nutrition
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June 25, 2024
Tailwind Nutrition Launches Blueberry Lemonade Endurance Fuel
DURANGO, Colo. [June 25, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes that is backed by science, is proud to introduce its latest limited edition flavor—Blueberry Lemonade Endurance Fuel. Inspired by the cycling community and developed in partnership with The...
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June 19, 2024
Team USA Mountain Bike athlete, Riley Amos, joins forces with ketone beverage brand, Kenetik
MARYLAND (June 19, 2024) /OUTDOOR SPORTSWIRE/ - Mountain bike phenom Riley Amos and Kenetik, the brand behind the world’s first bioidentical ketone drinks, announce a partnership for 2024. This collaboration marks a significant step forward in redefining training approaches for elite athletes, combining cutting-edge nutrition with exceptional talent to push...
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June 18, 2024
Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility
June 18, 2024 — Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...
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June 11, 2024
Tailwind Nutrition Welcomes Carter Shae as Director of Finance
Durango, Colo. (June 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has recruited Carter Shae as Director of Finance. Shae was named among “Top 25 CFOs in Consumer Products” for 2023 by Finance and Investing. He brings with him...
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May 20, 2024
Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps
DURANGO, Colo. [May 20, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is re-introducing its popular Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete and 2023’s Triple Crown-winning Ultrarunner, Courtney Dauwalter. First introduced in spring 2023 as a limited...
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May 9, 2024
Student-Athletes’ Data-Driven Nutrition Box from Fuel Goods Sold Out in 15 Minutes
Asheville, NC/OUTDOOR SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, is proud of its continued expansion and reach into diverse demographics through its partnership with MarketPryce, a leading online marketplace that connects student-athletes with brands. To celebrate National Student-athlete Day (NSAD) on...
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May 1, 2024
Backpacker Pantry aims to elevate the backpacking meals and nutrition category with the introduction of Backpacking Nutrition Week
Boulder, Colo. (May 1, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and nutrition among camping enthusiasts. Starting today, May 1 through May 6, the industry is encouraged...
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April 29, 2024
Tailwind Nutrition Welcomes Kristen Flemington as VP of Marketing
Durango, Colo. (April 29, 2024) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is stoked to introduce Kristen Flemington as Vice President of Marketing. Kristen hails from Ashland, Oregon. She joins Tailwind after four years in marketing at Dutch Bros Coffee...
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April 26, 2024
GU Energy Labs Celebrates Most Successful GU Gives Energy Gel Partnership in its History
BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ – This April, GU Energy Labs’ philanthropic GU Gives program is celebrating a historic first year of partnership with the Indigenous advocacy organization Rising Hearts. Last March, GU launched the special edition Raspberry Lemonade Energy Gel, with proceeds from its sale to benefit Rising Hearts’ Running...
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April 25, 2024
Shār Joins Elite Ranks of Certified B Corporations™ Champions of Positive Change
/OUTDOOR SPORTSWIRE/ – Shār is thrilled to announce it has been named a Certified B Corporation™, officially joining the global movement of B Corps™. As a for-profit company dedicated to using business as a force for good, Shār has successfully met the highly verified standards of social and environmental performance,...