PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 1, 2022
ShowcasedBoating Market Report: Demand Continues to Move Inventory at A Record Pace
Strong consumer demand continues to move boat inventory faster than before the pandemic Global average boat value is 28.9% higher than 2019 Boats sold in the first half of the year total over $6 billion globally Average price of boats in the 26-foot range continues to rise, up 71.5% in...
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June 6, 2022
ShowcasedWool Innovator TMC Named to Fast Company List of World’s Most Innovative Companies
New Zealand - June 6th, 2022 /OUTDOOR SPORTSWIRE/ – TMC Ltd, owner of Nuyarn spinning technology and a proven innovator in the performance fiber and apparel space, has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies for 2022, recognized for the company’s development of Herculan (https://herculanwool.com)....
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June 2, 2022
ShowcasedHEST Unleashes Enhanced Memory Foam Dog Bed Designed for the Outdoors
SEATTLE (June 2, 2022) /OUTDOOR SPORTSWIRE/ Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to bring the comforts of home to the outdoors, is pleased to introduce the new HEST Dog Bed. HEST challenges why only humans...
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May 31, 2022
ShowcasedBrella Brella Introduces Affordable, Unisex 20,000mm Waterproof Rain Wear and Half Jackets
Webster, NY, MAY 31, 2022/OUTDOOR SPORTSWIRE/ – Rainy weather should never keep you from the outdoor adventures you love. Permit me to introduce you to Brella Brella LLC, an innovative rain wear apparel manufacturer. Our mission is to provide the consumer with a high performance, affordable line of unisex waterproof rain jackets, ponchos...
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May 25, 2022
ShowcasedonWater Hosts Inaugural Confluence 2022
Madison River, Montana (May 2022) /OUTDOOR SPORTSWIRE/ – onWater, the leading outdoor recreation platform for the fly fishing community, recently hosted the first-ever gathering of fishing industry media and influencers to discuss the unprecedented challenges and opportunities facing the fishing industry. The event was co-hosted by the Madison Valley Ranch (2021...
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May 11, 2022
ShowcasedIntroducing the Varsity Explorer rollator on 10″ tires
/OUTDOOR SPORTSWIRE/ – Introducing the Varsity Explorer™ rollator to the USA, with an aluminum frame at @22lbs, and four 10” solid tires, for cracked sidewalks, dirt and cinder paths, gravel drives and lawns, because old people venture outdoors the same as us all. These wheels call for serious experience, septuagenarian and...
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May 5, 2022
ShowcasedModern Pentathlon Obstacle Discipline for LA 2028
BUDAPEST, HUNGARY: May 2, 2022 /OUTDOOR SPORTSWIRE/ - Two obstacle sport disciplines have been selected for testing to replace riding in Modern Pentathlon. Modern Pentathlon was introduced at the 1912 Olympic Games by the founder of the Modern Olympic Games, Pierre de Coubertin to identify the best all-around athlete....
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April 22, 2022
ShowcasedClimate Neutral Doubles Down on Impact in 2022, Expands Certifications in New Brand Sectors
San Francisco, CA (Apr 22, 2022) /OUTDOOR SPORTSWIRE/ - Climate Neutral, the independent nonprofit that administers the Climate Neutral Certified label, is thrilled to announce that Climate Neutral Certified brands are now avoiding, removing, and reducing over one million tonnes of carbon emissions annually. In line with the theme Invest...
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April 12, 2022
Showcased100% Announces a World-Class Team of Snowboard and Ski Athletes
SAN DIEGO, Calif. – April 12, 2022 /OUTDOOR SPORTSWIRE/ – 100%®, the San Diego-based sports performance brand announces partnerships with some of the top snow athletes in the world including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers...
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April 6, 2022
ShowcasedAthletic Brewing Company Releases Limited Edition Beer in Collaboration with JUSTIN’S® Nut Butter to Celebrate Earth Day
Stratford, CT & San Diego, CA (April 6, 2022)/OUTDOOR SPORTSWIRE/ – Athletic Brewing, the leading non-alcoholic craft brewer and recently named as one of TIME’s 100 Most Influential Companies in 2022, is once again releasing a limited edition peanut butter porter-style brew in collaboration with Justin’s, called Nature Nut, this April...
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March 28, 2022
ShowcasedLeading-Edge Technology Makes FORLOH’s New Insect Shield® Apparel Best In Class for Warm Weather Adventures
WHITEFISH, Mont. (March 28, 2022) /OUTDOOR SPORTSWIRE/ - FORLOH, the 100 percent made-in-America technical outdoor brand, is proud to introduce new, lightweight Insect Shield® shirts and pants that deliver unprecedented comfort and protection in the most innovative garments ever designed for outdoor enthusiasts. Finally, adventurers are uniquely equipped to win the...
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March 16, 2022
ShowcasedOutside Interactive, Inc.’s NASTAR Brings National Championships Back to Aspen Snowmass
Aspen, Colorado — March 16, 2022 /OUTDOOR SPORTSWIRE/ - NASTAR (NAtional STAndard Race), the largest public grassroots ski racing program in the world, developed by SKI Magazine and owned by Outside Interactive, Inc., will host its National Championships at Aspen Snowmass from Monday, April 4 through Saturday, April 9, 2022....
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March 8, 2022
ShowcasedLifeStraw Peak Series Offers Next-Level Water Filtration in the Outdoors
BALTIMORE (March 8, 2022) /OUTDOOR SPORTSWIRE/ - LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announced the spring launch of its Peak Series water filtration systems designed for use in the outdoors and backcountry. Building on the success of the original LifeStraw...
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March 3, 2022
ShowcasedIntroducing “HESTIVAL” an Official Celebration to Kick Off Camping Season
SEATTLE (March 3, 2022 )/OUTDOOR SPORTSWIRE/ - Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, openly welcomes all to join the brand, along with friends, family and pets, to the...
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February 24, 2022
ShowcasedMarmot Relaunches Marmot Research Team
Rohnert Park, Calif. — Feb 24, 2022 /OUTDOOR SPORTSWIRE/ - Marmot is returning to its roots by revamping the original Marmot Research Team, and redefining what it means to test and evaluate its gear across a wide range of users. In 1971 the Marmot Mountain Club was founded by UC...
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January 18, 2022
ShowcasedAtomic Appoints Chris Benchetler to Creative Director of Freeride and Freeski
Atomic today has announced the appointment of long-time athlete, freeskier and artist, Chris Benchetler, as its new Creative Director of Freeride and Freeski. In his new official role, Benchetler will be responsible for the visuals, creative and design for Atomic’s global freeride and freeski product categories. The announcement comes on...
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January 4, 2022
ShowcasedNational Park Trust Unveils New Branding
Washington, D.C. (January 4, 2022) /OUTDOOR SPORTSWIRE/ - The National Park Trust, a nonprofit organization dedicated to preserving parks today and creating park stewards for tomorrow, has unveiled its updated branding and new logo. This unique design not only highlights the organization’s past achievements, but it also symbolizes the Park...
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October 5, 2021
ShowcasedLegendary Ski Map Artist James Niehues Releasing Original Paintings and Sketches to the Public for the First Time Ever
DENVER (October 5, 2021) -- James Niehues, the celebrated artist behind the evocative hand-painted depictions of more than 200 ski resorts across the globe, announces a release of his collection of original paintings and sketches covering the past 35 years as he steps away from creating ski resort trail maps...
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October 5, 2021
ShowcasedPolartec® Announces Launch of Family Album
(Andover, Mass.) - October 5, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the launch of its Family Album, the result of a crowd-sourced visual history of those who’ve worn Polartec-made garments on their outdoor adventures over the past three...
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October 4, 2021
ShowcasedOutdoor Research Grows Leadership Team with New VP of Finance
SEATTLE, Wash. (October 4, 2021) – Outdoor Research (OR), a leading manufacturer in the outdoor and tactical apparel industries, welcomes Stacie Robbins as its new Vice President of Finance. Robbins is responsible for providing finance support for OR’s strategic growth initiatives and ongoing financial stewardship of the brand. Robbins brings...
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September 27, 2021
ShowcasedRab and Banff Centre Mountain Film and Book Festival to continue long-term partnership
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) and Banff Centre Mountain Film and Book Festival are delighted to be continuing their partnership for this year’s edition of the Festival which will take place from 30th October until 7th November. A key event for the global mountain community,...
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September 27, 2021
Showcased2021 Altitude OCR World Championships Concludes
Moshi, Tanzania: The inaugural Altitude OCR World Championships concluded this week with athletes from 26 countries battling for medals. The Philippine national team dominated, winning Gold and Silver for men (Elias Tabac, Tolitz Divina) and women (Sandi Abahan, Seannah Gutang). Mt. Kilimanjaro ascent record holder Kristina Madsen (Denmark) and adventure...
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September 27, 2021
ShowcasedBackcountry Access announces new BCA Live avalanche safety video series
Boulder, Colo.—Backcountry Access is pleased to announce the release of a new avalanche safety video series dubbed "BCA Live." BCA Live brings quickly digestible avalanche education to the desktop and living room through 1- to 3-minute short videos presenting avalanche and backcountry safety topics like group mindset, working as a...
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September 23, 2021
ShowcasedEnduro Bearings Launches New Maxhit™ Line; Zero Stack Headset First Product
Oakland, California (September 23, 2021) /OUTDOOR SPORTSWIRE/ Enduro Bearings has long been renowned for solving problems associated with bicycle bearing performance and durability, and with the imminent launch of their new Maxhit™ headsets they’ve done it again. With the everchanging design of rigid and suspension bicycle frames, traditional components can...
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September 22, 2021
ShowcasedLuno Celebrates a Year of Exponential Growth Bringing Comfort and Convenience to Car Camping
Santa Barbara, Calif., – Sept 22, 2021 /OUTDOOR SPORTSWIRE/ Luno is pleased to celebrate a year of massive growth for the brand whose mission is to create gear for a comfortable and convenient life on the road. What started in 2018 with a single air mattress designed to efficiently provide...