Peak Performance and Freeride World Tour extend partnership through 2031

April 1, 2026

Longstanding collaboration continues to drive athlete performance, innovation, and community growth in freeride.

VERBIER, Switzerland (April 1, 2026) /OUTDOOR SPORTSWIRE/ – As the Freeride World Tour comes to its close for the season in Verbier, Peak Performance and the FWT are proud to announce the extension of their longstanding partnership through 2031. Building on an existing agreement running until 2027, Peak Performance will continue the Official Presenting Partner for an additional four-year period, from 2028 to 2031, reinforcing a shared commitment to the progression of freeride skiing and snowboarding.

A long-term commitment to freeride

Since 2016, Peak Performance and the Freeride World Tour have worked hand in hand to shape the evolution of freeride. Together, they have created a platform for athletes to develop and perform at the highest level, supporting talents such as Tiemo Rolshoven and WeiTien Ho, as well as champions including Justine Dufour-Lapointe (2023,2025 FWT Ski Women Champion), Hedvig Wessel (2024 FWT Ski Women Champion), Kristofer Turdell (2018, 2021 FWT Ski Men Champion), Elisabeth Gerritzen (2021 FWT Ski Women Champion), or Valentin Rainer (2023 FWT Ski Men Champion).

Supporting freeride at every level

Beyond elite competition, both partners share a vision of growing freeride within the broader mountain community. This commitment has led to the creation of pioneering initiatives such as Freerid’her, the first freeride competition dedicated to women only, held annually in Verbier and designed to open the sport to new participants.

In addition, the Freeride Women Days, also developed through this collaboration, offer dedicated sessions focused on mountain safety, skill development, and community building, further strengthening inclusivity and participation in the sport.

Quotes

“From becoming the official skiwear partner in 2016, to watching our athletes rise to the top of the podium, it has been a privilege to see the Freeride World Tour evolve into the competition it is today. We’re excited to build on that legacy: to support and nurture the next generation of athletes, to continue building the community of fans, and ultimately to inspire more people to get out there and explore the mountains.”

• Stefano Saccone, Brand President at Peak Performance

“Ten years ago, we began this journey with Peak Performance, united by a shared vision of what freeride could become. Since then, we’ve grown side by side, facing the same mountains, and building a partnership grounded in trust and shared values. Renewing this collaboration is not just a continuation, but a celebration of everything we’ve created together, and everything very exciting still to come.”

• Nicolas Hale-Woods, FWT Founder and CEO

Looking ahead

The renewed partnership will continue to focus on athlete-driven product development, safety initiatives, and expanding the global freeride community. Together, Peak Performance and the Freeride World Tour remain committed to pushing the boundaries of the sport while staying true to its core values.

Here’s to the athletes, the mountains, and the next chapter.

About FWT

FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com

About Peak Performance

Born in the Swedish mountain resort of Åre out of a love for skiing, Peak Performance designs outerwear and apparel with one purpose: to bring the freeride spirit to the world. Our products are designed with style at the forefront and technicality at the core, to empower the adventurous and equip them to follow their own line. For more information, please visit www.peakperformance.com

Contact Information

Victor Le Vély
PR & Media Manager
victor@freerideworldtour.com
+33 6 78 41 48 53