All Posts by PurpleOrangePR.
High Camp Flasks Names Purple Orange Digital Communications as PR and Affiliate Agency of Record
San Francisco, California (April 24, 2024) – High Camp Flasks, the leader in luxury all-terrain barware, is thrilled to announce their partnership with Purple Orange Digital Communications. Purple Orange Digital Communications and High Camp Flasks…
Peak Design Wins Red Dot Award for Innovative Product Design
SAN FRANCISCO, CA /OUTDOOR SPORTSWIRE/ – Peak Design, leader in carry solutions and mobile accessories, is proud to announce that its iPhone 15 Everyday Case won the highly coveted Red Dot Award for innovative product…
Solo Stove Takes Pizza Making to Unprecedented Depths In Honor of National Deep Dish Pizza Day
GRAPEVINE, TX – (April 5, 2024) /OUTDOOR SPORTSWIRE/ – Solo Stove, the pioneering outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce an unprecedented culinary escapade–“Deepest Dish”, a pizza cooking adventure beneath…
Celebrating 5 Years of Innovation, SpotOn GPS Fence Announces $250,000 Grant Program
New Hampshire (March 29, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn, a pioneer in the pet tech industry renowned for its revolutionary GPS fence, celebrates five years of innovation with the launch of SpotOn Gives, their brand-new grant program.…
Sea to Summit Relocates North American Headquarters and Warehouse for Enhanced Growth
Broomfield, CO (March 27th, 2024) – Sea to Summit Pty Ltd, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is excited to share the relocation of their North American corporate office and…
Oru Kayak Upgrades Fan-Favorite Foldable, Recreational Kayak
San Francisco, CA (March 26, 2024)/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, is excited to announce an upgrade in their fleet of foldable boats: the Inlet Sport. Adapted from the fan-favorite Inlet kayak,…
ISLE Retires the Paddle Board, Introduces All-In-One Watercraft Collection
San Diego, CA (March 26th, 2024)/OUTDOOR SPORTSWIRE/ – In celebration of their 20th anniversary, ISLE, the original surf and SUP manufacturer out of San Diego, CA, is excited to announce the latest iteration of their best-selling,…
Celebrating 5 Years of Innovation, SpotOn GPS Fence Announces $250,000 Grant Program
New Hampshire (March 19, 2024) /OUTDOOR SPORTSWIRE/ – SpotOn, a pioneer in the pet tech industry renowned for its revolutionary GPS fence, celebrates five years of innovation with the launch of SpotOn Gives, their brand-new…
Solo Brands Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2024
Grapevine, TX (March 19, 2024) /OUTDOOR SPORTSWIRE/ – Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and…
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Oru Kayak Wins Prestigious iF Design Gold Award
Emeryville, CA (March 18, 2024)/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, is proud to announce that the Lake Kayak has won the 2024 iF Design Gold Award. Selected from a pool of 11,000…
Sea to Summit Unveils Cutting-Edge Sleep and Camp Kitchen Product Collections for 2024
Boulder, CO (March 14, 2023) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global manufacturer of adventure equipment, is excited to announce their new 2024 product launch. The milestone unveiling of their new sleeping bag…
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Sea to Summit Welcomes Adventure Photographer Daygin Prescott as Newest Brand Ambassador
Perth, Western Australia (March, 7 2024) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global manufacturer of adventure equipment, proudly announces the appointment of emerging Australia-based photographer, climber and adventurer, Daygin Prescott, as their newest…
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Sea to Summit Expands Reach with Three New Sales Agency Partnerships across Canada and the U.S.
Perth, Western Australia (March 4, 2024/OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is excited to announce its partnership with three new sales agencies, expanding its reach and…
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Trango Announces Colab with Outdoor Radio Powerhouse, Rocky Talkie
DENVER, CO (February 26, 2024)/OUTDOOR SPORTSWIRE/ – Trango, a leading designer and developer of premier climbing equipment, announces a new collaboration with Rocky Talkie. Trango, the Colorado-based brand built by and for climbers, has long been…
Tifosi Welcomes Pickleball Trendsetter Tyson Apostol to Influencer Program
Watkinsville, GA /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to announce the brand’s latest influencer–pickleball icon, Tyson Apostol. Apostol’s celebrity persona both on and off the pickleball court will…
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Oru Kayak Announces Compatible Electric Motor for E-Kayak Experience
Emeryville, CA (February 16, 2024) /OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, is excited to announce the latest upgrade to its foldable fleet of kayaks: Electric motors. Developed in partnership with Bixpy Motors,…
The 2nd Annual Mountains of Color Film Festival Sets Stage June 7th in Jackson Hole, WY
Jackson, WY (February 13th, 2024) /OUTDOOR SPORTSWIRE/ – Mountains of Color Film Festival (MOC), the first film festival dedicated toward celebrating BIPOC+ (Black, Indigenous, People of Color, LGBTQIA+) in outdoor, adventure, and conservation filmmaking, is…
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Unlocking New Adventures: Sea to Summit Acquires Cirdan, Strengthens Nordic Presence
Perth, Western Australia (February 5th, 2024) /OUTDOOR SPORTSWIRE/ – Sea to Summit Pty Ltd, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is delighted to announce the acquisition of Cirdan AS, its…
Paka® releases alpaca fiber thermals made with 100% natural materials
Boulder, CO (February 1, 2023) /OUTDOOR SPORTSWIRE/ – Paka, the leading innovator in alpaca apparel, today launches their new thermal line featuring a 100% natural blend of alpaca fiber and tencel. This first-of-its-kind base layer…
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Oru Kayak’s Portable Origami Furniture Now Available
Emeryville, CA/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, has announced that Oru Camp, their origami outdoor furniture collection, is now ready for direct-to-consumer purchase. Featuring an origami Adirondack chair, an adjustable height table…
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Solo Stove Unveils Inaugural Ambassador Team
GRAPEVINE, TX – (January 22, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce brand partnerships with Ann Kim and Zachary Fowler. Kim and Fowler will…
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ – Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley.…
SpotOn GPS Fence Selects Purple Orange Digital Communications as PR & Affiliate Agency of Record
New Hampshire (January 18, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn GPS Fence, an innovator in the pet tech industry well-known for its GPS-integrated dog collar, is pleased to announce its partnership with Purple Orange Digital Communications as its PR…
Phil Gyori Named Chief Executive Officer of United Sports Brands
Fountain Valley, CA (Jan 8, 2024) /OUTDOOR SPORTSWIRE/ – United Sports Brands is pleased to announce the appointment of Phil Gyori as Chief Executive Officer. Phil most recently served as the CEO of Pelican Products,…
Free Fly Apparel Signs Pro Surfer Evan Geiselman
Charleston, SC (January 4, 2024) /OUTDOOR SPORTSWIRE/ – Free Fly, a pioneering brand in bamboo performance apparel built for the outdoors, is thrilled to announce the recent signing of professional surfer and passionate fisherman Evan…
Paka® releases PAKACLOUD™️, the first alpaca fiber fleece alternative
Boulder, CO (December 14th, 2023) .OUTDOOR SPORTSWIRE/ – Paka, the leading innovator in alpaca apparel, today launches their latest material innovation in alpaca fiber: PAKACLOUD™️. This alpaca-based fleece is the first of its kind and…
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ISLE’s Pioneer PRO Model Receives Prestigious Popular Science Best of What’s New Award Acknowledging Innovation in Material Strength and Rigidity
San Diego, CA (November 29th, 2023)/OUTDOOR SPORTSWIRE/ – ISLE, the surf and SUP innovator celebrating 20 years in business, proudly announces that its revolutionary Pioneer PRO model has been honored with a prestigious Best of What’s New…
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Snoop Dogg Goes Smokeless with Solo Stove
GRAPEVINE, TX – (November 20, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC) and creator of the smokeless fire pit, convinces Snoop Dogg, the most famous smoker on the…
Paka® wins ISPO award with new Apu Parka
FOR RELEASE 11/16 Media Contact: Allison Slusar Purple Orange PR 262.374.1092 Boulder, CO (November 16th, 2023) – Paka®, the leading innovator in alpaca apparel, is thrilled to announce that their Apu Parka, the warmest ethically-insulated…
Free Fly Makes a Statement Signing Surf Icon Mark Healey to the Team
Charleston, SC (November 13, 2023)/OUTDOOR SPORTSWIRE/ – Free Fly, a leading brand in performance bamboo apparel built for adventure pursuits, is proud to announce the signing of big-wave surfer, free diver, and award-winning spear-fisherman Mark Healey as…
Paka® releases award-winning Apu Parka: The warmest ethically-insulated jacket in the world
Boulder, CO (November 9th, 2023) /OUTDOOR SPORTSWIRE/ – Paka®, the leading innovator in alpaca apparel, is excited to announce the launch of the warmest ethically-insulated jacket: the Apu Parka. The jacket was just awarded an…
Free Fly Welcomes Mike Reilly from Quiksilver as the new Head of Sales
Charleston, SC (November 7, 2023) /OUTDOOR SPORTSWIRE/ – Free Fly, a leading fishing, outdoor, and lifestyle apparel brand from Charleston, South Carolina, is excited to announce the latest addition to its sales leadership team with…
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Jack Wolfskin to support Eric Larsen’s POLAR ACADEMY 2024 Scholarship honoring Matthew Henson
IDSTEIN, Germany /OUTDOOR SPORTSWIRE/ – Polar adventurer and expedition guide Eric Larsen, along with Jack Wolfskin, a world-renowned outdoor apparel, equipment, and footwear company, are pleased to announce their first annual BIPOC Polar Scholarship. The scholarship…
Ibex Continues to Expand North American Sales Team
Nederland, CO (November 1, 2023) /OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, expands their North American sales team, now reaching the Canadian market as well as achieving a growing presence in…
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Wayne England appointed Chair of Sea to Summit’s Board of Directors
Perth, Western Australia (October 18, 2023)/OUTDOOR SPORTSWIRE/ –Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to announce the appointment of Wayne England as the new Chair of the Board.…
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Cocona Labs Announces The Conservation Alliance Membership
Boulder, CO (October 18, 2023) /OUTDOOR SPORTSWIRE/ – Cocona Labs., the maker of thermoregulating 37.5 Technology, today announces that it has joined The Conservation Alliance. As a member of The Conservation Alliance, Cocona’s member dues…
Rocky Talkie’s New 5 Watt Radio Delivers Rugged Dependability for Backcountry Communications
[DENVER, October 13, 2023] /OUTDOOR SPORTSWIRE/ – Rocky Talkie, a leading provider of outdoor communication devices, is pleased to announce the launch of the 5 Watt Radio. Designed and tested in the Colorado Rockies to…
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Solo Stove Makes Its Debut in the 97th Macy’s Thanksgiving Day Parade®
GRAPEVINE, TX & NEW YORK, NY – (October 12, 2023) /OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce its participation in the 97th…
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Rocky Talkie Opens Entries to Annual Search and Rescue Awards
DENVER, CO (October 2023)/OUTDOOR SPORTSWIRE/ – Rocky Talkie, a leading provider of backcountry communication devices, in partnership with the American Alpine Club, is pleased to announce open entry to the annual Search & Rescue (SAR)…
BioLite Releases the AlpenGlow Mini: A Tiny Lantern with Mesmerizing Lighting Inspired by Nature.
Brooklyn, NY (October 4, 2023) /OUTDOOR SPORTSWIRE/ – BioLite, an innovator in off-grid renewable energy solutions, will release their latest rechargeable lantern offering with AlpenGlow Mini, a palm-sized lantern that packs a punch when it…
PAKA® Launches Performance ¾ Crew Socks
Boulder, CO (September 28, 2023) /OUTDOOR SPORTSWIRE/ – PAKA®, the leading innovator in alpaca fiber apparel, is excited to announce the launch of their new Performance ¾ Crew Sock. Since their launch in 2017, PAKA has…
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Oru Kayak Supports Breast Cancer Research with Pink Edition Inlet Foldable Kayak
Emeryville, CA /OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, is proud to announce its Breast Cancer Awareness campaign, featuring the brand’s popular Inlet kayak in a special Breast Cancer Awareness Pink.…
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Ibex Launches their Ibex Labs label, an elite collection of limited run products
Nederland, CO (September 15, 2023)/OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, is excited to announce the launch of a new label, Ibex Labs. Ibex Labs will feature small batch, limited edition collections that…
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Rocky Talkie Distributes $36K to 2023 Search and Rescue Award Winners
DENVER, CO (August 2023)/OUTDOOR SPORTSWIRE/ – Rocky Talkie, in partnership with the American Alpine Club, is proud to announce the winners of the 2023 Search and Rescue Awards. To be considered for the award, Search and Rescue…
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Rocky Talkie Selects Purple Orange Digital as PR & Affiliate Agency of Record
DENVER, CO (August 29, 2023)/OUTDOOR SPORTSWIRE/ – Rocky Talkie, a manufacturer of best-in-class rugged two-way radios, is pleased to announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019 by friends…
Free Fly Partners with Purple Orange Brand Communications for Public Relations & Affiliate Marketing
Charleston, SC (August 16, 2023)/OUTDOOR SPORTSWIRE/ – Free Fly, a leading fishing, outdoor, and lifestyle apparel brand from Charleston, South Carolina, is pleased to announce its partnership with Purple Orange Brand Communications. The collaboration will leverage Purple…
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Solo Stove Fires Up 891 S’mores to Break World Record in Celebration of National S’mores Day.
Grapevine, TX (August 10, 2023) /OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, teamed up with its local community to set a new Guinness World…
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Sea to Summit Partners with Big City Mountaineers and City Kids to Gear Up for A Purpose
Boulder, CO (August 3, 2023)/OUTDOOR SPORTSWIRE/ – Sea to Summit, the global manufacturer of adventure equipment, is proud to announce a partnership with Washington DC-based, City Kids Wilderness Project and Colorado-based, Big City Mountaineers. Throughout the…
ISLE Surf and SUP Announces Sponsorship in the CrossFit Games 2023
San Diego, CA (July 26, 2023)/OUTDOOR SPORTSWIRE/ – ISLE Surf and SUP, a leading name in the water sports industry, is excited to announce its strategic sponsorship in the highly anticipated CrossFit Games 2023. The partnership aims…
TerraFlame Names Purple Orange Digital Communications as PR Agency of Record
Grapevine, TX (July 26, 2023) /OUTDOOR SPORTSWIRE/ – TerraFlame, makers of sustainable fireplace fuels and eco-friendly artisan fires within the Solo Brands (NYSE: DTC) portfolio, announced their partnership with Purple Orange Digital Communications to oversee…
Solo Stove Partners with Public Lands to Create In-Store Customer Experience
Grapevine, TX (June 30, 2023) /OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, is excited to announce a permanent in-store experience at the Public Lands…
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Solo Stove hosts S’moresapalooza: A Guinness World Record™ Official Attempt
Grapevine, TX/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, is excited to announce S’moresapalooza: an Official Attempt to break the Guinness World Record™ for the Most…
Jack Wolfskin Continues Strategic North American Expansion under New Senior Leadership
Park City, UT (June 14th, 2023) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a leading outdoor apparel and equipment brand, is pleased to announce recent leadership and sales team changes to further strengthen its position in the North…
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Layne Rigney Joins Sea to Summit’s Board of Directors
Perth, Western Australia (June 6, 2023) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the appointment of Layne Rigney to Sea to Summit’s…
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Peak Design Launches Low-Profile Hand Strap for Mirrorless Photographers
SAN FRANCISCO (May 16, 2023)/OUTDOOR SPORTSWIRE/ – Peak Design, the worldwide leader in camera carry solutions, is pleased to announce the launch of Micro Clutch: A minimalist hand strap specifically designed to meet the needs of…
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Oru Embraces the Fold and Launches Modular, Portable Origami Furniture
Oakland, CA (May 11th, 2023)/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, has announced a milestone in origami design and innovation: Oru Camp. Featuring an origami-style Adirondack chair, an adjustable height table with storage, and…
tentreeⓇ partners with GoBolt to provide carbon neutral delivery solution
Vancouver, BC (May 10, 2023)/OUTDOOR SPORTSWIRE/ – tentreeⓇ, the apparel brand best known for planting trees for every item purchased, is excited to announce their partnership today with GoBolt, the Toronto-based technology company building the first sustainable…
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ISLE Creates New SUP & Kayak Category with Launch of Inflatable Hardboards — the Most Rigid Inflatables on the Market
San Diego, CA (May 2nd, 2023)/OUTDOOR SPORTSWIRE/ – ISLE, the original surf and SUP manufacturer out of San Diego, CA, is excited to announce the creation of an entirely new inflatable watercraft category dubbed Inflatable Hardboards. The…
The DNA of discovery – Jack Wolfskin and Bear Grylls join forces
IDSTEIN, Germany (April 27, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor apparel, footwear and equipment specialist Jack Wolfskin, based in Idstein, Germany, in March announced a new apparel partnership with global adventurer, bestselling Author and double BAFTA and Emmy Award-winner…
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tentreeⓇ announces its milestone of 100 million trees planted to restore the planet
Vancouver, BC (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Launched from a family’s basement in rural Canada selling t-shirts to fund tree planting to combat climate change, tentree today announced it has reached a milestone of…
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Sea to Summit Announces New USA Hires to Bolster Global Product Design Team
Boulder, CO (April 17, 2023) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the recent hires of Bryan Davis as Global Head of Product, and…
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PEARL iZUMi Names Purple Orange Brand Communications as Public Relations + Affiliate Agency of Record
Louisville, CO (March 16, 2023) /OUTDOOR SPORTSWIRE/ –PEARL iZUMi, the Colorado-based global leader in cycling apparel and footwear, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR and affiliate…
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Sea to Summit Welcomes New Regional Directors of Sales and Promotes Tracy Brunz to Vice President of Sales
Boulder, CO (March 15th, 2023) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is excited to announce the addition of new Sales Directors, Seth Quackenbush and Brad Beanblossom,…
tentreeⓇ expands planting efforts to include kelp and coral
Vancouver, BC (March 7, 2022) /OUTDOOR SPORTSWIRE/ – tentreeⓇ, the brand best known for planting ten trees for every item purchased, is expanding their planting efforts offshore. The brand, which has currently planted over 93…
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New 2023 Product Launches from Sea to Summit, with Notable Expansion in the Award-Winning Dry Storage and Tent Categories
Boulder, CO (March 6, 2023) DOOR SPORTSWIRE/ – Sea to Summit, the global manufacturer of adventure equipment, is excited to announce their new 2023 product launches. Sea to Summit will expand its award-winning tent and…
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RFK Announces Partnership with Solo Stove
CONCORD, N.C. & GRAPEVINE, Texas (Feb. 17, 2023) /OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, has partnered with RFK Racing for the 2023 season…
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Remind Insoles Names Purple Orange Digital Communications as PR Agency of Record
SAN DIEGO (February, 2023) /OUTDOOR SPORTSWIRE/ – Remind Insoles, a leading provider of therapeutic orthotic insoles, is pleased to partner with Purple Orange Digital Communications to manage digital PR and affiliate strategy on behalf of the…
Gnarly Nutrition’s Performance Greens Selected as a Good Housekeeping 2023 Best Fitness Awards Winner
Salt Lake City, UT (January 9, 2023)/OUTDOOR SPORTSWIRE/ – Gnarly Nutrition announced today that their Performance Greens was named as a winner in Good Housekeeping’s 2023 Best Fitness Awards. The full list of awards can be found…
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Jack Wolfskin Moves to Expand North American Sales Team
Park City, UT /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a globally recognized outdoor performance apparel, footwear, and equipment manufacturer, is proud to announce the strategic expansion of its North American wholesale business through the recent appointment…
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Gnarly Nutrition Partners with Method Outdoor Collective National Sales Agency
Salt Lake City, UT (January 6, 2023) /OUTDOOR SPORTSWIRE/ – Gnarly Nutrition, makers of clean, effective, and great-tasting sports nutrition supplements, is excited to announce a new sales partnership with specialty sales agency Method Outdoor…
SOLARCORE® Insulates Merrell’s ISPO Award-Winning MTL Thermo Rogue 4 Boot
Portland, OR /OUTDOOR SPORTSWIRE/ – SOLARCORE®, a NASA-inspired proprietary insulation technology, has helped Merrell earn a 2022 ISPO Award for the outdoor hike and footwear brand’s MTL Thermo Rogue 4 Boot. Recognized for its ability to…
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Ibex Extends Sales Representation Across the Pacific Northwest and Central U.S.
Nederland, CO (December 2, 2022) /OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, is excited to announce their newest agency relationships to manage sales for the brand. PlayNorthwest will represent Ibex in…
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Solo Stove Launches the First Fire Pit Compatible Pizza Oven, Pi Fire
Grapevine, TX (November 15, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio is excited to share the launch of Pi Fire, the first pizza…
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Christopher Leyes named Chief Operations Officer of Cocona Labs
Boulder, CO (Nov 10, 2022) /OUTDOOR SPORTSWIRE/ – Cocona Labs, the makers of temperature-regulating 37.5® Technology, is thrilled to bring Christopher Leyes back on board as its Chief Operations Officer. Leyes returns to the company after…
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Frndly TV & Solo Stove to Launch Holiday Pop-Up Channel “Cozy Holiday Bonfire Presented by Solo Stove”
DENVER and SOUTHLAKE, TX, November 7 /OUTDOOR SPORTSWIRE/ – Frndly TV, the most affordable live TV provider for the whole family, and Solo Stove, the industry leader in smokeless fire pits, today announced the Cozy Holiday…
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Solo Stove Launches Surround, a protective barrier for their Smokeless Fire Pits
Grapevine, TX (November 3, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, expands its fire pit accessories ecosystem with Surround, a heat-resistant fire pit…
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Solo Stove Pi Pizza Oven Selected as One of Oprah’s Favorite Things 2022
Grapevine, TX (November 1, 2022) – Solo Stove announced today that the Pi Pizza Oven is included in 2022 Oprah’s Favorite Things holiday gifts list, featured on OprahDaily.com and in the Winter issue of O Quarterly, on…
veritree and Vitasave announce new partnership to revitalize Canada’s natural outdoors
Vancouver, British Columbia (November 01, 2022) /OUTDOOR SPORTSWIRE/ – veritree, a data-driven climate solutions platform that connects sustainably minded companies with verified and traceable tree-planting projects, announced a new partnership with Vitasave. As one of…
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Peak Design Celebrates Opening of NYC Retail Store with City Edition Travel Backpack
NEW YORK, NY (October 28, 2022) /OUTDOOR SPORTSWIRE/ Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is excited to announce the opening of its New York City Store on Friday, Oct. 28th…
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Solo Stove Launches the Tower Patio Heater
Grapevine, TX (October 20, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove, the industry leader in smokeless fire pits, is proud to debut the Tower patio heater. Tower takes Solo Stove’s wood-fueled heritage to a new category,…
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Sea to Summit Partners with Adventure Labworks for Western US Sales Representation
Boulder, CO (October 14, 2022) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with a new sales agency for the western United States region. Effective immediately,…
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Ibex Adds New Sales Representation Across Northeast and Southern Central Regions
Nederland, CO (October 12, 2022)/OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, has partnered with two additional agencies to manage sales, gaining coverage throughout the Northeast and the South. Mark Roadarmel Sales serves New…
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Range of Motion Project Uses Funding from Gnarly Nutrition’s Fuel For Life Grant to Lead Global Mobility Campaign Providing Prosthetic Care to Amputees in Need
DENVER, CO — October 11, 2022 /OUTDOOR SPORTSWIRE/ – Range of Motion Project (ROMP) is thrilled to share that they were selected as the Gnarly Nutrition Fuel for Life Grant recipient. ROMP was chosen as…
OROS Apparel Launches Streetwise, Adventure-ready Veer and Voya Pant
Portland, OR /OUTDOOR SPORTSWIRE/ — OROS, the innovator of next-generation thermal apparel, has announced the launch of its SOLARCORE-equipped Men’s Veer Pant & Women’s Voya Pant. Integrating a softshell synthetic design with the zero-bulk insulative qualities of…
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BioLite Revamps Rechargeable Performance Headlamp Line with All-New Models
Brooklyn, NY (September 29, 2022) /OUTDOOR SPORTSWIRE/ – BioLite, an innovator in outdoor lighting and energy solutions, is excited to announce a complete refresh of their award-winning rechargeable headlamp line. BioLite is unveiling three new headlamps…
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Sea to Summit Welcomes Tracy Brunz into Senior Leadership Role
Boulder, CO (September 19, 2022) /OUTDOOR SPORTSWIRE/ Award-winning global outdoor gear manufacturer, Sea to Summit, is excited to introduce Tracy Brunz as the brand’s new North America Director of Strategic Partnerships and Business Development. Brunz joins…
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Jack Wolfskin Introduces Zero Tape Technology in their New Tapeless Jacket
IDSTEIN, Germany (September 16, 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, Europe’s leading technical and sustainable outerwear manufacturer, is continuing its sustainable product line with the Tapeless Jacket, available in Fall 2022. The Tapeless Jacket eliminates 60…
Solo Stove Launches Mesa, a tabletop fire pit suited for any outdoor space
Grapevine, TX (September 1, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove is excited to announce the launch of Mesa, the newest and smallest addition to their collection of fire pits. This tiny but mighty tabletop fire…
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Ibex Announces New Sales Representation in Rockies and Intermountain West
Nederland, CO (August 31, 2022) /OUTDOOR SPORTSWIRE/ – Ibex, leader in merino wool apparel and accessories, has partnered with Black Dog Sales Group to manage sales relationships for the brand throughout the Rockies and Intermountain…
Solo Stove Introduces Pi Supply to Make Pizza Night Easier than Ever
Grapevine, TX (August 31, 2022)/OUTDOOR SPORTSWIRE/ – Solo Stove is expanding their line of pizza-making tools and accessories with the launch of restaurant-quality pizza ingredients: Neapolitan Dough Balls and an Artisan (Pi)zza Box, containing dough, pizza sauce,…
Solo Stove to be the Official Fire Pit of Spartan US
Grapevine, TX (August 11, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official…
tentreeⓇ to launch Circularity by tentree program to keep secondhand clothing out of landfills
Vancouver, BC (August 9, 2022) /OUTDOOR SPORTSWIRE/ – tentreeⓇ is thrilled to announce the launch of their new Circularity by tentree program, a one-of-a-kind initiative that will bring the brand closer to a full closed-loop…
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Chubbies Introduces A First: The Everywear Pant Collection
Austin, TX (August 3, 2022)/OUTDOOR SPORTSWIRE/ – Chubbies, the weekend-centric men’s apparel brand, is looking to take over the pants game with the launch of its first-ever pants collection. After a decade spent perfecting shortswear, from casual…
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Peak Design Becomes Latest Ambassador for Protecting Blue Whales, Blue Skies Program
San Francisco, CA (August 2, 2022) /OUTDOOR SPORTSWIRE/ – Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is the newest brand ambassador for Protecting Blue Whales and Blue Skies, a California-based program…
Solo Stove Launches 2.0 Version of Their Best-Selling Smokeless Fire Pit
Grapevine, TX (August 1, 2022) /OUTDOOR SPORTSWIRE/ Solo Stove is excited to announce the launch of Fire Pit 2.0, the first update to their line of smokeless fire pits since they initially debuted on Kickstarter…
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BioLite Enters High Capacity Portable Power Category With New Power Stations and Solar Panel Offering
Brooklyn, NY (August 1, 2022)/OUTDOOR SPORTSWIRE/ – BioLite, an innovator in off-grid renewable energy solutions, is stepping into the portable power market with a new lineup of high-capacity lithium-ion power stations and 100-watt solar panels designed to…
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Oru Kayak’s $2.25M Crowdfunded Origami Kayak Now Available for Direct Purchase
Oakland, CA (July 15, 2022) /OUTDOOR SPORTSWIRE/ – Having smashed its crowdfunding goal on Kickstarter, Oru Kayak’s most ambitious origami boat design is now ready for direct-to-consumer purchase. Composed of only two loose parts, Oru…
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Jack Wolfskin’s New 3D-Printed Aerorise Carry System Drastically Improves Hiking Pack Design While Maintaining Sustainable Design.
IDSTEIN, Germany (July 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading manufacturer of outdoor gear in Europe, seeks to drastically improve hiking pack design and eliminate common pain points around weight, durability, and ventilation with…
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Swiftwick® Partners with Friends of Warner Parks Urban Nature Program to release student-designed VISION™ Impression BUGS sock
Franklin, TN (June 13, 2022)/OUTDOOR SPORTSWIRE/ – Swiftwick® is excited to announce the release of their Limited Edition VISION™ Impression BUGS sock, featuring hand-drawn bug designs by the students of Friends of Warner Parks Urban Nature…
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Swiftwick’s FLITE XT® TRAIL earns Outside Editors’ Choice Award
Franklin, TN /OUTDOOR SPORTSWIRE/ – Swiftwick is excited to announce that their FLITE XT® TRAIL sock, launched in March 2022, has earned Outside’s coveted Editors’ Choice Award after months of rigorous testing. The FLITE XT…
Five V Capital Invests in Leading Global Adventure Equipment Company Sea to Summit
Perth, Australia /OUTDOOR SPORTSWIRE/ – Sea to Summit Pty Ltd (the “Company”), the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce that Australia-based investment firm, Five V Capital, has signed…
Novata and Climate Neutral Announce Partnership to Provide Private Companies with Carbon Data Solution Through Integrated Emissions Estimator
NEW YORK, NEW YORK – May 24, 2022 /OUTDOOR SPORTSWIRE/ – Novata, the leading ESG data management platform built for the private markets, and Climate Neutral, a pioneering 501(c)(3) nonprofit organization working with brands and…
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Sea to Summit Partners with Outdoor Sports Marketing for Sales Representation in the Southeastern United States
Boulder, CO (May 19, 2022)/OUTDOOR SPORTSWIRE/ – Sea to Summit has partnered with Greenville, SC based Outdoor Sports Marketing (OSM) to manage and expand brand sales across the Southeastern United States. Effective immediately, OSM will represent Sea…
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Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record
Austin, TX (May 13, 2022) — Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of…
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German-Based Design Pioneers Partner to Launch Limited Edition Collection: Jack Wolfskin x Highsnobiety
/OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, and Highsnobiety, the media platform that defines style, are excited to launch a limited-edition apparel collection that defies convention while maintaining classic outdoor design…
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OROS Names Purple Orange Digital Communications as PR Agency of Record
Portland, OR (April 8, 2022)/OUTDOOR SPORTSWIRE/ – OROS, the innovator of next-generation thermal apparel, is pleased to partner with Purple Orange Digital Communications to manage digital PR strategy and execution on behalf of the brand. Launched…
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United Sports Brands Acquires Iconic Cycling Brand PEARL iZUMi
FOUNTAIN VALLEY, CA and LOUISVILLE, CO (May 5, 2022) — United Sports Brands (“USB”), a global leader in sports performance and protective products, today announced that it has acquired PEARL iZUMi USA (“PEARL iZUMi”), an…
Solo Stove’s Bonfire Fire Pit Earns REI Co-op Editors’ Choice Award
Grapevine, TX (May 3, 2022)/OUTDOOR SPORTSWIRE/ – Solo Stove is proud to share that their best-selling Bonfire Fire Pit has earned an REI Co-op Editors’ Choice Award. This award recognizes the top-performing gear carried by the retailer,…
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Jack Wolfskin Advances Sustainable Design in New Terraventure 22L Pack
Idstein, Germany (April 26, 2022)/OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading UK outdoor gear and apparel manufacturer, is introducing a new sustainable daypack that prioritizes performance through sustainability-conscious construction. The Terraventure 22L daypack, a sustainability milestone…
Climate Neutral Doubles Down on Impact in 2022, Expands Certifications in New Brand Sectors
San Francisco, CA (Apr 22, 2022) /OUTDOOR SPORTSWIRE/ – Climate Neutral, the independent nonprofit that administers the Climate Neutral Certified label, is thrilled to announce that Climate Neutral Certified brands are now avoiding, removing, and…
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Peak Design Forces Customers To Shop Used Before Buying New
San Francisco, CA (April 22, 2022)/OUTDOOR SPORTSWIRE/ – Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, will direct all website shoppers to its peer-to-peer Marketplace this Earth Day. Launched in 2021, the Peak…
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Jack Wolfskin’s Terraventure Texapore Hiking Boots: Small Footprint, Big Strides in Footwear Performance
Idstein, Germany (April 5, 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, the leading provider of sustainable outdoor gear and apparel, will introduce class-leading sustainable design to market with the Terraventure Texapore hiking boot. The hiking boots,…
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Solo Stove Names Purple Orange Digital Communications as PR Agency of Record
Grapevine, TX (April 4, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, announced Purple Orange Digital Communications as the company’s new Public Relations Agency of Record. Purple Orange…
Wes Burgess named Chief Product Officer of Cocona Labs
Boulder, CO (March 30, 2022)/OUTDOOR SPORTSWIRE/ – Cocona Labs, the makers of temperature-regulating 37.5® Technology, is pleased to announce Wes Burgess as their new Chief Product Officer. Burgess steps into the role after working with…
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Oru’s Newest Kayak, the “Lake,” is the Essence of Origami Boat Design
Oakland, CA (March 29, 2022)/OUTDOOR SPORTSWIRE/ – Oru Kayak has pushed the boundaries of its original origami-inspired design to create the brand’s most affordable and universally approachable boat yet, the Lake. Composed of only two loose…
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Jack Wolfskin Partners with WaterBear Network to Provide Access to Inspirational Wild Lands Preservation, Restoration, and Discovery Films
Idstein, Germany (March 29, 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a world-leading provider of sustainably-conscious outdoor apparel, footwear and equipment, announces a partnership with WaterBear Network, a free streaming platform dedicated to the future of…
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37.5Ⓡ Technology Names Purple Orange Digital Communications as PR Agency of Record
Boulder, CO (March 24, 2022) /OUTDOOR SPORTSWIRE/ – 37.5Ⓡ Technology, the leader in thermoregulation materials technology, is pleased to announce a new partnership with Purple Orange Brand Communications to manage all PR, SEO, and SEM…
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Outdoor Brands And Organizations Come Together To Launch The #RunHikeBike Challenge March 15 – April 15 2022
Brooklyn, NY (March 15, 2021) /OUTDOOR SPORTSWIRE/ – The In Solidarity Project, a nonprofit aiming to further efforts around diversity, equity, and inclusivity in the outdoor industry, will partner with ten outdoor brands and organizations…
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Blair Kanis named Cocona Labs President
Boulder, CO (March 15, 2022) /OUTDOOR SPORTSWIRE/ – Cocona Labs, the makers of temperature-regulating 37.5® Technology, is pleased to announce the appointment of Blair Kanis as President of Cocona Labs. Kanis ascends to the role of…
57Hours Surveys Network of Mountain Guides to Highlight the Effects of Climate Change
New York, NY (March 11, 2022) /OUTDOOR SPORTSWIRE/ – 57Hours recently surveyed its network of mountain guides to compile testimonials of climate change in the mountains. The goal of the survey was to gain an…
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Swiftwick® launches FLITE XT® TRAIL, the most technologically advanced outdoor sock
Franklin, TN (March 7, 2022) /OUTDOOR SPORTSWIRE/ – Swiftwick is thrilled to announce the launch of their FLITE XT® TRAIL line, which combines natural Merino wool and proprietary GripDry™ Fiber with stability technology to tackle…
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Tifosi Introduces the the Swank XL and Expands its Popular Swank Series
Watkinsville, GA (February 15, 2022) /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is thrilled to announce the launch of its newest lifestyle sunglass: The Swank XL. The latest member of…
Jack Wolfskin Appoints Matthew Jung as General Manager of China
Idstein, Germany (February 8, 2022) /OUTDOOR SPORTSWIRE/ – Jack Wolfskin, a globally leading manufacturer of sustainably designed performance apparel, footwear and equipment, has appointed Matthew Jung as its new General Manager of China. Jung has…
“We Live to Discover” – Jack Wolfskin Presents Strategic Brand Repositioning
Idstein, Germany (January 17, 2022) /OUTDOOR SPORTSWIRE/ – The leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, presents its new strategic brand direction under CEO Richard Collier with the fall / winter…
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Gnarly Nutrition’s New Film “Home Crag” spotlights conservation of climbing resources in Salt Lake City’s Little Cottonwood Canyon
Salt Lake City, UT /OUTDOOR SPORTSWIRE/ – On January 12, 2022, Gnarly Nutrition will host an in-person premiere of its latest film, “Home Crag,” at The Front Climbing Club’s downtown location. On January 13, “Home…
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Tifosi Names Purple Orange Digital Communications as Public Relations Agency of Record
Watkinsville, GA (December 6, 2021) /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leader in technically advanced sport and lifestyle eyewear, is proud to announce a new partnership with Purple Orange Digital Communications to oversee all PR…
Sea to Summit Welcomes Key Members to the North American Sales Team
Boulder, CO (November 12, 2021) /OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is excited to announce the addition of three key members to its North American…
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Somewear Labs and onX Enhance Fall Days Afield with Latest Integration
San Francisco, CA (November 4, 2021) /OUTDOOR SPORTSWIRE/ – Somewear Labs, a leader in off-grid communication technology, and onX, a pioneer in outdoor digital navigation, have expanded their industry-first product integration to fulfill the mapping and…
Jack Wolfskin Partners with Public Lands, DICK’S Sporting Goods’ New Outdoor Store Concept
Park City, UT /OUTDOOR SPORTSWIRE/ — Jack Wolfskin, a globally recognized outdoor brand centered on sustainability, environmental protection, and inclusivity, is proud to announce a partnership with Public Lands, a new outdoor specialty store concept from…
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) — Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup.…
BioLite Wins Cooper Hewitt’s National Design Award
Brooklyn, NY (September 1, 2021) — BioLite, a global leader in off-grid personal energy solutions, is honored to receive the prestigious 2021 National Design Award from Cooper Hewitt, Smithsonian Design Museum. Winning the Product Design…
BioLite Welcomes Katie Mack to Lead Outdoor Markets Division
Brooklyn, NY (August 27, 2021) — BioLite, an innovator in off-grid renewable energy solutions, is proud to welcome Katie Mack to the expanding Outdoor Markets division. Mack joins BioLite as a deeply experienced veteran in…
Gnarly Nutrition Releases New Video Series
SALT LAKE CITY, UT — Gnarly Nutrition is excited to share “Fuel for Life,” the first brand video series from the sports nutrition company. The “Fuel for Life” series consists of 5-7 minute videos that…
Kane Footwear and Equinox Partner to Promote Athlete Recovery
Westport, CT (August 13, 2021) — Kane Footwear, an emerging leader in sustainable, active recovery footwear, is excited to announce a new partnership with luxury lifestyle leader Equinox. The venture will expand Kane’s reach to…
Wasatch 100 Partners with Gnarly Nutrition
Salt Lake City, UT (July 31, 2021) — Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100…
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BioLite AlpenGlow Series Shakes Up The Lantern Game
Brooklyn, NY (July 21, 2021) — BioLite, an innovator in off-grid renewable energy solutions, challenges the traditional camp lantern market with its latest offering, the AlpenGlow Series. The USB-rechargeable lanterns feature a sleek profile, custom…
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Gnarly Nutrition and USA Climbing Renew Partnership
Salt Lake City, UT, (July, 9, 2021) –USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes as the sport prepares for its inaugural Olympic Games in Tokyo.…
NATHAN Sports’ Pinnacle 12L Hydration Vest Earns REI Co-op Editors’ Choice Award
Fountain Valley, CA – NATHAN Sports is thrilled to announce that its latest innovation in hydration vest technology, the Pinnacle 12L, has earned the REI Co-op Editors’ Choice Award. These awards honor the top-performing gear…
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (June 15, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the direct-to-consumer launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s…
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Sea to Summit Expands North American Team and Adds New Roles
Boulder, CO (June 14, 2021)— Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is proud to announce the addition of several new strategic resources across its North American team to further…
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Gnarly Partners with Southeastern Climbers Coalition to Support Equitable Climbing
Salt Lake City, UT (June 8, 2021)– Gnarly Nutrition is excited to share their partnership with Southeastern Climbers Coalition (SCC), which supported their Equitable Access Scholarship. SCC is committed to amplifying and creating opportunities for…
Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix
Salt Lake City, UT (June 1, 2021) — Gnarly Sports Nutrition, the makers of clean, effective, and great tasting sports nutrition supplements, is proud to announce the launch of Fuel2O; a high-calorie, electrolyte-rich, easy-to-digest, powdered…
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Sea to Summit Announces New Sales Representation in Western and Eastern Canada
Boulder, CO (May 26, 2021) — Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, has partnered with two new sales agencies across Canada. Effective immediately, Mystery Mountain Sales in Western Canada…
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Peak Design Uses Community to Create a Superior Used Gear Shopping Experience
San Francisco, CA (May 11, 2021) – Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to announce the launch of the Peak Design Marketplace: a brand-guaranteed, peer-to-peer platform for buying…
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A Year into the Pandemic, Survey Demonstrates the Impact of COVID-19 on the Outdoor Guiding Industry
New York, NY (April 30, 2021) — 57Hours, the company that connects individuals with certified guides for outdoor adventures, recently compiled the results of a survey of independent mountain guides to explore the lasting effects…
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Swiftwick® Partners with The Urban Nature Program and Oasis Bike Shop to Help Local Youth Adventure Outside
Franklin, TN (April 23, 2021) — Swiftwick® is proud to announce a partnership with two local organizations, Nashville’s Urban Nature Program and Oasis Bike Shop, to empower youth in the community to explore the outdoors.…
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Over 230 Companies Complete Climate Neutral Certification
San Francisco, CA (Apr 22, 2021) — Climate Neutral, an independent nonprofit that provides a climate neutral certification for businesses, is extremely proud to announce its largest-ever cohort of Climate Neutral Certified companies. More than…
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onX and Somewear Labs Partner to Develop an Industry-First Integration
Missoula, MT (April 14, 2021) — onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app…
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Ibex Names Purple Orange Brand Communications as Public Relations Agency of Record
Boulder, CO — Ibex, leader in merino wool apparel and accessories, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Over the last…
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition…
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Sea to Summit’s Telos TR2 Wins BACKPACKER Editor’s Choice Award
Boulder, CO (March 9, 2021)— Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to accept a BACKPACKER Magazine Editor’s Choice award for the company’s Telos range of backpacking…
NATHAN Sports Launches First Ever Apparel Collection
Fountain Valley, CA (March 8, 2020) – NATHAN Sports, leader in running hydration, storage and visibility, is thrilled to introduce their first collection of athletic apparel. The assortment will follow the theme “Beyond Boundaries”, where…
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Oru Kayak Updates its Original, Origami-inspired Kayaks for Spring 2021
San Francisco, CA (March 2021) — Oru Kayak, maker of the original origami-inspired folding kayak, is celebrating the upcoming 2021 paddling season by announcing upgrades to its entire line of packable kayaks. Enhancements in user…
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Peak Design Calls Out Amazon Basics with “A Tale of Two Slings”
San Francisco, CA (March 3, 2021) – Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has released a video responding to the production of a copycat version of the brand’s Everyday Sling…
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Peak Design and Wild Confluence Films Present the Documentary Film, Understory
Juneau, AK (February 25, 2021) – Peak Design, in partnership with Wild Confluence Films, is proud to present the limited release of Understory: A documentary film that explores the degradation of Alaska’s Tongass National Forest.…
Jack Wolfskin Appoints Will Lachenauer As New Sales Representative
Park City, UT (Feb 18, 2020) — Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability, is pleased to announce a new addition to the North American sales team, Will Lachenauer.…
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Jack Wolfskin Names Purple Orange Brand Communications as North American Public Relations Agency of Record
Park City, UT (Feb 16, 2020) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on…
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NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop…
Jack Wolfskin Opens First North American Showroom in Park City
Park City, UT (January 28, 2021) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is thrilled to announce the opening of the brand’s first-ever North American showroom located in downtown Park City,…
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Sea to Summit Issues a Voluntarily Recall on Popular Range of Alpha and Sigma Camp Pots
Boulder, CO (January 13, 2020) — Sea to Summit has issued a voluntary recall of the Alpha and Sigma camp pots and will provide a field replacement latch to remedy all affected product. A potential…
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BioLite Achieves Company Milestone, Reaching 1M Lives With Clean Energy
Brooklyn, NY (December 17, 2020)— BioLite, an innovator and leader of off-grid energy solutions, is proud to announce that through the company’s tenacious efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted…
Climate Neutral Welcomes Melissa Leslie as new Head of Marketing
San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly…
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Sea to Summit Announces New Highly-Anticipated Tent Lineup for Spring 2021
Boulder, CO (October 27, 2020) — Sea to Summit, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the company’s entry into technical backcountry tents. Following more than three…
Shock Doctor to Donate 100% of Profits From Black Lives Matter Lip Guards to United Negro College Fund
FOUNTAIN VALLEY, Calif., September 17, 2020 — Shock Doctor, the #1 Mouthguard in the World, has released three new football lip guard designs that feature “Black Lives Matter” — 100% of profits from sales will…
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57Hours Partners with First Descents to Encourage Continued Outdoor Adventure Among FD Alumni
New York, NY (September 3, 2020) — 57Hours is thrilled to announce a new partnership with First Descents to facilitate discounted access to guided adventures to all First Descents community members. 57Hours, the platform that…
57Hours and SNEWS Collaborate on Survey to Highlight the Prevalence of Discriminatory Route Names in the Climbing World
New York, NY — 57Hours and SNEWS recently collaborated on a survey addressing climbing route names, particularly those that have been flagged as discriminatory or offensive. The goal of the survey was to understand the…
United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand
FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market…
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Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) – Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that…
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Peak Design Donates 100% of Profits From its 4-Day Travel Tripod Launch
San Francisco, CA (May, 2019) –Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, has announced it will donate 100% of profits from all Travel Tripods sold during the company’s highly anticipated launch,…
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BioLite Unveils the Lightweight Minimalist HeadLamp 200
Brooklyn, NY (February, 12, 2020) — BioLite, an innovator in off-grid energy solutions, is thrilled to announce the second addition to the company’s celebrated headlamp offering. BioLite’s HeadLamp 200, new for Spring 2020, is the…
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Sea to Summit Acquires North American Distributor
Boulder, CO (Jan 15, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the acquisition of the company’s long-time North American distribution partner. The acquisition…
Nathan Sports SaferRun Ripcord Siren named to Time’s List of the 100 Best Inventions Of 2019
Fountain Valley, CA (Nov 25, 2019) – This week, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Nathan Sports is thrilled…
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The Inlet From Oru Kayak Named to TIME’s List of the 100 Best Inventions of 2019
San Francisco, CA (November 25, 2019) – TIME Magazine has revealed its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Oru’s Inlet earned…
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SportRx Becomes Five-Time Recipient of Outside Magazine’s Best Places to Work in America
San Diego, CA — SportRx, the leader in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like flexible…
New Climate Neutral Certification Provides Carbon Labeling for Companies
San Francisco, CA (Sept 23, 2019)— All companies should take responsibility for their carbon emissions, and consumers have the right to spend consciously on products that align with their concern about climate change. This is…
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Kammok Unveils All-Weather Adventure Pack Lineup
Austin, TX. (Aug 27, 2019) — Kammok, designer of high-performance outdoor gear to elevate time outside, is proud to unveil the company’s first lineup of full-featured adventure packs and bags designed to go wherever you…
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Oru Kayak Revolutionizes Origami Boat Design Again With “The Inlet”
San Francisco, CA (August 13, 2019) – All the excuses for not owning a kayak have just been erased. Oru Kayak, the makers of the original origami-inspired kayak, directly tackled weight, carry, and set-up with…
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Groups Release Inaugural State of Climbing Report
Golden, CO (July 9, 2019) — The American Alpine Club, in partnership with more than a dozen supporting organizations, is proud to release the first-ever State of Climbing Report, a comprehensive quantitative look at the American…
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SportRx and Oakley collaborate to make limited-edition Flak 2.0 XL
SAN DIEGO (June 11, 2019)— SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, is proud to introduce the new limited-edition Oakley/SportRx Flak 2.0 XL. SportRx is Oakley’s No. 1 optical account.…
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The American Alpine Club to Double Down on Climate Advocacy
Golden, CO (June 4, 2019) — The American Alpine Club (AAC), the country’s oldest and largest climbing advocacy organization, represents an outdoor community whose ethos is inextricably linked to healthy mountain environments and ecosystems. It is time…
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Kris McDivitt Tompkins to Keynote 2020 American Alpine Club Annual Benefit Dinner in Denver, CO
Golden, CO (May 22, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, is thrilled to announce that the club’s 2020 Annual Benefit Dinner will be returning to the Denver…
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Peak Design Unveils The Next Generation of Travel and Adventure Camera Tripods
San Francisco, CA (May, 2019) – After multiple award-winning bag releases, Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to disrupt yet another product category—the camera tripod. More than four…
Kammok Debuts new Pongo™ Pad and Puffin™ Pillow Sleep Collection
Austin, Texas — Kammok, designer of high-performance outdoor gear for elevated camping, is excited to debut its new Pongo™ camping sleeping pad and Puffin™ pillow. Whether used on the ground or in a hammock, the…
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Kammok Bobcat Synthetic Trail Quilt Now Available
Austin, Texas (April 22, 2019) — Kammok, designer of high-performance outdoor gear for elevated camping, is proud to announce the Bobcat Synthetic Trail Quilt is now available for purchase on Kammok.com. Joining the Thylacine, Firebelly…
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Oru Kayak’s New Customer Ambassador Program, “The Oruvangelists,” Take Action on Earth Day
San Francisco, CA – Oru Kayak, makers of the original origami-inspired folding kayak, is proud to establish a new customer ambassador program, “The Oruvangelists.” The Oruvangelist program was created to support the passionate Oru Kayak…
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The American Alpine Club Announces 2019 Research Grant Recipients
(March 28, 2019, Golden, CO) —The American Alpine Club (AAC) is proud to announce the recipients of the 2019 Research Grants, powered by the National Renewable Energy Lab and Ridgeline Venture Law, with support from Four…
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UIAA World Cup Ice Climbing Finals Draws Record-Breaking Live Crowds and Online Viewing in Denver, CO
Golden, CO — On its inaugural stage in downtown Denver, CO, the 2019 UIAA World Cup Ice Climbing Finals broke international records with the largest-ever live audience for a World Cup Ice Climbing event and…
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American Alpine Club and The North Face offer $50,000 in adventure grants for climbers of all skill levels
Golden, CO (Feb 5, 2019) — The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face is pleased to open the 2019 Live Your Dream Grants to…
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Moonhouse Films and Peak Design Are Proud to Release, “Grizzly Country”
San Francisco, CA — Grizzly Country, a short film by Moonhouse Films and Peak Design, is now available for digital distribution and online viewing at http://www.grizzlycountryfilm.com. The documentary spotlights the extraordinary life of famous “Monkey…
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2019 Climbing Awards Announced by the American Alpine Club
Golden, CO — The American Alpine Club (AAC) is pleased to announce the winners of the 2019 Climbing Awards honoring the most impactful climbers and conservationists within the North American climbing community. Among this year’s…
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American Alpine Club Announces 2019 US Team for the UIAA World Cup Ice Climbing Competition in Denver, CO
Golden, CO (Dec 5, 2018) —The American Alpine Club (AAC), America’s oldest non-profit organization for climbers, is thrilled to announced the 2019 USA World Cup Ice Climbing Team. The team of 21 male and female…
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American Alpine Club Engages the Veteran Community with New Membership Options and Outreach
Golden, CO (Nov 8, 2018) — The American Alpine Club (AAC), America’s oldest and largest climbing advocacy non-profit, is proudly expanding the organization’s efforts to engage active-duty military and veterans through new membership options and…
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Peak Design Takes Second Place in Outside Magazine’s 2018 “Best Places To Work”
(San Francisco, CA) — Peak Design, the leader in crowdfunding, essential carrying equipment and camera accessories, is honored to take second place out of a field of 50 finalists in Outside Magazine’s 2018 “Best Places…
AAC and Jones Snowboards offer $40,000 in grants to support your next adventure
Golden, CO (Oct 17, 2018) — The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, is pleased to accept applications for more than $40,000 in financial support for climbers and backcountry…
Access Fund and American Alpine Club Award $10,000 in Grants to Replace Aging Bolts
October 15, 2018 – Boulder, CO. The Access Fund and American Alpine Club are pleased to announce the 2018 Anchor Replacement Fund grant awards. Now in its third year, the grant program launched to address…
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Kammok Adds Bobcat Trail Quilt to Lineup of Insulated Camp Gear
Austin, TX. (September 25, 2018) — Kammok, designer of high-performance outdoor gear for elevated camping, is proud to add the Bobcat Trail Quilt to their lineup of premium insulated camp gear. Joining the Thylacine, Firebelly…
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Somewear Labs Selects Purple Orange as Public Relations Agency of Record
Jackson, WY (Sept 19, 2018) — Somewear Labs, an emerging leader in adventure communication technology, is pleased to announce it has partnered with Purple Orange Brand Communications to oversee and manage all PR efforts on…
Oru Kayak Unveils Convertible Two-Seated Origami Kayak: The Haven
Emeryville, CA (September 13, 2018) – Oru Kayak, makers of the original origami-inspired folding kayak, is thrilled to unveil the “Haven,” an all new convertible tandem kayak. After years of customer request, Oru designers took…
#SafeOutside Day of Action and Support for Climbing and Outdoor Supports Survivors and Addresses Sexual Harassment and Sexual Assault
(Seattle Wash., Aug. 27, 2018) – Today, the climbing and outdoor communities join together in a united front to support survivors and address sexual harassment and sexual assault (SHSA) through #SafeOutside, an independent grassroots initiative…
TOMS x So iLL Team Up To Get Kids Climbing
St. Louis, MO (August 15, 2018) — TOMS, the One for One® shoes and accessories company, and So iLL, makers of environmentally conscious and stylish climbing equipment, are proud to unveil a joint climbing-inspired product…
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American Alpine Club to Host 2019 UIAA World Cup Ice Climbing Competition in Denver, CO
Golden, CO (June 26, 2018) — The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, is pleased to announce that UIAA World Cup Ice Climbing is coming to Denver, Colorado February…
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The American Alpine Club and Access Fund “Climb the Hill” in Washington
Golden, CO — The American Alpine Club (AAC) and Access Fund — two of our country’s foremost climbing advocacy non-profit organizations — brought over 60 climbers from across the country to Washington DC last week…
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The American Alpine Club Announces 2018 ‘Excellence in Climbing’ Honors and Benefit Evening
Golden, CO (May 1, 2018) — The American Alpine Club (AAC), the country’s oldest and largest climbing and mountaineering member organization, is thrilled to announce the organization’s 2018 inductees to the Hall of Mountaineering Excellence…
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The American Alpine Club and Access Fund Set Sights on Third Annual Climb the Hill
Golden, CO — The American Alpine Club (AAC) and Access Fund — two of our country’s foremost climbing advocacy non-profit organizations — are teaming up for a challenging ascent: Washington, DC’s Capitol Hill. The climbing…
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AAC Responds to Trump’s Remarks About “Climbers”
Thursday, March 15 (GOLDEN, CO) — During a visit to San Diego on Tuesday, President Trump compared immigrants to “professional mountain climbers” in referring to his proposed border wall with Mexico. The President said the…
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Deanne Buck to Lead American Alpine Club’s Board of Directors
Golden, CO (March 1, 2018) — The American Alpine Club (AAC), America’s oldest non-profit organization for climbers, is thrilled to announce Deanne Buck as incoming President of the AAC Board of Directors. Buck joins the…
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American Alpine Club’s Live Your Dream Grant Encourages Climbers of all Abilities to Dream Big
Golden, CO — The American Alpine Club, the country’s oldest member organization for climbers and mountaineers, in partnership with The North Face is pleased to offer 2018 Live Your Dream grants open to climbers of…
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The American Alpine Club Achieves New Benchmark With Over 20,000 Members
Golden, CO (Jan 19, 2018) — The American Alpine Club, the country’s oldest and largest climbing and mountaineering member organization, has hit a new benchmark of over 20,000 members. Record membership comes at a time…
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2018 Climbing Awards Announced by The American Alpine Club
Golden, CO (Jan 11, 2018) — The American Alpine Club is delighted to announce the winners of the 2018 Climbing Awards honoring the most impactful climbers and conservationists within the North American climbing community. Among…
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Oru Kayak Launches new Adventure Hub
San Francisco, CA (January 3, 2018) — Oru Kayak, makers of the original origami-inspired folding kayak, have just launched their new “Adventure Hub.” Oru’s unique folding design opens up a world of possibilities that just aren’t…
The American Alpine Club & Jones Snowboards Present New Adventure Grants
Golden, CO (Dec 12, 2017) — The American Alpine Club, the country’s oldest and largest climbing and mountaineering member organization, is pleased to announce a new series of snowboard-specific mountain exploration grants in partnership with…
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Purple Orange Brand Communications Opens Colorado Office and Recruits New Talent
Jackson Hole, WY — Creative brand communications agency Purple Orange is pleased to announce a new office opening and new hires. Located in WY at the base of Jackson Hole’s town-hill Snow King Mountain, Purple Orange…
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SportRx Recognized as Top 100 Place to Work in America by Outside Magazine
San Diego, CA (November 9, 2017) – SportRx, the leader in sports prescription eyewear for athletes and outdoor recreationalists, has been named among the Best Places to Work in America by Outside Magazine. This is…
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Oru Kayak and United By Blue Collaborate on Limited Edition Kayak & Apparel
San Francisco, CA (July 28, 2017) — Oru Kayak, makers of the original origami-inspired folding kayak, is teaming up with United By Blue, the apparel brand committed to cleaning up the country’s waterways, to create a…
Oru Kayak Launches Limited Edition Tree Print Kayak
San Francisco, CA (June 20, 2017) — Oru Kayak, makers of the original origami-inspired folding kayak, will be back on Kickstarter for the third time with a limited edition tree print kayak, demonstrating Oru’s commitment…
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Peak Design Pledges 100% to #WeKeepItWild Campaign on Earth Day
San Francisco, CA – Peak Design, maker of essential carry equipment and camera accessories, will donate 100% of proceeds from its online sales this Earth Day to the non-profit, the Conservation Alliance. In conjunction with the…
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Peak Design’s Give A Shot Website Connects Photographers and Environmental Non-Profits
San Francisco, CA — Peak Design, makers of essential carry equipment and camera accessories, is proud to further the company’s commitment to environmental causes with the launch of Give A Shot: a website that connects…
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Introducing Jül: A Smart Mug for Better Beverages
Salt Lake City, UT (Mar 21 2017) — Power Practical, a team of designers and makers of power products for active lifestyles and everyday living, is proud to announce the launch of the Jül: an…
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GoMacro® Receives Certified R.A.W.™ and Certified C.L.E.A.N.™ Classification for All Products
Viola, WI. (March 8, 2017) – GoMacro®, a family-owned vegan nutrition bar company, has received Certified R.A.W.™ and Certified C.L.E.A.N.™ classification for the company’s entire line of products. The new certifications establish the first internationally recognized…
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VOORMI® River Run Hoodie Wins Backpacker Magazine Editors’ Choice Award
Pagosa Springs, CO (March 1, 2017) — VOORMI®, an innovator of domestically sourced Precision Blended Wool fabrics and apparel, is thrilled to announce that the company’s River Run Hoodie, which features VOORMI’s proprietary DUAL SURFACE™ UL…
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Peak Design Bags Top Design Awards
San Francisco, CA (Feb 16, 2017) — Peak Design, maker of essential carry equipment and camera accessories, is delighted to announce that the company’s Everyday Backpack is the winner of the prestigious 2017/2018 ISPO award in…
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Peak Design Joins Boycott of Outdoor Retailer in 2017 Over Concern of Bear’s Ear National Monument
San Francisco, CA (Feb, 10 2017) — In response to steps taken by the Utah legislature to rescind the designation of the Bear’s Ear National Monument in Southeastern Utah, Peak Design, maker of essential carry equipment…
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VOORMI® Introduces PHASE-HVis™ Technology
VOORMI®, a developer of highly engineered proprietary textiles for performance apparel, is looking to brighten the future of wool. Literally. Leveraging the company’s proprietary Precision Blending capabilities, VOORMI’s new PHASE-HVis™ Technology delivers a range of…
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VOORMI® Doubles-Down on Commitment to Local Economies and American Manufacturing
Pagosa Springs, CO (Nov, 22 2016) — VOORMI®, a steadfast advocate for domestically sourced materials, American manufacturing and a developer of engineered textiles, is proud to announce the significant expansion of on-site manufacturing capabilities at…
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Introducing SPARKR: All-Weather Plasma Lighter by Power Practical
Power Practical, makers of award-winning innovative products and solutions for active lifestyles and everyday living, is proud enter new territory with the unveiling of the Sparkr and Sparkr mini Plasma Lighters. The Sparkr all-weather flameless…
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Peak Design Becomes the 2nd Largest Crowd-Supported Brand in History
With the conclusion of their latest crowdfunding effort, Peak Design—makers of essential carrying equipment and innovative camera accessories— ascended to new territory as one of the top crowdfunded companies of all time. Earning over $6.5M from more…
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Peak Design, Mizu, and 1% For The Planet Present “The New Success” | OR DAY 2
Peak Design, Mizu, and One Percent For the Planet are proud to present The New ‘Success’ — how to be impactful and profitable at the same time, and why we need to redefine success for outdoor brands. Capitalism…
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Kammok Expands City-to-Trail Gear Collection with the Wallaby™ and Kuhli™
Austin, TX. (July 25, 2016) — Some things small are coming with the launch of the Kammok Wallaby™ and Kuhli™: an extremely lightweight, packable hammock and highly adaptable tarp shelter, fit for any adventure. Small enough to fit…
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VOORMI® Unveils Dual Surface™ UL Technology
Pagosa Springs, CO (June 28, 2016) — VOORMI®, an innovator of domestically sourced Precision Blended Wool fabrics and apparel, is proud to unveil DUAL SURFACE™ UL Precision Blended Wool Technology. This technology, a key building…
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United By Blue Opens New Storefront in Manhattan
Philadelphia, PA (June 23, 2016) – United By Blue, an innovator and leader in socially responsible products and business practices, is pleased to announce the company’s first brand store in New York City is open for…
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Peak Design Steps Forward For Responsible Business
San Francisco, CA (May 16, 2016) — Peak Design, a market leader and innovator of essential carrying equipment and camera accessories, is proud to solidify the company’s commitment to a beautiful and sustainable world by joining 1%…
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Kammok Partners with Purple Orange Brand Communications
Jackson, WY. (May 16, 2016) — Kammok, producers of outdoor shelter and sleeping solutions for the modern adventurer, has partnered with Purple Orange Brand Communications as the company’s PR agency of record. Based out of Jackson, WY, Purple…
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“Namuli” Film Selected to Appear at Telluride Mountainfilm Festival
North Conway, NH. (May 6, 2016) — Namuli, the dynamic film that combines science, climbing and conservation, has been selected as a feature documentary at the Telluride Mountainfilm Festival. The four-day, multi-dimensional celebration of cinema takes place May 27-30,…
