June 7, 2023
Tailwind Nutrition Launches Dauwaltermelon, Courtney Dauwalter’s Signature Watermelon with Lime Flavored Endurance Fuel
Durango, Colo. /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This new and refreshing flavor is a light and playful ode to the simplicity of those...
May 25, 2023
HOLOS Expands Overnight Muesli Lineup with All-New ‘Berries’ Flavor
Québec City/ May 25, 2023/OUTDOOR SPORTSWIRE/ –HOLOS, the organic overnight muesli ‘superfood’ brand fueling human vitality and providing sustained energy for the long run, today announces its newest flavor variety: Berries. HOLOS’ Berries muesli combines black mulberries with blueberry, strawberry and blackcurrant powders for a ‘fruit-filled explosion of flavor.’ It’s topped...
May 25, 2023
Michelin-Trained Chefs Create Plant-Based Camping Food Line for Outdoor Adventures
Santa Barbara, CA (May, 2023)/OUTDOOR SPORTSWIRE/ – A dynamic wife and husband team of Michelin-trained chefs, Jamie and Jayson Poe, owners of Poe & Co., a Santa Barbara-based catering and meal delivery business, has launched Poe & Co. Folk Foods, a line of gourmet, plant-based, just-add-water camping meals, designed to elevate...
May 5, 2023
Tailwind Nutrition Athlete Sarah Ostaszewski Wins Cocodona 250
DURANGO, Colo. (May 5, 2023)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition athlete Sarah Ostaszewski won the Cocodona 250 trail running race in Flagstaff, Ariz. on Thursday with a time of 72:50:27, which placed her fourth-overall as well. The result makes Ostaszewski one of just 9 runners who have completed all three editions of Cocodona,...
April 27, 2023
Nutrishop® Partners with High Fives Foundation to Empower Athletes with Life-Changing Injuries
TRUCKEE, CA April 27, 2023 /OUTDOOR SPORTSWIRE/ - Jeff Andrews’ life forever changed nine years ago when a snowboarding accident left him with a high-level spinal cord injury, severely restricting the use of his hands, arms, and legs. With great determination, intense rehabilitation, and massive support from the nonprofit High...
April 20, 2023
Back and Better Than Ever, Honey Stinger Releases Reformulated Caffeinated Chews
Steamboat Springs, Colo. (April 20th, 2023) /OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to relaunch its caffeine chews, a longtime athlete favorite, now reformulated and repackaged for better performance, and even better flavor. The new caffeinated chews contain a nearly 3-to-1 ratio of sodium to potassium for added electrolytes and caffeine...
April 12, 2023
Shār Gains USDA Organic Certification; Another Win for Healthy People and a Healthy Planet
Austin, TX, Wed Apr 12, 2023 /OUTDOOR SPORTSWIRE/ - Shār, a farm-to-table snack company based in Austin, proudly announces USDA Organic Certification from the Texas Department of Agriculture for all three of its Trail Mixes. This certification ensures that Shār uses only organic ingredients grown without chemicals, fertilizers, or pesticides....
April 6, 2023
GU Energy Labs joins 1% for the Planet
BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ - GU Energy Labs, driven by its vision of doing well to do good, is proud to join 1% for the Planet, making the commitment to donate 1% of its annual revenue to support verified environmental organizations. This commitment is a natural expression of the brand's...
March 1, 2023
GU Energy Labs Releases New Energy Gel Flavor Benefitting Rising Hearts’ Running on Native Lands Initiative
BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ – GU Energy Labs is excited to announce its latest Energy Gel flavor to be released under its philanthropic GU Gives program. Proceeds from the sale of the new Raspberry Lemonade Energy Gel, available March 1, will support the Indigenous advocacy organization Rising Hearts and its Running...
February 27, 2023
Tailwind Nutrition Athletes Dauwalter and Sonnesyn Race to Global Success at Transgrancanaria and The Birkie
DURANGO, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning the 55-kilometer American Birkebeiner cross country ski race. Dauwalter finished the challenging course on the...
February 7, 2023
OutsidePR Welcomes New Client and New Hire
Sausalito, Calif., (February 7, 2023)/OUTDOOR SPORTSWIRE/ – OutsidePR, a leading boutique public relations agency for the active-consumer market, today announced new additions to its client roster and internal team. The agency is proud to welcome the hydration company, DripDrop. Developed by Dr. Eduardo Dolhun in 2008, DripDrop is on a mission...
December 14, 2022
Shār Impossibly Good Trail Mixes Now Available in all Southwest Region Whole Foods Stores
Austin, Texas /December 14, 2022 /OUTDOOR SPORTSWIRE/ – Shār, an Austin-based farm-to-table snack company, is now available in 40 additional Whole Foods stores throughout the four southwest region states: Texas, Oklahoma, Louisiana, and Arkansas. Whole Foods carries all three shār trail mixes: Original, as well as the two new flavors: Tropical and...
December 13, 2022
2022 B.A.S.I.C.S Campaign Focused on Collisions High Fives Foundation Celebrates 12th Year Promoting Mountain Safety
TRUCKEE, CA /ENDURANCE SPORTSWIRE/ - The 2022 initiative for the High Fives Foundation’s B.A.S.I.C.S (Being Aware and Safe in Critical Situations) campaign is focused on collisions. The B.A.S.I.C.S program has been running for twelve years and helps to prevent injuries on the mountain with different campaign themes each year. The...
November 29, 2022
Tailwind Nutrition Partners with Friends of CAIC at Trailheads to Promote Winter Backcountry Safety
Durango, Colo. (Nov. 29, 2022) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has partnered with Friends of the Colorado Avalanche Information Center (FoCAIC) to support its Trailhead Outreach Program. Throughout the 2022/2023 winter season, FoCAIC will visit backcountry trailheads throughout the...
November 4, 2022
King Oscar Celebrates 120 Years as the King of Seafood
San Diego, Calif. (November 04, 2022) /OUTDOOR SPORTSWIRE/ King Oscar, the legendary Norwegian seafood producer, is proud to celebrate its 120th anniversary on Tuesday, November 29th, 2022. King Oscar, currently the top purveyor of specialty seafood in the United States, remains committed to the heritage, craft and quality that earned...
October 20, 2022
Honey Stinger Teams up with Angel McCoughtry to Inspire Atlanta Community with Revitalized Basketball Courts
STEAMBOAT SPRINGS, Colo. (October 20, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger and Angel McCoughtry, WNBA superstar and two-time Olympic gold medalist, are set to unveil two refurbished basketball courts in Atlanta, Georgia. Located at Maddox Park, the courts are restored in partnership with Project Backboard, an organization that renovates public basketball courts with the...
October 19, 2022
Tailwind Nutrition Expands into New Facility, Welcomes New COO
Durango, Colo. (Oct. 19, 2022) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has made two moves that benefit not only the business, but the company’s hometown of Durango. This year, Tailwind moved to a new production and warehouse facility in...
September 1, 2022
Athletic Brewing Company Signs NIL Sponsorships with 3 Heisman Hopefuls
Stratford, CT and San Diego, CA (September 1, 2022) /OUTDOOR SPORTSWIRE/ - Athletic Brewing Company, the fastest-growing beverage company in America according to Inc. Magazine, today announced it has signed name, image, and likeness (NIL) deals with three standout collegiate football players. After partnering with Athletic in 2021, Ohio State...
August 31, 2022
Solo Stove Introduces Pi Supply to Make Pizza Night Easier than Ever
Grapevine, TX (August 31, 2022)/OUTDOOR SPORTSWIRE/ – Solo Stove is expanding their line of pizza-making tools and accessories with the launch of restaurant-quality pizza ingredients: Neapolitan Dough Balls and an Artisan (Pi)zza Box, containing dough, pizza sauce, fresh mozzarella cheese, and pepperoni. Aptly named “Pi Supply”, these ingredients are ideal to be...
August 17, 2022
Athletic Brewing Company Named Fastest-Growing US Beverage Manufacturer by Inc. Magazine
MILFORD, Conn. and SAN DIEGO, August 17, 2022/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, America’s leading non-alcoholic craft brewer, has been named the 26th fastest-growing private company in America by Inc. Magazine. With an astounding growth rate of 13,071% between 2018 and 2021, Athletic Brewing also earned the distinction of being the fastest-growing...
August 10, 2022
Athletic Brewing and IRONMAN Create Limited-Edition Non-Alcoholic Brew, Personal Record™
Stratford, CT, San Diego, CA, Tampa, FL. (August 10, 2022) — Leading non-alcoholic brewery, Athletic Brewing Company, is the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, and today released their newest limited-edition brew, Personal Record™, an awe-inspiring IPA crafted in collaboration with IRONMAN. Inspired by the IRONMAN athletes...
April 4, 2022
Recovery Has Never Tasted Better With New Honey Stinger Nut + Seed Bar™
STEAMBOAT SPRINGS, Colo. (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Most athletes are too familiar with eating dense, tasteless, hard-to-digest protein bars as part of their post-exercise recovery. With its new Nut + Seed Bar™, Honey Stinger is on a mission to make recovery both tastier and more effective. The first-of-its-kind Honey Stinger...
February 24, 2022
Shār Impossibly Good Trail Mix Wins 2022 Good Food Award
/OUTDOOR SPORTSWIRE/ - The Good Food Foundation announced in January that shār’s impossibly good trail mix is a 2022 Good Food Award winner. The Good Food Awards are unique in that winners must show not only exceptional taste but also a strong commitment to environmental, social, and business ethics. Executive Director Sarah...
January 27, 2022
Floyd’s of Leadville Launches NEW SportsCreams
Leadville, CO /OUTDOOR SPORTSWIRE/ - Athlete-focused CBD products leader, Floyd’s of Leadville is expanding its lineup of topical creams with new SportsCreams, including full spectrum, and warming and cooling isolate options. Perfect for soothing sore muscles post-workout, or for keeping your skin and body feeling healthy throughout the day, SportsCream...
January 25, 2022
Ascent Protein Donates $16,000 to Christian McCaffrey’s Foundation, 22 and Troops
DENVER, COLORADO - January 25, 2022 /OUTDOOR SPORTSWIRE/ - This week, Ascent Protein announced a $16,000 donation to 22 and Troops, a non-profit service organization that focuses on helping U.S. active-duty military members, veterans and their families focus on overcoming trauma and PTSD. The donation is a result of a...