Gnarly Nutrition Joins Forces with REI to Fuel Outdoor Adventures Nationwide

September 23, 2025

The launch marks Gnarly Nutrition’s biggest push into the outdoor specialty market and strengthens its connection with REI’s community of adventurers

SALT LAKE CITY (September 23, 2025) /OUTDOOR SPORTSWIRE/ – Gnarly Nutrition, a leader in clean and effective sports nutrition, announced its largest retail expansion with the launch of products in 132 REI stores nationwide and on REI.com. This partnership reflects Gnarly Nutrition’s mission to empower outdoor enthusiasts to push their limits, explore new places, and stay healthy while pursuing their next adventure.

Gnarly Nutrition creates high-quality, science-backed sports nutrition to support athletes and outdoor enthusiasts at every level, from training days to summit goals. Committed to clean ingredients and label transparency, Gnarly Nutrition products are free of GMOs, artificial colors, soy, and gluten, with many options NSF Certified for safety and purity.

“Many outdoor athletes struggle to find simple, effective nutrition that covers performance, recovery, and everyday wellness in one place,” said Shannon O’Grady, CEO at Gnarly Nutrition. “Our partnership with REI makes it easier for them to access clean, straightforward supplements that take the guesswork out of fueling their adventures.”

Gnarly Nutrition’s portable single-serve packets are now available at REI stores across the country, including major outdoor hubs such as Salt Lake City, Seattle, Denver, Portland, San Diego, Boulder, and New York City. The product lineup at REI is organized into two easy-to-shop categories: Perform and Wellness.

Perform Collection

• Hydrate ($1.90 per individual packet): Offers a refreshing hydration mix designed to replace fluids and key electrolytes like sodium, potassium, and magnesium lost through sweat. It supports muscle and nerve function and helps prevent cramps during tough workouts or long days outdoors. Flavors: Orange Pineapple, Piña Colada, Lemonade, and Salted Margarita

Wellness Collection

• Collagen Pro ($2.95 per individual packet): Taken 30 to 60 minutes before training, Collagen Pro provides 15 grams of collagen peptides per serving, along with vitamin C, zinc, and copper, to support joint strength, resilience and promote tendon and ligament health.
• Whey Protein ($3.95 per individual packet): Delivers 25 grams of protein per serving from antibiotic-free, grass-fed cow’s milk to support muscle recovery and immune health, as well as prebiotics, probiotics, and enzymes to support digestion. Flavor: Chocolate
• Vegan Protein ($3.95 per individual packet): Provides 20 grams of protein per serving from a blend of pea, chia, and cranberry seed proteins to support muscle recovery and includes all nine essential amino acids, plus 400mg of turmeric per serving. Flavor: Golden Milk
• Performance Greens ($2.50 per individual packet): Delivers essential micronutrients from whole food ingredients and effective doses of superfoods like beet root, tart cherry, pomegranate, and turmeric to promote blood flow, immune health, and recovery. Flavor: Blueberry Acai

“For generations, REI has been the go-to for outdoor lovers looking for gear to fuel their adventures. At Gnarly, we’re all about helping people push their possible—whether that’s climbing Denali, running a local 5K, or just staying on top of daily hydration,” said Jason Morgan, Director of Sales. “That’s why we’re so stoked about this partnership. Teaming up with REI means we get to help even more people have better adventures with solid fuel and recovery. Let’s go!”

As part of the launch, Gnarly Nutrition will host in-store sampling events, athlete appearances, and community activations to engage REI customers and introduce them to the brand.

For media inquiries, please contact Rob Steffens, rob.steffens@purpleorangepr.com.

About Gnarly Nutrition: Gnarly exists to create the highest-quality sports nutrition products for all levels of performance, to help push through failure, amplify grit and celebrate messy triumphs. For the long training runs, summit days, new PRs and every day in between, Gnarly’s unequivocal commitment is to science-backed nutrition, delivered using transparent, natural, straightforward ingredient standards and rigorous product testing. With a pledge to educate others about the benefits of functional nutrition, devotion to sharing a love for the outdoors by increasing diversity in outdoor pursuits and strengthening environmental protections and sustainability efforts, Gnarly grows by pushing what’s possible. For more information, visit gognarly.com.