All Posts by Kate Gaeir.
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The James Brand Announces New Hires, Relocates Headquarters and Distribution Warehouse to Meet Growing Demand
PORTLAND, OR (March 28, 2023) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announces today the expansion of its corporate leadership team with the appointment of Justin Baar…
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The James Brand Elevates The Kline with Marbled Carbon Fiber
PORTLAND, OR (March 19, 2024)/OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – is excited to announce the evolution of its best-selling knife, The Kline Marbled Carbon + Stainless,…
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Polartec Unveils New High-Performance Fabrics with Sustainable Benefits
Planet Earth, The Universe (March 18, 2024) /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to introduce Polartec® Power Shield™ RPM,…
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Payntr Golf and Carbitex Unveil the X TRAINER XC 001: A Game-changing Versatile Training Shoe With Cutting-edge Technology
Portland, OR /OUTDOOR SPORTSWIRE/ – PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a…
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Smith Unveils New Trail-Focused Payroll Helmet
PORTLAND, OREGON (Spring 2024) /OUTDOOR SPORTSWIRE/ – Drop into banked corners and roll flowy singletracks with confidence in the new Payroll helmet from Smith. The half shell design offers complete coverage and the most advanced…
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At Polartec, Beyond Begins Today… since 1993
Planet Earth, The Universe (March 12, 2024) /OUTDOOR SPORTSWIRE/ -Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the premium creator…
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The BOA Fit System is Scientifically Proven to Increase Workwear Footwear Performance
Denver, CO /OUTDOOR SPORTSWIRE/ – BOA® Technology, creators of high-performance dial-based fit solutions, announces new scientific findings proving the BOA® Fit System and its PerformFit™ Wrap improves stability, energy efficiency, and endurance for workers over…
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Smith Welcomes Marion Haerty to Global Snow Team
Portland, Oregon (January 26, 2024) /OUTDOOR SPORTSWIRE/ – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride…
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Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as…
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Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with…
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Polartec Elevates Sustainable Performance with Expanded Power Shield Collaboration with Le Col
Planet Earth, the Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce expanded offerings of its recently debuted bio-based, plant-based,…
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2023 Polartec Apex Award Winners Announced
Planet Earth, (November 6th, 2023) – Polartec®, a Milliken™ & Company brand, and premium creator of innovative and more sustainable textile solutions, is excited to announce the winners of the 2023 Polartec Apex Awards. The…
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Polartec Launches New Brand Ethos ‘Made To Go Beyond’
Planet Earth, the Universe (October 11, 2023) /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and sustainable textile solutions, unveils its new brand ethos, Made To Go Beyond.…
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BOA Fit System Ski Boot Solution Delivers a Scientifically Proven Performance Advantage
Denver, CO (October 10, 2023)/OUTDOOR SPORTSWIRE/ – BOA® Technology, the creator of the award-winning patented BOA® Fit System, launched its inaugural Alpine Ski Boot solution in partnership with four leading global ski brands: K2, Salomon, Atomic,…
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Xtracycle Advances Electric Cargo Bike Lineup with More Power, Speed and Utility as Popularity Surges
MILL VALLEY, CA (October 10, 2023) /OUTDOOR SPORTSWIRE/ – Xtracycle, industry pioneers and innovators of high-quality family cargo bikes, responds to increased adoption and demand in the e-cargo market with an expanded product offering, bringing more…
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Dovetail Workwear Announces 2023 Partnership with Geological Society of America
PORTLAND, OREGON (October 5, 2023)/OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere made by, for, and with women – is excited to announce its official sponsorship of the…
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Smith Launches All New Method Snow Helmet
PORTLAND, OREGON (Winter 2023/24) /OUTDOOR SPORTSWIRE/ – Innovators across snow helmets and goggles for almost 60 years, SMITH is excited to announce the launch of the new Method helmet, a unisex style designed for park…
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Polartec Introduces Performance Fabrics Made With Biolon™: Nylon Just Got Better
Planet Earth, the Universe (October 2, 2023) /OUTDOOR SPORTSWIRE/ – Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the upgrade of two…
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The James Brand Expands Communication Category
PORTLAND, OR (September 26, 2023) /OUTDOOR SPORTSWIRE/ – Best known for its pocket knives and tools, The James Brand – makers of modern, minimal, everyday carry products – is excited to announce the expansion of…
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Could Houdini’s Power Houdi be the Most Worn Piece of Clothing in the Outdoors?
Planet Earth, the Universe (September 19, 2023) /OUTDOOR SPORTSWIRE/ – Polartec® – a Milliken & Company brand and the premium creator of innovative and sustainable textile solutions – together with Houdini Sportswear celebrates 20 years…
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Polartec Power Shield Debuts in Santini Adapt Multi Jacket
Planet Earth, The Universe (September 19, 2023)/OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, launches all-new bio-based Polartec® Power Shield® fabric technology to market, debuting in the Adapt Multi Jacket by renowned cycling brand, Santini.…
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The James Brand Appoints Dustin Aron to Director of Marketing and Sales
PORTLAND, OR (September 15, 2023) /OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announces today the appointment of Dustin Aron to Director of Marketing and Sales. In his…
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Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership
PORTLAND, OREGON (September 5, 2023) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the…
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The James Brand Launches First Flipper Design, The Wells
PORTLAND, OR (August 29, 2023)/OUTDOOR SPORTSWIRE/ – The James Brand – makers of modern, minimal, everyday carry products – announced today the launch of its first true flipper design, The Wells. A testament to the dedication…
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Footwear Study Reveals Data Proving the BOA PerformFit Wrap Improves Runner Speed, Stability, Efficiency on Trail Terrain
Denver, CO (August 22, 2023)/OUTDOOR SPORTSWIRE/ – BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on…
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Dovetail Workwear and Deschutes Brewing ReLaunch Move Maker Beer
PORTLAND, OREGON (August 7, 2023)/OUTDOOR SPORTSWIRE/ – Dovetail Workwear – the exclusively women’s workwear apparel company made by, for, and with women – is excited to announce today its renewed partnership with Deschutes Brewing and…
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Carbitex Announces Leadership Appointments, Manufacturing Shift
KENNEWICK, Washington (July 19, 2023) /OUTDOOR SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites focused on footwear, travel, and accessories – is pleased to announce key updates that will further strengthen its position…
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Koroyd Announces Substantial Growth Across New Headquarters and Hires, Innovation Investment, And Brand Relaunch
MONTE CARLO, MONACO (June 28, 2023) /OUTDOOR SPORTSWIRE/ – KOROYD® – a global leader in advanced impact protection technology – is excited to announce substantial strategic growth developments across the company, including relocation to an…
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SMITH Announces New Ultrarunning Team & The Launch of The Vert Pivlock Performance Sunglass
PORTLAND, Oregon /OUTDOOR SPORTSWIRE/ – SMITH is excited to announce the growth of its performance running category with new innovative eyewear, the Vert PivLock™ sunglass, along with the addition of several industry-leading professional ultrarunners expanding…
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Polartec Proudly Shares Milliken & Company Accolades As 2023 World’s Most Ethical Company Honorees
Spartanburg, S.C. /OUTDOOR SPORTSWIRE/ – Polartec® — the premium creator of innovative and sustainable textile solutions — is proud to share its parent organization, Milliken & Company, has been recognized by Ethisphere, a leader in…
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Xtracycle Names Akimbo Communications PR Agency of Record
Mill Valley, California (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Xtracycle, pioneers of electric family cargo bikes built for fun and utility, announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of…
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Dovetail Workwear Partners with CiCLO® Sustainable Textile Technology on New Shop Pant for Spring 2023
PORTLAND, OREGON (February 7, 2023) /OUTDOOR SPORTSWIRE/ – Built by, for, and with women, Dovetail Workwear is proud to announce a partnership with CiCLO® technology to reduce the environmental impact of fugitive synthetic microfiber pollution…
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Polartec Introduces Shed Less Technology to Reduce Textile Fiber Fragment Shedding
Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a…
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2022 Polartec Apex Award Winners Announced
Spartanburg, SC (November 28, 2022)/OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand, and premium creator of innovative and sustainable textile solutions, is excited to announce the winners of the 2022 Polartec Apex Award. The annual design…
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Smith I/O MAG Imprint 3D Goggle Named to TIME’s List of Best Inventions of 2022
Portland, Oregon (November 10, 2022) /OUTDOOR SPORTSWIRE/ – Smith, the global leader in snow goggles, is excited to announce today the I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list…
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Smith Announces Zero Plastic Waste Across Winter Packaging & Beyond
Winter 2022/23 /OUTDOOR SPORTSWIRE/ – Since launching its CORE Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to support and encourage those that love the outdoors…
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Polartec® Power Shield® Debuts Bio-Based Weather Protection Technology
Planet Earth, The Universe (October 17, 2022) /OUTDOOR SPORTSWIRE/ – Announced today, Polartec®, a Milliken™ & Company brand, launches its all-new bio-based Polartec® Power Shield® fabric technology setting a new standard for sustainable weather protection. The…
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SMITH and Boarding For Breast Cancer Launch Collab Eyewear
PORTLAND, Oregon (October 13, 2022) /OUTDOOR SPORTSWIRE/ – Honoring a longstanding partnership, shared values, and cumulative passions for pursuing thrills in the outdoors, SMITH and Boarding for Breast Cancer (B4BC) announce their newest collaboration, and…
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SMITH Promotes Rob Retzlaff to Global VP of Sales
PORTLAND, Oregon (September 20, 2022)/OUTDOOR SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the promotion of…
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Katie Copeland Joins Dovetail Workwear as National Sales Director
PORTLAND, OR (September 8, 2022) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear proudly announces today the appointment of Katie Copeland to National Sales Director. Copeland will manage the North American-based sales team and independent reps, execute sales…
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Smith Expands Partnership with Alterra Mountain Company
PORTLAND, OR (July 28, 2022)/OUTDOOR SPORTSWIRE/ – SMITH is excited to announce its renewed and expanded partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North…
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Scott Randall Named Global VP of Product at SMITH
PORTLAND, Oregon (July 18, 2022) /OUTDOOR SPORTSWIRE/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the…
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Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager
PORTLAND, OR (July 18, 2022) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018…
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Carbitex Expands Flexible Carbon Plate Innovations for Work and Sport
KENNEWICK, Washington (June 13, 2022) /OUTDOOR SPORTSWIRE/ – Carbitex – the leader in flexible carbon fiber composites – expands its advancements across its flexible AFX technology platform with two new carbon fiber innovations. AFX anti-puncture…
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Priority Bicycles Teams Up with You Are Not Alone Murals to Raise Awareness and Funds for Mental Health Organization, NAMI-NYC
New York, NY (June 1, 2022)/OUTDOOR SPORTSWIRE/ –NYC-based Priority Bicycles announces the Priority Delivers Fundraiser in partnership with You Are Not Alone Murals (YANAM) and will direct all proceeds to the mental health organization, NAMI-NYC. Throughout…
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Polartec Names Akimbo Communications PR Agency of Record
Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand – the global premium provider of innovative and sustainable textile solutions – announces its partnership with Portland, Oregon-based Akimbo Communications as the…
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BOA Technology Dials In New Marketing Campaign, Expanding Consumer Outreach
Denver, CO (May 9, 2022)/OUTDOOR SPORTSWIRE/ –BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its marketing to speak more directly to consumers. The campaign focuses…