Smith Appoints Travis Owens to SE Regional Sales Director

September 2, 2025

PORTLAND, Oregon (September 2, 2025) /OUTDOOR SPORTSWIRE/ – Smith – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to announce the appointment of Travis Owens to Southeast Regional Sales Director. Leading the brand’s market presence across Florida, Alabama, Georgia, Mississippi, Louisiana, Arkansas, Texas and Oklahoma, Owens oversees a team of independent sales reps focused on growing Smith’s eyewear division through strategic initiatives and expanded retail partnerships.

With a deep-rooted career in eyewear, particularly within the angling & watersports markets, Owens brings over three decades of relationships and leadership experience to his new role at Smith. He spent over 25 years at Costa Sunglasses in executive-level sales roles, and in recent years served as Senior Vice President of Sales at Pure Fishing and AVID Sportswear. Based in New Smyrna, Florida – an epicenter of blue water, sandy beaches, and coastal living – Owens is poised to continue Smith’s growth in the Southeast market while supporting overall brand strategy with the executive team to increase market presence among fishing consumers. He reports to Darrell Tullis, Vice President of Sales Operations & Business Development at Smith.

He can be reached at travis.owens@smithoptics.com.

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Media Contact:

Kate Gaeir
Global PR Manager
kate.gaeir@smithoptics.com