Badlands Introduces the Mag Turkey Vest

March 19, 2026

A lightweight, run-and-gun vest built for mobility, silence and an easier sit.

Sandy, Utah (March 19, 2026) /OUTDOOR SPORTSWIRE/ – Badlands announces the new Mag Turkey Vest, purpose-built for run-and-gun turkey hunters who demand mobility without sacrificing comfort when it’s time to sit.

At the center of the Mag Turkey Vest is its updated magnetic seat system. The Fidlock ® magnetic attachment allows quick deployment of the seat and reattachment when it’s time to move. The Cordura®-reinforced seat features three layers of foam to maximize comfort and durability while remaining low-profile when stowed. It’s a streamlined system that keeps hunters efficient from first light to sundown.

Built for hunters covering serious ground, the Mag Turkey Vest features a lightweight, breathable construction with a brushed, burr-resistant outer fabric finished in a water-resistant coating. The material stays quiet in close quarters and holds up in unpredictable spring conditions. Weighing 2 lbs. 8 oz., the Mag Turkey Vest delivers essential storage, streamlined mobility and real-world comfort in a lighter package.

The vest maintains the proven pocket layout of the original Badlands Turkey Vest, refined for fast access. A silent Fidlock® magnetic box call pocket includes a fabric divider to eliminate noise from a stowed call. External slate call pockets allow quick reach when timing matters. A vented mouth-call pocket promotes airflow, helping calls dry between setups. Shell loops, striker loops, and zippered storage pockets keep essential gear organized without excess bulk.

Fit has been updated with a fully adjustable, one-size-fits-all system that accommodates a broader range of body types. Whether hiking ridgelines or settling against a tree, hunters can dial in comfort for the long haul.

The Mag Turkey Vest is covered by the Badlands Unconditional Lifetime Warranty. If the Badlands name is on it, it’s covered. No receipt required and no fine print.

To learn more about the Mag Turkey Vest, visit www.badlandsgear.com.

About Badlands Gear

Badlands has been at the forefront of designing hunting and outdoor gear for over three decades. Headquartered in Utah, the brand is driven by a simple mission: to create the best possible products for hunters and outdoor enthusiasts. With a focus on quality, durability, and innovation, Badlands’ gear is designed to perform in the toughest environments while offering unmatched comfort and functionality. Visit www.badlandsgear.com for more information.

About Idea Ranch

Idea Ranch is a full-service advertising, public relations, and performance marketing agency with offices in Tulsa, Oklahoma; Wichita, Kansas; and Durango, Colorado. We serve a national roster of brands that reflects the lifestyle and pursuits of our people, including outdoor recreation, adventure, lifestyle, and farm and ranch sectors. We bring a blue-collar work ethic to a white-collar industry, prioritizing grit and character as much as creativity. Our culture is guided by seven core values that shape how we show up for our clients and one another. Learn more at idearanch.com.

Contact:

Colt Fetters
Idea Ranch
cfetters@idearanch.com
970.759.0905