PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 26, 2024
ShowcasedonWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.
Boulder, CO – February 26, 2024 /OUTDOOR SPORTSWIRE/ - Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This...
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February 15, 2024
ShowcasedUTMB World Series Welcomes Suunto as Official GPS Watch and Technical Partner
/OUTDOOR SPORTSWIRE/ – Sharing the same passion for sports and the outdoors, UTMB® World Series and Suunto, known for their world-renowned GPS multisport watches and training tools, have announced a global partnership, that will see the two companies work together to contribute to the positive development of trail running and...
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March 18, 2024
Polartec Unveils New High-Performance Fabrics with Sustainable Benefits
Planet Earth, The Universe (March 18, 2024) /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to introduce Polartec® Power Shield™ RPM, made from recycled polyester materials and the iconic Polartec® 200 and Micro Series recycled fleeces...
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March 18, 2024
Outdoor Tech Rejoins the WH Inc. Family
March 18, 2024 (Seattle, WA)/OUTDOOR SPORTSWIRE/ – WH inc., the Seattle-based agency specializing in active lifestyle marketing, is thrilled to announce its renewed partnership with Outdoor Tech. Created specifically for hikers, skiers, campers, bikers, runners, climbers and more to roam free while staying connected in the wild, or enjoy when relaxing...
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March 18, 2024
Thermore Introduces Freedom Stretch Insulation
MILAN, Italy, March 18, 2024 /OUTDOOR SPORTSWIRE/ – The Thermore group today announced the debut of its most dynamic stretch insulation in its five decades of innovation: Freedom. Made from 50% post-consumer recycled polyester, this unique and compelling insulation offers ground-breaking stretch while providing warmth across a multitude of uses,...
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March 18, 2024
Oru Kayak Wins Prestigious iF Design Gold Award
Emeryville, CA (March 18, 2024)/OUTDOOR SPORTSWIRE/ – Oru Kayak, the original origami kayak brand, is proud to announce that the Lake Kayak has won the 2024 iF Design Gold Award. Selected from a pool of 11,000 entries spanning 72 countries, Oru was among the top 75 design accomplishments to receive the...
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March 18, 2024
JUST SHOT™: Drury’s Turkey Season Now Available on MyOutdoorTV
DENVER (March 18, 2024)/OUTDOOR SPORTSWIRE/ – It was so good last year, the Drury clan have put together a second season of JUST SHOT™: Drury’s Turkey Season available now in the MyOutdoorTV (MOTV) library for streaming on virtually any device. Join Mark Drury and the DOD team as they trek across...
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March 18, 2024
Dirt Road Holdings Acquires Justin Cook Management
/OUTDOOR SPORTSWIRE/ – Nashville, TN - Dirt Road Holdings, a leading investment firm with a focus on the entertainment and media sectors, is pleased to announce the acquisition of Justin Cook Management, a prominent talent management company known for its innovative approach and successful track record in the outdoor and...
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March 15, 2024
NNormal is launching Tomir 2.0, the new and improved version of its shoe, after listening to community feedback
/OUTDOOR SPORTSWIRE/ - NNormal is launching Tomir 2.0, the new and improved version of its shoe, after listening to community feedback. The Tomir 2.0 is the result of NNormal’s commitment to its community. It features significant durability, geometry and cushioning improvements. NNormal, the sports gear brand founded by Kilian Jornet...
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March 15, 2024
Outside Announces New Not-To-Miss Experiences for June’s Inaugural Outside Festival
DENVER, CO /OUTDOOR SPORTSWIRE/ - Outside announced today new experiences that are on tap for the Outside Festival making it one of the summer’s most anticipated events taking over Denver’s downtown, June 1-2. On top of an already robust music lineup with Thundercat, Lettuce, and Say She She on Saturday,...
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March 15, 2024
Payntr Golf and Carbitex Unveil the X TRAINER XC 001: A Game-changing Versatile Training Shoe With Cutting-edge Technology
Portland, OR /OUTDOOR SPORTSWIRE/ - PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market. Designed to provide...
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March 14, 2024
Questival is Back, Now on College Campuses
Salt Lake City, UT. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is announcing the return of Questival: a 24-hour adventure race where teams of up to 6 students will complete challenges and create memories for a lifetime. With a renewed focus for 2024, Cotopaxi will...
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March 14, 2024
Smith Unveils New Trail-Focused Payroll Helmet
PORTLAND, OREGON (Spring 2024) /OUTDOOR SPORTSWIRE/ – Drop into banked corners and roll flowy singletracks with confidence in the new Payroll helmet from Smith. The half shell design offers complete coverage and the most advanced protection technologies for enduro, trail, and e-MTB rides. The lightweight in-mold construction houses internal zonal...
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March 14, 2024
A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
JUPITER, Fla. (Mar. 14, 2024)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, announces today the revitalization of one of its most beloved frames, Grand Catalina. A true brand icon initially introduced in the 80s, Grand Catalina’s original retro design pays homage to the brand’s 40...
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March 14, 2024
Sea to Summit Unveils Cutting-Edge Sleep and Camp Kitchen Product Collections for 2024
Boulder, CO (March 14, 2023) /OUTDOOR SPORTSWIRE/ - Sea to Summit, the award-winning global manufacturer of adventure equipment, is excited to announce their new 2024 product launch. The milestone unveiling of their new sleeping bag and liner categories, alongside three redesigned, award-winning camp kitchen ranges, highlights Sea to Summit's commitment...
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March 14, 2024
Chums And Non-Profit Fish For Change Collaborate On Scholarship Partnership
Ketchum, ID /OUTDOOR SPORTSWIRE/ - Chums is entering a scholarship partnership with Fish For Change, a 501(c)(3) non-profit dedicated to sending underprivileged kids on destination fly fishing trips with the purpose of fostering responsible global citizenship through experiential learning. Founded on the Colorado River more than 40 years ago, Chums...
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March 13, 2024
Minus33 launches Merino takeback program to support search and rescue groups nationwide
ASHLAND, NH /OUTDOOR SPORTSWIRE/ - Minus33 Merino Wool Company is offering 25% off vouchers to customers who return their used Merino layers to be repurposed into Search And Rescue (SAR) Warming Kits. In response to a surge of rescues across the country, Minus33 is reaching out for help in meeting...
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March 13, 2024
Outdoor Alliance celebrates 10 years of conservation wins achieved by uniting outdoor recreation voices
Washington, D.C. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – In the last 10 years, Outdoor Alliance has helped people who recreate outside under their own power become a unified and powerful political force — one that has protected 40 million acres of land and secured $5.1 billion in funding for public lands and...
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March 13, 2024
Gourmet adventure meal company, Backpacker’s Pantry, announces new meals for Spring 2024
Boulder, Colo. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its...
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March 13, 2024
Kora Introduces Bespoke Sizing
BALI, Indonesia - March 13, 2024 /OUTDOOR SPORTSWIRE/ – Kora, the pioneer in using yak wool for performance apparel, today introduces bespoke sizing across its range of technical base and mid layers and everyday activewear. With this new program, kora customers can select one or multiple products and reach out...
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March 13, 2024
Skida Partners with the Vermont State Parks for new Elmore Collection
/OUTDOOR SPORTSWIRE/ – Skida, the Vermont-based accessories brand, is partnering with the Vermont State Parks, celebrating their 100 year anniversary of conserving and interpreting Vermont’s natural, cultural, historic, and scenic heritage. To commemorate this milestone, Skida has released the Elmore Collection, designed in collaboration with the Vermont State Parks and meant...
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March 13, 2024
Oboz Names Butte Trailblazer Hallie Zolynski A Local Hero
Bozeman, Mont., (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Oboz, the True to the Trail footwear brand, has named Hallie Zolynski of Butte, MT, as one of its six Local Heroes of the year. Zolynski is a wilderness ranger in the Anaconda Pintler Wilderness and an outdoors educator, who has inspired countless...
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March 13, 2024
Arcade Announces the 10th Annual Mothership Classic Fundraiser
/OUTDOOR SPORTSWIRE/ - 2024 marks a decade of The Mothership Classic, a ski-a-thon hosted by Arcade to raise funds to help injured athletes in their journey to recovery. The High Fives Foundation is family to the Arcade team, and Arcade is proud and honored to partner with High Fives to...
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March 13, 2024
Lowe Alpine Introduces Award-Winning AirZone Ultra Packs for Lightweight Mountain Adventures
March 13, 2024 /OUTDOOR SPORTSWIRE/ - Backpack specialist Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) introduces its latest innovation for Spring/Summer 2024 – the award-winning AirZone Ultra packs for lightweight mountain adventures. Representing the pinnacle of the renowned AirZone family, the AirZone Ultra are the lightest packs in this...
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March 12, 2024
At Polartec, Beyond Begins Today… since 1993
Planet Earth, The Universe (March 12, 2024) /OUTDOOR SPORTSWIRE/ -Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the premium creator of innovative and more sustainable textile solutions, has upheld its unwavering pledge to protect the...