AMC x Minus33 Debut Adventure-Ready Merino Collection

October 8, 2025

A collection built for warmth, comfort, sustainability and performance

BOSTON, MA /OUTDOOR SPORTSWIRE/ – The Appalachian Mountain Club (AMC), and outdoor apparel brand, Minus33 Merino Wool, are thrilled to announce the launch of an exclusive collection release! This collaboration brings together Minus33’s commitment to high-quality, sustainable, and responsibly-made Merino wool clothing with AMC’s long-standing dedication to conservation and outdoor recreation. From heritage-inspired union suits to trail-ready Merino layers, and New Hampshire made Merino socks, each style is built to last while proudly featuring the iconic AMC logo.

“Partnering with AMC is a ‘natural’ fit for us,” said Mike Bednaz, Marketing Director of Minus33. “Our 100% Merino gear is designed for people who love the outdoors and want high-quality and truly sustainable clothing for their outdoor adventures. This collaboration allows us to give back to the trails, landscapes, and experiences that inspire our outdoor community.”

“Every purchase of our AMC-branded Merino line helps fuel our work to protect the outdoors for future generations,” said Scarlet Batchelor, Chief Growth Officer of AMC. “We’re proud to collaborate with Minus33 to bring people high-quality, sustainable gear that also makes a real difference.”

All AMC x Minus33 collection styles are OEKO-TEX® STANDARD 100 Certified, Woolmark® & Responsible Wool Standard® Certified and are available for purchase online at www.outdoors.org.

The AMC x Minus33 Merino Socks are available for purchase at www.minus33.com. For every pair of AMC socks sold through Minus33.com, Minus33 will donate 33% of each sale to support the AMC’s mission to protect the outdoors.

Assets: Media Kit | Imagery | Collection URL

About Minus33

Formerly the wool fabric producer for L.L. Bean and Saks Fifth Avenue under the name L.W. Packard, Minus33 is a 5th generation wool brand championing highly-crafted, versatile wool basics, base layers and socks that are made in Ashland, New Hampshire. All of their products are trail-tested bearing Woolmark Quality Standard, OEKO-TEX Standard 100 and Responsible Wool Standard certifications. For more information, visit www.minus33.com.

About Appalachian Mountain Club

Appalachian Mountain Club is the nation’s longest serving conservation and recreation organization. From volunteers teaching essential outdoor skills, to public advocacy seeking to preserve and expand the spaces we love, AMC is the leading organization ensuring that people have the opportunity to be outdoors – now and for generations to come. For more information, visit www.outdoors.org.

Media Contact: Andrea Olmsted

Phone: (619) 813-5520 | Email: andrea@sustainablefashionpr.com

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