Seirus adds to 2026-27 Headwear Collection

January 28, 2026

New Quick Clava® Styles for Extra Warmth and Style

SAN DIEGO, CA (January 28, 2026) /OUTDOOR SPORTSWIRE/ – A good hat can make all the difference between being warm and chilly. Seirus introduces a variety of new hat styles that keep adults and kids warm and stylish all winter long.

Seirus hats come in colors, patterns, and prints to match every taste and mood. They are available with or without the proprietary Quick Clava® technology, which stashes a balaclava inside the hat for soft extra warmth when you need it.

“Seirus is all about solving problems,” said Danica Carey, Marketing Director at Seirus. “Keeping the lower half of the face can be a problem on the coldest days and nights, but not if you have a Quick Clava hat. Hidden face protection that takes only a second to deploy. That’s problem-solving with style.”

Offering five new styles in multiple colors, the 2026-27 hats feature Heatwave™ 4-way stretch headbands inside for comfort and a poly-fleece-lined or wool-blend balaclava for extra warmth on the coldest days.

For the 2026-27 season, new additions to the headwear collection include:

• Heatwave™ Poppy™ Beanie – MSRP $34.99

Stylish knit beanie with a printed flower design, faux fur pom, and an integrated Heatwave™ 4-way band provides versatile, all-day winter warmth.

• Heatwave™ Bella™ Beanie – MSRP $34.99

Cozy Heatwave™ warmth with a turn-up cuff, faux fur pom, and Heatwave™ 4-way band and lined in soft fleece for versatile warmth and comfort.

• Heatwave™ Mellow™ Beanie – MSRP $34.99

Classic cable-knit style with a turn-up cuff and yarn pom, featuring Heatwave™ 4-Way band for cozy winter warmth.

• Heatwave™ Trail™ Beanie – MSRP $34.99

Classic knit beanie with turn-up cuff, yarn pom, and Heatwave™ 4-way band for cozy winter protection.

• Heatwave™ Tierra™ Beanie – MSRP $34.99

Striped chenille knit beanie with a turn-up cuff and Heatwave™ 4-way band for all-day winter comfort.

• Quick Clava® Heatwave™ Poppy™ – MSRP $35.99

Stylish knit beanie with a printed flower design, faux fur pom, and built-in pull-down balaclava. Integrated Heatwave™ 4-way band provides versatile, all-day winter warmth.

• Quick Clava® Heatwave™ Bella™ – MSRP $35.99

Cozy Heatwave™ warmth with a turn-up cuff, faux fur pom, and built-in pull-down balaclava, with Heatwave™ 4-way band and lined in soft fleece for versatile warmth and comfort.

• Quick Clava® Heatwave™ Mellow™ – MSRP $35.99

Classic cable knit style with a turn-up cuff and yarn pom, featuring Heatwave™ 4-Way Band and a built-in pull-down balaclava for cozy, versatile winter warmth.

• Quick Clava® Heatwave™ Trail™ – MSRP $35.99

Classic knit beanie with turn-up cuff, yarn pom, and built-in balaclava featuring wool for natural warmth and Heatwave™ 4-way band for cozy winter protection.

• Quick Clava® Heatwave™ Tierra™ – MSRP $35.99

Striped chenille knit beanie with turn-up cuff and built-in pull-down balaclava blending wool for natural warmth with Heatwave™ 4-way Band for all-day winter comfort.

• Jr Heatwave™ Poppy™ Beanie – MSRP $29.99

Stylish knit beanie with a printed flower design, faux fur pom, and an integrated Heatwave™ 4-way Band provides versatile, all-day winter warmth.

• Jr Heatwave™ Bella™ Beanie – MSRP $29.99

Cozy Heatwave™ warmth with a turn-up cuff, faux fur pom, and Heatwave™ 4-way Band and lined in soft fleece for versatile warmth and comfort.

• Jr Quick Clava® Heatwave™ Poppy™ – MSRP $34.99

Stylish knit beanie with printed flower design, faux fur pom, and built-in pull-down balaclava. Integrated Heatwave™ 4-way band provides versatile, all-day winter warmth.

• Jr Quick Clava® Heatwave™ Bella™ – MSRP $34.99

Cozy Heatwave™ warmth with a turn-up cuff, faux fur pom, and built-in pull-down balaclava, with Heatwave™ 4-way band and lined in soft fleece for versatile warmth and comfort.

Seirus’ new 2026-27 Headwear styles will be available starting September 2026 at local retailers and online at Seirus.com.

SEIRUS INNOVATIONS
100% Solar Powered California HQ + Warehouse

Redefining comfort and warmth for four decades, Seirus is committed to making gear that instills inclusivity and enjoyment in outdoor recreation. With over 20 patents earned since 1978, we are a team of co-creators crafting outdoor solutions through hands-on research and development. Our unwavering commitment extends to our entire community – from passionate employees to valued partners and customers – ensuring the meaningful experiences provided by our products are second to none. Whether worn on mountain peaks or city streets, innovation and collaboration are woven into every piece of Seirus gear.

MEDIA CONTACT

Matt Crawford
TerraPR
matt.crawford.vt@gmail.com