Rumpl Appoints Outdoor Industry Veteran Phyllis Grove to Board of Directors

September 8, 2025

As a seasoned outdoor industry member, Grove brings a wealth of knowledge to the Rumpl board

PORTLAND, Ore. (September 8, 2025) /OUTDOOR SPORTSWIRE/– Rumpl, the category leader in premium outdoor blankets, announced the appointment of Phyllis Grove to its Board of Directors. Grove, a seasoned consumer brand leader with more than 25 years of experience across global marketing, direct-to-consumer and organizational growth, will support Rumpl as it accelerates brand expansion and deepens its influence in the outdoor market.

Grove has built a career marketing outdoor brands and influencing the industry. Her resume includes leadership roles at KEEN, Hydro Flask and Mountain Hardwear. Most recently, she served as the Senior Vice President of Marketing for Helen of Troy’s Home & Outdoor division, overseeing the Hydro Flask, OXO and Osprey brands. She also brings extensive governance and industry leadership experience as a long-standing board member at the Outdoor Industry Association.

“Phyllis brings a proven track record of building beloved brands and guiding companies through transformative growth,” said Kim Schmidt, Head of Marketing & Ecommerce at Rumpl. “Her expertise in refining consumer profiles and unlocking new distribution opportunities is exactly what Rumpl needs as we continue to define the outdoor blanket category and expand our reach across both core and casual consumer audiences. We’re honored to welcome her to the Board.”

“I’ve admired Rumpl since its early days on Kickstarter and have long respected how the team pioneered a completely new category in the outdoor space,” said Grove. “Rumpl is at a unique inflection point as both a category creator and a fast-scaling brand with broad relevance. I’m excited to work with Kim, Wylie and the Board of Directors to help guide the next phase of growth.”

The appointment underscores Rumpl’s continued growth trajectory following a push to expand retail partnerships and increase investment in sustainability initiatives. With Grove’s addition, the company strengthens its leadership bench as it navigates new opportunities in a growing community of outdoor lovers.

For more information regarding Rumpl, please contact Scout Petersen, scout@purpleorangepr.com.

About Rumpl

Born of van life and enjoyed by connection and challenge seekers everywhere, Rumpl exists to empower an active and adventurous outdoor lifestyle through comfort that performs. Since inventing The Original Puffy Blanket and pioneering the technical blanket category, Rumpl has fused bold aesthetics, innovative design and sustainable materials to expand what comfort can mean in any environment. The brand’s products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and ready for whatever unfolds. Learn more at www.rumpl.com.