critical role that proper boot fit and technology play in high-level performance, safety, and longevity in the sport.”

The World Pro Ski Tour features professional world alpine racers competing in iconic venues, bringing elite-level competition and fan engagement back to the forefront of the sport.

For more information about the World Pro Ski Tour, visit worldproskitour.com
For more information about Surefoot, visit surefoot.com

About the World Pro Ski Tour
The World Pro Ski Tour is a professional dual slalom circuit format featuring the world’s fastest men and women alpine ski racers competing head-to-head for a large purse prize. Combining world-class competition, fan engagement, and destination events, the WPST continues the legacy of professional ski racing in North America with modern energy and global reach. worldproskitour.com

About Surefoot

Founded in 1982 by brothers Bob and Russ Shay in Park City, Utah, Surefoot is an industry leader in custom ski boot fitting and orthotics, known for its proprietary foam-injected boot liners and custom solutions that deliver both high performance and lasting comfort. Still proudly owned and operated by its founders, the company has fitted over one million custom ski boots and grown to 29 locations across North America and Europe. For more information, visit surefoot.com.

Media Contact:
Nicole Callamaras
VP Marketing
World Pro Ski Tour
nicolec@worldproskitour.com