37.5Ⓡ Technology Names Purple Orange Digital Communications as PR Agency of Record

March 24, 2022

The creator of the popular thermoregulating technology looks to bolster brand communications within both B2B and B2C channels

Boulder, CO (March 24, 2022) /OUTDOOR SPORTSWIRE/ – 37.5 Technology, the leader in thermoregulation materials technology, is pleased to announce a new partnership with Purple Orange Brand Communications to manage all PR, SEO, and SEM efforts on behalf of the brand.

37.5’s temperature-regulating technology features the proprietary incorporation of active particles derived from volcanic sand and coconut husks, directly into the textile or material fill of a product. 37.5 Technology, developed and commercialized by Cocona Labs, made its first appearance in a Cannondale cycling jersey that won Time Magazine’s Most Amazing Invention Award in 2005. Since then, the brand has expanded from performance apparel to footwear, bedding, and even child car seats.

“As our business continues to grow and our marketing efforts broaden beyond the industry, it was critical that we found a partner with a unique, hard-hitting approach to public relations and corporate communications”, said Preston Brin, VP of Global Marketing for 37.5 Technology. “We’ve found that in the team at Purple Orange. Their unconventional, holistic thinking blurs the lines of a traditional PR partner and adds depth to our team that most specialized agencies can’t.”

37.5 Technology helps to regulate your microclimate by drawing on the body’s infrared energy to actively remove water vapor before it condenses as a liquid, and as a result, helps to keep the body in its optimal temperature range. The technology draws its namesake from the temperature 37.5 degrees Celsius and 37.5% relative humidity — scientifically recognized as the body’s ideal comfort zone.

“37.5 Technology is a brand with a truly unique story,” said Chris Dickey, Founder and Principal at Purple Orange. “We’re thrilled to work with a company where science drives story-telling and where environmental sustainability permeates company culture. There’s a lot to know about 37.5 Technology and we’re excited to be the ones that get to share it.”

For all 37.5 media inquiries, please reach out to Maddie Jarrard:

About 37.5® Technology

37.5® Technology is the global leader in sustainable thermoregulation material science. Created by Cocona Labs, 37.5 Technology utilizes natural volcanic minerals that are permanently incorporated into fabrics, insulations, foams, and laminate materials. This patented technology is proven to help you stay comfortable and perform at your best by helping the body maintain an optimal temperature and relative humidity next to the skin, regardless of the activity. Materials made with 37.5 Technology offer sustainability benefits throughout the product lifecycle and are used across a wide array of industries, including apparel, footwear, bedding and home goods. Cocona Labs is headquartered in Boulder, Colorado. Visit for more info. 

About Purple Orange Digital Communications

Founded in 2009 in Jackson Hole, WY, Purple Orange produces high-quality digitally integrated brand communications mixed with creativity, modern mediums and a respected voice. We connect marketing silos to achieve superior results by blending traditional public relations with SEO, influencer, affiliate, and experiential marketing. Our professional influences range from publishing, large and small agency work, and former in-house marketing; we like to think we see the whole picture for our clients. Above all else, we strive to create, execute and measure thoughtful communication campaigns that meaningfully connect brands with their audiences. Visit us at