TEREN’s Campfire Puffy 2.0 Continues to Redefine Outdoor Apparel Durability

December 5, 2025

Combining fire resistance, waterproofing, and recycled insulation, it’s built for those who demand more from their gear.

Chattanooga, TN (December 5, 2025) /OUTDOOR SPORTSWIRE/ — TEREN, the adventure travel apparel company known for fusing technical performance with timeless design, has unveiled the Campfire Puffy 2.0, a jacket built to withstand every element, including campfire sparks. Featuring a custom Lenzing® FR & Aramid exterior, this innovative layer eliminates the need for tape repairs and keeps wearers protected from wind, water, and abrasion, all while maintaining a refined, classic look.

Beyond its unmatched durability, the Campfire Puffy delivers top-tier warmth through 100gsm 100% Recycled PrimaLoft® Gold Insulation, offering an exceptional warmth-to-weight ratio even in freezing conditions. This hydrophobic insulation pairs with an exterior 2 layer waterproof membrane with a 10,000mm water column, 10,000 MVTR breathability, Durable Water Repellency coating, and a YKK Aquaguard® waterproof main zipper ensuring waterproof performance without sacrificing comfort.

“I was tired of ruining my puffer jackets from just hiking through the woods and sitting by a fire,” said Chris Loizeaux, Co-owner of TEREN. “With the Campfire Puffy, you’ll never again have to worry about holes, tears, or melted patches ruining your favorite gear.”

“Incredible jacket, not just fire resistant but stood up to the fire hose of bashing into waves, halibut blood spatter, more days of rain, wind salt spray, with the occasional campfire thrown in for beer drinking, ” said valued customer Graeme Esarey. “I have been warm and dry the whole time. And the damned thing looks perfect in spite of the abuse.”

Equipped with 6 total pockets you’ll have endless storage without the bulk. Leaving your everyday pockets (lined with soft micro-fleece) to keep your hands nice & warm. The Campfire Puffy provides ample, secure storage while keeping a low-bulk profile.

This announcement is important for adventurers, frequent travelers and style-conscious consumers looking for gear that works both outdoors and in everyday life. Key highlights include:

• Built for Harsh Conditions: Fire-resistant, waterproof, windproof, and abrasion-resistant exterior with a DWR finish.
• Premium Warmth & Comfort: Insulated with PrimaLoft® Gold, offering breathable, quick-drying performance with 2-way stretch mobility.
• Sustainable by Design: Constructed with recycled content and responsibly sourced, sustainable materials.
• Intuitive Storage: Equipped with 6 pockets and secure YKK zippers for everyday carry and travel essentials.
• Clean, Versatile Look: Subtle branding for a refined style that fits anywhere—from the backcountry to the city.

Explore the Campfire Puffy at https://terendesigns.com/products/campfire-puffy.

About TEREN
Based in Chattanooga, Tennessee, TEREN designs durable, versatile apparel built for adventure, travel, and everyday life. From performance pants and technical jackets to everyday staples, TEREN creates clothing that transitions seamlessly from the trail to the office to the pub. For more information, visit www.terendesigns.com or follow @TERENDESIGNS on social media.

Media Contact
Jonah Brantley
Communications Coordinator, TEREN
jonah@terendesigns.com
(423) 876-8692
https://www.terendesigns.co