Marathon Sports Announces Dirt Camp – A Premium Trail Running Experience in the Berkshires

April 21, 2026

A three-day, all-inclusive trail running experience blending mountain miles, recovery and community

WALTHAM, Mass. (April 21, 2026) /OUTDOOR SPORTSWIRE/ – Marathon Sports today announced Dirt Camp, a trail running experience designed to bring runners of all levels together for three immersive days of running, recovery and community along the shores of Lake Ashmere in the Berkshires.

Despite its name, Dirt Camp is anything but roughing it. The experience combines guided runs, athlete-led discussions and recovery sessions with premium hospitality and gear. Registration includes lodging, meals, guided runs, speakers and all camp activities.

“Trail running has always been about more than miles,” said Ben Cooke, president of Marathon Sports. “It’s about the landscapes you run through, the people you meet and the shared experiences along the way. Dirt Camp brings that to life in a weekend that’s both adventurous and restorative.”

Epic Trails, Shared Miles

Participants will take part in curated trail runs across the Berkshires, from summit efforts on Mount Greylock, the highest peak in Massachusetts, to rolling forest trails surrounding Lake Ashmere. Runs are organized by pace and experience level, making them accessible to everyone, from first-time trail runners to seasoned mountain athletes.

Attendees will also have the opportunity to run alongside and learn from respected figures in the trail and endurance community, including:

Tommy Rivers Puzey (“Rivs”) — an endurance athlete, physical therapist, father and coach known for his immersive virtual training programs and philosophy rooted in resilience and human connection. His career spans elite competition, from the marathon to triathlons and ultrarunning, as well as a return to sport following a life-threatening cancer diagnosis in 2020.

Geneviève Asselin-Demers — a professional athlete and engineer whose approach blends high-performance sport with balance, consistency, and family life, who serves as a role model for promoting strong, healthy habits within her community and at home.

Additional athlete leaders, sports nutritionists, sport psychologists, and trail ambassadors will guide runs, share insights and foster connection among participants.

Run Hard. Rest Easy.

While the trails provide the adventure, Dirt Camp places equal emphasis on recovery and restoration.

Camp participants will have access to:

• Massage therapy
• Sauna and ice bath sessions
• Open-water swims in Lake Ashmere
• Guided yoga for runners

Together, these elements create a balanced weekend designed to help runners train hard, recover well, and connect with the trail running community.

Premium Gear Included

Each registration includes a curated gear package from presenting sponsor Craft, including:

• Craft gravel/trail running shoes
• A Dirt Camp hoodie
• Additional sponsor gear and trail essentials

The all-inclusive camp package is designed so participants can focus on the experience, from the first trailhead to the final campfire conversation.

“Craft believes in what Marathon Sports is building: their authentic connection to the New England running community, their credibility, and the strength of their team,” said Jake Rawson, CEO of Craft Sportswear North America. “Partnering on Dirt Camp was a natural fit, and we’re proud to help bring this experience to life.”

Building a Trail Running Community

Dirt Camp represents the latest step in Marathon Sports’ growing commitment to trail running across New England.

Following Marathon Sports’ recent acquisition of six03 Trail Races and the Cranmore Mountain Race, the company is expanding its trail platform to include races, curated experiences, athlete development and trail-specific retail expertise.

“Trail running culture is built on shared experience,” Cooke added. “Dirt Camp is one of the ways we’re helping bring that culture to life by creating moments where runners can connect with each other and with the landscapes that make New England special.”

For more information, visit dirtcamp.run

About Marathon Sports

Founded in 1975, Marathon Sports is New England’s trusted running hub – blending expert service, premium products, and deep community roots. With 28 locally owned and operated stores across the region, Marathon Sports connects runners to the gear, knowledge, and experiences that inspire movement. From road and trail to track and beyond, we celebrate the culture of running through events, storytelling, and partnerships that bring people together. Every visit, every fitting, and every conversation reflects our belief that running is more than a sport – it’s a community.

About Craft Sportswear
Craft is a Swedish brand specializing in clothing and gear for endurance sports, where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

Media Contact:
Ben Cooke, Marathon Sports
ben.cooke@marathonsports.com