July 23, 2026

FuelBoxx Launches with Signature Nutrition System focused on Young Athletes

Los Angeles, CA (July 23, 2026) /OUTDOOR SPORTSWIRE/ — FuelBoxx, a new youth sports nutrition company founded by four-time Emmy Award–winning sports producer Gayle Jones, today announced the official launch of its signature performance nutrition products: FuelBoxx Prep, FuelBoxx Recover and FuelBoxx Energy Bar. Online team orders and quotes are...

June 25, 2026

Flavor Fatigue No More — GU Energy Labs Launches New Flavors of Liquid Energy

BERKELEY, Calif. (June 25, 2026) /OUTDOOR SPORTSWIRE/ - GU Energy Labs, a pioneer in sports nutrition, today announces two new flavors in the Liquid Energy family of fast-acting nutrition, ranging from mild to wild. The introduction of Plain & Simple and Passion Fruit Orange Guava (POG) provides two contrasting taste...

June 9, 2026

Only Essentials Make the Bag. Kelly Slater Just Added Purist Collective.

Morgan Hill, CA (June 9, 2026) /OUTDOOR SPORTSWIRE/ — Purist Collective, makers of premium water bottles, today announced a new partnership with 11-time world champion surfer Kelly Slater. The new relationship is a natural extension of shared values, a deep respect for nature, and an appreciation of clean, uncompromised taste. There's...

May 12, 2026

Hydration Redesigned: RSVR Reimagines the Hydration System from the Ground Up

LONGMONT, Colo. (May 12, 2026) /OUTDOOR SPORTSWIRE/ — RSVR Hydration (https://www.rsvrhydration.com), a new performance-focused brand, has introduced the RSVR Hydration System, a fully integrated, patent-pending hydration solution engineered from the ground up. A fundamentally different approach to hydration, the RSVR Hydration System combines an aerodynamic, body-contoured bladder with a modular...

May 7, 2026

Skratch Labs Unveils 2026 Summer Seasonal Flavor Series

Boulder, CO (May 7, 2026) /OUTDOOR  SPORTSWIRE/ — Skratch Labs, the Boulder-based performance nutrition company, launches its largest seasonal flavor lineup to date with four new summer limited-editions of Sport Hydration Drink Mix, Super High Carb Drink Mix, and Energy Chews. Rolling out from May through early June, the 2026 summer...

March 26, 2026

HydraPak and Maurten launch SkyFlask™ — made for hydrogel

Oakland, California (March 26, 2026) /OUTDOOR SPORTSWIRE/ – HydraPak and Maurten announce the launch of HydraPak SkyFlask — made for hydrogel, a purpose-built handheld designed to integrate hydration and fueling in one streamlined system. Developed by the global leader in performance hydration solutions, together with the brand redefining the limits...

March 25, 2026

Skratch Labs Introduces New Flavors and Formats Across Hydration, Recovery, and Fueling Lines

Boulder, CO (March 25, 2026) /OUTDOOR SPORTSWIRE/ — Skratch Labs, the Boulder-based performance nutrition company, announces an expansion of its flavor lineup and sizing options across its hydration, fueling, and recovery products. Skratch Labs creates nutrition shaped by real athlete needs to replace what’s lost and deliver what’s needed without...

March 18, 2026

Peach Season Arrives Early at GU Energy

BERKELEY, Calif. (March 18, 2026) /OUTDOOR SPORTSWIRE/ - GU Energy, a leader in sports nutrition, today announces the addition of a new flavor to the Original Energy Gel lineup, Sour Peach. The introduction of Sour Peach grows the GU Original Gel family to 17 flavors in total, and is the...

February 19, 2026

Tailwind Nutrition Launches ‘Fuel (Your) Further’

Durango, CO (February 19, 2026) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete nutrition products, today announced the launch of Fuel (Your) Further, a new community-powered campaign designed to celebrate athletes’ personal goals – no podiums or official races required. Tailwind Nutrition powers some of the...

January 21, 2026

Näak Extends Partnership with UTMB, Remaining Official Nutrition Sponsor Through 2029

OGDEN, Utah [January 21, 2026] /OUTDOOR SPORTSWIRE/ - Näak, the Canadian sports nutrition company founded in 2016 with a mission to create healthy and sustainable sports nutrition, without making any compromises to performance, has signed a four-year contract extension with world-renowned trail-running series UTMB. Beyond continuing the partnership with UTMB,...