Peach Season Arrives Early at GU Energy

March 18, 2026

The launch of Sour Peach provides a refreshing zing to enjoy in your athletic endeavors

BERKELEY, Calif. (March 18, 2026) /OUTDOOR SPORTSWIRE/ – GU Energy, a leader in sports nutrition, today announces the addition of a new flavor to the Original Energy Gel lineup, Sour Peach.

The introduction of Sour Peach grows the GU Original Gel family to 17 flavors in total, and is the first sour gel in the collection, presenting athletes with an exciting, out-of-the-box flavor profile that, like all GU gels, continues to deliver a guaranteed source of energy to support performance at any level.

“When developing our first sour gel, we really focused on hitting the perfect sourness level for an athlete,” says Brandon Kirchmeyer, GU’s product development manager. “The sour peach profile gives you that fun, mouth-watering zing to break up flavor fatigue, but we kept it much milder than a traditional sour candy. It’s just sour enough to be refreshing without being too harsh to use during exercise.”

For its first on-course debut, Sour Peach will fuel runners at the upcoming Oakland Marathon (March 20-22), an event that draws over ten thousand runners and is known for being one of the most diverse and inclusive running events in the world. For 16 years, GU Energy has supported runners at the Oakland Marathon with gels and chews at aid stations, and for 2026, runners can refuel with Sour Peach at an on-course station dubbed “Sour Power.”

“Being an athlete nutrition brand that was born in the Bay Area over 30 years ago, it’s fitting that GU supports this local community event that is squarely in line with our core values and purpose work,” says Yuri Hauswald, GU’s elite athlete and community manager. “We have over 30 GU employees participating in the Oakland Marathon races this year, and our longstanding history of showing up at this event is a testament to our investment in supporting those who come out to make it the special event that it is.”

Packed with 100 calories per packet for quick energy, 21-23g of carbohydrates to sustain effort, 60-125mg of sodium to support hydration, and 450mg of amino acids for additional muscle performance, Sour Peach is the perfect new flavor to kick off the spring active season with a bang. Like all of GU’s Original Gel flavors, Sour Peach is vegan, gluten-free, and Kosher, and is designed for convenience and easy fuel on any athletic endeavor.

Sour Peach gel is currently available to purchase as a single packet through select specialty retailers or a 24-pack box for $48 directly from www.guenergy.com.

To learn more about GU Energy, please visit www.guenergy.com, and for all media inquiries, please reach out to GU@OutsidePR.com.

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About GU Energy Labs

GU Energy Labs strives to help athletes reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Since its founding in 1993, GU has been committed to increasing access to sport for all. To that end, GU Gives — the company’s philanthropic arm that exists to facilitate movement, especially among diverse and young populations, and to protect the places where we move — supports organizations and initiatives centered around three pillars: access & belonging, environmental conservation & stewardship, and movement for youth. Headquartered in Berkeley, CA, GU Energy Labs produces all of its Energy Gels onsite, largely through sustainable solar power. Learn more at www.guenergy.com.