Yeti’s First Grill in Decades Is Unapologetically On-Brand

October 3, 2025

Coolers. Cups. Beach Chairs. Buckets. And bags. Yeti’s tagline is “Built for the Wild” and there is seemingly no category where the brand won’t go.

Now, nearly two decades since its founders, Roy and Ryan Seiders, started their empire of over-engineered outdoor gear, Yeti has at long last developed its first-ever grill.

And just like its lineup of legendary coolers, it’s bold, unconventional and, if you ask the brand, maybe more than a grill.

For starters, Yeti calls the thing a “fire pit.” However, an additional grill kit (sold separately) converts it into a dynamic outdoor-cooking solution, complete with various ways to control and manage a live fire.

These include a rectangular grill grate that sits on the edges of the fire pit and a smaller grate that adjusts up, down or side to side via a pole. Gear Patrol