All Posts by Backbone.
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Outside Festival Announces Lineup for Film x Ideas Series, Presented by Columbia Sportswear
DENVER, CO – April 24, 2024 /OUTDOOR SPORTSWIRE/ – Outside revealed today the lineup of 21 films selected for the inaugural Outside Festival, set to unfold in and around Denver’s Civic Center Park from May…
Big Agnes Announces Strategic Sales Territory Updates
Steamboat Springs, Colo. (April 22, 2024)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which…
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Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports…
Norrøna Announces New Membership with Non-Profit Fair Wear Foundation
OSLO, Norway (April 16, 2024) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership…
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HEAD/Tyrolia Hires New Wintersports Marketing Coordinator
April, 2024 – Boulder, Colo./OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years,…
The North Face and icebreaker Introduce Capsule Collection Inspired by Nature
DENVER, Colo. (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection…
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Matador BetaLock™ Wins the Travel Good Association’s 2024 Best Travel Gadget/Electronics Award
BOULDER, Colo. (April 11, 2024)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, renowned for its commitment to innovation and quality, is proud to share that its BetaLock™ was awarded the Travel Goods Association (TGA) 2024 Award for the…
Meindl USA Expands Premium Boot Line with MFS Vakuum Hiker
SIDNEY, Neb. (April 11, 2024) /ENDURANCE SPORTSWIRE/ – Meindl USA, the exclusive provider of premium handcrafted Meindl footwear in North America, is thrilled to introduce its latest model of boots for outdoor recreation, the MFS…
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evo Expands Mountain Bike Offerings Just In Time for Riding Season
SEATTLE /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences company, today announced newly designed mountain bike essentials, community events, and new evoTrip experiences, including an official partnership with the original pioneer in adventure bike travel,…
Outdoor Afro, Inc. and REI Co-op debut three new adventure travel trips and a new gear collection
Oakland, CA (April 9, 2024) /OUTDOOR SPORTSWIRE/ – Outdoor Afro, Inc. and REI Co-op are announcing a collaboration for three new fully-guided trip offerings that will operate July through October in New River Gorge National…
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OROS Labs®, creators of Solarcore® insulation, secures $22 million in Series B funding led by Airbus Ventures
PORTLAND, Ore. (April 3, 2024) /OUTDOOR SPORTSWIRE/ – OROS Labs- www.oroslabs.com, an innovative thermal solutions company, announced the closure of its Series B funding round, raising $22 million to support the company’s expansion in consumer,…
Rumpl Bets Big on Summer Camp through New Partnership with American Camp Association
PORTLAND, OR. (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is pleased to announce a new partnership with the nonprofit American Camp Association® (ACA). The American Camp Association® has been helping…
Salomon Moves to Category Dedicated Sales Teams
Ogden, UTAH (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Today, Salomon announces a strategic business change within the North American organization to support its accelerated growth focused on footwear, apparel, and gear with the addition of softgoods-specific sales…
Get a Whiff of Victory with Fleet Feet’s Exclusive New Line of Candles
CARRBORO, N.C. (April 1, 2024) /OUTDOOR SPORTSWIRE/ – Fleet Feet is proud to launch ‘Candles That Éndúre,’ an exclusive line of scented candles designed to help runners recall their most important and smelly memories. These…
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Burton Snowboards/Anon Announce Legal Victory in German Federal Patent Court
BURLINGTON, VT. (March 28, 2024) /OUTDOOR SPORTSWIRE/ – Following a 26-month legal battle in the German Federal Patent Court (docket no. 7 Ni 1/22 (EP)), Anon, a leading innovator in snow helmets and goggles, and its…
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ROKA Redefines Speed, Control and Comfort with New Maverick X.3 Wetsuit
Austin, TX (March 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, unleashes the latest edition of their coveted wetsuit for triathletes…
Rumpl Invests in Wholesale with New Leadership and Marketing Hires
PORTLAND, Ore. (March 26, 2024)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager.…
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Noble Biomaterials Showcases Ionic+® Innovations with “Planet Positive” Campaign Launching at Global Tradeshows
SCRANTON, PA. [March 26, 2024]/OUTDOOR SPORTSWIRE/ – Noble Biomaterials, a global leader in antimicrobial and anti-odor solutions for soft surface applications, announced upgrades to its Ionic+® product portfolio and will be supported by a new…
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Think Better Group Welcomes Gordon Smith as CEO of Klean Kanteen
CHICO, Calif. (March 26, 2024) /OUTDOOR SPORTSWIRE/ – Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen. Gordon has been an integral…
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Outside Festival packs more punch with the announcement of The Summit
DENVER, CO – March 21, 2024 /OUTDOOR SPORTSWIRE/ – Outside Festival, the inaugural outdoor gathering featuring incredible music, immersive experiences, and inspiring films and speakers, coming to Denver June 1-2, is thrilled to announce an…
HDry Announces Athlete Ambassador Program
BUSTO ARSIZIO, ITALY (March 21, 2024) /OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, is pleased to introduce its athlete ambassador team. The world-class team of mountaineers, climbers, and more embody HDry’s commitment…
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Big Agnes Enhances Team with a New Director of Design and Development
Steamboat Springs, Colorado (March 21, 2024)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the addition of Michael Thompson as its new Director of Design and Development. Thompson joins Big Agnes with 20…
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Outside Announces New Not-To-Miss Experiences for June’s Inaugural Outside Festival
DENVER, CO /OUTDOOR SPORTSWIRE/ – Outside announced today new experiences that are on tap for the Outside Festival making it one of the summer’s most anticipated events taking over Denver’s downtown, June 1-2. On top…
Black Diamond Equipment Appoints Kasey Jarvis as Creative Director for the Brand
SALT LAKE CITY, UT (March 12, 2024) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Kasey Jarvis as Creative Director…
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Jonas Sjögren Appointed New CEO of Primus-Silva
/OUTDOOR SPORTSWIRE/ – Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the…
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Think Better Group Acquisition of Klean Kanteen
March 2024 /OUTDOOR SPORTSWIRE/ – Think Better Group in partnership with the ABN AMRO Sustainable Impact Fund is excited to announce the acquisition of Klean Kanteen. Klean Kanteen, the original clean-reuseable water bottle founded over 20…
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Ariat Opens Flagship Store in Las Vegas, Nevada
SAN LEANDRO, Calif. (March 7, 2024) OUTDOOR SPORTSWIRE/ – Ariat International, the leader in innovative Western, Work, and English footwear and apparel, proudly announces the grand opening of its newest flagship store in the heart…
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ORTOVOX Again Earns Fair Wear Foundation Leader Status for Ethical, Sustainable Practices
BOULDER, Colo. (March 6, 2024)/OUTDOOR SPORTSWIRE/ – ORTOVOX, a mountain sports brand known for its commitment to safety and sustainability, has been awarded Leader Status by the Fair Wear Foundation (FWF) for the fifth time. This…
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Matador Launches Blackout Sleep Mask + Earplugs, Redefining On-the-Go Rest and Relaxation
BOULDER, Colo. (March 6, 2024)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative…
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Norrøna Welcomes New Mountain Athletes to its Ambassador Team
OSLO (Feb. 29, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy…
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
BOULDER, Colo. (Feb 28, 2024) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian…
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Matador Introduces Gear Tags: The Ultimate Solution for Secure Luggage Identification
BOULDER, Colo. (Feb. 28, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is delighted to unveil its latest innovation: Matador Gear Tags. This addition to Matador’s product line is designed to…
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Aspen Chamber Resort Association Partners with Backbone
ASPEN, Colo. /OUTDOOR SPORTSWIRE/ – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters…
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ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official…
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Primus Retains New Representation in Canada
LOUISVILLE, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its…
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
MANCHESTER, Vt. (February 27, 2024) /OUTDOOR SPORTSWIRE/ – Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024. “Orvis created the…
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Wiley X Releases New Eyewear with the Founder and Recon
FRISCO, Texas (Feb. 26, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two exciting new models of eyewear that are now available online and…
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Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km…
Anon and Fragment Team Up for Limited-Edition M4 Goggle
BURLINGTON, VT. (Feb. 16, 2024) /OUTDOOR SPORTSWIRE/ – Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration…
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Wiley X Announces Plans to Assemble All New Products in the USA at Frisco Headquarters
FRISCO, Texas (Feb. 12, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to announce that the brand will now assemble all new products from its 2024 lineup…
La Sportiva’s Fall 2024 Footwear Collection Includes Signature Shoe from Adam Ondra
BOULDER, Colo. (Feb 08, 2024) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announced its new fall 2024 footwear collection. The standout of this new collection is the Ondra Comp,…
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Orvis Releases New Helios, Shattering Industry Standards with the Most Accurate Fly Rod Ever Manufactured
MANCHESTER, Vt. (Feb. 7, 2024)/OUTDOOR SPORTSWIRE/ – Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its…
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Headliners And Tickets Announced for Denver’s Inaugural Outside Festival, June 1 – June 2, 2024
DENVER, CO – February 6, 2024 /OUTDOOR SPORTSWIRE/ – Excitement is building in the Mile High City as tickets for the new Outside Festival officially go on sale starting this Thursday, February 8, with Fleet…
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Alpacka Raft Releases Three New Models for 2024
MANCOS, Colo. (Feb 1, 2024) /OUTDOOR SPORTSWIRE/ – Alpacka Raft, the packrafting industry leader, today announced three new models for 2024. The Colorado-based brand is releasing two new tandem packrafts, the Tango and the Rendezvous, and…
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“100% Plastic Free? We Failed.” icebreaker’s uncompromising transparency on not yet achieving plastic-free goals
DENVER (Feb. 1, 2024) /OUTDOOR SPORTSWIRE/ – In a bold move on their ongoing journey to transparency, icebreaker proudly announces the brand’s failure of only reaching 96.14% plastic-free fibres. In 2020, the brand set the…
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Norrøna Introduces Its New møre Line and Refreshes lofoten, tamok and lyngen Collections
OSLO, Norway (Jan. 31, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall/Winter 2024-2025 collection, featuring the lofoten Gore-Tex Insulated Jacket and Pants, a new tamok wool plain…
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Big Agnes Honors CDMC Sales with Sales Agency of the Year Award
STEAMBOAT SPRINGS, Colo. (Jan. 31, 2024)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that CDMC Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group. CDMC Sales’…
New CRUX Collection from HEAD/Tyrolia Sets the Bar for Ski Touring Performance
January 30, 2024 (Boulder, Colo.)/OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the world’s largest independently-owned ski, boot, and binding manufacturer, introduces the CRUX Collection, a complete ski touring solution that combines lightweight agility with the brand’s renowned downhill performance. Available…
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Alpacka Launches Highest Performance Whitewater Packraft Ever
MANCOS, Colo. (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ – Alpacka Raft, the packrafting industry leader, today announced the release of the Valkyrie V3. Since its initial release in 2022, the Valkyrie has been widely recognized as…
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Primus Announces Fourth Year of “Service for a Reason” Program
LOUISVILLE, Colo. (Jan. 23, 2024)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for…
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PHANTOM Glide Launches Nordic Skiing Formula in North America, Europe and Expands Sales Team
SALT LAKE CITY (Jan. 23, 2024)/OUTDOOR SPORTSWIRE/ – PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has added a Nordic formula to its product lineup and bolstered its sales team with the addition of…
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Wiley X Announces a Brand Refresh and New Products for 2024
FRISCO, Texas (Jan. 18, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it will undergo a brand refresh in 2024 that will enhance the company’s…
HDry Selects Backbone as PR Agency of Record
BUSTO ARSIZIO, ITALY (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, has partnered with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for HDry, supporting the…
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La Sportiva Opens First Premium Retail Location in United States
BOULDER, Colo. (Jan 16, 2024) /OUTDOOR SPORTSWIRE/ – La Sportiva, maker of the world’s finest mountain gear, today announced the opening of its first premium retail store in the United States. The new store is…
Salomon U.S. Golden Trail National Series Unveils 2024 Calendar, Introducing Two New Races
Ogden, UTAH (Jan. 16, 2024)/OUTDOOR SPORTSWIRE/ – Salomon is pleased to share the addition of the Wy’East Trailfest and Headlands 28k to the 2024 U.S. Golden Trail National Series (GTNS) race schedule. The 2024 calendar will feature…
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Moultrie Mobile Builds on Its Innovative Heritage to Announce New Products for 2024
BIRMINGHAM, Ala. (Jan. 11, 2024)/OUTDOOR SPORTSWIRE/ – Moultrie Mobile, a leader in cellular trail cameras and all-in- one remote monitoring systems, today announced it is expanding its lineup of industry-leading cellular scouting solutions with new products for…
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5.11 Tactical Partners with USCCA to Expand ABR Academy Classes for 2024
Costa Mesa, Calif. (Jan. 9, 2024)/OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today announced it will expand its popular ABR Academy in 2024 to host more than 500 classes in collaboration with the…
HDry Wins Footwear Award at Performance Days
BUSTO ARSIZIO, ITALY (Dec. 21, 2023) /OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, is pleased to announce it won a Performance Award at the recent Performance Days Functional Fabric Fair in Munich.…
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Norco and Backbone Ride into 2024
VANCOUVER, December 19, 2023 /OUTDOOR SPORTSWIRE/ – Norco, the trailblazing mountain bike brand founded in 1964, is pleased to announce its collaboration with Backbone, the premier active lifestyle media agency. Backbone will serve as the official…
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5.11 Tactical Announces New EDC Items for Winter 2024
COSTA MESA, Calif. (Dec. 18, 2023) /OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™ is thrilled to announce new everyday carry (EDC) products for Winter 2024. Built with functionality and durability in…
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MasterCraft Becomes Official Towboat Partner of High Fives Foundation, Connecting Friends & Families Through Adaptive Wake Surfing Experiences
VONORE, Tenn. /OUTDOOR SPORTSWIRE/ – MasterCraft Boat Company, the world’s best-selling towboat brand, today announced a multi-year partnership with High Fives Foundation to become the exclusive towboat for 2024 and beyond. Each summer, MasterCraft will gift…
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Pushing Boundaries: La Sportiva’s 2024 Ski Collection Brings New Levels of Backcountry Performance
Dec 12, 2023 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, announced today its ski hard-good collection for Fall 2024. The Italian brand is releasing four new ski models this…
Fleet Feet Opens Ninth Store in Missouri
JEFFERSON CITY, Mo. and CARRBORO, N.C. (Dec. 11, 2023) /OUTDOOR SPORTSWIRE/ – Fleet Feet announced today the opening of its newest store in Jefferson City, Missouri. Owned and operated by Nancy Yaeger, who also owns…
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Wiley X Donates More Than 300 Pairs of Eyewear for Boot Campaign’s Santa Boots Program
FRISCO, Texas (Dec. 11, 2023) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 328 pairs of its best-in-glass eyewear to Boot Campaign for the organization’s 2023 Santa Boots…
Lectric eBikes Celebrates the Holidays with its First Annual 12 Minutes of Giveaways
PHOENIX (Dec. 11, 2023)/OUTDOOR SPORTSWIRE/ – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XPTM 3.0, today announced its First Annual 12 Minutes of Giveaways, which takes place tomorrow, Tuesday, December…
Salomon Foundation Expands to Support Local Organizations Across Europe and North America
Annecy, FRANCE (Dec. 11, 2023)/OUTDOOR SPORTSWIRE/ – Since 1999, the Salomon Foundation has assisted the social and professional rehabilitation of mountain professionals who have been physically disabled because of an accident or illness. During that time, the…
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Backcountry Partners with Utah Avalanche Center to Promote Snow Safety
PARK CITY, Utah (Dec. 7, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know…
U.S. Ski & Snowboard Partners with Backcountry to Elevate Merchandise Program
PARK CITY, Utah (Dec. 6, 2023) /OUTDOOR SPORTSWIRE/ – U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading…
Wiley X Provides Much-Needed Gear to Active-Duty Special Forces
FRISCO, Texas (Nov. 30, 2023) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 55 pairs of its eyewear in addition to making a generous $20,000 donation to…
5.11 Tactical Announces Francisco J. Morales as Executive Chair, Troy R. Brown As CEO
COSTA MESA, Calif., Nov. 30, 2023 /OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™, announced today a planned transition in the senior leadership of the company, effective January 1, 2024. Co-founder and former CEO, Francisco…
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Grundéns Continues its Sustainability Journey with Recyclable Packaging For All Apparel
November, 2023 (Poulsbo, WA) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new Vela packaging for its complete apparel line, improving upon its previous bio-degradable packaging. Vela bags are…
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High Fives Foundation Named “2022 TOP-RATED NONPROFIT” by GreatNonprofits
Truckee, CA /OUTDOOR SPORTSWIRE/ – High Fives Foundation announced recently it has been named a “2023 Top-Rated Nonprofit” by GreatNonprofits, the leading website for community recommendations of charities and nonprofits. High Fives Foundation provides financial support…
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White Duck Outdoors Launches First-Of-Its-Kind Resale Program
SALT LAKE CITY (Nov. 29, 2023) /OUTDOOR SPORTSWIRE/ – White Duck Outdoors, a leading provider of high-quality tents and outdoor accessories, is pleased to announce the launch of its used gear resale program. This first-of-its-kind program…
Salomon Unveils New S/Lab Spectur: A “Super Shoe” for Everyday Runners
ANNECY, FRANCE (Nov. 29, 2023)/OUTDOOR SPORTSWIRE/ – Salomon unveils a new high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The S/LAB Spectur running shoe,…
Rumpl Partners With First Descents for Giving Tuesday Donation
PORTLAND, Ore. (Nov. 28, 2023) /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is proudly supporting First Descents this Giving Tuesday with a buy one, donate one program. First Descents is a national non-profit…
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Maven Bolsters Its Premium Line of Optics with the RS1.2 Riflescope and S.3 Spotting Scope
LANDER, Wyo. (Nov. 28, 2023)/OUTDOOR SPORTSWIRE/ – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the…
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Backcountry Announces Sale of European Subsidiary, Bergfreunde
PARK CITY, Utah (Nov. 27, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a…
Norrøna Appoints Meagan Millar as New Sales Agency Representative for Southwest U.S.
OSLO, Norway (Nov. 21, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the renowned Norwegian outdoor brand, is delighted to announce the appointment of Meagan Millar as the new sales agency representative for the Southwest region of the United States. Meagan…
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Warroad Hockey Co. Partners with Noble Biomaterials to Increase Production of its Cut-Resistant, Protective TILO™ Baselayers
SCRANTON, PA, November 20, 2023/OUTDOOR SPORTSWIRE/ – Warroad Hockey Co., an innovator in cut-resistant hockey apparel co-founded by NHL All-Star TJ Oshie, today announces its strategic partnership with Noble Biomaterials, a global leader in antimicrobial technology…
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DPS Skis Announces Partnership with KOHLA
SALT LAKE CITY (Nov. 17, 2023) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces a partnership with KOHLA, the Austrian brand specializing in mountain sports equipment.…
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evo Expands Footprint in Japan with Acquisition of Bergland Hotel in Hakuba
SEATTLE (Nov. 17, 2023) /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences company, today announced the opening of their second evo Hotel. evo Hotel Hakuba follows the company’s first traditional hotel offering, evo Hotel Salt…
Fleet Feet Expands its Kentucky Footprint with New Louisville Location
LOUISVILLE, Ky. and CARRBORO, N.C. (Nov. 16, 2023)/OUTDOOR SPORTSWIRE/ – Fleet Feet announced today the opening of its second location in Louisville, Ky. Expected to open in November, the new store will be in Fern Creek’s highly-anticipated…
First Descents awarded #30 spot on OUTSIDE magazine’s ‘50 Best Places to Work in 2023’ list
DENVER, November, 2023/OUTDOOR SPORTSWIRE/ – OUTSIDE magazine has confirmed what employees for First Descents already knew: This nonprofit that provides life-changing and healing outdoor adventures for young adults diagnosed with cancer and MS, their caregivers and healthcare…
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La Sportiva Announces New Sales Representation in the Pacific Northwest
BEND, OR and BOULDER, CO (Nov 15, 2023) — La Sportiva, makers of the world’s finest mountain gear, welcomes Seymour Sales Group as their new sales representatives in the Pacific Northwest. This partnership is championed…
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Backcountry Expands In-House Brands with Wholesale Partnerships
PARK CITY, Utah (Nov. 14, 2023) /OUTRDOOR SPORTSWIRE/ – Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has…
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Clean Out Your Cupboard: Klean Kanteen Launches New Food Boxes
Chico, Calif. (November 13, 2023)/OUTDOOR SPORTSWIRE/ – Klean Kanteen, a family, employee, and woman-owned B-Corporation, Climate Neutral Certified company, and 1% for the Planet member, today released the Rise Food Box collection, an assortment of sustainable…
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Fleet Feet Fort Myers Acquires Run Florida on McGregor
FORT MYERS, Fla., and CARRBORO, N.C. (Nov. 13, 2023) /OUTDOOR SPORTSWIRE/ – Fleet Feet announced today the acquisition of Run Florida On McGregor. Fleet Feet Fort Myers owners, Janene and Brian Urichko, will purchase the…
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Primus Curates Products for Holiday Gift Giving
LOUISVILLE, Colo. (Nov. 9, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, introduces three product assortments for gift giving this holiday season, which are designed to create unforgettable experiences in the outdoors. From the seasoned adventurer…
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Aventon Now Certified to UL 2849 Standard
Los Angeles, CA (November 9, 2023)/OUTDOOR SPORTSWIRE/ – Aventon, a California-based e-bike and technology company, is excited to announce the safety standard UL 2849, which their current lineup of available e-bikes was certified to by TÜV Rheinland,…
Kapsul™ Tech Partners with University of Houston Defensive Lineman, Nelson Ceaser, on NIL Deal
WATERLOO, ON (November 7, 2023) /OUTDOOR SPORTSWIRE/ – Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the…
Award-winning deuter Alproof Tour Avalanche Airbag Pack Lands With U.S. Retailers
BOULDER, Colo. (November 7, 2023)/OUTDOOR SPORTSWIRE/ – deuter announces the latest addition to its acclaimed Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation within the outdoor sports industry. This state-of-the-art…
PrimaLoft Taps Industry Veteran Anne Cavassa as New President
LATHAM, N.Y. (Nov 7, 2023) /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., the global leader in advanced material technology, is pleased to announce the appointment of Anne Cavassa as the company’s new president. Cavassa joins CEO Mike…
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DPS and PHANTOM Glide Partner with All Mountain Group
SALT LAKE CITY (Nov. 6, 2023)/OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, are partnering with members of the…
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The High Fives Foundation Hosts Adaptive Bike Camps Across the Nation
Truckee, CA — November 6th, 2023 /OUTDOOR SPORTSWIRE/ – High Fives Foundation just wrapped up another successful mountain biking season. Hosting more than 40 adaptive bike camps, immersing athletes with life-changing injuries in nature and…
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The Visit Oceanside Adaptive Surfing Professionals World Championship Tour (AASP) Continues to Make Waves in the Sport with Unprecedented Growth and Prize Money
Truckee, CA — November 2nd, 2023/OUTDOOR SPORTSWIRE/ – The Association of Adaptive Surfing Professionals (AASP), sponsored by Visit Oceanside, has just concluded another successful season, marking a significant milestone in the world of adaptive surfing.…
Lectric eBikes Reveals First Off-Road eBike
PHOENIX (Nov. 1, 2023) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XPTM 3.0, today announced the launch of its newest and most adventurous eBike yet, the Lectric…
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The Ultra Running Company and Fleet Feet Now Running Together
CHARLOTTE, N.C. and CARRBORO, N.C. (Oct. 26, 2023) /OUTDOOR SPORTSWIRE/ – Fleet Feet announced today that it has acquired Charlotte-based run specialty store The Ultra Running Company (URC) from industry veteran and friend Nathan Leehman. Located…
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Ritual Mountain Bike Film Tour to Re-Launch in Spring 2024
October, 2024 – Boulder, Colo. /OUTDOOR SPORTSWIRE/ – Launching in the spring 2024, the RITUAL Mountain Bike Film Tour is a congregation of mountain bike filmmakers and bike fanatics that will come together in an annual…
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ROKA Strengthens its Position in the Training Space with Rogue Fitness Partnership and Addition of Five New Athletes
Austin, Texas (Oct. 24, 2023)/OUTDOOR SPORTSWIRE/ – ROKA, the renowned performance design brand that creates and manufactures performance prescription eyewear and sunglasses, and technical apparel for active and competitive athletes, is making waves in the training market…
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DPS and PHANTOM Glide Partner with Full Cycle for Winter Pop-Up
BOULDER, Colo. (Oct. 23, 2023) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, will be available from October 2023…
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Fleet Feet’s 15th Ohio Location is Ready for its Grand Opening
WOOSTER, Ohio and CARRBORO, N.C. (Oct. 23, 2023)/OUTDOOR SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, today announced the grand opening of its new location in Wooster, Ohio, which started welcoming customers in…
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Boarding for Breast Cancer and 686 Launch “Camille” Jacket in Honor of Late Survivor During Breast Cancer Awareness Month
Oct, 23, 2023 (Gardena, Calif.) – Boarding for Breast Cancer (B4BC) and 686 Technical Apparel are joining forces during this year’s Breast Cancer Awareness Month with a collaboration product, the “Camille” jacket. This jacket pays…
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Rumpl Lands Josh Weichhand as New Vice President, Global Brand Marketing
PORTLAND, Ore. (Oct. 18, 2023)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand…
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Primus Introduces Fritid Collection of Reusable Containers
LOUISVILLE, Colo. (Oct. 17, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the…
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In Collaboration With Backcountry, Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand
PARK CITY, Utah (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ – Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance…
Houdini and Rumpl Collaborate on a Recyclable, Technical Outdoor Blanket, Available Now
PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in performance blankets, today unveils the ReCONNECT Blanket, created in collaboration with Houdini, the global leader in responsible technical lifewear. The waterproof, breathable, all-weather ReCONNECT Blanket is Rumpl’s…
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Meindl USA Introduces EuroLight Hunter Collection of Boots
SIDNEY, Neb. (Oct. 12, 2023) /OUTDOOR SPORTSWIRE/ – Meindl USA, the exclusive provider of Meindl’s premium and handcrafted footwear in North America, is excited to introduce the EuroLight Hunter collection of men’s and women’s boots.…
HEAD/Tyrolia USA and Backbone Carve a Path to Continued Wintersports Excellence
October 12, 2023 – Boulder, Colo. /OUTDOOR SPORTSWIRE/ – HEAD/Tyrolia, the world’s largest independently-owned ski and binding manufacturer, today announces its strategic partnership with Backbone, the country’s leading active lifestyle media agency. Backbone will be…
Dragon Alliance Unveils Cutting-Edge Infrared Technology for an Enhanced Visual Experience on the Mountain
New York, NY (Oct 2, 2023) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces the revolutionary Solace infrared (IR) technology across premium goggles for…
ORTOVOX Renews Partnership with Colorado Avalanche Information Center to Enhance Education and Safety
BOULDER, Colo. (October 10, 2023)/OUTDOOR SPORTSWIRE/ – ORTOVOX, a leading provider of avalanche safety equipment and outdoor gear, is proud to announce its partnership with the Colorado Avalanche Information Center (CAIC). The collaboration aims to further the…
Black Diamond Equipment Welcomes Six New Members to its Global Athlete and Ambassador Team
SALT LAKE CITY (October 10, 2023)/OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance, mountain sports equipment, apparel, and footwear, welcomes six new members to its global athlete and…
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DPS Skis Announces Used Ski Trade-In Program
SALT LAKE CITY (Oct. 10, 2023)/OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, launches Revive. The new program gives customers a chance to trade in qualifying used DPS…
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5.11 Tactical Introduces Technical Apparel Utilizing PrimaLoft Insulation
COSTA MESA, Calif. (Oct. 10, 2023)/OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today introduced its latest line of technical apparel featuring PrimaLoft® Insulation. This collaboration with PrimaLoft, a world-renowned brand known for its…
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686 Technical Apparel and Malbon Golf present the “All Mountain Golf Club.” A collection of technical golf apparel that is, “Never out of bounds.”
/OUTDOOR SPORTSWIRE/ – Golf doesn’t need to be a fair-weather endeavor or be contained by barriers. 686 cross-pollinates their 30+ years of technical outdoor design knowledge with Malbon’s creative approach to golf and lifestyle apparel.…
Salomon Revamps Apparel Category with New Technical Snow Outerwear Line
OGDEN, UTAH (October 5, 2023) /OUTDOOR SPORTSWIRE/ – Ahead of the 2023-24 winter season, Salomon is introducing a new shift in its technical outerwear apparel designs with the launch of the S/LAB QST GTX Pro…
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Orage Ski Apparel Elevates its Commitment to the U.S. Market Introducing Gilltek® Breathable Insulation Technology
MONTREAL /OUTDOOR SPORTSWIRE/ – Orage, a pioneering ski apparel brand celebrated for its innovative outerwear design and roots in freeskiing, is doubling down on its dedication to the U.S. market. Founded in 1989, and headquartered in…
Black Millennial Ski Club and OurSundays Ski and Board Club Join National Brotherhood of Snowsports
CHICAGO (September 26, 2023) /OUTDOOR SPORTSWIRE/ – The National Brotherhood of Snowsports (NBS) is pleased to announce the addition of two new member clubs to its organization. Both the Black Millennial Ski Club (BMSC) based…
Salomon Appoints Steve Doolan as President of Salomon Americas
ANNECY, FRANCE (September 28, 2023)/OUTDOOR SPORTSWIRE/ – Salomon is pleased to announce the appointment of Steve Doolan as President of the Americas. In his new role, Doolan will lead the company’s Americas business from its regional headquarters…
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Moultrie Mobile Adds Jason Matzinger, Sam Soholt, and Lindsey Browne Davis as Brand Ambassadors
BIRMINGHAM, Ala. (Sep. 28, 2023)/OUTDOOR SPORTSWIRE/ – Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, is proud to announce noted outdoor conservation advocates…
Lectric eBikes Riders Log Thousands of Miles Inspiring New VIP Loyalty Program
PHOENIX (Sept. 28, 2023) /OUTDOOR SPORTSWIRE/ – As a show of appreciation for its dedicated community of riders, Lectric eBikes today announces Lectric “Very Important Pedalers” (VIP), a dedicated loyalty program. The program will reward riders…
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HDry and Burton Snowboards Announce New R&D Partnership
Busto Arsizio, Italy / Burlington, Vt. (September 27, 2023) /OUTDOOR SPORTSWIRE/ – HDry and Burton Snowboards are pleased to announce a new partnership focused on the expansion and evolution of HDry’s direct 3D membrane lamination technology—the…
Wiley X Eyes the Future with Backbone as PR Agency of Record
FRISCO, Texas (Sept. 26, 2023) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, has selected Backbone as its public relations agency of record. Backbone, a multi-service agency known for its expertise in…
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Turtle Fur Cozies Up to Backbone as Agency of Record
MORRISVILLE, Vt. – (September 26, 2023) — Turtle Fur, the leading cold-weather headwear and accessories brand for over four decades, has selected Backbone to lead its integrated public relations and affiliate marketing strategy. As Turtle…
Smartwool Announces “Second Cut Resale,” a Resale Program Enabled by thredUP’s Resale-as-a-Service®
September 26, 2023 (Denver, CO and Oakland, Calif.)/OUTDOOR SPORTSWIRE/ – Smartwool, a manufacturer of Merino wool-focused products for active living, and thredUP (NASDAQ: TDUP, LTSE: TDUP), one of the largest online resale platforms for apparel, shoes, and…
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Nevada’s Premier Specialists Collaborate with National Nonprofit to Foster Community through Adaptive Sports
Reno, Nevada – (Sept. 22nd, 2023) /OUTDOOR SPORTSWIRE/ – Swift Institute, a leading specialty healthcare provider in Nevada, is thrilled to announce its continued partnership with the High Fives Foundation, a national nonprofit dedicated to supporting…
Iconic Norwegian Outdoor Brand Will Set Up Shop in Boston
OSLO, Norway (Sept. 21, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announced the opening of its latest concept store, slated to open in Spring 2024. The momentous occasion signifies the sustainable…
5.11 Tactical Introduces Mission Ready™ Dog and AROS K9 Collections
COSTA MESA, Calif. (September 14, 2023)/OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of purpose-built apparel, footwear and gear, has announced the release of its new Mission Ready™ Dog and AROS K9 Collections. Designed for active and…
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Grundéns Hires Nicolas Cederström Warchalowski as Chief Executive Officer
Sept, 2023 (Poulsbo, WA)/OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the appointment of Nicolas Cederström Warchalowski as Chief Executive Officer. Nicolas brings a depth of international experience and…
PHANTOM Glide Expands North American Sales Team
SALT LAKE CITY (Sept. 14, 2023)/OUTDOOR SPORTSWIRE/ – PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has expanded its sales team to include national sales and tech rep, Justin Greenbaum. Greenbaum, who brings both…
Salomon Enters Super Shoe Category with S/LAB Phantasm 2
OGDEN, Utah /OUTDOOR SPORTSWIRE/ – Salomon continues to innovate and advance runner performance with the launch of the new S/LAB Phantasm 2. Salomon has updated its premium racing shoe to create a super light, supersonic carbon-plated road…
The National Brotherhood of Snowsports Announces Partnership with Big Sky Resort for 2024 Summit in Montana
BIG SKY, MT – (September 13, 2023) /OUTDOOR SPORTSWIRE/ – The National Brotherhood of Snowsports (NBS), the largest winter sports organization for African Americans, is proud to announce its 2024 partnership with Big Sky Resort…
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Moultrie Mobile Debuts Universal Solar Battery Pack and Edge Series Accessories
BIRMINGHAM, Ala. (Sept. 12, 2023)/OUTDOOR SPORTSWIRE/ – Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, has launched an exciting lineup of accessory products,…
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Introducing PrimaLoft® Utility: Redefining Durability and Performance in Synthetic Insulation
LATHAM, N.Y. /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., a global leader in advanced material technology, is proud to announce the launch of its latest innovation, PrimaLoft® Utility. Representing a groundbreaking design approach, PrimaLoft Utility sets new benchmarks in…
Saucony® Appoints Chris Deschenes as Vice President of U.S. Sales
WALTHAM, MA (September 11, 2023)/OUTDOOR SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running lifestyle brand, announced the appointment of Chris Deschenes as Vice President of U.S. Sales.…
Salomon Winter Sports Publishes its Product Life-Cycle Assessment
ANNECY, FRANCE (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Salomon, the global leader in winter sports equipment, has unveiled the results of its winter sports product life-cycle assessments (LCA) that were conducted across the company’s ski and…
Put the Right Foot Forward with Chaco’s Fall 2023 Collection
ROCKFORD, Mich. (September 5, 2023) /OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic lifestyle brand, is introducing two new silhouettes this fall: The Paonia Chelsea Fluff and the Fields Lace boot. Chaco’s closed-toed shoes are built for the…
Courtney Dauwalter Wins UTMB® in Chamonix to Complete the “Triple Crown” In 2023
CHAMONIX, FRANCE (September 5, 2023)/OUTDOOR SPORTSWIRE/ – Salomon ultra-running athlete Courtney Dauwalter has done the unthinkable, winning her third iconic 100-mile ultra-trail of the season at the UTMB® in Chamonix on Saturday afternoon. With the victory, she…
5.11 Tactical Releases New Footwear for Fall 2023
IRVINE, Calif. /OUTDOOR SPORTSWIRE/ – 5.11, Inc., the global innovator of purpose-built apparel, footwear and gear, today announced the release of a wide range of new footwear for fall 2023. “Footwear is an essential piece of gear…
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DPS Skis Launches Lifetime Warranty Program
SALT LAKE CITY (August 31, 2023)/OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, is excited to launch its limited lifetime warranty program for qualifying skis purchased after July…
Trail Running Furthers Anti-Doping Progress with USADA and Golden Trail National Series Partnership
Colorado Springs, Colo. (August 30, 2023)/OUTDOOR SPORTSWIRE/ – Inspired by the calls of trail running athletes, the United States Anti-Doping Agency (USADA) is pleased to announce a partnership with Salomon North America and the Golden Trail National…
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Primus Outlines Pillars for Its Sustainable Improvement Program
LOUISVILLE, Colo. (August 29, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, sets forth its Sustainable Improvement Program (SIP), the guiding values that focus and evaluate the company’s sustainability and environmental footprint. SIP was born out…
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Fastpacking Evolved: Outdoor Vitals Introduces New Skyline 30 Fastpack
CEDAR CITY, Utah /OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah based performance outdoor brand, today announced the launch of the Skyline Fastpack. Durable, light, and comfortable, the Skyline is made to handle the most arduous expeditions,…
Superfeet Introduces Work & Safety Insole Category, Creating New Paths to Workplace Comfort and Injury Prevention
FERNDALE, Wash. (Aug. 29, 2023)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole leader, proudly unveils a new category of insoles, Superfeet Work & Safety. The Superfeet Work & Safety insole category aims to enhance the well-being of millions of…
Chaco’s Paw-sonalized Pairs for National Dog Day
ROCKFORD, Mich. /OUTDOOR SPORTSWIRE/ – Chaco Footwear, the vibrant outdoor lifestyle brand known for its iconic Z/Sandals is unleashing a campaign to celebrate life’s adventures with your four-legged friends this National Dog Day. Through the…
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686 and Nikwax® Announce Aftercare Partnership
Seattle, WA, Aug. 28, 2023/OUTDOOR SPORTSWIRE/ – Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has joined forces with 686 to provide its fans with safe and effective ways…
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686 Launches Unwork Collection, Blurring the Line of Work and Play
LOS ANGELES (Aug 24, 2023) /OUTDOOR SPORTSWIRE/ – 686, the independent snowboard, ski and technical apparel brand, introduces the Unwork collection, a progressive take on classic workwear, providing seamless transition between work environments and individual…
Saucony® Announces Product Sustainability Goals
WALTHAM, MA (August 22, 2023)/OUTDOOR SPORTSWIRE/ –Running toward a more sustainable future, global performance running lifestyle brand Saucony today announced a major step in its sustainability journey — a goal that 90% of its products will…
New Load Bearing Products from 5.11 Tactical Available Now
COSTA MESA, Calif./OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today announced new load bearing items for fall 2023 are now available in stores and online. Included in the expanded product offering is…
ICEMULE Coolers Revolutionizes Adventure with its New Bike Handlebar Cooler
ST. AUGUSTINE, Fla. /OUTDOOR SPORTSWIRE/ – ICEMULE Coolers—makers of the most portable, premium backpack coolers—introduces the Impulse, a new hands-free cooler inspired by the traditional “musette” bags made famous by Tour de France cyclists. The ICEMULE…
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Moultrie Mobile Edge Pro Cellular Trail Camera Featuring AI Technology Now Available
BIRMINGHAM, Ala. (Aug. 14, 2023)/OUTDOOR SPORTSWIRE/ – Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, today announced its Edge Pro Cellular Trail Camera…
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La Sportiva Strengthens Its Strategic Positioning by Acquiring Meet Italia
ZIANO DI FIEMME, ITALY (August 11, 2023)/OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, announced today that it has acquired a majority stake in the Veneto-based company Meet Italia, a manufacturer specialized…
Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors
OSLO, Norway (Aug. 8, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be available…
Matador Travel Equipment Introduces the BetaLock™ – The Ultimate Travel Companion for Security and Style
BOULDER, Colo. (August 8, 2023)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is excited to share the launch of its latest cutting-edge product – BetaLock™. This innovative carabiner-format travel lock is…
Lectric eBikes Upgrades XP 3.0 with Hydraulic Brakes
PHOENIX (Aug. 1, 2023)/OUTDOOR SPORTSWIRE/ – Lectric eBikes, the industry leading eBike brand and maker of the country’s best-selling eBike model and third best-selling electric vehicle, today announced the upgrade of its XP 3.0 eBike to…
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Orvis Launches Groundbreaking Therapeutic RecoveryZone® Dog Beds
MANCHESTER, Vt. (Aug. 1, 2023)/OUTDOOR SPORTSWIRE/ – Orvis, a leading retailer in home and travel dog products, fly-fishing and outdoor apparel today announced the launch of its new RecoveryZone® dog beds. The company’s most innovative dog bed…
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Big Agnes Secures Long-Term Steamboat Springs Headquarters
Steamboat Springs, Colo. (July 26, 2023) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that it has secured a long-term home for the company’s headquarters in downtown Steamboat Springs, Colorado. Located…
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Primus Announces New Award-Winning Stove Systems Designed for the Most Demanding Expeditions
LOUISVILLE, Colo. (July 25, 2023)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, announces the launch of its Ulti Stove System and Ulti Pots, which will be available in Spring 2024. The Ulti Stove Systems are the…
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La Sportiva’s New No-Edge Climbing Shoe Line Defies Expectations
BOULDER, CO (July 24, 2023) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive climbing footwear line for Spring 2024. The line is highlighted by the new No-Edge™…
ORTOVOX Achieves Carbon Neutrality, Moves Beyond Recycled PET
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ – “We are deliberately taking the more difficult path, in order to generate the kind of leverage that lasts.” This is the message from Head of Material Christine Brein in the newly…
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PrimaLoft Expands Active Insulation Range with Growing Success of Active Evolve
LATHAM, N.Y. /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., a global leader in advanced material technology, is experiencing significant traction and enthusiasm for its Active Evolve insulation. This groundbreaking technology, known for its exceptional breathability, moisture management,…
Pikes Peak Marathon and Mammoth Trail Fest Partner with USADA for the Golden Trail Series
Ogden, Utah /OUTDOOR SPORTSWIRE/ – Today, Salomon North America is proud to announce a new partnership between Golden Trail National Series and United States Anti-Doping Agency(USADA). As part of the brands’ commitment to clean sport, USADA…
Historic Country-Wide Clean Water Achieved for 60,000 Residents of the Marshall Islands
SAFETY HARBOR, FL – July 18, 2023 /OUTDOOR SPORTSWIRE/ – Partners from both the public and private sectors, announced today it has completed its goal of bringing clean drinking water, border-to-border, to nearly 60,000 residents of…
White Duck Outdoors Launches New Altimus Bell Tent and Rover Scout Tent
SALT LAKE CITY (July 18, 2023)/OUTDOOR SPORTSWIRE/ – White Duck Outdoors, a leading provider of high-quality tents and outdoor accessories, is thrilled to announce the launch of two new tents, the Altimus Bell Tent and the…
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Gerber Gear Unveils New USA-Made & Fully Customizable Folding Knife
PORTLAND, Ore. (July 17, 2023)/OUTDOOR SPORTSWIRE/ – Gerber Gear, an outdoor brand dedicated to crafting problem-solving tools, announces today the Assert folding knife. Designed and built in Portland at Gerber’s zero-waste facility, the Assert utilizes premium…
Orvis, Morris Animal Foundation surpass $2 million to advance canine cancer research
MANCHESTER, Vt. (July 13, 2023) /OUTDOOR SPORTSWIRE/ – Orvis, a leading retailer in fly-fishing gear, dog products and outdoor travel apparel, has raised more than $2 million to support Morris Animal Foundation in its fight to…
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Lectric eBikes Donates More Than 1,000 eBikes
PHOENIX (July 10, 2023) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, the industry leading eBike brand and the maker of the country’s best-selling eBike model, has donated more than 1,000 eBikes to individuals in need, via a…
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Maven Expands Its Premium Line of Binoculars with the Ultra-Compact B.7
LANDER, Wyo. (July 6, 2023) /OUTDOOR SPORTSWIRE/ – Maven, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has announced the newest addition to its premium, award-winning lineup of B Series binoculars, the…
Saucony® Launches All-New Kinvara Pro
WALTHAM, MA (July 6, 2023) /OUTDOOR SPORTSWIRE/ – Carbon-plated shoes married with PEBA-powered midsoles first burst onto the scene in marathon racing products because the unique combination of the responsive foam and propulsive carbon plate…
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Trail-Ready, Cushion-Packed: Introducing La Sportiva’s New XFlow Trail Running Technology
BOULDER, CO (JUL 05, 2023)/OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new trail running and hiking line for spring 2024. The centerpieces of this line are…
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Big Agnes Launches Canadian Website
Steamboat Springs, Colorado (July 1, 2023)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is excited to announce the launch of its new website dedicated exclusively to serving Canada’s active community of outdoor enthusiasts. This strategic…
Meindl USA Steps Forward with Backbone as PR Agency of Record
SIDNEY, Neb. /OUTDOOR SPORTSWIRE/ – Meindl USA, the exclusive provider of Meindl’s premium handcrafted footwear in North America, has selected Backbone as its public relations agency of record. Founded in 2019 by experienced professionals in…
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686 Finds Perfect Fit with Backbone as Agency of Record
LOS ANGELES (June 28, 2023) /OUTDOOR SPORTSWIRE/ – 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services. “We love that 686 is one…
Superfeet Introduces New Product Names and Packaging
FERNDALE, Wash. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience.…
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Kapsul Tech Teams Up with Backbone for Public Relations
WATERLOO, ON (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Kapsul Tech, an innovator of Dynamic Neck Stabilization Technology that provides athletes with neck support without compromising performance, has teamed up with Backbone as its public relations agency of…
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Matador Introduces ReFraction Series: Where Style Meets Functionality for Adventurous Travelers
BOULDER, Colo. (June 26, 2023) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is proud to announce the launch of its latest collection, the ReFraction Series. This innovative series showcases three…
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Matador x Carryology | Travel with the Trident
BOULDER, Colo. (June 23, 2023)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring, and celebrating the world of carry, are excited to introduce…
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La Sportiva’s Spring 2024 Apparel Is a Throwback to the Golden Age of Climbing
BOULDER, CO (JUN 22, 2023) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new apparel for spring 2024. The spring line is highlighted by the Climbing On…
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Sonoma’s Revelshine Launches Just in Time for Summer Adventures
SONOMA, CA (June, 2023)/OUTDOOR SPORTSWIRE/ – Revelshine announces the launch of its brand, a wine catering to outdoor enthusiasts who hold sustainability as a core value. With a renewed commitment to preserving nature and delivering exceptional…
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Backcountry to Open New Retail Location at The Grove in Los Angeles
PARK CITY, Utah (June 21, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry, the specialty retailer of premium outdoor gear and apparel, announces plans to open a new brick and mortar store at The Grove in Los Angeles.…
Norrøna Presents Femund Collection and Expands In-Line Assortments for Spring 2024
OSLO, Norway (June 15, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections,…
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Primus Announces New Athlete Partnerships for 2023
LOUISVILLE, Colo. (June 14, 2023) /OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, announces new partnerships with two athletes – climber, Matt Segal, and mountaineer, Tamara Lunger. In addition to being accomplished mountain athletes,…
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Outbound finds a new Partner In Adventure
/OUTDOOR SPORTSWIRE/ – At the Outbound Collective, we’re building an outdoor community where everyone feels welcome, represented, and empowered to live healthier lives through the pursuit of everyday adventures. And we are always looking for…
Superfeet Welcomes New CEO to Lead Brand Growth Initiatives
FERNDALE, Wash. (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Superfeet, global insole industry leader, announces the hiring of new CEO, Trip Randall. With a wealth of domestic and international footwear industry experience, coupled with his people-first leadership approach, Randall…
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Grundéns Ambassador Adrian Avena Wins 2023 MLF Bass Pro Tour Stage Five on Cayuga Lake
June 9, 2023 (Poulsbo, WA) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Adrian Avena won the fifth stage of the Major League Fishing Bass…
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Outdoor Vitals Releases Summer Collection Designed Specifically for Backpackers
CEDAR CITY, Utah (June 12, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor brand, announced today the release of their lightweight apparel collection designed specifically for backpackers. The centerpiece of the capsule is the…
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VF Appoints icebreaker’s Noah Bryan as General Manager of Smartwool’s NORA Region
DENVER, June 5, 2023/OUTDOOR SPORTSWIRE/ – Smartwool and icebreaker, Merino Wool performance apparel brands under VF Corporation, today announced that icebreaker’s General Manager North America, Noah Bryan, will assume responsibility of Smartwool’s North American Region. Bryan has…
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Big Agnes Strengthens Leadership Team with Key Hire and Promotions
Steamboat Springs, Colo. (June 2, 2023)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the hiring of Jim Trombly as the Director of Product Design & Development, along with the announcement of four additional…
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Primus Joins Silva
LOUISVILLE, Colo. (June 1, 2023) /OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has officially moved into the Silva family of brands under the newly created Primus-Silva Sweden AB company. Primus and Silva will remain independent…
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Big Agnes and DAC Introduce First Recycled Aluminum Tent Hubs
STEAMBOAT SPRINGS, Colo. (May 31, 2023)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat Springs-based outdoor equipment brand, recently announced an exclusive program with longtime partner DAC, the world’s leading tent pole manufacturer, to use the first of its…
White Duck Outdoors Announces Its Newest Tent, The Regatta 360
SALT LAKE CITY (May 30, 2023)/OUTDOOR SPORTSWIRE/ – White Duck Outdoors, a leading supplier of all-season canvas tents and quality products designed to help make the great outdoors more enjoyable, has announced the release of its latest…
Timberland and icebreaker Launch Collaboration Designed for the Present, With the Future in Mind
DENVER (May 30, 2023) /OUTDOOR SPORTSWIRE/ – Timberland and icebreaker join forces for the first time to present a capsule designed for the present, with the future in mind in the Timberland® x icebreaker collection.…
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Black Diamond Equipment To Host Salt Lake Climbers Alliance 21st Annual Fundraiser
SALT LAKE CITY, UT (May 24, 2023) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, is hosting the 21rst Annual Salt Lake…
Lectric eBikes Establishes National E-Bike Day
PHOENIX (May 23, 2023) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, the industry leading e-bike brand and the maker of the country’s best-selling e-bike model and third best-selling electric vehicle, has initiated May 30 as the official…
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Fleet Feet Announces Seventh Annual Big Run Event
CARRBORO, N.C. (May 22, 2023)/OUTDOOR SPORTSWIRE/ – Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, announces more than 120 stores will participate in The Big Run, the brand’s nationwide event that since…
deuter, ORTOVOX Expand U.S. Footprint with New Boulder Headquarters
BOULDER, Colo. (May 16, 2023)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, and ORTOVOX, the expert in avalanche rescue equipment and wool mountain apparel, have announced the move of their U.S. corporate headquarters…
Orvis Appoints Carla Feely Chief Product Officer
MANCHESTER, Vt. (May 16, 2023) /OUTDOOR SPORTSWIRE/ – Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product…
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Big Agnes Grows Sales Team with Key Hires for the Northeast Territory
Steamboat Springs, Colo. (May 16, 2023)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the hiring of Round Pond Sales Group, led by Kyle Rohne and Ian Wauchope, to represent Big Agnes in the…
Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter
Annecy, France (May 10, 2023)/OUTDOOR SPORTSWIRE/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all…
Chaco’s Fit for Adventure Tour is Back with One-of-A-Kind Events
ROCKFORD, Mich. (May 9, 2023)/OUTDOOR SPORTSWIRE/ – Chaco, the outdoor shoe brand known for its iconic Z sandal, is thrilled to announce the return of the Fit for Adventure Tour in 2023. After two successful years of…
deuter Celebrates 125 Years of Innovation in Mountain Sports
LONGMONT, Colo. (May 9, 2023)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, is proud to celebrate its 125th anniversary as a pioneer and innovator in the world of mountain sports . Since…
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Carbon + Ultra: Outdoor Vitals Unveils New CS40 Ultra Backpack
CEDAR CITY, Utah (May 08, 2023) – Outdoor Vitals, the Utah-based performance outdoor brand, announced today the release of its newest ultralight backpacking pack, the CS40 Ultra. This revolutionary new pack breaks the mold, offering…
5.11 Tactical Announces New Skyweight Collection
IRVINE, Calif. (May, 2023)/OUTDOOR SPORTSWIRE/ – 5.11, Inc., the global innovator of purpose-built apparel, footwear and gear, today announced a new Skyweight Collection of packs and gear designed for lightweight modularity and custom fitting to offer a…
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Grundéns’ CEO David Mellon Named Dr. V Rhythm CEO of the Year
POULSBO, WA (May 4, 2023)/OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces and congratulates CEO David Mellon on being named the Dr. V Rhythm CEO of the Year. Presented…
Norrøna Introduces New U.S. Sales Lead
OSLO, Norway (May 3, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has hired Andrea “Andi” Malboeuf as the new U.S. sales manager to support the impressive growth of Norrøna’s…
Introducing the rabbit x Fleet Feet Collection
CARRBORO, N.C. and SANTA BARBARA, Calif. (May 3, 2023)/OUTDOOR SPORTSWIRE/ – Fleet Feet and rabbit today announced their first collaboration which offers high-quality and stylish running apparel for any pace. Available on fleetfeet.com and in select…
5.11 Tactical CMO, Debra Radcliff, Receives Top 100 Marketer Award
IRVINE, Calif. (May, 2023)/OUTDOOR SPORTSWIRE/ – 5.11 Tactical, the global innovator of Purpose-Built Gear™, proudly announced today that the company’s Global Chief Marketing Officer, Debra Radcliff, has been recognized with a Top 100 Marketer Award by the…
Tractor Supply Company Now Offering a Full Lineup of White Duck Outdoor Products
SALT LAKE CITY (May 2, 2023)/OUTDOOR SPORTSWIRE/ –White Duck Outdoors, a leading supplier of all-season canvas tents and other products designed to help make the great outdoors more accessible and enjoyable, today announced their full product…
Nutrishop® Partners with High Fives Foundation to Empower Athletes with Life-Changing Injuries
TRUCKEE, CA April 27, 2023 /OUTDOOR SPORTSWIRE/ – Jeff Andrews’ life forever changed nine years ago when a snowboarding accident left him with a high-level spinal cord injury, severely restricting the use of his hands,…
ICEMULE Coolers Introduces Recycled Backpack Cooler Made with Recycled PET Plastic
ST. AUGUSTINE, Fla. (April, 2023)/OUTDOOR SPORTSWIRE/ – ICEMULE Coolers—makers of the most portable, premium backpack coolers—is launching the Recycled Jaunt, a new backpack cooler made with a recycled exterior and webbing, in an effort to encourage…
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CAKE launches the Bukk platform in full production
/OUTDOOR SPORTSWIRE/ – CAKE, the Swedish maker of premium lightweight electric motorcycles, unveils the Bukk platform, a highly customizable version of the Limited Edition Bukk electric off-road performance motorcycle that was launched in November…
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Black Diamond Equipment Appoints Heath Christensen as Vice President of North American Sales
SALT LAKE CITY, UT (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Heath Christensen as vice president of North…
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La Sportiva North America Is Climate Neutral
BOULDER, CO (April, 20) /OUTDOOR SPORTSWIRE/ – La Sportiva North America, makers of the world’s finest mountain gear, announced today that it is officially Climate Neutral Certified. La Sportiva North America joins the growing movement…
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Back and Better Than Ever, Honey Stinger Releases Reformulated Caffeinated Chews
Steamboat Springs, Colo. (April 20th, 2023) /OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to relaunch its caffeine chews, a longtime athlete favorite, now reformulated and repackaged for better performance, and even better flavor. The new caffeinated…
Norrøna Acquires Luxury Paradise for Mountain Bikers
OSLO, Norway (April 20, 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, has acquired the Canvas Hotel Telemark. A paradise for mountain bikers, with more than 100 kilometers of slickrock…
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Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market
MONTREAL (April, 2023) /OUTDOOR SPORTSWIRE/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel…
icebreaker Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales
DENVER (April 19, 2023) /OUTDOOR SPORTSWIRE/ – icebreaker, the original merino wool apparel pioneers, today announced a new sales partnership with Ian Decker and Shondia Houtzer at Black Dog Sales Group. The duo will represent…
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Introducing PrimaLoft® Insulation with Ocean Bound Plastic
LATHAM, New York (April 2023) /OUTDOOR SPORTSWIRE/ – PrimaLoft Inc., a global leader in advanced material technology, takes another important step forward on its Relentlessly Responsible™ mission with the introduction of PrimaLoft® Insulation with Ocean…
Saucony® to Host Blood Drive for Boston Children’s Hospital to Honor 2023 One Boston Day
WALTHAM, MA (April 11, 2023) /OUTDOOR SPORTSWIRE/ – To mark One Boston Day and the tragedy of April 15, 2013, global performance running lifestyle brand Saucony is teaming up with Boston Children’s Hospital to support…
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Big Agnes Introduces Ambassador Roster for 2023
STEAMBOAT SPRINGS, Colo. (April 11, 2023) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is excited to announce its team of ambassadors for 2023. The group of ten adventurers embody the brand’s ethos and…
Smartwool Launches Second Cut™ Hike Sock, a Sock Made from Your Old Socks
DENVER, April 10, 2023 /OUTDOOR SPORTSWIRE/ – Smartwool, a manufacturer of Merino wool apparel for active living, announces the release of its first circular sock — the Second Cut™ Hike Sock. This sock delivers the same…
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Gilead Sciences Receives Horizon Line Award for Leadership Support of First Descents’ Oncology Programming and Diversity, Equity, and Inclusion Efforts
Denver, Colorado, April 5, 2023 /OUTDOOR SPORTSWIRE/ – Gilead Sciences has been awarded First Descents’ most distinguished honor, the Horizon Line Award. Each year, this award is presented to an individual or organization who selflessly…
evo Announces Big Plans Ahead of Bike Season
SEATTLE, WA. April 5, 2023 /OUTDOOR SPORTSWIRE/ – Outdoor retailer and lifestyle brand evo has continuously invested in the mountain bike category since 2014, when it first started selling bikes. This year, evo is significantly increasing…
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Candela Launches New Electric Foiling Alternative for Anglers and Outdoor Enthusiasts
STOCKHOLM, April. 4, 2022 /OUTDOOR SPORTSWIRE/ – Fresh off the successful debut of the only production electric hydrofoil boat, the Candela C-8 at the Consumer Electronics Show in January, today the Swedish company Candela announces a new,…
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ROKA’s First Performance Monocle is a Spectacle to Behold
AUSTIN, TEXAS. (April 1, 2023) /OUTDOOR SPORTSWIRE/ ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, introduces the first-ever Performance Monocle. The limited-edition Monocle is constructed with the same technologies ROKA is well known…
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Noble Biomaterials’ Ionic+ Botanical Technology Receives EPA Registration
SCRANTON, PA. /OUTDOOR SPORTSWIRE/ – Noble Biomaterials, a global leader in antimicrobial solutions for soft surface applications, announced its latest antimicrobial technology has received official EPA registration. Ionic+® Botanical uses a bio-based registered citric acid formula to…
The Conservation Alliance Announces 2023 Winter Grant Recipients
Bend, Ore. (March 27, 2023) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA) is excited to present the recipients of its Winter 2023 Grants. In this cycle, $650,000 in grants were dispersed to 17 organizations working to…
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Black Diamond Equipment Issues Voluntary Recall for its Recon LT Avalanche Transceiver
SALT LAKE CITY, UT (March 23, 2023) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global innovator in designing and manufacturing active outdoor performance equipment and apparel for climbing, mountaineering, backpacking, skiing and a wide range…
Magma Renews Partnership with First Descents
Lakewood, CA (March 22, 2023) /OUTDOOR SPORTSWIRE/ – Magma Products, a leading maker of outdoor and marine grills and accessories, announces today it will continue to support and amplify its partnership with First Descents, a Colorado-based…
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Breathes Better, Feels Softer, Weighs Less – Outdoor Vitals’ Nebo Windbreaker is Finally Here
CEDAR CITY, Utah (Mar 21, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, continues to innovate in the outdoor space with the addition of the Nebo Windbreaker to their line.…
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PrimaLoft, Inc. Announces Chief Financial Officer Transition
LATHAM, N.Y. (March 2023) /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., the leader in advanced material technology and subsidiary of Compass Diversified (NYSE: CODI), today announced the appointment of Jason Kerley to the position of Chief Financial…
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VSSL and FCS Partner for Ultimate Summer Surf Kit
ABBOTSFORD, British Columbia – March 14, 2023 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced the VSSL x FCS Surf Supply Kit, a trusted companion for every…
Salomon Unveils Index.02 Recyclable Running Shoe
Annecy, France – March 7, 2023 /OUTDOOR SPORTSWIRE/ – Salomon is proud to introduce the new INDEX.02, a new recyclable running shoe that builds upon the groundbreaking INDEX.01 model that the company introduced two years ago. Like…
Fleet Feet Launches “#ReasonsWeRun” Brand Campaign
CARRBORO, N.C. (March 1, 2023) /OUTDOOR SPORTSWIRE/ – Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, today announced the launch of its new “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people…
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VSSL Launches New Collection Ahead of Summer Adventures
ABBOTSFORD, British Columbia – March 1, 2023 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced a multitude of new products to its Outdoor Essentials Collection, including the Camp…
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Matador Adds SEG45 to Travel-Ready Roster
BOULDER, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today launched the SEG45 Travel Pack, a fully integrated solution for one-bag travel. Offering maximum organization in a…
Maven Expands CS.1 Spotting Scope Lineup to Offer Angled and Straight Configurations
LANDER, Wyo. (Feb. 21, 2023) – Maven, the Wyoming-based manufacturer of premium optics, announced today a new variation of the award-winning CS.1 Spotting Scope equipped with a straight eyepiece. Now available in two variations, with…
Lectric eBikes Introduces Powerful Class 3 Electric Cargo Bike: The Xpedition
PHOENIX (Feb. 21, 2023) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, the brand behind the country’s best-selling e-bike model and third best-selling electric vehicle, today announces its most anticipated e-bike, three years in the making: The XPedition. As…
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Matador’s New SEG28 Overhauls Award-Winning Series
BOULDER, Colo. (Feb. 20, 2023) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high- performance travel equipment, today launched the SEG28 Backpack, an innovative 28-liter bag designed for hyper-organized travel and everyday carry. The…
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Big Agnes Honors Authentik Sales with Sales Agency of the Year Award
STEAMBOAT SPRINGS, Colo. (Feb. 15, 2023) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that Authentik Sales was awarded its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group.…
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Bacon & High Fives: A Sizzling Partnership!
DENVER, CO /OUTDOOR SPORTSWIRE/ – Tender Belly, the bacon brand that sizzles breakfast anytime and anywhere, has partnered with the High Fives Foundation to give back to the adaptive action sports community. For every package of…
Salomon Publishes 2022 Impact Report
ANNECY, France (Feb. 15, 2023) /OUTDOOR SPORTSWIRE/ – Today, Salomon unveils its 2022 Impact Report, which offers a comprehensive overview of the brand’s sustainability efforts. The report is the first of its kind produced by Salomon and…
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Moultrie Mobile Welcomes Ryan Holm as Vice President of Marketing
BIRMINGHAM, Ala. (Feb. 14, 2023) /OUTDOOR SPORTSWIRE/ – MOULTRIE MOBILE, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, has announced the addition of RYAN HOLM…
DPS Skis Launch Limited Artist Collab in Aspen with Mark Grotjahn
SALT LAKE CITY (Feb. 13, 2022)/OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, is proud to launch an exclusive collaboration with artist Mark Grotjahn. Grotjahn has developed a…
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Matador Introduces Globerider45, its First Generalist Travel Backpack
BOULDER, Colo. (Feb. 13, 2023) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Globerider45 Travel Backpack. Engineered to be the ultimate primary backpack for travelers, the Globerider45 combines…
Grundéns Signs Deals with Four B.A.S.S. Bassmaster Elite Series Anglers
POULSBO, WA (February, 2023) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its further expansion into bass fishing by signing four high-profile B.A.S.S anglers to its ambassador roster. Joey…
Grundéns Ambassador Todd Kline Wins 2023 MLF Toyota Series Western Opener
(Poulsbo, WA) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Todd Kline won the Major League Fishing Toyota Series Western Opener at Lake Havasu.…
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Saucony® Launches All-New Peregrine 13 Collection
WALTHAM, MA (February 7, 2023) /OUTDOOR SPORTSWIRE/ – Today, global performance running lifestyle brand Saucony announces the launch of the all-new Peregrine 13 Collection, the latest version of the brand’s renowned trail-blazing franchise. Named for the…
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Rumpl Unveils Artist Series Collabs Inspired by Swiss Alps, Graffiti Murals
PORTLAND, Ore. (Feb. 7, 2023) /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in technical blankets, announces the launch of limited-edition blankets designed by two artists, Corinne Weidmann and Nathan Brown, as part of the Rumpl Artist…
White Duck Outdoors Now Available at Moosejaw
SALT LAKE CITY (Feb. 7, 2023)/OUTDOOR SPORTSWIRE/ – White Duck Outdoors, a leading supplier of sustainably manufactured all-season canvas tents and other quality outdoor gear, today announced its products are now available for purchase at Moosejaw. Hallmarked…
Sawyer Celebrates 15 Years of Bringing Clean Water Globally
SAFETY HARBOR, FL – February 7, 2022 /OUTDOOR SPORTSWIRE/ – Sawyer, the leader in technology-forward outdoor solutions, celebrates 15 years of its Clean Water For All initiative in the place where it began, Tegucigalpa, Honduras. Waterborne diseases…
Breckenridge Distillery Celebrates Valentine’s Day with Third Edition of Sexy Motor Oil Whiskey
BRECKENRIDGE, Colo. (Feb. 7, 2023) OUTDOOR SPORTSWIRE/ – Just in time for Valentine’s Day, Breckenridge Distillery – the world’s highest, and one of the most-awarded craft distilleries in the U.S., today announced the third edition…
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Free Fly Apparel Casts a Wider Net with Spring 2023 Fabric and Apparel
Charleston, S.C. – February 7, 2023 /OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the leader in outdoor performance apparel made from bamboo, is introducing new products to take on the elements with innovative natural fabric blends…
Lectric Ebikes Announces Debut of XP Trike, Inspiring Riders of All Ages and Abilities to Adventure with Confidence
PHOENIX (Feb. 7, 2023) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, the brand behind the country’s best-selling e-bike model and third best-selling electric vehicle, today announces its most-requested model is available for pre-sale: The XP™ Trike. Making…
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Thermacell® Announces a Radiant Evolution of its Best-Selling Rechargeable Repeller
Bedford, MA – February 7, 2023 /OUTDOOR SPORTSWIRE/ – Thermacell Repellents, Inc., the leading manufacturer of trusted and highly-effective area mosquito repellents, today announced the EL55 Rechargeable Mosquito Repeller + Glow Light, a radiant evolution of its best-selling,…
PrimaLoft® Insulation ThermoPlume® Gains Adopters, Momentum
LATHAM, N.Y. (January, 2023) /OUTDOOR SPORTSWIRE/ – PrimaLoft® Inc., a global leader in advanced material technology, has seen a wave of brand adoptions of PrimaLoft® Insulation ThermoPlume® this winter season. ThermoPlume is made up of…
Norrøna Announces Upcoming In-Store Events and Promotions as Part of its Loyalty Membership Program
BOULDER, Colo. (Jan. 27, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes new members to the brand’s loyalty program that aims to deepen relationships with fans of…
The Conservation Alliance Announces Inaugural Summit in May to Advance Business-Led Conservation
BEND, Ore. (January 26, 2023) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), the leading national business coalition working to conserve land and water, announced today the inaugural Conservation Alliance Summit. The Summit will create space for businesses…
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Magma Mania RV Road Show Brings Latest Premium Outdoor Grill System to Retail Partners
Lakewood, Calif. (Jan. 25, 2023) /OUTDOOR SPORTSWIRE/ – Magma Products, the leading brand of high-quality outdoor and marine grills and accessories, brings the company’s latest premium outdoor grill system, the Crossover Series, to retail partners coast…
Rumpl Kicks Off New Year with Strategic Leadership Growth
PORTLAND, Ore. (Jan. 24, 2023) /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, announces the hiring of Kris Fry as Creative Director and internally promotes three team members, elevating AshLee Anderson to…
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High Fives Foundation Announces Eleven New Members to Board of Directors
TRUCKEE, California (January 2023) /OUTDOOR SPORTSWIRE/ – High Fives Foundation, the leading adaptive sports and injury prevention nonprofit has appointed eleven new members to its board of directors, including a new board president, Susan Stone.…
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Norrøna Expands Ambassador Team for 2023 with Adventure-Minded Athletes
BOULDER, Colo. (Jan. 19, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes ten new talented athletes to the Norrøna ambassador team, including Owen Leeper, Mons Røisland, Darcy…
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Velocity Global and FT Partners Announce Transformative $1 Million Gift to First Descents to Scale Adventure Programming for Young Adults Impacted by Serious Health Conditions
Denver, Colorado, January 18, 2023 /OUTDOOR SPORTSWIRE/ – Velocity Global and FT Partners announce a transformational gift to First Descents to further impact their work and provide life-changing outdoor adventures to adults impacted by serious disease.…
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ROKA Sees a Clear Future with Backbone Media
AUSTIN, TEXAS. (Jan. 17, 2022) /OUTDOOR SPORTSWIRE/ – ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of record. The Colorado-based active…
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The High Fives Foundation 2023 Annual Ski-A-Thon Series Kicks Off on March 5th in Sugarbush, Vermont.
TRUCKEE, California (January 16, 2023) /OUTDOOR SPORTSWIRE/ – The High Fives Foundation, the leader in adaptive sports and injury prevention, today announces the launch of the 2023 Ski-a-Thon Series fundraiser. The 12th annual series will comprise…
Primus Expands ‘Service for a Reason’ Program to All In-Line Stoves
LOUISVILLE, Colo. (Jan. 12, 2023)/OUTDOOR SPORTSWIRE/ – Primus announces an expansion to its popular Service for a Reason initiative in 2023, now offering free repair parts for Primus campfire stoves and grills from February 1 through March…
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Carbon, Altitude, and Innovation Highlight La Sportiva’s Footwear Collection for Fall 2023
BOULDER, CO (JAN 11, 2023)/OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new footwear line for fall 2023. The new collection is designed for the adventurous, offering cutting-edge products…
Backbone Hires E-commerce Director to Advance Amazon Marketing and Marketplace Capabilities
CARBONDALE, Colo. (Jan. 9) /OUTDOOR SPORTSWIRE/ – Backbone, an integrated marketing agency growing a more thriving outdoor world, today announced the hire of Martin Mudry (he/him) as E-commerce Director, a new position at the firm to…
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For the Seekers – La Sportiva Launches Limited Mountainwear Capsule with Alpinetech
BOULDER, CO (DEC 20, 2022) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new apparel capsule, Alpinetech. Available in North America for fall 2023, this elite collection…
Salomon Golden Trail World Series Adds New North American Stop for 2023
Ogden, UTAH (Dec. 20, 2022) /OUTDOOR SPORTSWIRE/ – Salomon is pleased to share that the Golden Trail World Series is adding the Mammoth Trail Fest 26K to its 2023 schedule. This will be the second North…
Scandinavian Outdoor Award for Sustainability Awarded to Primus SIP Power Gas for Pushing the Biogas Market Forward
Louisville, Colo. (Dec. 15, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, pushes biogas market forward with the launch of SIP Power Gas and has taken an important step to reducing its environmental footprint. SIP…
The Conservation Alliance Announces 2022 Confluence Program Grants
BEND, Ore. (December 15, 2022) /OUTDOOR SPORTSWIRE/ – This week, The Conservation Alliance announced its 2022 Confluence Program grantees: Ridges to Riffles, Great Plains Restoration Council, Wind River Tribal Buffalo Initiative and Detroit Black Farmer Land Fund. Each…
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VSSL Launches Backcountry Capsule Collection in Partnership with Smith Designed to Enhance Backcountry Preparedness
ABBOTSFORD, British Columbia (Dec. 14, 2022) /OUTDOOR SPORTSWIRE/ – VSSL – creator of premium gear that enables self-reliance in the outdoors – is excited to announce its partnership with Smith – global market leader in…
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2022 B.A.S.I.C.S Campaign Focused on Collisions High Fives Foundation Celebrates 12th Year Promoting Mountain Safety
TRUCKEE, CA /ENDURANCE SPORTSWIRE/ – The 2022 initiative for the High Fives Foundation’s B.A.S.I.C.S (Being Aware and Safe in Critical Situations) campaign is focused on collisions. The B.A.S.I.C.S program has been running for twelve years…
Dakine Welcomes Pro Skier Kai Jones and Pro Snowboarder Emma Crosby to Athlete Team
LOS ANGELES (December 8, 2022) /OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventures, is stoked to welcome professional skier Kai Jones and professional snowboarder Emma Crosby to the brand’s stacked team rider…
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Fleet Feet Named to Inc.’s 2022 Best in Business List
CARRBORO, N.C. (December 6, 2022)/OUTDOOR SPORTSWIRE/ – Fleet Feet announced today that it has been named to Inc.’s 2022 Best in Business list for making an extraordinary impact in its community. The third-annual list recognizes private…
New Salomon TV Episodes Showcase Road Athlete Noah Droddy and Running Ambassador Rich Roll
OGDEN, UTAH (Dec.6, 2022) /OUTDOOR SPORTSWIRE/ – Salomon is pleased to announce the release of two new Salomon TV episodes featuring elite road running athlete Noah Droddy and running ambassador Rich Roll. “We Are All Droddy”,…
TINCUP® Mountain Whiskey Releases Limited Edition TINCUP Fourteener Series
DENVER (December 6, 2022)/OUTDOOR SPORTSWIRE/ – TINCUP Mountain Whiskey, a classic American whiskey inspired by the great outdoors, today announces its oldest whiskey to date – TINCUP Fourteener™ Bourbon Whiskey. To celebrate TINCUP’s roots in Colorado and…
icebreaker Announces Jamie Baker as New Senior Manager, U.S. Wholesale
DENVER (December 6, 2022) /OUTDOOR SPORTSWIRE/ – icebreaker, the original merino wool apparel pioneers, announces the appointment of Jamie Baker as Senior Manager of U.S. Wholesale, effective immediately. Baker will be responsible for supporting the…
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Lectric Ebikes Defies Inflation Odds, Slashing Consumer Prices and Relieving Energy Costs
PHOENIX (Nov. 29, 2022) /OUTDOOR SPORTSWIRE/ – With rising costs of living and rising energy costs present on a global scale, a single EV company – the fastest growing e-bike brand in the U.S. –…
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Ariat To Donate 10% of Sales to Charitable Partners This Giving Tuesday
UNION CITY, Calif. (Nov. 29, 2022) /OUTDOOR SPORTSWIRE/ – Ariat International, the leader in innovative Western, English and Work footwear and apparel, announces that 10% of sales from Ariat.com, Ariat Brand Shops and Ariat Outlet stores…
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Reducing Toothpaste Waste: Matador Introduces Refillable Toothpaste Tubes
BOULDER, Colo. (Nov. 29 , 2022) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, recently introduced its new Refillable Toothpaste Tubes, TSA-approved toiletry accessories engineered to eliminate single-use travel-size toothpaste tubes.…
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VSSL Officially Launches World’s First Flask with Integrated Bluetooth Speaker
ABBOTSFORD, British Columbia – Nov. 22, 2022 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today officially launched the VSSL Insulated Flask, the world’s first flask with an integrated…
The High Fives Foundation teams up with Backbone Media for Public Relations
TRUCKEE, CA. (November 21, 2022) /OUTDOOR SPORTSWIRE/ – The award-winning adaptive sports nonprofit The High Fives Foundation has partnered with leading outdoor-industry marketing agency Backbone Media for public relations services. Backbone will amplify the organization’s community-focused messaging,…
Norrøna Introduces a Revamped Fall 2023 Tamok Ski and Snowboard Collection
OSLO, Norway (Nov. 18, 2022) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces its Fall 2023 collection, featuring the tamok Gore-Tex Performance Shell Jacket and Bib, a new…
ORTOVOX Launches Online Platform for Avalanche Safety
LONGMONT, Colo. (November 15, 2022)/OUTDOOR SPORTSWIRE/ – Since ORTOVOX was founded, the protection of mountaineers and the mountains has been a guiding principal for the German mountain brand. The Safety Academy initially launched back in 2008,…
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Anon Encourages You to Free Your Line This Winter
BURLINGTON, VT (November 14, 2022) /OUTDOOR SPORTSWIRE/ – Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with deep roots in active lifestyle, has teamed up with visual artist Shantell Martin to…
SITKA STUDIO Announces Project .002, a SITKA and Black Diamond Collaboration with Snowboarding Legend Eric Jackson
BOZEMAN, Mont. (Nov. 8, 2022)/OUTDOOR SPORTSWIRE/ – SITKA STUDIO, an innovation incubator of SITKA Gear that aims to connect cultures, today announced Project .002, a collaboration between SITKA, Black Diamond and legendary snowboarder Eric Jackson on a…
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Rumpl, Oxcart Assembly Introduce NASA Artemis Collection
PORTLAND, Ore. (November 5, 2022)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium technical blankets, and Oxcart Assembly, the creative cooperative behind NASA’s on-air uniforms, announce a new collection of NASA Artemis Mission-inspired designs that let you…
PrimaLoft named in Fast Company’s 2022 list of “Brands That Matter”
LATHAM, New York (November 2022) /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., the leader in advanced material technology, has been named to Fast Company’s second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose.…
New evo Membership Rewards Customers Who Shop, Travel, and Stay
SEATTLE, Nov. 3, 2022 /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences brand, announced today the launch of its new rewards program, evo Membership, that offers benefits for consumers that shop, rent or service gear,…
The Conservation Alliance Announces Nicole Rom as New Executive Director
BEND, Ore. (November 2, 2022) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), the leading national business coalition working to conserve land and water, has selected Nicole Rom as the organization’s new Executive Director. In addition, TCA’s interim…
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Rumpl’s Original Puffy Blanket National Parks Collection Selected as One of Oprah’s Favorite Things 2022
PORTLAND, Ore., November 1, 2022 /OUTDOOR SPORTSWIRE/ Rumpl announced today that the Original Puffy Blanket National Parks Collection is included in 2022 Oprah’s Favorite Things holiday gifts list, featured on OprahDaily.com and in the Winter…
Norrøna Ski Touring Jackets Earn Editor’s Choice Awards
OSLO, Norway (Nov. 1, 2022) /OUTDOOR SPORTSWIRE/ Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, is proud to receive Editor’s Choice Awards from two of the outdoor industry’s most esteemed gear…
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Lectric Ebikes Announces New XP(TM) 3.0 Model, Next Step in Becoming Greatest Urban Transportation Solution Ever
PHOENIX (Nov. 1, 2022)/OUTDOOR SPORTSWIRE/ – Lectric eBikes, the brand behind the country’s best-selling e-bike model and third best-selling electric vehicle, has introduced the newest iteration of the award-winning flagship XPTM Model: The XPTM 3.0. Taking…
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Gerber Launches First Customizable Multi-tool – Custom Center-Drive
PORTLAND, Ore. (November 1, 2022) – Gerber Gear, the industry-leading brand of knives, multi-tools and gear, has unveiled the addition of the Center-Drive multi-tool to the Gerber Custom program. Built on the concept of delivering…
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These 12 Brands Are Donating 5% of Sales to The Conservation Alliance This Week
BEND, Ore. (October 31, 2022) /OUTDOOR SPORTSWIRE/ From October 31-November 6, participating members are donating 5% of all online sales as part of the organization’s #WeKeepItWild campaign. The coalition of companies participating in the campaign…
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CAKE Opens First North American Retail and Service Center in Los Angeles, California.
Stockholm, Sweden (October 27, 2022) /OUTDOOR SPORTSWIRE/ – CAKE, the Swedish maker of premium lightweight, electric motorcycles, is proud to open the doors of its first North American CAKE :site in Los Angeles, California. Not only…
Norrøna and Ulysse Nardin Collaborate on New Premium and Sustainable Dive Watch
OSLO, Norway (Oct. 26, 2022) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, teams up with industry leading Swiss watchmaker, Ulysse Nardin, to launch the new DIVER NORRØNA Arctic…
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Dakine Introduces Sender Stretch 3L Series, its First Recyclable, Technical Outerwear Kit
LOS ANGELES (October 25, 2022) /OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventures, releases the Sender Stretch 3L Series jacket and pant, a ready-to-recycle technical and durable outerwear kit for winter adventures.…
Primus Celebrates 130-Year Anniversary with Limited Edition Heritage Collection
LOUISVILLE, Colo. (Oct. 25, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, celebrates 130 years of bringing innovation to outdoor cooking, fueling adventures and enabling memorable outdoor dining experiences. In 2022, Primus is commemorating its…
icebreaker Named in Fast Company’s Second Annual List of “Brands That Matter”
DENVER (October 25, 2022) /OUTDOOR SPORTSWIRE/ – Fast Company announced today its second annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. These companies and nonprofits have achieved relevance through cultural impact…
Honey Stinger Teams up with Angel McCoughtry to Inspire Atlanta Community with Revitalized Basketball Courts
STEAMBOAT SPRINGS, Colo. (October 20, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger and Angel McCoughtry, WNBA superstar and two-time Olympic gold medalist, are set to unveil two refurbished basketball courts in Atlanta, Georgia. Located at Maddox Park, the courts are…
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ORTOVOX Avalanche Airbag Recognized for Excellence by Outside Magazine
LONGMONT, Colo. (October 20, 2022)/OUTDOOR SPORTSWIRE/ – ORTOVOX, the global leader in mountain safety equipment and apparel, is proud to announce the new AVABAG LiTRIC TOUR has earned an Editor’s Choice Award in Outside Magazine’s 2023 Winter…
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Matador Makes Ultralight Even Lighter with Beast28 Helium
BOULDER, Colo. (Oct. 19, 2022) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Beast28 Helium, a special-edition, ultralight version of the brand’s award-winning Beast28 Ultralight Technical Backpack.…
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Active Insulation in a 9 oz. Package – Outdoor Vitals Releases New Vario Jacket
CEDAR CITY, Utah (Oct. 17, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, today set a new benchmark in breathable insulation with the release of its Vario Jacket. The Vario…
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VSSL First Aid Stash Collection Offers Complete Kit Customization
ABBOTSFORD, British Columbia – Oct. 17, 2022 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today released the First Aid Stash collection, an assortment of first aid tools that can…
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Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’ with New Apparel and Snowboard Accessories
PARK CITY, Utah (Oct. 17, 2022)/OUTDOOR SPORTSWIRE/ – Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, builds upon his namesake brand with the addition of premium apparel and gear…
Backbone Media Appoints Greg Williams as President in New Chapter for Colorado-based Marketing Agency
CARBONDALE, Colo. /OUTDOOR SPORTSWIRE/ – As Backbone Media celebrates its 25th anniversary this month, Greg Williams, the longtime vice president of media and a partner in the business, has been named the agency’s new president.…
Businesses Celebrate as Biden Administration Designates Camp Hale – Continental Divide National Monument
BEND, Ore. (October 12, 2022) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), the leading national business coalition working to conserve land and water, today celebrates the Biden administration’s designation of the Camp Hale – Continental Divide National…
Superfeet Introduces New Purpose-Built Insoles for Skiing and Snowboarding
FERNDALE, Wash. (October 11, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader and innovator, announces the launch of two new winter-specific insoles—WINTER Comfort and WINTER Comfort Thin. WINTER Comfort (MSRP $54.99) insoles are designed for stability…
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Kodiak Puts Boots on the Ground for Fall ’22 Collection
Cambridge, Ontario, October 11, 2022/OUTDOOR SPORTSWIRE/ – Kodiak, the 112-year-old Canadian footwear brand, marches forward while paying homage to their past with new work style footwear for both men and women in the Fall ’22 collection. The…
Superfeet Launches Innovative Insole Recommendation Experience Nationwide
FERNDALE, Wash. (Oct. 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, expands their Personalized Fit Experience, to include data-driven insole recommendations. Using lab-quality tools and advanced biomechanics analytic software, trained fit experts at specialty retail…
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PHANTOM Glide Leads Way in Environmentally Friendly Base Treatment for Snowsports
SALT LAKE CITY (October 6, 2022) /OUTDOOR SPORTSWIRE/ – This winter, PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, launches a new formula all about efficiency. The PHANTOM Glide formula is a one-time permanent application…
Norrøna Continues Momentum with Sales Expansion Across the U.S.
OSLO, Norway (Oct. 6, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces that it has partnered with sales agency, Kozy Outdoors, LLC, as it expands its network of specialty outdoor…
Rebecca Heard Named evo’s First Chief Marketing Officer and US Stores See a New Director
SEATTLE, Oct. 5, 2022 /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences brand, announces today that Rebecca Heard, vice president of brand, marketing, and e-commerce, has been promoted to the company’s leadership team as its…
The RISE of a new synthetic down alternative
LATHAM, New York /OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., the leader in advanced material technology, has created another attractive alternative to natural down. PrimaLoft® Insulation RISE provides elevated warmth, style, and versatility. The unique construction of PrimaLoft®…
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VSSL Insulated Flask Adds Beats to Beverages for Ultimate Outdoor Experience
ABBOTSFORD, British Columbia – Oct. 4, 2022 /OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced the VSSL Insulated Flask, the world’s first flask with an integrated Bluetooth® speaker.…
SITKA Gear Introduces: SITKA STUDIO
/OUTDOOR SPORTSWIRE/ – SITKA Gear is thrilled to introduce SITKA STUDIO, a new innovation incubator that aims to expand the boundaries of culture through design exploration, brand collaborations and conservation. To debut SITKA STUDIO, the brand…
Klean Kanteen Co-Owners Awarded 2022 Trailblazer Award
CHICO, Calif. (September 29, 2022) /OUTDOOR SPORTSWIRE/ – Jeff Cresswell and Michelle Kalberer, co-owners of Klean Kanteen, a family- and employee-owned B-Corporation, Climate Neutral Certified company, and 1% for the Planet member, have won the…
Primus Outfits Cyclists with Tools for Coffee and Cooking in New Feed Zone Collection
LOUISVILLE, Colo. (Sept. 27, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, equips cyclists with all the gear needed to cook high-quality meals with its new Feed Zone collection, available in Spring 2023. Highlights from…
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The Conservation Alliance Announces 2022 Summer Grant Recipients
Bend, Ore. (September 27, 2022) /OUTDOOR SPORTSWIRE/ – The Conservation Alliance is excited to present the recipients of its Summer 2022 Grants. In this cycle, $690,000 in grants were dispersed to 16 organizations working to protect…
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Chaco Unveils Fall 2022 Line
ROCKFORD, Mich. (September 20, 2022)/OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, is introducing six new styles this fall to its two latest collections – The Ramble Collection and The Paonia Collection. These new styles expand…
PEARL iZUMi Steps Up Footwear Offering for Fall ’22
LOUISVILLE, Colo. (September 18, 2020) /OUTDOOR SPORTSWIRE/ – PEARL iZUMi, a leader in cycling apparel and footwear, is excited to debut its all-new PRO models of road and gravel shoes with a new last for an improved…
Salomon North America Announces Limited Edition Beer with T.F. Brewing
OGDEN, Utah (September 15, 2022) /OUTDOOR SPORTSWIRE/ Today, Salomon North America and T.F. Brewing, a family-owned Salt Lake City-based brewery, release limited edition American-style India pale ale (IPA), La Neige. The Utah-based companies worked closely…
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Lectric eBikes’ First-ever Pet Trailer Helps Man’s Best Friend Travel in Style
PHOENIX (September 15, 2022) /OUTDOOR SPORTSWIRE/ – Lectric eBikes, one of the fastest growing electric bike companies in the nation, has debuted its first accessory specifically designed for pets. The Wag-along pet trailer makes it…
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Matador and Volcom Team Up Once Again with Largest Collaboration to Date
BOULDER, Colo. (Sept. 14, 2022) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, the iconic board sports brand, today announced the Matador x Volcom Bark Camo print collaboration.…
Salomon Unveils New Brand Signature: “Tomorrow Is Yours”
OGDEN, UTAH (Sept. 13, 2022)/OUTDOOR SPORTSWIRE/ – Salomon, a leading global outdoor sports brand based in the French Alps, today unveiled a new brand signature, updated logo, and brand campaign video as part of the company’s…
The Conservation Alliance Launches 2022 Confluence Program to Fund Historically Racially Excluded Groups Working to Conserve the Outdoors
Bend, ORE—September 13, 2022/OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce the launch of the Confluence Program for 2022. TCA will award…
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Honey Stinger Announces Fall NCAA College Hive Captains
STEAMBOAT SPRINGS, Colo. (September 13, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger is excited to announce its new fall NCAA College Hive Captains. The fall class of Hive Captains include Rutgers soccer player Riley Tiernan, Notre Dame football player Chris Tyree, Temple…
Norrøna Aims to Reduce Environmental and Social Impact Through Ambitious Responsibility Standard Roadmap
OSLO, Norway (Sept. 8, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces its goal to create a catalyst for change in environmental and social responsibility with 10 transparent…
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Stio Appoints Alex Brown as Vice President of Sales
JACKSON, Wyo. (September 7, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is pleased to announce the hiring of Alex Brown as the brand’s new vice president of sales. In this role,…
DPS Skis Strengthens Product and Marketing Teams with New Hires
SALT LAKE CITY (Sept. 1, 2022) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the hiring of Stu Gleason as ski and process engineer and Zach Clayton…
Dragon Pulls in the Power of Magnets for 2022 Goggle
New York, NY (Sep 1, 2022) /OUTDOOR SPORTSWIRE/ – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive google lineup with the addition of…
5.11 Tactical To Celebrate the Grand Opening of its 100th Company-Owned Retail Location
Irvine, Calif. /OUTDOOR SPORTSWIRE/ – 5.11 Tactical®, the global innovator of purpose-built apparel, footwear and gear, will celebrate the grand opening of its 100th company-owned retail store in Oxnard, California on Saturday, September 17. The store…
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Matador Speed Stash Adds Convenient Storage to Most Backpacks
BOULDER, Colo. (Aug. 24, 2022) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its new Speed Stash, a universal backpack strap attachment that offers quick access to phones,…
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Free Fly Apparel Adds New Styles for Fall ’22 Collection
Charleston, S.C. – August 22, 2022/OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the industry leader in outdoor performance apparel made from bamboo, is adding modern touches to their comfort-forward apparel for the Fall 2022 collection. The new collection…
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Rumpl Safely Goes Fireside with New NanoLoft® Flame Blanket
PORTLAND, Ore. (Aug. 16, 2022) /OUTDOOR SPORTSWIRE/ Today, Rumpl, the category leader in premium, technical blankets, introduces the NanoLoft® Flame Blanket, the perfect companion for the campfire or firepit. The NanoLoft Flame Blanket can be purchased…
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Stio Announces Retail Expansion with New Mountain Studio® Location in Boston’s Bustling Seaport Neighborhood
JACKSON, Wyo. (August 11, 2022) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce its latest East Coast Mountain Studio® location in Boston, with an expected opening…
Introducing the Bodhi from Chaco – the Lightweight Adventure Sandal You’ve Been Waiting For
ROCKFORD, Mich. (Aug. 9, 2022)/OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, today announced the launch of its highly-anticipated, lightweight, low-profile performance sandal – the Bodhi. The Bodhi sandal features Chaco’s signature pass-through webbing in…
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Bodies On Bikes Take on SBT GRVL With 15 Non-Traditional Athletes
STEAMBOAT, Colo. /OUTDOOR SPORTSWIRE/ – All Bodies on Bikes, a movement to create and foster a size-inclusive bicycle community, supports 15 non-traditional athletes to take on SBT GRVL, one of the premier North American gravel…
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Norrøna Expands Lightweight Hike and Freeride Mountain Bike Collections for Spring/Summer 2023
OSLO, Norway (August 4, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, announces all-new purpose-built products for Spring/Summer 2023. Norrøna builds on the success and momentum of its falketind,…
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Ultralight Tents Get an Upgrade with the Outdoor Vitals Fortius Trekking Pole Tent
CEDAR CITY, Utah (Aug 01, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, today announced the release of its Fortius Trekking Pole Tent. Available in one-person and two-person versions, the Fortius…
Icebreaker Releases Fifth Installment of Annual Transparency Report
DENVER (July 28, 2022) /OUTDOOR SPORTSWIRE/ – icebreaker, the original merino apparel pioneers, has released the fifth installment of its annual Transparency Report, with a major focus on its switch to regeneratively grown wool. Through…
ICEMULE Coolers Introduces First-Ever Transparent Air-Insulated Cooler
ST. AUGUSTINE, FL (July 27, 2022)/OUTDOOR SPORTSWIRE/ – ICEMULE Coolers, makers of the most portable, premium backpack coolers, created the world’s first-ever transparent, air-insulated cooler, the ICEMULE ClearTM. The ICEMULE ClearTM was designed for sporting event…
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Outdoor Vitals Reimagines the Travel Backpack with the KotaUL
CEDAR CITY, Utah (July 26, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, redefines outdoor travel luggage with the release of its KotaUL adventure backpack. The KotaUL is an ultralight, versatile…
Go From Land to Water in Chaco’s New Canyonland Sneaker
ROCKFORD, Mich. (July 26th, 2022)/OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, is excited to announce the launch of its latest footwear style, Canyonland. This new sneaker is the ultimate land-to-water option offering versatility and…
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Moultrie Mobile Releases New Edge Cellular Trail Camera with Auto Connect Technology
BIRMINGHAM, Ala. (July 25, 2022)/OUTDOOR SPORTSWIRE/ – Moultrie Mobile, a leading pioneer in cellular trail cameras and all-in-one remote monitoring systems, today announced the release of its latest cellular trail camera, the Edge. Designed with innovative…
Grundéns Continues Support of Net Your Problem with New Net Collection Facility in Naknek, AK
JULY, 2022 (Poulsbo, WA)/OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its new Spring 2023 lineup. The brand’s pinnacle GORE-TEX® collection expands, sportswear offering is significantly increased, and footwear…
Honey Stinger Partners with Professional Skier Cody Townsend
STEAMBOAT SPRINGS, Colo. (July 20, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger, the sports nutrition brand, is excited to announce its partnership with professional backcountry skier Cody Townsend. Townsend is attempting to ski the fifty most challenging and classic…
DPS Skis Announces ‘Dreamtime’ Annual Customer Appreciation Event
SALT LAKE CITY (July 19, 2022) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces its annual Dreamtime customer appreciation event starting July 25. Through August 10,…
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Primus North America Retains Award-Winning Sespe Group
LOUISVILLE, Colo. (July 19, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, partners with industry leading independent sales agency, Sespe Group, for regional representation in California, Arizona, Nevada, and Hawaii. The Sespe Group represents a…
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Superfeet Partners with Materialise to Deliver Advanced Motion Analysis and 3D Printed Medical Orthotics
FERNDALE, Wash. (July 19, 2022)/OUTDOOR SPORTSWIRE/ – Today, global insole industry leader Superfeet proudly announces their partnership with Materialise, a leader in 3D printing solutions. Together the two companies introduce the Materialise Kinetic Suite. This state-of-the-art tool…
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Mongoose BMX Pro Team to Host Open Dirt Jam Event at Riveter Bike Park
(Madison, Wis) July 19, 2022 /OUTDOOR SPORTSWIRE/ – Mongoose Bikes is pleased to announce that its professional BMX team is heading to the renowned Riveter Bike Park in Mills River, N.C., on August 6 to…
Courtney Dauwalter Wins Hardrock 100; Francois D’haene Finishes 2nd In Men’s Race
SILVERTON, COLORADO (18 July 2022) /OUTDOOR SPORTSWIRE/ – Salomon athlete Courtney Dauwalter added another line to her ultra-running résumé this weekend, winning the Hardrock 100 Endurance Run in Colorado’s San Juan mountains. The Colorado resident,…
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SITKA Announces Redesigned Jetstream Collection
BOZEMAN, Mont. (July 18, 2022)/OUTDOOR SPORTSWIRE/ – SITKA, the leading pioneer in performance hunting apparel and specialized gear, today announced it has strategically redesigned its popular Jetstream Collection with new materials, fits and more to make it…
icebreaker Introduces Low-Waste ‘Natural Cut’ Collection That Delivers Maximum Style with Minimum Impact
DENVER (July 14, 2022)/OUTDOOR SPORTSWIRE/ – Today, in collaboration with nanotechnologist Dr. Michelle Dickinson, designers at New Zealand-born natural performance apparel company, icebreaker, introduce the Natural Cut collection, a stylish, comfortable collection with a lower impact…
Honey Stinger Partners with Activist and Athlete, Connor Ryan
STEAMBOAT SPRINGS, Colo. (July 13, 2022)/OUTDOOR SPORTSWIRE/ – Honey Stinger, the sports nutrition brand, is excited to announce its partnership with passionate skier, filmmaker, and outdoor advocate, Connor Ryan. Named as one of the most influential people in the…
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Dakine Expands Wind Product Offering with its First Wing, Board and Foil Kit
LOS ANGELES (July 12, 2022) /OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventures, is expanding its wind product offering with the addition of hardgoods including the new Cyclone Wing, Chase…
Salomon North America Partners with Non-Profit, Hike Clerb
OGDEN, Utah (July 12, 2022)/OUTDOOR SPORTSWIRE/ – Today, Salomon North America announces its partnership with Hike Clerb, a Los Angeles-based intersectional women’s hike club and non-profit that equips Black, Indigenous, women of color with the tools, resources…
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Matador’s New FlatPak Dry Bags Protect Electronics, Valuables and More
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its new FlatPak Dry Bags, waterproof, roll-top stuff sacks with a fully welded construction. The Dry Bags, which come…
Salomon Celebrates 75 Years
OGDEN, Utah (July 11, 2022) /OUTDOOR SPORTSWIRE/ – Salomon, a leader in the world of outdoor sports, celebrates 75 years with festivities in the brand’s hometown and a launch of a 4-part YouTube series honoring…
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Get Moving with Charge’s New Comfort 2 E-Bike
Wilton, CT (July 11, 2022)/OUTDOOR SPORTSWIRE/ – Charge, the direct-to-consumer electric bike brand, is excited to launch its Comfort 2 model. The Comfort 2 is an updated version of the best-selling Comfort Bike and is the…
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deuter Introduces Summer 2023 Alpine and Hike Collection, Debuts First Series of Waterproof Backpacks
LONGMONT, Colo. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, adds to its alpine and hike backpack assortment for Summer 2023, delivering innovative, reliable and sustainably produced outdoor goods. The…
Superfeet Names New Chief Operating Officer, Dan Spitzer
FERNDALE, Wash. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, appoints new chief operating officer, Dan Spitzer, to lead the brand’s domestic and international strategic operations and growth. With over 30 years of experience…
deuter Introduces First Bikepacking Collections, Refreshes Mountain Bike Fan Favorites
LONGMONT, Colo. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, adds to its alpine and hike backpack assortment for Summer 2023, delivering innovative, reliable and sustainably produced outdoor goods. The…
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Speed and Responsibility are the Focus of La Sportiva’s Spring 2023 Climbing and Mountain Lines
BOULDER, CO (July 6th, 2022)/OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, today announces their climbing and mountaineering product offerings for spring 2023. The Italian brand is releasing several new climbing and…
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Outdoor Vitals Redefines Ultralight with New Releases
CEDAR CITY, Utah (June 30, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, continues to lead the pack in the ultralight space with the addition of the Tushar Rain Jacket and…
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Stio Bolsters Product Design and Development Team with the Hiring of Two Industry Veterans
JACKSON, Wyo. (June 30, 2022)/OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced two key hires to its product team today. Margaret Eder will join the brand as product line director…
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Anon Appoints Mark Wakeling as General Manager
BURLINGTON, VT /OUTDOOR SPORTSWIRE/ – Anon, a leader in ski and snowboard helmet, goggle and sunglass technology with deep roots in active lifestyle has named Mark Wakeling as its General Manager. Recently, Anon has seen…
Norrøna Presents Innovative and Sustainably Minded Trail Running Collection
OSLO, Norway (June 23, 2022)/OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, reveals its first trail running specific line: the senja collection. The all-new assortment features trail running inspired…
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Salomon to Host Inaugural Women’s Trail Half Marathon in San Francisco
OGDEN, Utah (June 22, 2022)/OUTDOOR SPORTSWIRE/ – Today, Salomon North America is excited to announce that it will host the first-annual Salomon WMN Trail Half Marathon, in partnership with Athletic Brewing Co., San Francisco Running Company and…
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Matador’s New Boulder Headquarters Expands Brand’s Footprint and Capabilities
BOULDER, Colo. (June 22, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is proud to announce the opening of its new headquarters in Boulder, Colorado. Located roughly one mile from the…
Superfeet Expands 2022 Employee Giving Program
FERNDALE, Wash. (June 22, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader and innovator, announces recipients and results from its 2022 Annual Employee Giving Program. Each year, Superfeet donates 1% of annual sales and 1,000+ volunteer…
Backcountry Launches Outervention, A Campaign to Promote Respite in the Outdoors
PARK CITY, Utah (June 15, 2022)/OUTDOOR SPORTSWIRE/ – The average American with paid time off only uses about two thirds of their accrued vacation days each year, leaving nearly 800 million unused days according to U.S. Travel…
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La Sportiva Releases 3 New Footwear Models for Spring/Summer 2023
BOULDER, CO (June 9th, 2022) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, today announces their running and hiking product offerings for the spring and summer of 2023. Trail running and…
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Klean Kanteen Rises Up with New Drinkware Collection
CHICO, Calif. (June 9, 2022)/OUTDOOR SPORTSWIRE/ – Klean Kanteen, a family- and employee-owned B-Corporation, Climate Neutral Certified company, and 1% for the Planet member, today announced the Rise drinkware collection. Hitting shelves in January 2023, the…
WOW Sports Introduces First-Ever Collection of Snow Tubes
OMAHA, Neb. (June 8, 2022) /OUTDOOR SPORTSWIRE/ – Today, WOW Sports, the leader in fun outdoor products from towable tubes to backyard slides, announces the launch of its very first collection of snow tubes. The brand, which…
Guidesly Invests in its Guides with Free Custom Websites
Jun. 7, 2022 (BOSTOM, MA)/OUTDOOR SPORTSWIRE/ – Guidesly, the leading platform connecting anglers with guides, today announces they have created over 130 free custom websites for new guides. The websites help saves guides thousands of dollars…
Superfeet Expands ADAPT Insole Family with ADAPT Hike Max Insoles
FERNDALE, Wash. (June 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader and innovator, expands the ADAPT insoles family with the introduction of ADAPT Hike Max Insoles. These purpose-built insoles are designed for hiking and utilize…
Rumpl Announces New Vendor Partnership with the Grassroots Outdoor Alliance
PORTLAND, Ore. (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Today, Rumpl, the category leader in premium, technical blankets, announces its partnership as a new vendor partner with the Grassroots Outdoor Alliance, the national organization working together for the health…
Chaco Launches Earth Tones Collection in Partnership with Outdoor Afro
ROCKFORD, Mich. (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, is announcing the launch of the Earth Tones Collection today. With 7 chromatic colorways to represent the ground that we walk on and…
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Salomon North America to Renew Partnership with Non-Profit, Women Who Explore
OGDEN, Utah (June 6, 2022)/OUTDOOR SPORTSWIRE/ – Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create…
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PEARL iZUMi’s Launches Second Grateful Dead Collection
LOUISVILLE, Colo. (June 5, 2022) /OUTDOOR SPORTSWIRE/ – After a successful run of its first Grateful Dead collection late last year, PEARL iZUMi is rolling out another complete capsule of limited-edition, Dead-inspired apparel this spring. Created by…
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RapidPure® Introduces Best in Class Water Purification Collection
Littleton, N.H. (June 2, 2022) /OUTDOOR SPORTSWIRE/ The team at New Hampshire-based RapidPure is excited to announce their new water treatment collection with five innovative products that empower consumers with a faster, easier, and more…
ICEMULE Coolers Introduces New Colorways Across Best-Selling Cooler Assortment
AUGUSTINE, FL (May 31, 2022) /OUTDOORSPORTSWIRE/ – ICEMULE Coolers, makers of the most portable, premium backpack cooler, introduces five new colorways and patterns this spring, including Classic Black, Mule Camo, Red White & Blue, DeVoe 3.0…
Alpacka Raft Announces World Premiere of Sheri at Mountainfilm
MANCOS, Colo. (May 26, 2022)/OUTDOOR SPORTSWIRE/ – Alpacka Raft, the world’s leading packrafting brand, will debut its new documentary, Sheri, on the opening night of Mountainfilm in Telluride. On the heels of the brand’s 20th anniversary,…
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Chaco Goes International with Outsiders UK Collaboration
ROCKFORD, Mich. (May 25, 2022)/OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, celebrates its first international collaboration with UK-based retailer Outsiders Store. The collection combines the classic design of a British 4×4 vehicle and Chaco’s…
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Dakine Kicks Off Partnership with 1% for the Planet
LOS ANGELES (May 24, 2022) /OUTDOOR SORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventure, is pleased to announce a new partnership with 1% for the Planet, a global leader in supporting…
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TINCUP Mountain Whiskey Inspires Adventure in the Outdoors with Nationwide Search for Three Gold Cups
DENVER /OUTDOOR SPORTSWIRE/ – TINCUP® Mountain Whiskey, a classic American whiskey, aims to inspire new and profound experiences in the great outdoors. This spring, TINCUP is launching a nationwide “Spirit of Adventure” program for those willing…
deuter Earns Outside 2022 Editors’ Choice Award for Aircontact Ultra Backpacking Collection
LONGMONT, Colo. (May 17, 2022)/OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, celebrates the launch of its new Aircontact Ultra backpacking collection by earning the Editors’ Choice Award in Outside’s 2022 Summer Gear…
Urban Armor Gear Enters Hardware Space with New Rugged Bluetooth Keyboard
ORANGE COUNTY, Calif./OUTDOOR SPORTSWIRE/ – Urban Armor Gear (UAG), leading designers of rugged, lightweight mobile device cases and accessories, recently launched its Rugged Bluetooth Keyboard with Trackpad, a durable keyboard with eight feet of drop protection,…
Miraflora Naturals Releases New CBD Dog Chews to Help Four-Legged Friends Flourish
BOULDER, Colo. (May 16, 2022)/OUTDOOR SPORTSWIRE/ – Miraflora Naturals, family-owned and -operated purveyor of 100% organic, full-spectrum CBD products for humans and pets, today unveiled an additional formula in its line of CBD Dog Chews, +Calm. The…
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Big Agnes Opens European Headquarters
STEAMBOAT SPRINGS, Colo. (May 16, 2022) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Colorado-based outdoor equipment brand, is proud to announce the opening of its new European headquarters in Amsterdam. From its new office, the self-proclaimed…
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Chaco Celebrates Pride with Latest Sandal Launch
ROCKFORD, Mich. (May 12, 2022) /OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, announced today the launch of The 2022 Pride Collection. Created in partnership with Brave Trails, these vibrant, color block, and…
Salomon and Ciele Athletics Collaborate on Limited Edition Trail and Road Running Shoe Models
OGDEN, Utah (May 12, 2022) – Salomon, the global leader in trail running, announces a collaboration with Canadian running gear specialist, Ciele Athletics, to create vibrant, limited-edition versions of two Salomon running shoes from the…
Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’
LOUISVILLE, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect…
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Dakine Launches Signature Men’s Bike Collection with Pro Team Rider Carson Storch
LOS ANGELES (May 10th, 2022)/OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventure, is excited to introduce the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in…
The Conservation Alliance Announces 2022 Advocacy Priority Campaigns
Bend, ORE– May 9, 2022 /OUTDOOR SPORTSWIRE/ – The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to…
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Matador Encourages Adventurers to “Travel Hard” with Thousand Dollar Gear Giveaway
BOULDER, Colo. (May 5, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, has revealed its new “Travel Hard” campaign. Anchored by a $1,000 gear giveaway for one lucky winner, the campaign…
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Eddie Bauer Appoints Christopher Bevans as Creative Director
BELLEVUE, Wash., May 3, 2022/OUTDOOR SPORTSWIRE/ – Eddie Bauer, the iconic outdoor brand, today announced the appointment of Christopher Bevans as its new Creative Director, where he will bring his vision and expertise to spearhead product…
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New Balance Introduces Three New Insoles Shaped By Superfeet
FERNDALE, Wash. (May 3, 2022)/OUTDOOR SPORTSWIRE/ – New Balance expands insole offerings with the addition of three new insoles shaped by Superfeet, Casual Therapeutic Cushion Insoles, Casual Metatarsal Support Insoles and Sport Active Cushion Insoles. Since 2020,…
Headsweats Rolls Out New Spring Collection Featuring Brand Updates
BOULDER, Colo. (May 3, 2021) /OUTDOOR SPORTSWIRE/ – Headsweats, the leader in high performance headwear, launched the Spring Collection featuring new designs and colors, along with the first appearance of Headsweats’ updated logo. Just in…
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Petco and Backcountry Team Up for Outdoor Pet Gear Collection
SAN DIEGO, May 2, 2022/OUTDOOR SPORTSWIRE/ – Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) and Backcountry, the premier outdoor specialty retailer, today announced the launch of “Backcountry x Petco,” an exclusive collection of pet gear…
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Chaco Footwear and Thomas Rhett Team Up on Fishing Inspired Summer Collection
ROCKFORD, Mich. (April 28, 2022)/OUTDOOR SPORTSWIRE/ – Chaco Footwear, the iconic outdoor lifestyle brand, and multi-PLATINUM selling country artist Thomas Rhett have announced the newest Chaco x Thomas Rhett collaboration. The line expands upon last year’s…
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Anon Debuts New Line of PERCEIVE Polarized Sunglasses
BURLINGTON, VT/OUTDOOR SPORTSWIRE/ – Anon Optics, a leader in ski and snowboard helmet and goggle technology with deep roots in active lifestyle, announces its new sunglass collection will debut May 2, 2022. Following the release…
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PrimaLoft Publishes its First Relentlessly Responsible™ Report for 2021
/OUTDOOR SPORTSWIRE/ – PrimaLoft, Inc., the leader in advanced material technology, published its first Relentlessly Responsible™ Report showcasing the company’s philosophy of using innovation and performance to drive sustainability. The report highlights key achievements in…
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Free Fly Apparel Hooks Backbone Media as Agency of Record
Charleston, S.C. – April 26, 2022/OUTDOOR SPORTSWIRE/ – Free Fly Apparel, the industry leader in outdoor performance apparel made from bamboo, has partnered with Backbone Media as its public relations and affiliate agency of record. Already well…
Renowned Belizean Guide and Lodge Recognized With 2022 Orvis-Endorsed Awards
MANCHESTER, Vt. (April 25, 2022)/OUTDOOR SPORTSWIRE/ – Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Belizean guide Lincoln Westby and El Pescador…
Chaco Incorporates Sandal Webbings Made from Recycled Plastic Bottles
Rockford, Mich. (April 22, 2022)/OUTDOOR SPORTSWIRE/ – Chaco, the outdoor lifestyle brand known for the iconic Z sandal, is furthering its commitment to sustainability by using sandal webbings made from 100% recycled REPREVE materials in signature…
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Eddie Bauer Collaborates with Looptworks on Upcycled Collection
BELLEVUE, Wash., April 22, 2022/OUTDOOR SPORTSWIRE/ – Iconic outdoor brand, Eddie Bauer, and Looptworks, a certified B-Corp with over a decade of experience creating value from waste through textile circularity, announced today a partnership and the…
Suunto and Hammerhead Partner to Expand Capabilities and Offer Seamless Solution for Multisport Athletes
HELSINKI (April 22, 2022)/OUTDOOR SPORTSWIRE/ – Today Suunto, known for their world-renowned GPS multisport watches and training tools, announced a partnership with Hammerhead, innovators of cycling technology and makers of the Karoo 2 cycling computer. The partnership…
Sawyer Products Launches Personal Water Filtration Bottle
SAFETY HARBOR, FL – April 21, 2022/OUTDOOR SPORTSWIRE/ – Sawyer, the leader in technologically advanced outdoor solutions for protection against sun, bugs, water & injuries–everything from topical insect repellents to the top-of-the-line water filters, officially launches the…
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Orvis Highlights Conservation and Access in 2021 Impact Report
MANCHESTER, Vt. (April 21, 2022) /OUTDOOR SPORTSWIRE/ – In celebration of Earth Day, Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, releases its…
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Erem™ Announces Commitment to Plant 1 Million Cactus Pear Cacti
HENDERSON, NV (April 19, 2022)/OUTDOOR SPORTSWIRE/ – The world is getting hotter and there are decreasing reserves of natural resources available to us. Climate change, related water scarcity and food insecurity are the defining global challenges. Much…
Shop Online from These 11 Brands to Support the Protection of North America’s Wild Places
BEND, Ore. (April 19, 2022)/OUTDOOR SPORTSWIRE/ – Top brands are coming together to support The Conservation Alliance by donating 5% of all online sales from April 19-25 as part of the organization’s #WeKeepItWild campaign. The coalition of…
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Adventure® Medical Kits Introduces New Coast Guard Approved Marine Series
LITTLETON, N.H. (April 18, 2022) –Adventure® Medical Kits, the leader in outdoor first aid, announces today the fully revamped Marine series with seven premium medical kits created specifically for boating. The line offers a solution…
Norrøna Proudly Shares Positive 2021 Corporate Social Responsibility Roadmap Results
OSLO, Norway (April 14, 2022) /OUTDOOR SPORTSWIRE/ Norrøna, the four-season Norwegian outdoor brand known for its sustainably built, premium outerwear, shares its 2021 Corporate Social Responsibility (CSR) Roadmap results, revealing the continued positive trend toward…
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Essential Gear: VSSL’s Newest Collection Makes Self-Reliance Practice More Approachable
ABBOTSFORD, British Columbia – April 14, 2022/OUTDOOR SPORTSWIRE/ – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced VSSL Essentials, a collection of everyday carry kits with small footprints and big capabilities.…
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Thule Opens Second North American Brand Store in Vancouver, Canada
/OUTDOOR SPORTSWIRE/ – Thule, a global leader in products designed for an active lifestyle, officially opened its first Canadian brand store in West Vancouver, British Columbia. Thule Store Vancouver is the second North American brand store…
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Dakine Introduces Dakine Fish with Premium Fishing Gear Storage and Accessories
LOS ANGELES (April 12, 2022) /OUTDOOR SPORTSWIRE/ – Dakine, the trusted name in purpose-built gear for outdoor adventure, today announces the relaunch of its fishing category, Dakine Fish, which includes fish bags, tackle storage, gloves…
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Young Explorers Hit the Water on New NAUTICAL Kids Paddle Boards from iROCKER
JACKSONVILLE, FLA. (April 12, 2022)/OUTDOOR SPORTSWIRE/ – In an effort to make outdoor adventures more accessible for families, today iROCKER launches NAUTICAL Kids, the brand’s first kid-friendly paddle board. Inspired by time spent on the water…
Outdoor Vitals’ Spring/Summer 2022 Line Highlights the Brand’s Commitment to Designing Performance Gear for the Backcountry
CEDAR CITY, Utah (April 07, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, today announced its new product releases for Spring/Summer 2022. Outdoor Vitals is a direct-to-consumer company selling sleep systems,…
Eddie Bauer and Cabana Partner to offer Adventure Rentals
BELLEVUE, Wash., April 7, 2022/OUTDOOR SPORTSWIRE/ – Iconic outdoor brand, Eddie Bauer and travel-tech startup, Cabana today announce a partnership which will offer a new way to explore the Pacific Northwest in exceptional comfort. Through the…
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Noble Biomaterials Partners with Hong Kong-Based Crystal International Group Limited to Launch Wash Minus- Program in the U.S.
SCRANTON, PA. [April 7, 2022] /OUTDOOR SPORTSWIRE/ – Noble Biomaterials, a global leader in antimicrobial and conductivity solutions for soft surface applications, announces today the U.S. launch of the Wash Minus- collection in partnership with Hong-Kong…
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Ben Wright, Rob Wellner, and Velocity Global receive First Descents’ Horizon Line Award for Leadership Support of MS Programming
DENVER/OUTDOOR SPORTSWIRE/ – First Descents awards Ben Wright and Rob Wellner the Horizon Line Award at the 15th Annual First Descents Ball in recognition of Velocity Global’s visionary support of First Descents’ Multiple Sclerosis (MS)…
Suunto Expands Award-Winning Suunto Peak Collection with a New Premium Model
HELSINKI (April 5, 2022)/OUTDOOR SPORTSWIRE/ – Suunto, the global leader in sports watches, dive computers and compasses announces the release of the Suunto 9 Peak Full Titanium Black. This bolsters the brand’s flagship collection by adding a…
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Recovery Has Never Tasted Better With New Honey Stinger Nut + Seed Bar™
STEAMBOAT SPRINGS, Colo. (April 4, 2022)/OUTDOOR SPORTSWIRE/ – Most athletes are too familiar with eating dense, tasteless, hard-to-digest protein bars as part of their post-exercise recovery. With its new Nut + Seed Bar™, Honey Stinger is…
Kodiak Hikes Further Down the Trail in Spring ’22 Collection
Cambridge, Ontario, April 1, 2022/OUTDOOR SPORTSWIRE/ – After the successful launch of the Skogan and Stave day-hiking boots last year, Kodiak, the 110-year-old Canadian footwear brand, is doubling down on the trails with more hiking styles…
SuuntoPlus Guides Bring New, Dynamic Features to Suunto GPS Watches
HELSINKI (March 29, 2022)/OUTDOOR SPORTSWIRE/ – Whether you want to follow a training plan, structured intervals or perhaps a race nutrition plan, SuuntoPlus Guides are here to help. 14 different companies from strong, established training services…
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Big Agnes Builds Upon Award-Winning Sleeping Bag Line with New 3N1 Series
STEAMBOAT SPRINGS, Colo. (March 29, 2022) OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced the launch of its new 3N1 Sleeping Bag series, the latest leap in the evolution of the brand’s signature…
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More Trail, More Possibilities With PEARL iZUMi’s Trail Stewardship Initiative
LOUISVILLE, Colo. (March 28, 2022)/OUTDOOR SPORTSWIRE/ – PEARL iZUMi, the worldwide leader in premier cycling apparel and footwear, is excited to introduce More Trail, a brand initiative that aims to encourage and support trail stewardship in…
Red Wing Shoe Company and Superfeet Join Forces to Step Up Comfort for Workers Nationwide
FERNDALE, Wash. (March 28, 2022) OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, proudly partners with Red Wing Shoes, the industry leader in safety footwear, to bring their iconic shape to a new collection of footbeds…
evo Celebrates the Hiring of Xandy Anderson as Head of Vertical Product and New Role for Director Ben Wallace
SEATTLE, Mar. 24, 2022 /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences brand, announces today that outdoor industry veteran, Xandy Anderson will be joining the evo team in March as Head of Vertical Product…
Step Into The Ice Box: Eddie Bauer Invites Adventure Seekers to Discover its Most Innovative Gear to Date
BELLEVUE, Wash., March 22, 2022 /OUTDOOR SPORTSWIRE/ – Today, Eddie Bauer, the iconic outdoor brand, introduces Ice Box, a new product experience on EddieBauer.com, which highlights the in-house research, development and testing regimen for creating its…
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Rumpl Strengthens Leadership Team with New Hires
PORTLAND, Ore. (March 21, 2022)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium, technical blankets, announces the hiring of David Visnack as vice president of product and marketing and Ellyn Craven as vice president of finance.…
PHANTOM Glide, Cardiff Snowcraft Team up to Deliver Durable, Eco-friendly Base Treatment for Snowboarders
SALT LAKE CITY /OUTDOOR SPORTSWIRE/ – This winter, PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, entered into a new partnership with premium snowboard and splitboard company, Cardiff Snowcraft. The two Salt Lake…
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La Sportiva Releases Three New Ski Touring Boots For Fall 2022
March 17th, 2022 (BOULDER, Colo.)/OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain goods, today announces their Fall 2022 ski hardgoods collection. The Italian brand is releasing three new lightweight touring boots, the Skorpius…
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Outdoor Retailer Orvis Appoints Laura Schaffer Vice President – Conservation & Sustainability
MANCHESTER, Vt. (March 17, 2022)/OUTDOOR SPORTSWIRE/ – Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints outdoor industry veteran Laura Schaffer to the newly created role of…
icebreaker Appoints Noah Bryan as General Manager of North America
DENVER (March 15, 2022) /OUTDOOR SPORTSWIRE/ – New Zealand-born natural performance apparel company, icebreaker, recently appointed Noah Bryan as general manager of its fastest-growing region, North America. Bryan is a well-established leader in the outdoor…
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Solo Stove Cooks up Excitement with Portable Pizza Oven
GRAPEVINE, Texas (March 14, 2022) /OUTDOOR SPORTSWIRE/ – Solo Stove, designer of simple, ingenious, easy-to-use smokeless fire pits, today announces the launch of Pi, an adaptive and accessible stand-alone backyard pizza oven with a lifetime warranty. Pi…
Survey Uncovers Major Consumer Knowledge Gap: Nearly 4 in 5 (79%) Americans are Passionate about Climate Change, But Only 23% Know What their Bank Finances, Finds Bank of the West
SAN FRANCISCO (March 9, 2022) /OUTDOOR SPORTSWIRE/ – Bank of the West, a subsidiary of BNP Paribas, today released the results of its first ever sustainable finance report, “Bank of the West’s Money Matters Report: Revealing the Sustainability…
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L Catterton Acquires Taxa Outdoors
Houston, Tx. and Greenwich, Conn. March 8, 2022 /OUTDOOR SPORTSWIRE/ – Taxa Outdoors (“Taxa”), the leading manufacturer of lightweight, mobile habitats for outdoor adventure, today announced that it has been acquired by the Growth Fund of…
Charge Electric Bikes Announces ‘Women in Charge’ Ambassador Program
Wilton, Conn. (March 8, 2022)/OUTDOOR SPORTSWIRE/ – Charge, the direct-to-consumer electric bike brand is excited to announce its 2022 Women in Charge brand ambassador program. Charge has selected inspiring women across sports, fitness, health and…
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Travel Supplemented: Matador Introduces Durable and Waterproof Pill Canister
BOULDER, Colo. (Mar. 8, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its new Waterproof Pill Canister, an ultralight and durable case engineered to keep pills and supplements…
icebreaker Appoints rygr as Public Relations Agency of Record
DENVER (Mar 8, 2022)/OUTDOOR SPORTSWIRE/ – Today, New Zealand-born natural performance apparel company, icebreaker, announces it has retained integrated marketing agency, rygr, to support its public relations efforts in the U.S. rygr will support icebreaker’s…
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Chaco Hits the Road Again on the 2022 Fit for Adventure Tour
ROCKFORD, Mich. (March 2, 2022) /OUTDOOR SPORTSWIRE/ – Chaco, the outdoor lifestyle brand known for the iconic Z sandal, will be on the road again this year with an expanded Fit For Adventure Tour. Offering on site…
deuter Strengthens Winter Assortment with First Avalanche Airbag, Debuts 100-Percent Recycled Kids’ Packs
LONGMONT, Colo. /OUTDOOR SPORTSWIRE/ – deuter, the global leader in backpacks and outdoor equipment, announces its functional, stylish, and sustainably produced packs for Fall 2022. Highlights for the season include the compact, reliable Alproof and Alproof…
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Dry in Style: Matador Upgrades Travel Towels Just in Time for Spring Adventures
BOULDER, Colo. (Mar. 1, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the NanoDry Packable Shower Towel and NanoDry Trek Towel, significantly updated versions of the brand’s best-selling…
Superfeet Bolsters Leadership Team with New CFO Hire and Internal Promotions
FERNDALE, Wash. (Feb. 23, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, announces the hiring of new chief financial officer, Cambria Schmidt, to support the brand’s continued domestic and international growth. A strategic leader, Schmidt…
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Manitou Sweeps Customer Satisfaction with 20th Consecutive CSI Award
Lansing, Michigan, February 17, 2022/OUTDOOR SPORTSWIRE/ – BRP Inc. (TSX:DOO; NASDAQ:DOOO) announces that Manitou pontoon boats is once again a recipient of a Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA) for…
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Spring Has Sprung With PEARL iZUMi’s Spring 2022 Release of New Mountain Bike, Road, Gravel and BikeStyle Gear
Louisville, Colo. (February 17,2022)/OUTDOOR SPORTSWIRE/ –PEARL iZUMi, the worldwide leader in premier cycling apparel and footwear, is excited to introduce its Spring 2022 line featuring all-new mountain bike apparel and protection gear for the trail-obsessed…
Rumpl and Brooklyn Bell Collaborate on 100% Recycled Skyline Divide Original Puffy Blanket
PORTLAND, Ore. (Feb. 17, 2022) /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in technical blankets, announces the launch of a limited-edition blanket designed by Washington-based professional mountain biker and artist, Brooklyn Bell. For Spring 2022, Bell joins…
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Big Agnes Honors End2End Outdoor with Sales Agency of the Year Award
STEAMBOAT SPRINGS, Colo. (Feb. 17, 2022)/OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, recently announced that End2End Outdoor has won its annual Rep of the Year Award, which celebrates the brand’s top-performing sales group.…
Guidesly Invests in its Guides with Free Custom Websites
Feb. 15, 2022 (BOSTON)/OUTDOOR SPORTSWIRE/ -Guidesly, the premier platform to connect anglers with fishing guides, today announces their new Custom Website Builder for guides everywhere. Guidesly invests in the guide by offering complete customized websites…
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ORTOVOX Presents ‘Alps To – Go?!,’ A Documentary About the Threat to The Alps
LONGMONT, Colo. (February 15, 2022)/OUTDOOR SPORTSWIRE/ – ORTOVOX presents “Alps – To Go?!,” a documentary written by Tom Dauer. The wilderness of the Alps is a place people long for now more than ever, and is…
Grundéns Ambassador Bradley Roy Wins First 2022 Bass Pro Tour Stage
February 11, 2022 (Poulsbo, WA) /OUTDOOR SPORTSWIRE/ – Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that bass fishing ambassador Bradley Roy won the Major League Fishing Bass Pro Tour stop…
Eddie Bauer Announces Second Annual One Outside Film Grant
BELLEVUE, Wash., Feb. 10, 2022 /OUTDOOR SPORTSWIRE/ – Eddie Bauer is excited to announce its second annual One Outside Film Grant in support of the brand’s mission to bring the benefits of the outdoors to…
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ORTOVOX, Arc’teryx Partner on New Avalanche Airbag System Setting New Benchmark for Mountain Safety
LONGMONT, Colo. (February 9, 2022) /OUTDOOR SPORTSWIRE/ – ORTOVOX and Arc’teryx, two global leaders in mountain safety equipment and apparel, have teamed up to develop a boundary-pushing new avalanche airbag technology for Winter 2022 that is…
Superfeet Accepting Applications For 2022 Ambassador Team
FERNDALE, Wash. (Feb. 8, 2022) /OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, is now accepting applications for its 2022 ambassador team. Superfeet aims to onboard a diverse group of qualified individuals who spend a…
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Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer
MANCHESTER, Vt. (Feb. 8) /OUTDOOR SPORTSWIRE/ – Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created…
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Stio Launches Premium, Versatile Glove Collection for Full Range of Mountain Lifestyle
JACKSON, Wyo. (February 3, 2022) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, has expanded its product line today with the launch of a new premium, versatile glove collection. The…
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Downsize Without Downsides: Matador’s Upgraded Droplet is More Compact and More Protective than Ever
BOULDER, Colo. (Feb. 3, 2022) /OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Droplet Water-Resistant Stuff Sack, a significantly updated version of one of the brand’s best-selling…
Salomon Freeski Athlete Drew Petersen Releases Ups and Downs, a Film About Mental Health
Ogden, Utah (Feb. 1, 2022) – Now playing on Salomon TV and YouTube, Ups and Downs is a film by Salomon freeski athlete Drew Petersen that chronicles Petersen’s personal story through the peaks and valleys…
Boatsetter Selects Backbone Media as Public Relations Partner
Fort Lauderdale, Florida /OUTDOOR SPORTSWIRE/ – The global leader in online peer-to-peer boatrentals, Boatsetter, has partnered with Backbone Media for PR efforts. Founded in 2012 by Jaclyn Baumgarten with the goal of democratizing the boating…
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Front Runner Outfitters Launches New Slimsport Roof Rack System
LOS ANGELES (Feb. 1, 2022) /OUTDOOR SPORTSWIRE/ – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative and thoughtfully designed overlanding and camping equipment, announces the launch of…
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Access Fund Partners with Backcountry to Fund Climbing Conservation Grants
BOULDER, Colo. (Jan. 27, 2022) /OUTDOOR SPORTSWIRE/ – Access Fund, the not-for-profit rock climbing advocacy organization, and Backcountry, a premier outdoor specialty retailer, are thrilled to announce a new partnership. Backcountry’s generous sponsorship of Access Fund’s…
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La Sportiva’s Fall 2022 Footwear Demonstrates Commitment to the Mountain Athlete
January 26th, 2022 (Boulder, Colo.) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, has been dedicated to producing high-performance shoes and boots for the mountain athlete since 1928. For Fall 2022, the…
Eddie Bauer Launches Ski Industry’s First Outerwear Kit Designed for Sit Ski Athletes
BELLEVUE, Wash., Jan. 26, 2022 /OUTDOOR SPORTSWIRE/ – Building on its mission to offer gear and apparel to all people seeking outdoor adventure, Eddie Bauer is excited to introduce the BC Flyline Kit. The first…
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Guidesly Secures $4 Million in Investment
Jan. 25, 2022 (BOSTON) /OUTDOOR SPORTSWIRE/ – Guidesly, the first platform connecting a network of trusted guides to the world’s anglers, recently closed its seed round of funding, raising $4 million from over 30 investors.…
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Dakine Teams Up with Natural Selection Tour as the Official Vest Sponsor
LOS ANGELES (January 25, 2022) — Dakine has been a trusted name in snowsports for over three decades, and today the brand is excited to announce its official vest sponsorship with Natural Selection Tour (NST),…
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Primus ‘Service For a Reason’ Program Offers Free Parts for Backpacking Stove Maintenance
LOUISVILLE, Colo. (Jan. 25, 2022) /OUTDOOR SPORTSWIRE/ – For the second year running, Primus announces the return of the Service For a Reason initiative to provide free repair parts for select Primus backpacking stoves. Following…
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Saucony Hatches All-New Peregrine 12
WALTHAM, MA (January 25, 2022) /OUTDOOR SPORTSWIRE/ – Today, global performance running lifestyle brand Saucony announces the launch of the all-new Peregrine 12, the latest version of the brand’s award-winning trail franchise. Bottom-to-top updates deliver more…
DPS Skis Teams up with Checkerspot to Develop Custom Biomanufactured Materials for their Pagoda Series
SALT LAKE CITY (JAN. 25, 2022) /OUTDOOR SPORTSWIRE/ – The engineers at Salt Lake City-based DPS Skis have taken a leap forward on low impact, high performance products with the development and commercialization of renewably…
Alpacka Raft Launches New Trio of Ultralight Packrafts
MANCOS, Colo. (Jan. 24, 2022) /OUTDOOR SPORTSWIRE/ – Over the past several years, interest in the sport of packrafting has skyrocketed. Alpacka Raft, the industry’s leading and oldest brand, has experienced unprecedented demand for their…
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Front Runner Outfitters Introduces New Wolf Pack Pro Gear Organization and Storage Solution
LOS ANGELES (Jan. 21, 2022) /OUTDOOR SPORTSWIRE/ Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative and thoughtfully designed overlanding and camping equipment, announces the release of the…
Lolë Welcomes New Vice-President of Sales
MONTREAL (January 20, 2022) /OUTDOOR SPORTSWIRE/ – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine…
iROCKER Paddles Forward with Backbone Media
Jacksonville, Fla. (Jan. 20, 2022) iROCKER, the premier outdoor sports and lifestyle brand specializing in inflatable paddle boards, has teamed up with Backbone Media to lead its public relations efforts. As iROCKER’s PR agency of…
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Introducing Suunto’s Lightest GPS Watch with 100 Hours of Battery Life – The Suunto 5 Peak
HELSINKI (January 20, 2022) /OUTDOOR SPORTSWIRE/ – Suunto, a global leader in sports watches, dive computers, and precision instruments, announces the release of the Suunto 5, the brand’s lightest weight GPS watch with up to…
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Elite Ultrarunner Kelly Wolf Joins La Sportiva
January 19th, 2022 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, today announces that elite ultrarunner and mountain athlete Kelly Wolf joins the La Sportiva ambassador team. Effective immediately,…
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Honey Stinger Launches NIL Program, Welcomes All Collegiate Athletes to Apply
STEAMBOAT SPRINGS, Colo. (January 19, 2022) /OUTDOOR SPORTSWIRE/ – Honey Stinger is pleased to announce the official launch of the College Hive, its Name, Image, and Likeness (NIL) program for collegiate athletes. The program is an extension…
North American Golden Trail National Series Announces 2022 Series
OGDEN, Utah (Jan. 18, 2022) /OUTDOOR SPORTSWIRE/ – After a successful first year, Salomon is pleased to announce the return of the North American Golden Trail National Series (GTNS) in 2022. The U.S.- and Canada-based…
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PEARL iZUMi Partners with Freeride Mountain Biker Mark Matthews
LOUISVILLE, Colo. (Jan 18, 2022) /OUTDOOR SPORTSWIRE/ – PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with…
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Shaun White Debuts New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’
PARK CITY, Utah (Jan. 13, 2022) /OUTDOOR SPORTSWIRE/ – Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with premier outdoor specialty retailer Backcountry to…
Arbor Day Foundation Puts Down Roots With Klean Kanteen
LINCOLN, Nebraska (January 6, 2022) /OUTDOOR SPORTSWIRE/ – Arbor Day Foundation, the largest 501(c)3 nonprofit membership organization dedicated to planting trees, today announced a partnership with Klean Kanteen, a family- and employee-owned B-Corporation, Certified Climate…
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Pinarello US Announces New Scuderia Roster for 2022
Solana Beach, CA. (1/6/22) /OUTDOOR SPORTSWIRE/ – Following its bold move into the gravel sector in 2021, Pinarello, the storied Italian bicycle maker, announces the expansion of its Scuderia ambassador program for 2022. The Scuderia brings…
Superfeet Founder and Insole Innovator, Dennis Brown, Passes Away at 96
FERNDALE, Wash. (Jan. 6, 2022) /OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader and innovator known for the essential life-changing shape under every foot, sadly announces the passing of founder Dennis Brown on December 31, 2021. A…
Salomon North America to Join Forces with Protect Our Winters
OGDEN, Utah (Dec. 20, 2021) /OUTDOOR SPORTSWIRE/ – Today, Salomon North America announces its partnership with Protect Our Winters (POW), a leading climate advocacy group for the winter sports community. As a partner, Salomon will join…
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Technicity and Responsibility Define La Sportiva’s Fall 2022 Apparel Line
(BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces their new apparel line for Fall 2022. For over 90 years, this classic Italian…
Eddie Bauer Announces Sustainability Roadmap for Core Categories
BELLEVUE, Wash., Dec. 8, 2021 /OUTDOOR SPORTSWIRE/ – SPARC Group (SPARC), a leading retail enterprise, is proud to announce that it has established new benchmarks to improve Eddie Bauer’s sustainability practices for product categories, including…
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ORTOVOX Teams Up with Big Mountain Skier Chris Davenport
LONGMONT, Colo. (December 7, 2021) /OUTDOOR SPORTSWIRE/ – ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, announces a new athlete partnership with Chris Davenport, the two-time World Extreme Skiing Champion and ski…
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Alpine Parrot Earns Best of What’s New Award from Popular Science
DENVER, Colo. (Dec. 7, 2021) /OUTDOOR SPORTSWIRE/ – Alpine Parrot, maker of technical apparel for women sizes 14-24, received a spot in the coveted 2021 Popular Science Best of What’s New Awards in the Sports…
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Honey Stinger CEO Steps Down
STEAMBOAT SPRINGS, CO, December 03, 2021 /OUTDOOR SPORTSWIRE/ – Honey Stinger, alongside its equity partner, Factory-LLC announces CEO Mike Keown will step down from his post at the end of the year for personal reasons.…
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Rock Your Ride with PEARL iZUMi’s New Grateful Dead Collection
LOUISVILLE, Colo. (Dec 2, 2021) /OUTDOOR SPORTSWIRE/ – On December 4th, 1965, Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, and Ron “Pigpen” McKernan played their first ever show under the name Grateful Dead. Fifty-six…
Clarus Acquires MAXTRAX, the Market Leader in Vehicle Recovery and Extraction Track for the Overland and Off-Road Market
SALT LAKE CITY – December 1, 2021 /OUTDOOR SPORTSWIRE/ – Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced it has acquired Australian-based MAXTRAX®…
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Guidesly Partners with Backbone Media for Public Relations
Nov. TK, 2021 (BOSTON, MA) /OUTDOOR SPORTSWIRE/ – Guidesly, the first platform connecting a network of trusted guides to the world’s anglers, has enlisted Backbone Media as its public relations agency of record. Established in…
Adventure Ready Brands Acquires Outdoor, Emergency Lighting Brand, LuminAID
LITTLETON, N.H. (Nov 22, 2021) /OUTDOOR SPORTSWIRE/ – Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces the acquisition of LuminAID, maker of a variety of…
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Norrøna’s Winter Collection Featured in Four Prestigious Buyer’s Guides
BOULDER, Colo. (Nov. 18, 2021) /OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, celebrates the inclusion of key new styles from its winter collection in four of the…
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La Sportiva Expands Staff to Accommodate Growth
Nov 17, 2021 (BOULDER, Colo.) /OUTDOOR SPORTSWIRE/ – Today, La Sportiva announces the hiring of two key roles at their Boulder, Colorado offices. Nat Matthews is Financial Director and Darrin Young is National Sales Manager.…
Miraflora Naturals Announces New CEO
BOULDER, Colo. (Nov. 16, 2021) /OUTDOOR SPORTSWIRE/ – Miraflora Naturals, family-owned and -operated purveyor of 100% organic hemp flower oil products, today announced Zach Glassmith as its new CEO. Glassmith is stepping up from his previous role…
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Norrøna Reveals Purpose-Built Fall 2022 Ski Collection
BOULDER, Colo. (Nov. 11, 2021) /OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, unveils its Fall 2022 collection featuring its most innovative products to date. Expanding upon…
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Saucony® Appoints Brian Moore as Senior Vice President Of Global Product
WALTHAM, MA (November 10, 2021) /OUTDOOR SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, today announced the appointment of industry veteran Brian Moore to…
DPS Skis Selected as Salt Lake Tribune Top Workplace for 2021
SALT LAKE CITY (Nov. 9, 2021) /OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, is proud to announce it has been awarded the Salt Lake Tribune Top…
Charge Electric Bikes Help Power Margaritaville USA Pickleball National Championships as an Official Sponsor
Wilton, Conn. (Nov. 9, 2021) /OUTDOOR SPORTSWIRE/ – Charge, the direct-to-consumer electric bike brand part of the Dorel Sports family of brands, is proud to sponsor its second major pickleball event of the year, the…
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Front Runner Outfitters Expands Off-grid Travel Accessory Collection With 20-liter Pro Water Tank
LOS ANGELES (Nov. 4, 2021) /OUTDOOR SPORTSWIRE/ – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, introduces the 20-liter Pro…
Salomon Welcomes Elite Road Runner Noah Droddy to its Athlete Team
OGDEN, Utah (Nov. 4, 2021) /OUTDOOR SPORTSWIRE/ – Today, Salomon proudly announces that Noah Droddy will be representing Salomon road running footwear, gear and apparel as part of the brand’s U.S. athlete team, becoming Salomon’s…
Black Diamond expands retail presence in North America with stores in Bend, Oregon; Jackson Hole, Wyoming; and Burlington, Vermont
SALT LAKE CITY, Nov. 02, 2021 /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, will open its doors at two new retail locations this Winter in Jackson Hole,…
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Norrøna Adds Canadian Sales Representation to Expand North American Sales Efforts
LYSAKER, NORWAY. (NOV. 2, 2021) /OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces a partnership with Canadian sales representative Ryan Letchford, founder and lead representative of…
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Solo Stove Celebrates Earth With Launch of New Colorful Fire Pits
SOUTHLAKE, Texas (Oct. 29, 2021) /OUTDOOR SPORTSWIRE/ – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced the release of its Elemental Color Series, a series of the brand’s signature fire pits,…
Salomon Celebrates Grand Opening of Advanced Shoe Factory 4.0
OGDEN, Utah /OUTDOOR SPORTSWIRE/ – The Advanced Shoe Factory 4.0 (ASF 4.0), the first automated sports footwear factory, has opened its first production unit in France. The factory is controlled by Chamatex Group, a specialist…
Lolë Introduces All-New 2021-2022 Men’s Collection
MONTREAL (October 28, 2021)/OUTDOOR SPORTSWIRE/ – Lolë, the fashion-forward active lifestyle brand, has unveiled its men’s collection for the fall and winter seasons. Known for their innovative and design-focused athletic women’s apparel, Lolë has expanded…
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Big Agnes Boosts Sales Team with Key Hires and Promotions
STEAMBOAT SPRINGS, Colo. (Oct. 28, 2021) /OUTDOOR SPORTSWIRE/ – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced a series of new hires and promotions within its sales team, which continues to expand in the…
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Orvis Names Rebecca Jones Chief People Officer
MANCHESTER, Vt. (Oct. 26, 2021) /OUTDOOR SPORTSWIRE/ – Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing gear, dog products and active lifestyle apparel, announces that Rebecca Jones has been named chief people officer,…
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Norrøna Partners with Big Mountain Skier, Chris Davenport
BOULDER, Colo. (October 20, 2021) /OUTDOOR SPORTSWIRE/ – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, proudly partners with Chris Davenport, the two-time World Extreme Skiing Champion and pioneer in…
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Gerber and Fender Join Forces with Country Music Star and World-Famous Tattoo Artist for a One-of-a-Kind Giveaway
Portland, Ore. (October 19, 2021) /OUTDOOR SPORTSWIRE/ – Gerber Gear, an industry-leading brand of knives and multi-tools, and gear, has amped up its partnership with leading musical instrument maker Fender Guitars. The powerhouse brands have…
Front Runner Outfitters Expands Camp Cooking Lineup With New Box Braai/BBQ Grill
LOS ANGELES (Oct. 13, 2021) /OUTDOOR SPORTSWIRE/ – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, launches the Box Braai/BBQ…
Big City Mountaineers Partners with Smartwool® for Socktober campaign
GOLDEN, Colo. (October 13, 2021) /OUTDOOR SPORTSWIRE/ – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that it is partnering…
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Big Agnes Gears Up for Growth with Product Development and Sourcing Hires
STEAMBOAT SPRINGS, Colo. (Oct. 12, 2021) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced a several new hires to its product development team. As the brand continues to grow and evolve in its…
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Rumpl Introduces Responsibly Sourced Merino Wool Blanket Collection
PORTLAND, Ore. (October 5, 2021) – Rumpl, the purpose-driven brand on a mission to introduce the world to better blankets, expands its product offering with its first blanket designed exclusively for the home. The Merino SoftWool Blanket™…
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PrimaLoft® P.U.R.E.™ Sets New Standard for Renewable Manufacturing Technology
LATHAM, N.Y. (October 5, 2021) – For decades, insulation manufacturing methods have relied on fossil fuels like coal and natural gas. These industrial processes, widely used by manufacturers across the globe, are leading contributors of…
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Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing
AUSTIN, Texas – Oct.4, 2021 – Tecovas, a handmade, direct-to-consumer cowboy boot manufacturer based in Austin, has teamed up with Backbone Media as its public relations and affiliate agency of record. Founded in 2015, Tecovas…
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Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community
LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken…
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New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years
ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to…
Lolë Welcomes New Vice President of Digital Omni-Commerce
MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the…
Dragon Releases Full Eyewear Collection in Collaboration with Bryan Iguchi
SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with…
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Honey Stinger Launches NIL Program to Support Collegiate Athletes
STEAMBOAT SPRINGS, Colo. (Sept 22, 2021) /OUTDOOR SPORTSWIRE/ Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness…
Salomon Reimagines Preseason Ritual for Ski Community with ‘Quality Ski Time’ Film Tour
OGDEN, Utah (September 22, 2021) /OUTDOOR SPORTSWIRE/ Today, Salomon announces its 2021 Quality Ski Time Film Tour, which will premiere in Denver on September 30. The tour will highlight films from Salomon athletes and supported…
Primus, Brunton Retain Awesome Outdoors Sales Group
LOUISVILLE, Colo. (Sept. 22, 2021) /OUTDOOR SPORTSWIRE/ The Brunton Group has retained Awesome Outdoors Group as its Southeast U.S. sales agency representing the Primus and Brunton brands in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina,…
Black Diamond Announces Key Promotions to its Senior Leadership Team
SALT LAKE CITY, September 21, 2021 /OUTDOOR SPORTSWIRE/ Black Diamond Equipment®, a global innovator in climb, ski, and mountain sports equipment, is pleased to announce key promotions to its senior leadership team in Black Diamond’s…
Amer Sports Brands Salomon, Atomic Announce Changes to Winter Sports Leadership in North America
OGDEN, Utah (September 17, 2021) — Amer Sports announces that after 45 years in the snowsports industry and an exceptional and distinguished term of more than 25 years with Amer Sports, Mike Adams will leave…
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Big City Mountaineers Partners with Startup Apparel Company Rugged Range to Produce Limited Apparel Run
GOLDEN, Colo. (September 16, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that the organization has partnered with…
DPS Pagoda Tour, Koala Collections Earn Editors’ Choice Awards
SALT LAKE CITY (September 16, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, is proud to announce that its new Pagoda Tour and Koala collections have earned editorial…
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Tiny Tents Returns with Most Ridiculous Concept Yet
BOULDER, Colo. – Sept. 16, 2021 (OUTDOOR SPORTSWIRE) – Tiny Tents, creators of scale-model tents with all the features and functionality of regular-sized tents, today introduced the Basecamp Dome Tent, a 15”-tall geodesic-dome-shaped mountaineering tent designed…
Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes
PHOENIX /OUTDOOR SPORTSWIRE/ Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling…
Saucony® Unveils New Endorphin Pro+
WALTHAM, MA – September 14, 2021 /OUTDOOR SPORTSWIRE/ – Today, global performance running lifestyle brand Saucony announces that fast just got faster with the launch of the Endorphin Pro+, the latest iterative advancement in the…
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B Corp Certified Brands Join Forces, Launch Hawaiian-Inspired Collection for Fall
PORTLAND, Ore. (Sept. 9, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, launches a new collaboration with OluKai, the premium Hawaiian-inspired lifestyle brand, to launch a limited-edition collection of blankets, shammy towels,…
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Lolë Teams Up with Backbone Media to Lead US Market Push
MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will…
DPS Unveils New Touring Bindings, Gloves and Climbing Skins
SALT LAKE CITY (September 8, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, introduces a range of premium accessories for the Winter 2021/22 season, including two touring bindings,…
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Chaco Footwear’s Fall ‘21 Line is Après Everything
ROCKFORD, Mich. (September 7, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is pleased to introduce three new styles for their Fall ’21 collection – The Ramble Puff, the Paonia, and the Paonia Clog. “Our fall…
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Solo Stove, Chubbies, Oru Kayak and ISLE Team Up Under Solo Brands
SOUTHLAKE, Texas (Sept. 3, 2021) – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced the recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE, creating a new house of brands, Solo…
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Norrøna Invests in the U.S. with Addition of Three Industry Leading Sales Agencies
BOULDER, Colo. (Sept. 1, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, strengthens its U.S. sales team with the establishment of three key regional partners, Summit Sales NW…
Front Runner Outfitters Illuminates Road Ahead With Powerful New Lighting Option
LOS ANGELES (Sept. 1, 2021) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, announces the release of the 40-inch…
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MicroSend Launches a Miniature Climbing Kit to Support Conservation and Access
BOULDER, Colo. (Sept. 1, 2021) – Clearman Labs, the creators of Matador Travel Equipment and Tiny Tents, is proud to today announce its newest brand, MicroSend – a miniature, magnetic, route-setting kit that makes it…
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Matador Upgrades Packable Adventure with Latest Additions to Advanced Series
BOULDER, Colo. (Sept. 1, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced five new products to its Advanced Series, a collection of the brand’s most ultralight, compact, weatherproof travel…
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La Sportiva Reinvigorates Several Iconic Climbing and Approach Shoe Models for Spring 2022
August 31, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces that for Spring 2022, several iconic climbing shoe models are fully redesigned and…
Schwinn and Mongoose Roll with Backbone Media
MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work…
Black Diamond Equipment To Replace Batch of its Ascension Nylon Climbing Skins
SALT LAKE CITY, UT (August 26, 2021) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is voluntarily replacing a batch of Ascension Nylon Climbing Skins produced from January to…
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Big Agnes Earns Responsible Down Standard Certification
STEAMBOAT SPRINGS, Colo. (Aug. 24, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is proud to announce that it has officially received its Responsible Down Standard (RDS) brand certification. While the brand has…
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Adventure Ready Brands Adds Consumer Products Executives to Advisory Board
LITTLETON, N.H. — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that consumer product executives Michelle Stacy and…
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Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario’s passion for the game started at an early age, and…
DPS Skis Bids to Cut Plastic Waste With New Cortec® Packaging Partnership
SALT LAKE CITY (August 17, 2021) — Lettuce. Apple cores. The wrapper on your new pair of skis. These are all items that could end up at your local industrial composting site with the launch of…
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Saucony® Launches the All-New Triumph 19
WALTHAM, MA (August 17, 2021) – According to the latest Running USA Survey, 61 percent of runners expect to participate in more races in 2021 than they were able to in 2020. With this optimism…
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Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing
LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native…
Amer Sports Names Sporting Goods Industry Executive Franco Fogliato President and CEO of Salomon
HELENSKI – August 10th, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of outdoor sporting goods and sportswear industry executive, and seasoned global operator Franco Fogliato to the role of President and…
Headsweats Names Jim Heese as Chief Executive Officer
BOULDER, Colo. (Aug. 3, 2021) – Headsweats, the leader in high performance headwear, today announces the hiring of industry veteran, Jim Heese, as Chief Executive Officer. In this role, Heese will provide strategic development and…
DPS Skis Partners With Integrated Marketing Agency rygr for Public Relations
CARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing…
Klean Kanteen Raises the Bar for Sustainability, Announces Use of Certified Recycled Stainless Steel
CHICO, Calif. (Aug. 2, 2021) – Klean Kanteen, a family and employee-owned leader in sustainable drinkware and food solutions, is pleased to announce it will make its products with certified 90% post-consumer recycled 18/8 stainless…
The All-New Suunto Core Alpha Stealth Is Designed For Every Type of Mission
HELSINKI (August 2, 2021) – Suunto, the global leader in sports watches, dive computers and precision instruments, brings over 85 years of high-quality heritage craftsmanship, relentless accuracy and pioneering innovation to its all-new Suunto Core…
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Big Agnes Introduces First-Ever Backpack Collection in Spring 2022
STEAMBOAT SPRINGS, Colo. (Aug. 2, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, is pleased to introduce a line of technical backpacks for Spring 2022, a first for the 20-year-old brand. The collection…
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Rumpl, Designer Nicole McLaughlin Partner to Create Upcycled Clothing Ensemble
PORTLAND, Ore. (July 29, 2021) – Rumpl, the category leader in technical outdoor blankets, has partnered with Nicole McLaughlin, the sustainable designer, upcycle artist, and environmental advocate, to create a one-of-a-kind outfit using upcycled Rumpl materials.…
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PEARL iZUMi Fall 2021 Collection Helps Riders Perform Through Changing Seasons
LOUISVILLE, Colo. (July 29, 2021) —PEARL iZUMi the worldwide leader in cycling apparel and footwear, introduces its Fall 2021 line, featuring a range of new styles designed to keep riders pedaling comfortably through all conditions. The…
Saucony Announces Collaboration with Children’s Hospitals Across the U.S. and Canada To Empower Kids Through Design
WALTHAM, Mass. – July 29, 2021— Global performance running lifestyle brand Saucony, today announced its latest Run For Good Children’s Program with children’s hospitals across the country. Saucony is uniting with Children’s Healthcare of Atlanta,…
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Orvis Launches Helios Blackout Collection for Fly Anglers Looking for Specialized Rods
MANCHESTER, Vt. (July 28, 2021) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at…
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La Sportiva’s S22 Footwear Line: Mountain, Hiking, Mountain Running
July 27, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces the introduction of the brand’s new hiking, mountain running, and mountain boot collections…
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Rumpl Grows Leadership Team with New Hires and Board Member
PORTLAND, Ore. (July 27, 2021) – Rumpl, the category leader in technical outdoor blankets, announces the hiring of Rocco Villano as vice president of operations and Nate Clark as national sales manager. Rumpl also welcomes…
DPS Releases Small-Batch Ski Collections, New Bindings, Glove Line for Dreamtime 2021
SALT LAKE CITY (July 22, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, announces the start of its annual Dreamtime event on July 26. Running through August 11,…
Solo Stove Helps Build Backyards and Memories with Project Good Backyard Makeover
SOUTHLAKE, Texas (July 20, 2021) – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, is proud to announce Project Good Backyard Makeover, an extension of Solo Stove’s Project Good, which seeks to…
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be…
Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection
LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials…
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Orvis Recognizes Durrell Smith With Breaking Barriers Award
MANCHESTER, Vt. (July 15, 2021) —Durrell Smith, the bird hunter, podcast host and co-founder of the Minority Outdoor Alliance, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2021. Created in…
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CAKE Establishes European Factory in Sweden
Stockholm, Sweden (July 15, 2021) – CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the planet…
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Eddie Bauer Introduces Rental Program
Bellevue, WA, July 14, 2021—To help eliminate some of the barriers to outdoor access, Eddie Bauer is launching its first rental program with the goal of bringing technical apparel and gear at approachable costs to…
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ORTOVOX Reveals Forward-Thinking, Climate Neutral Spring 2022 Collection for Climbers
LONGMONT, Colo. (July 14, 2021) –ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, expands its mountainwear and backpack collections by offering a 100% climate neutral assortment comprised of sustainable resources, like hemp,…
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CAKE and Vattenfall Sign Letter Of Intent
CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop the…
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CAKE Announces Inaugural CAKE World’s
Stockholm, Sweden (July 14, 2021) – CAKE, a leading manufacturer of premium, lightweight, electric motorcycles, announces the inaugural CAKE World’s, a unique motocross race that will pit 16 riders, both male and female, against each…
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Grundéns Focuses on Performance and Sustainability for Spring 2022 Line
July 13, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its Spring 2022 lineup, highlighted by products purpose built for fishing performance with a strong focus on sustainability.…
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Norrøna Goes Ultralight for Spring 2022 Collection
OSLO, Norway (July 7, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable…
Salomon Unveils Sustainability Goals Around Events and Athletes
OGDEN, Utah (July 1, 2021)— Today, Salomon announces new sustainability goals centered around its sports marketing efforts. The company, which celebrates deep, long-term partnerships with its mountain athletes and local sports communities, is committing to…
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Black Diamond Equipment Adds Boulder, CO, to its Growing Retail Operations in North America
SALT LAKE CITY, June 29, 2021 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, opens its doors to a new retail store in Boulder, Colorado. Black Diamond Equipment Boulder…
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Big Agnes Commits to 100% Renewable Energy for US Facilities
STEAMBOAT SPRINGS, Colo. (June 29, 2021)– Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is proud to announce that it has committed to using 100-percent renewable energy to power each of its three US facilities. For…
Saucony® Signs American Ultrarunner Katie Asmuth
WALTHAM, MA – With an award-winning performance trail line in place, global performance running lifestyle brand Saucony is further solidifying its commitment to trail running with the signing of American ultrarunner Katie Asmuth, a mom…
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Performance and Sustainability are Focus Of La Sportiva’s S22 Apparel Line
June 23, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel, and ski hard goods, today announces the introduction of the brand’s new apparel collection for Spring 2022. This extensive…
Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless
WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to…
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deuter Engages Doug Scott, Parallel 45 Sales Group to Lead Midwest Sales Efforts
LONGMONT, Colo. (June 22, 2021) — deuter, the global leader in backpacks and outdoor equipment, announces a new partnership with Parallel 45 Sales Group to lead sales and service efforts in the Midwest region. Parallel…
Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact
OSLO, Norway (June 22, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and…
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PEARL iZUMi’s Pedal to Zero™ Initiative Calculates Pedaling Distance to Balance Out the Impact of Garments
LOUISVILLE, Colo. (June 17, 2021)— PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form…
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Big Agnes Names Sespe Group to Represent Brand in Southwest
STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and…
Brunton Introduces New Professional Instruments and Tools for Geologists, Foresters and Others in the Field
LOUISVILLE, Colo. (June 16, 2021) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces new and updated products for 2022 that serve search and rescue, geology, forestry and tactical professionals…
Primus Elevates the Outdoor Cooking Experience With New Gear for Spring 2022
LOUISVILLE, Colo. (June 16, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, announces a 2022 collection designed to make cooking and eating in the outdoors better than…
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Saucony® Unveils Updated Endorphin Collection — Introduces The All-New Endorphin Trail
WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle…
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Velocity Global commits $1M to First Descents to expand adventure programs for young adults coping with multiple sclerosis
DENVER, June 15, 2021 – First Descents (FD) has announced a transformative $1 million contribution from Velocity Global to support the expansion of adventure programs for young adults living with multiple sclerosis (MS). Funds will…
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BAD Wrap Offers Versatile, Customizable Travel Protection for Tech and Other Fragile Valuables
BOULDER, Colo. (June 15, 2021) – BAD Equipment, creator of innovative accessories for photography and technology, today introduced the BAD Wrap – a posable cover that provides flexible, form-fitting protection for traveling with fragile equipment.…
Fjällräven Marks World Oceans Day With Kånken Art Launch to Raise Funds for Ocean Plastic Reduction
LOUISVILLE, Colo. (June 8, 2021) — More than 850 million tons. Enough to fill 425 million garbage trucks. This is the amount of plastic waste projected to be found in our oceans by 2050, according…
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Chaco Footwear and Thomas Rhett Collaborate On New Summer Collection
ROCKFORD, Mich. (June 7, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, and multi-PLATINUM selling country artist Thomas Rhett today announce the Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Thomas…
Salomon Announces Partnership with Rich Roll
OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5…
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LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In
Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15…
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Eddie Bauer Provides 1,000 Free Campsites at Washington and Oregon State Parks For Global Sleep Under the Stars Night
Bellevue, WA, June 1, 2021—As part of its mission to make the outdoors more inclusive and accessible to all communities, Eddie Bauer will give away 1,000 free campsites at Washington and Oregon State Parks for…
Norrøna’s falketind Gore-Tex® Jacket Included in Coveted Outdoor Buyers’ Guides
BOULDER, Colo. (May 27, 2021) — Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, celebrates the inclusion of the brand’s most versatile, waterproof and breathable all-season recycled Gore-Tex jacket, the…
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Chaco Hits the Road with Fit for Adventure Tour
ROCKFORD, Mich. (May 26, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is launching a national tour featuring a mobile factory bus and a Chillos Mobile Pop-Up. Consumers around the country will have the chance to meet the ReChaco Roving…
Grand Trunk Acquires Alite Designs
BOUNTIFUL, Utah (May 25, 2021) — Grand Trunk, the pioneering brand for adventure travel goods and innovator of the travel hammock, has acquired Alite Designs, the company behind the iconic Monarch camp chair. Starting next year, Alite…
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Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021) – Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote…
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Chaco Increases Footwear Production, Customization and Repair Capacity with Move into New Michigan Factory
ROCKFORD, Mich. (May 25, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, has moved into a larger and upgraded U.S. manufacturing facility in Rockford, Michigan, to meet growing demands for increased footwear production, customization program, and reweb and resole…
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Suunto Unveils Its Thinnest, Smallest and Toughest Watch Ever, the Suunto 9 Peak
HELSINKI (May 25, 2021) – Suunto, global leader in sports watches, dive computers and precision instruments, launches it’s newest flagship watch, the Suunto 9 Peak, the thinnest, most powerful and uncompromisingly durable watch in brand…
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Dometic Acquires Front Runner Vehicle Outfitters
The transaction strengthens the Front Runner and Dometic product offering and distribution network, servicing the vehicle-based outdoor market. The transaction is expected to be effective in Q3 2021. DESCRIPTION OF FRONT RUNNER VEHICLE OUTFITTERS Front…
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Grundéns Sustainability Journey Continues with Introduction of Fully Compostable Packaging
May 20, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces new eco packaging that is completely compostable and will help reduce the ubiquitous plastic poly bags that have…
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Dakine Introduces New Surf Products with World Champion Surfer John John Florence
LOS ANGELES (May 19, 2021) — Today, Dakine further solidifies its commitment to innovation and progression by announcing building on its partnership of over 20 years with World Champion professional surfer John John Florence on…
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US…
Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes
PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and…
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Alaska-based Indigenous Tourism Organization Latest to Join Leave No Trace Program for Responsible Tourism
BOULDER, Colo. (May 18, 2021) — The Leave No Trace Center for Outdoor Ethics and the American Indian Alaska Native Tourism Association (AIANTA) are excited to announce a new partnership to promote a consistent, nationwide…
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Introducing the Stadium Goods x Chaco Collaboration
CHICAGO/ROCKFORD, Mich. (May 18, 2021) – Stadium Goods, the world’s premier sneaker and streetwear marketplace, has teamed up with Chaco Footwear, the iconic outdoor lifestyle brand, to create a series of Chillos Slide designs. The collaboration marks the first footwear…
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CAKE Charts Path to Zero Emission Lifestyle with Backbone Media
Stockholm, Sweden – CAKE, the world’s leading manufacturer of premium, lightweight, electric motorcycles, has partnered with Backbone Media as its official public relations agency of record. With a proven track record of success, CAKE founder…
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La Sportiva Introduces New Southeastern US Sales Representation
May 12, 2021 (BOULDER, Colo.) – Today, La Sportiva announces new representation in the Southeast Region of the US. John and Brad Dorough, co-owners of Vertical Momentum Rep Agency, will represent La Sportiva NA in…
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Dakine Expands Mountain Bike Category With New Gear And Updated Apparel Launches
LOS ANGELES (May 11, 2021) — Dakine is excited to announce it is growing its mountain bike category for Spring 2021 with the addition of high-performance riding footwear alongside an updated technical apparel line. The…
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Black Diamond Equipment Appoints Anthony Rivera as its Business Unit Director for Apparel
SALT LAKE CITY, UT (May 6, 2021) — Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, has appointed Anthony Rivera as the company’s business unit director for its apparel category.…
Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line
BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower…
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Saucony Gives Tribute to Moms This Mother’s Day with Brand Film: ‘The Marathon That Never Ends’
WALTHAM, Mass.– May 5, 2021— Global performance running lifestyle brand Saucony has announced today the launch of a new film in honor of Mother’s Day, which helps to raise awareness of the disproportionate burnout of…
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Honey Stinger Partners with Professional Snowboarder Mick Dierdorff
STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a…
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Chaco’s Latest Flips Won’t Flop
ROCKFORD, Mich. (May 3, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is excited to introduce the Classic Flip™ and Classic Flip™ Leather styles to its Spring ’21 range. These performance flip-flop styles are…
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Solo Stove Puts Customer First with Enhanced Community Support Program
SOUTHLAKE, Texas (April 30, 2021) – Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced an expansion of its Community Support availability. The Community Support team will now be available via…
Body Glove and McPhail Continue to Ride Wave of Success and Announce Agreement Extension
REDONDO BEACH, Calif. (April 29, 2021) — Body Glove and Marquee Brands have announced they have extended a multi-year extension with their longstanding partner McPhail Sports. Regarded as a successful distribution company based in New Zealand,…
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Big Agnes Celebrates 20 Years in the Dirt with Major In-Store Giveaways
STEAMBOAT SPRINGS, Colo. (April 29, 2021)– Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is proud to commemorate its 20th anniversary in May 2021. In celebration of the milestone, Big Agnes will be giving away anniversary-themed logo…
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Rumpl Announces Collaboration with Stefan Sagmeister That Is Universally Beautiful
PORTLAND, Ore. (April 27, 2021) — Nearly a decade ago, a young design professional sat in an extension class at the University of California, Berkeley that focused on Stefan Sagmeister, the Austrian artist, typographer, and…
Salomon Elevates Women in the Outdoors with New Short Film “Her Way”
OGDEN, Utah (April 27, 2021) – Launching today, Salomon’s new short film “Her Way” celebrates three women who have chosen to ignore stereotypes as they chart unique lifepaths. The film coincides with the expansion of…
Saucony® Unveils All-New Freedom 4
WALTHAM, MA (April 26, 2021) – Whether running stairs at the stadium, tackling boot camp at the park, or counting reps at the gym, a running shoe that can transition between varied workouts is a…
Body Glove Releases Second Recycled Swimwear Collection Designed by Professional Surfer Tatiana Weston-Webb
REDONDO BEACH, Ca. (April 22, 2021)— Today, Body Glove launches its latest sustainable swimwear collection designed by professional surfer and Body Glove athlete, Tatiana Weston-Webb. The new collection is the second eco swimwear line from…
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Maven to Build New World Headquarters in Lander
LANDER, Wyo. (April 22, 2021) – Maven Outdoor Equipment Company, a direct-to-consumer brand known for offering world-class optics at affordable prices, has entered into an agreement with the City of Lander and the Lander Economic Development…
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Orvis Details Inclusivity Efforts and Conservation Wins in 2020 Impact Statement
MANCHESTER, Vt. (April 22, 2021) — This Earth Day, Orvis, the Vermont-based, family-owned outdoor retailer, releases its 2020 Impact Report, highlighting the work and contributions the brand and its customers have made to protect wild…
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Stio is Climate Neutral
JACKSON, Wyo. (April 22, 2021) – With a commitment to being good stewards of the mountain life, Stio is proud to announce that it is officially Climate Neutral Certified. By partnering with Climate Neutral, Stio…
Go Plogging with Fjällräven on Earth Day
LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with…
Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards
MANCHESTER, Vt. (April 19, 2021) —Orvis, the family-owned and -operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products, and active lifestyle apparel, has recognized Alaska guide Brian Kraft and legendary Montana guide…
First Descents Receives $840,000 in Grants for Cancer Survivors and Frontline Healthcare Workers Thanks to Omaze Community and THOR Industries
DENVER, Colo. (April 15, 2021) – First Descents has announced that Omaze experiences have helped provide $840,000 in grants from CAF America, to extend the healing power of adventure to frontline healthcare workers, caregivers, and young…
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Klean Kanteen is Tickled PINK to Go Green for Earth Day
CHICO, Calif. (April 15, 2021) – Klean Kanteen is partnering with Victoria’s Secret PINK to create a limited-edition, custom Klean Kanteen Classic water bottle to celebrate Earth Day. This marks the beginning of a continued…
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Smartwool Pledges 100% Circularity by 2030
DENVER, Colo. (April 14, 2021) – Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to…
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Fjällräven Spring/Summer 2021 Products Focus on Durable, Functional and Timeless Design
LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close…
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Honey Stinger Launches Rapid Hydration Mix, First-Ever Hydration System Fueled by Honey
STEAMBOAT SPRINGS, Colo. (April 12, 2021) — Honey Stinger is excited to introduce Rapid Hydration Mix, an all-natural, three-part system to help athletes of all abilities perform at their peak. Developed by a team of nutritionists and tested…
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Miraflora Grows its PR Efforts with Backbone Media
BOULDER, Colo. (April 8, 2021) – Miraflora Naturals, purveyor of 100% organic hemp flower oil products, has partnered with Backbone Media to help its business blossom through public relations, affiliate marketing, and social media support.…
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PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®
LATHAM, N.Y. (April, 2021)– PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of…
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Matador and Volcom Team Up to Offer Innovative Solutions for the Surf Community
BOULDER, Colo. (April 6, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, a modern lifestyle brand rooted in board sports, today announce the Matador X Volcom Collaboration. Combining Volcom’s…
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands…
Saucony® Appoints Fábio Tambosi as Chief Marketing Officer
WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief…
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Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers
DENVER, Colo. (March 30, 2021) – First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be…
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Suunto Bolsters Award-Winning Sports Watches With All-New Premium Models
HELSINKI, Finland (March 30, 2021) — Suunto, the global leader in sports watches, dive computers and precision instruments, today announces the addition of new premium variants to the brand’s two award-winning sports watches, the Suunto 7…
Honey Stinger Partners with WNBA Legend Angel McCoughtry
STEAMBOAT SPRINGS, Colo. (March 29, 2021)— Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She…
Charge E-Bikes Serves Up Sponsorship of US Open Pickleball Championships
Wilton, CT (March 23, 2021) – Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with the US Open Pickleball Championships, as an official sponsor of the largest Pickleball event…
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Tech Protected: Matador Launches Waterproof Travel Cases for Laptops and Cameras
BOULDER, Colo. (March 22, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Laptop Base Layer and Camera Base Layer, lightweight, waterproof protective cases for transporting cameras, laptops and…
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La Sportiva Welcomes New General Manager
Ziano di Fiemme, March 2021 – From a small artisan workshop and its foundation by Narciso Delladio in 1928, to an innovative company that has changed the ways of enjoying the mountains with its specifically…
Salomon Athlete Jessie Diggins Crowned Nordic Skiing’s World Cup Overall Champion
OGDEN, Utah (March, 2021) — In a historic first in the sport of Nordic skiing, American skier and Salomon athlete Jessie Diggins has won the FIS Cross Country World Cup Overall title, concluding a standout…
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Dry On: Matador Launches Towels Engineered for Ultralight Pursuits
BOULDER, Colo. (March 18, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its Ultralight Travel Towels, lightweight towels designed for compact portability and maximum absorbency. The towels, which are…
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Big Agnes Supports Conservation Organizations with New Nature Print Chair Collection
STEAMBOAT SPRINGS, Colo. (March 17, 2021)– Big Agnes, the Steamboat Springs-based outdoor equipment brand, today introduced its new Nature Print Chair Collection, a continuation of the brand’s furniture line featuring prints inspired by the natural…
Deuter Kid Comfort Framed Child Carrier Earns REI Co-op Editors’ Choice Award for 2021
LONGMONT, Colo. (March 16, 2021) —Deuter, the global leader in backpacks and outdoor equipment, celebrates the recognition of its Kid Comfort Child Carrier with an REI Co-op Editors’ Choice Award for 2021. REI Co-op’s editorial awards…
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Rumpl Announces B Corp™ Certification
PORTLAND, Ore. (March 16, 2021) – Rumpl, the category leader in technical outdoor blankets, announces its B Corp certification and commitment to values-based business practices. B Corps are the best in the world at balancing…
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Grundéns Outfits Anglers Head-to-Toe with Launch of SeaKnit Boat Shoe
March 16, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its highly anticipated spring collection launch, led by the SeaKnit Boat Shoe. In high demand since pro angler…
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Headsweats Partners with Humane Society of Central Oregon to Give Animals a New Life through Baxter Collection
BOULDER, Colo. March 16, 2021 – Headsweats, the leader in high performance apparel and headwear, has partnered with the Humane Society of Central Oregon to support their mission to advocate and care for animals. Twenty…
Honey Stinger Announces Partnership with Professional Basketball Player James Wiseman
STEAMBOAT SPRINGS, Colo. (March 10, 2021)— Honey Stinger, the honey-powered sports nutrition brand, announces their partnership with professional basketball player, James Wiseman. Selected as the second overall pick in the 2020 NBA Draft, James Wiseman is already showcasing…
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Matador Revamps the Product That Launched the Brand
BOULDER, Colo. (March 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the new Pocket Blanket and Pocket Blanket Mini, significantly updated versions of the brand’s flagship products. The…
Deuter Blends Affordability, Award-winning Kid Carrier Technology in New Kid Comfort Venture
LONGMONT, Colo. (March 2, 2021) —Deuter, the global leader in high-quality, comfortable, functional and durable framed kid-carry solutions, is adding to its best-in-class collection for Fall 2021 with the competitively priced, value-rich Kid Comfort Venture. Lightweight,…
Body Glove Signs Surfer Jesse Mendes to Athlete Team
REDONDO BEACH, California (March 3, 2021) — Jesse Mendes, the Brazilian-born professional surfer based out of Kauai, officially joins the Body Glove athlete team. Mendes is a 28-year-old goofyfooter who grew up in Gauruja, a…
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Fjällräven Introduces Samlaren, a Unique Collection That Puts Leftover Fabrics to Good Use
LOUISVILLE, Colo. (Mar. 1, 2021) – Today, Fjällräven launches Samlaren—Swedish for “the gatherer.” This unique collection is a new concept rooted in Fjällräven’s commitment to quality and tradition of not letting resources go to waste.…
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Primus ‘Service For a Reason’ Initiative Offers Free Replacement Parts to Reduce Environmental Footprint of Backpacking and Multi-fuel Stoves
LOUISVILLE, Colo. (Feb. 25, 2021) — In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for…
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Saucony® Peregrine 11 ST Named Editor’s Choice by Runner’s World in Spring 2021 Shoe Guide
WALTHAM, MASS. (Feb. 24, 2021) – Global performance running lifestyle brand Saucony is excited to announce that the Peregrine 11 ST has been named Editor’s Choice in the Runner’s World Spring 2021 Shoe Guide. The Peregrine…
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Stio Appoints Evan Torrance as Vice President of Marketing
JACKSON, Wyo. (February 24, 2021)– Stio, the Jackson Hole mountain lifestyle brand, has named Evan Torrance as vice president of marketing. Torrance joins the executive leadership team and reports to president Noah Waterhouse. In his…
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Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors
MANCHESTER, Vt. (Feb. 23, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila…
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The Shoe that Climbed the Dawn Wall and Free Soloed El Cap Gets Upgraded
February 23, 2021 (BOULDER, Colo.) – When La Sportiva climbers Tommy Caldwell and Alex Honnold team up for an objective, the results are often breathtaking and groundbreaking. Their most recent project is not a first…
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Chaco Changes Up the Chillos Collection with New Styles
ROCKFORD, Mich. (February 22, 2021)– Chaco Footwear, the iconic outdoor lifestyle brand, is pleased to introduce the newest additions to the Chillos family, the Chillos Sport and the Chillos Flip. The new styles round out…
Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor
STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™ Inspired by the warm and cozy tastes of a…
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Rumpl and Rachel Pohl Collaborate on 100-percent Recycled Teton Dreams NanoLoft Puffy Blanket
PORTLAND, Ore. (Feb. 18, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, announces the launch of a limited-edition blanket designed by Montana-based landscape artist, Rachel Pohl. For spring 2021, Rachel Pohl joins…
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Grundéns Ambassador Skeet Reese Wins 2021 Pro Circuit Bass Tournament
February 17, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, proudly announces that its bass fishing ambassador Skeet Reese won the Major League Fishing Tackle Warehouse Pro Circuit stop at…
Salomon Announces North American Golden Trail National Series
OGDEN, Utah (Feb. 16, 2021) – Today, Salomon announces the launch of the North American Golden Trail National Series (GTNS), inviting trail runners across North America to run the five-race series for a chance to…
PEARL iZUMi Pedals into Spring 2021 with New Styles, Steadfast Commitment to Sustainability
LOUISVILLE, Colo. (Feb. 16, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, today debuts its Spring 2021 collection, featuring a range of new and revamped styles and key technologies designed to provide maximum…
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Saucony® Celebrates 40 Years of the Jazz with Limited-Edition Icon Pack
WALTHAM, MA (Feb. 16, 2021) –With its award-winning build and low-key vibe, the Saucony Jazz became an instant classic when it debuted in 1981. Now, global performance running lifestyle brand Saucony celebrates the 40th anniversary of…
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Thule to Open First Brand Store in North America in Downtown Denver
Seymour, CT USA – February 16, 2020. Thule, a global leader in products designed for an active lifestyle, will be opening its first-ever brand store in North America in downtown Denver, Colorado. This new retail store…
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deuter Deepens Commitment to Sustainable Backpack Production With Fall 2021 Collection
LONGMONT, Colo. (Feb. 12, 2021) —Deuter, the global leader in backpacks and outdoor equipment, extends its commitment to functional, stylish and sustainably produced outdoor goods in Fall 2021 with the launch of a product line that…
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KC Lights the Way with New FLEX ERA 4
WILLIAMS, Ariz. (February 12, 2021) KC, one of the pioneering names in off-road adventure, is pleased to introduce the FLEX ERA 4, a brighter, tougher and stronger compact light pod featuring four high-density CREE LED’s…
Primus and Brunton Outdoor Inc. Strengthen Teams with Key New Hires
LOUISVILLE, Colo. (Feb. 10, 2021) — Primus, the Swedish heritage outdoor equipment brand known for reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer…
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Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021) – Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or…
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Alterra Mountain Company Names Dakine Official North American Partner
LOS ANGELES (Feb. 10, 2021) — Dakine announces a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round…
ORTOVOX Unveils Climate-Neutral Freeride Collection for Fall 2021
LONGMONT, Colo. (Feb. 9, 2021) – ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, doubles down on its commitment to fighting climate change with its new Freeride Collection, a 100-percent climate-neutral assortment, for…
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Hilary Hartley joins Thule Group as President Region Americas
Hilary Hartley has been appointed Business Area President Region Americas for Thule Group and will become a member of the global corporate management team, reporting to CEO and President Magnus Welander. Fred Clark, who holds…
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo. (Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners…
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Matador Keychain Mask Keeps Users Prepared and Protected
BOULDER, Colo. (Feb. 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Keychain Mask, a lightweight face mask that fits into a silicone keychain case, ensuring users will…
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Saucony® Launches All-New Guide 14
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners…
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Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 04, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology,…
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PEARL iZUMi Unveils The Crew
LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional…
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Protekt Launches Liquid Pack Supplement Formulas To Enhance Energy, Hydration Immunity and Rest
SAN DIEGO (Feb. 1, 2020) – Protekt Products, a brand founded by two military veterans and renowned waterman Mark Healey, today launches a new product, Liquid Supplements Packs, its latest innovation to optimize overall health.…
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Thule Tepui Foothill takes Gold at ISPO Award 2021
MALMO, Sweden – Feb. 1, 2021 – With the ISPO Award, the internationally leading sports network ISPO honors the highlight products of the sports industry every year. The independent ISPO Award Jury selects the best…
ORTOVOX Introduces World’s First Avalanche Transceiver with Voice Navigation, DIRACT VOICE
LONGMONT, Colo. (Feb. 1, 2021) – Today, ORTOVOX, the global expert in avalanche rescue equipment, introduces the world’s first avalanche transceiver featuring voice navigation. DIRACT VOICE represents the culmination of years of research and development bringing together…
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VSSL Elevates Outdoor Coffee Experience with JAVA Launch
ABBOTSFORD, British Columbia – Jan. 29, 2021 – VSSL, creator of unique and versatile outdoor gear systems, routed in the traditions of self-sufficiency and wilderness survival, today launched VSSL JAVA –a premium, ultra-durable, portable handcoffee…
Honey Stinger Partners with Alterra Mountain Company
STEAMBOAT SPRINGS, Colo. (Jan. 28, 2021) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a two-year partnership with Alterra Mountain Company, the owner and operator of 15 North American mountain destinations. The partnership establishes…
Salomon Announces New Sustainability Initiatives for Winter Sports Category
OGDEN, Utah (Jan. 27, 2021) — Salomon, the global leader in winter sports equipment, today announces the implementation of new, more sustainable design ambitions across its entire winter sports category. This more responsible approach to creating…
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Orvis Partners with Hell’s Bay Boatworks to Launch Special Edition Skiff
MANCHESTER, Vt. (Jan. 27, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, and Hell’s Bay Boatworks, the renowned Florida-based boat maker, announce the launch of a new special…
Dragon Alliance Debuts New Women’s Sunglass Collection
SAN CLEMENTE, Calif., (Jan. 26, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, announces today its first sunglass collection designed with women in mind. After…
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Big Agnes Introduces Solution Dyed Fabric Tents and Sugarcane-Based Sleeping Pad
STEAMBOAT SPRINGS, Colo. (January 26, 2020) – Big Agnes, the award-winning outdoor equipment brand, recently announced multiple new products made from sustainably sourced materials unique to their categories. These products include a collection of nine…
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Stio Announces Key New Hires to Support Continued Growth
JACKSON, Wyo. (Jan. 20, 2021) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced several new hires to support its continued expansion. The direct-to-consumer business experienced strong growth again in 2020,…
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La Sportiva Introduces Fall 21 Apparel Line with Sustainable Technology Focus
January 20, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel and ski hard goods, today announces the introduction of the brand’s new apparel collection for Fall 2021. This collection…
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Big Agnes Partners with Bluebird Backcountry Ski Area
STEAMBOAT SPRINGS, Colo. (Jan. 15, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, today announced a new partnership with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado.…
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Headsweats Launches Active Line for Women
BOULDER, Colo. (Jan. 14, 2021) – Headsweats, a leader in high-performance apparel and headwear, is excited to introduce their all-new Active Line, a collection of apparel, headwear and accessories created specifically for women. Designed by active…
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Prepare for the next evolution in on-snow helmet safety:
BURLINGTON, Vt. (January 14, 2020) – Anon, the maker of ski and snowboard helmets, goggles, and accessories, today introduces the Winter ’21 helmet line equipped with WaveCel® technology. The Merak WaveCel and the Logan WaveCel helmets…
New Colors and Caps Kick Off the New Year for Klean Kanteen
CHICO, Calif. (January 13, 2021) – Klean Kanteen today announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps, giving users a more tailored drinking experience.…
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Saucony Runs with Backbone Media
WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster…
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Hobie Expands Watersport Possibilities with New Inflatable Mirage® ‘iTrek’ Series and Mirage® iEclipse
OCEANSIDE, Calif. (Jan. 12, 2021) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces the launch of its groundbreaking Mirage® iTrek Series, a collection of extraordinary inflatable pedal kayaks that redefines…
Professional Surfer and Filmmaker Hunter Jones Joins the Body Glove Athlete Team
REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones is…
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Saucony® Introduces All-New Peregrine 11 Trail Collection
WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™…
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Grundéns Hires Ashley Williams as Vice President of Marketing
January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global…
Crosson Ski, rygr Carve Out Relationship
TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart…
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Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program
OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners.…
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Orvis Names Reenie Benziger Chief Product Officer
MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer,…
Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier
PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined…
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La Sportiva Breaks the Mold with New Vanguard Ski Touring Boot
December 10, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces the introduction of the new Vanguard ski boot to headline the Fall 2021 ski boot collection. In development…
Big City Mountaineers Announces 2020 Partners of the Year
GOLDEN, Colo. (December 9, 2020) – Big City Mountaineers (BCM), a leading provider outdoor experiences for youth from unfairly marginalized communities, announces the 2020 Partners of the Year. This year has been a challenging one filled with soul searching, learning,…
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The Most Popular Christmas Gift to Give in 2020 in Sweden is the Camp Stove
LOUISVILLE, Colo. (Dec. 8, 2020) — “Årets julklapp” is a common Swedish term translated to English which means, “this year’s Christmas present,” and is predicted each year by the Swedish Retail Institute (HUI). With a…
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Grundéns Invests in Bass Fishing By Partnering with Major League Fishing
December 8, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces that it has partnered with Major League Fishing (MLF) to become the official footwear sponsor of the Bass…
Dry Dog Kennel Mats Launches New Kennel Mat for Active Dog Owners
MINNEAPOLIS (Dec. 8, 2020) – Dry Dog Kennel Mats announced today the launch of its custom-molded Kennel Mat created to meet the specific needs of active dog owners and their canine friends. Featuring an innovative,…
Solo Stove Grill Wins a Popular Science 2020 Best of What’s New Award
SOUTHLAKE, Texas (December 8, 2020) – Solo Stove, designers of simple, ingenious solutions to make life easier, is proud to announce that its newest product, the Solo Stove Grill, has been recognized as a winner…
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La Sportiva Ski Category Continues to Garner Awards
December 3, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that its lineup of ski hard goods has received several earned media and product acknowledgements for the 2020/2021…
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PrimaLoft® P.U.R.E.™ Wins a Popular Science 2020 Best of What’s New Award
LATHAM, N.Y. (December, 2020) – PrimaLoft, the leader in advanced material technology, announces it’s a recipient of a Popular Science Best of What’s New Award in the “sports & outdoors” category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E., which stands…
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Stio® to Open its next Mountain Studio® Retail Store in Boulder
JACKSON, Wyo. (December 1, 2020) – Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Boulder, Colorado. The brand has leased a…
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VSSL x Kay Foye Collaboration Offers Artisan Knives with Community Ties
ABBOTSFORD, British Columbia – Dec. 1, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, today announced its third-annual holiday collaboration with custom knifemaker Kay Foye. Together, VSSL and Foye will offer three…
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Maximum Performance in Minimal Form: Matador Beast Series is Designed for Objective-Based Travel
BOULDER, Colo. (Nov. 26, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced its Beast Series backpacks– ultralight, flexible-frame suspension packs designed for objective-based travel. The series, comprised of the…
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Honey Stinger Partners with Ultimate Sports Association
STEAMBOAT SPRINGS, Colo. (Nov. 24, 2020) —Honey Stinger, the honey-powered sports nutrition brand, has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate…
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Fjällräven Continues to Use Innovative Technology to Give the Gift of Nature This Holiday Season
LOUISVILLE, Colo. (Nov. 23, 2020) – Since 1960, Fjällräven has produced sustainable top-quality outdoor equipment known for its craftsmanship, timeless styling and durability allowing more people to comfortably spend time in nature. Inspiring people to…
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Norrøna Introduces Expanded Backcountry, Mountaineering and Freeride Offerings for Fall 2021 Collection
BOULDER, Colo. (Nov. 19, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its…
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Kilian Jornet sets his sights on 24-Hour Running Challenge
OGDEN, Utah (November 16, 2020)– Today, Kilian Jornet, the most decorated athlete in the history of the trail running, embarks on a new challenge: completing as many laps as possible around a 400-meter track in…
Finnish Brand Blends Style and Function in Limited Edition Suunto 7, Suunto 3 Launch
HELSINKI, Finland (November 16, 2020) – Suunto, the global leader in sports watches, dive computers and precision instruments, blends style and function in time for the holidays with the release of limited edition Suunto 7 and…
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Bode Miller Joins Crosson Ski as Chief Innovation Officer
TUKWILA, Wash. (Nov. 12, 2020) — One of the most demanding and creative minds in U.S. skiing history is turning his attention to one of the most elusive materials challenges in ski development. Five-time Olympic…
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Norrøna Announces Partnership with the American Mountain Guide Association
BOULDER, Colo. (Nov. 10, 2020) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably-built outerwear, announces a partnership with the American Mountain Guide Association (AMGA). The AMGA, a 501(c)(3) educational non-profit,…
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Hobie Announces Key Upgrades to Popular Products for 2021
OCEANSIDE, Calif. (Nov. 2, 2020) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces several cutting-edge upgrades to further elevate performance across a range of its most popular kayak models for…
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Matador Maximizes Everyday Organization with SEG30
BOULDER, Colo. (Nov. 5, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the SEG30 Segmented Backpack, a 30-liter backpack featuring a patented architecture for optimal organization. A downsized version…
Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade
LOS ANGELES (Nov. 3, 2020) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases a roof rack option specifically…
Primus Launches New Drinking Bottle Collection to Fit Fjällräven Kånken Backpack
LOUISVILLE, Colo. (Nov. 3, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, is excited to announce the launch of its Klunken bottle collection, a series of insulated…
Deuter Partners with Arrive Outdoors to Deliver Affordable Gear Rentals
LONGMONT, Colo. (Oct. 28, 2020) — Deuter, the global leader in technical backpacks, announces an exclusive partnership with Arrive Outdoors, the popular outdoor gear rental and experience company. As Deuter’s exclusive vendor for rental, consumers…
Gunner Introduces All-New Food Crate
NASHVILLE, Tenn. (Oct. 29, 2020) – Gunner®, the leading manufacturer of dog kennels and products engineered to enhance dogs’ lives, today announced the launch of the new Gunner Food Crate. Overbuilt in the USA™, the…
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Deuter Celebrates 16 Years with Banff Centre Mountain Film and Book Festival
LONGMONT, Colo. (Oct. 27, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment for mountain pursuits—announces their continued partnership with Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor…
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Thermacell Growing Team Following Strong Sales Season
Bedford, Mass., (October 27 2020) – Thermacell Repellents, Inc, a leading manufacturer of area mosquito repellent products, is expanding its team on the heels of a momentous season. In addition to bringing aboard a new…
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Black Diamond Equipment’s Spot 350 Headlamp Wins Inaugural REI Co-op Editors’ Choice Award
SALT LAKE CITY, UT (October 23, 2020) — Black Diamond Equipment, a global innovator in climbing, skiing, running, and hiking equipment and apparel was awarded an inaugural REI Co-op Editors’ Choice Award for its full featured…
Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation
LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls…
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PrimaLoft, Inc. Announces ISO 17025 Certification in its Latham, NY Laboratory
LATHAM, N.Y. (October, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is pleased to announce today that it has earned ISO 17025 certification. The certification process includes comprehensive system audits that cover every…
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La Sportiva Goes WIDE for Spring 2021
October 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that for the first time in the brand’s history, it will offer wide sizing. Available in the Nucleo…
Klarna announces Partnership with Backcountry.com
New York, NY (Oct. 19, 2020) – Klarna, the leading global payments provider and shopping service, today announced that it has partnered with Backcountry.com, the premier online specialty retailer of outdoor gear, to offer customers flexible…
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ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry
LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the…
Backcountry and Utah Avalanche Center Launch Snow Safety Education Initiative
PARK CITY, Utah (Oct. 14, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announces today that it will partner with Utah Avalanche Center (UAC) to provide backcountry users of…
Snow Peak and Rumpl Launch Fire-Resistant Blanket
PORTLAND, Ore. (Oct 14, 2020) – Today, Snow Peak, the leading Japanese outdoor design brand, and Rumpl, the leader in technical blankets, announce the launch of the limited-edition NanoLoft® Takibi Blanket. The two Portland-based brands…
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Norrøna Partners with Black Dog Sales Group to Lead Rockies and Intermountain West Sales
BOULDER, Colo. (Oct. 14, 2020) —Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably-built outerwear, announces a new sales partnership with Ian Decker at Black Dog Sales Group, who will represent the brand…
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VSSL Celebrates Tremendous Growth in Fifth Year of Operation
ABBOTSFORD, British Columbia – Oct. 13, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, recently celebrated the five-year anniversary since the brand’s founder, Todd Weimer, brought the first product to market in…
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EY Announces John Merris of Solo Stove as an Entrepreneur of The Year® 2020 Southwest Award Winner
Dallas, TX, October 8, 2020 – Ernst & Young LLP (EY US) today announced that John Merris, CEO of Solo Stove, was named an Entrepreneur Of The Year® 2020 Southwest Award winner. The Entrepreneur Of…
SPOT Introduces the New SPOT Gen4 Jeep® Special Edition Satellite Messenger
Covington, LA (October 5, 2020) – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and leader in satellite messaging and emergency notification technologies, today announced the launch of the SPOT Gen4 Jeep…
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Stio Partners with GORE-TEX® and Launches Largest Ski Program to Date with Fall 2020 Collection
JACKSON, Wyo. (October 5, 2020) – Inspired by life in the Tetons, Jackson Hole mountain brand Stio makes premium technical and lifestyle apparel to cover the full range of mountain pursuits. Drawing inspiration from its…
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Matador Protects Medicines and More with new Waterproof Travel Canisters
BOULDER, Colo. (October 1, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Waterproof Travel Canisters, aluminum containers designed for organizing small items during transit. The canisters, which come…
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Fjällräven USA Launches Online Trekking Event on Fjällräven Classic TV
LOUISVILLE, Colo. (September 30, 2020) — Today, Fjällräven introduces Fjällräven Classic TV USA, an immersive trekking experience from the point of view of a hiker, streamed on their newly launched Fjällräven Classic TV channel via…
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Rumpl Taps Compendium Limited to Jump Start New Zealand Distribution
PORTLAND, Ore. (September 22, 2020) – Rumpl, the category leader in technical blankets, has announced a distribution partnership with Compendium Limited, a distributor in the New Zealand and Pacific Island region known for representing sustainable…
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ORTOVOX Selects Joel Anderson to Lead Northwest Sales Efforts
LONGMONT, Colo. (September 22, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces a partnership with Elevated Adventures LLC, an agency owned by Joel Anderson, to lead sales efforts in the…
Aimed at Increasing Outdoor Participation, Backcountry-Owned Brand Stoic Launches First Camping Collection
PARK CITY, Utah (Sept. 15, 2020) – Today, Backcountry-owned brand Stoic launches its new fall 2020 camp collection with a broad selection of high-value outdoor gear, including tents, sleeping bags, sleeping pads, tables and chairs.…
Award-Winning Suunto 7 Announces New and Improved User Experience for All Types of Athletes
HELSINKI, Finland (Sept. 14, 2020) – Suunto, the global leader in sports watches, dive computers and precision instruments, releases a software update that will bring a host of new features to its award-winning Suunto 7…
Duck Camp Delivers Full Camouflage Systems, High Performance in Fall 2020 Hunting Apparel
AUSTIN, Texas (September 10, 2020) —Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, unveils a new collection of technical hunting apparel designed…
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PrimaLoft® Bio™ To Launch with over 15 Brand Partners this Fall
LATHAM, N.Y. (August, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers, this fall.…
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Rumpl Teams with Unify Brand Partnerships to Lead United Kingdom Distribution Efforts
PORTLAND, Ore. (September 1, 2020) – Rumpl, the category leader in technical blankets, has announced a distribution agreement with Unify Brand Partnerships, a distributor in the United Kingdom known for representing pivotal brands within the…
Ski Utah Partners with Backbone Media
SALT LAKE CITY, UT (August 27, 2020) — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle…
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Headsweats Partners with Virtual Women’s Half Marathon for New Run Series
BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a…
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Rumpl Launches Collection Designed by Native American Artists with the First Peoples Fund
PORTLAND, Ore. (August 18, 2020) – Today, Rumpl, the category leader in technical blankets, announces the launch of a new collection designed by Native American artists in partnership with the First Peoples Fund, an organization…
Front Runner Outfitters Announces New Quick Release Awning Mount
LOS ANGELES (August 18, 2020) — Front Runner Outfitters (Front Runner), the South African-based manufacturer known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, announces the release of the Quick Release Awning Mount, an…
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Introducing Dakine x RANGE: A Recycled Capsule Collection for Everyday Use
LOS ANGELES (Aug 11, 2020) – Today, Dakine announces the launch of the Dakine x RANGE Capsule Collection, an assortment of eco-friendly bags designed to complement an on-demand lifestyle. The collection includes a barrel pack,…
With Earliest Detection of the Eastern Equine Encephalitis (EEE) Virus in 20 Years, Experts Recommend Insect Repellent as Key to Protection
LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this…
Bank of the West Launches the 1% for the Planet Account
SAN FRANCISCO, CA (July 20, 2020) – Bank of the West, a subsidiary of BNP Paribas, today announced it has teamed up with 1% for the Planet to launch its first checking account designed for…
Big Agnes Announces Key New Hires, Headquarters Relocation
STEAMBOAT SPRINGS, Colo. (July 16, 2020) – Big Agnes Inc., the Steamboat Springs based outdoor equipment brand, recently hired Jill Lewis as Director of North American Sales and Eric Einfeld as Senior Demand Planner. The…
Adventure Ready Brands Strengthens Sales Team with Key Executive Hire
LITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales…
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First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race
Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It…
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PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement
LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing…
Adventure® Medical Launches RapidPure® Water Purifier Products with Over 99.99% Virus Protection and Industry-leading Flow Rates for Safe, Great Tasting Water
LITTLETON, N.H. (June 30, 2020)— Adventure® Medical announces the launch of RapidPure®, its collection of water purification products promising best-in-class flow rates, advanced purification technology with virus protection and lightweight, easy to use designs. Available…
Global Leader in Backpacks, Deuter Redesigns Franchise Products for Day Hikes, Backpacking, Mountain Biking for Summer 2021
LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known…
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ORTOVOX Celebrates 40 Years Equipping Alpine Adventure with Expanded Spring Collection for 2021
LONGMONT, Colo. (June 30, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its Spring 2021 collection. Founded in 1980, ORTOVOX has long been a leader…
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Rumpl Launches The NASA Collection
PORTLAND, Ore. (June 15, 2020)– Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in…
Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency of Record
AUSTIN, Texas (May 14, 2020) — Duck Camp, the cast-and-blast brand devoted to creating premium outdoor gear that will withstand the test of time in the field, names rygr, an integrated marketing agency, its agency of…
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Dakine Launches Signature Women’s Bike Apparel Collection with Professional Mountain Biker Casey Brown
LOS ANGELES (May 5, 2020) – Dakine introduces the Casey Brown Collection, a two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete,…
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Fjällräven Voted Most Sustainable Brand in its Industry According to Sweden’s Sustainable Brand Index
LOUISVILLE, Colo. (April 29, 2020) – Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for Fjällräven as…
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PGA TOUR Champion Billy Horschel Supports Young Adults With Cancer and MS through First Descents
Professional golfer and PGA TOUR star Billy Horschel donated $10,000 to First Descents to support innovative adventure-based programming for young adults coping with cancer and multiple-sclerosis. In partnership with his sponsor Velocity Global, Mr. Horschel…
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Rumpl Announces Achievement of Climate Neutral Certified Status
PORTLAND, Ore. (April 22, 2020) – Rumpl, the Portland-based leader in technical blankets, has successfully achieved Climate Neutral Certified status by measuring its greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint and…
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Klean Kanteen Achieves Carbon Neutral Footprint
CHICO, Calif. (April 22, 2020) – From the beginning, being a force for good has been a main driver for decision making at Klean Kanteen. Today, the family and employee-owned company is proud to announce…
TINCUP® Mountain Whiskey Announces the Release of New TINCUP® Rye
DENVER (January 23, 2019) – TINCUP®, the Mountain Whiskey, is proud to introduce TINCUP® Rye, a bold and smooth straight rye whiskey inspired by the daring settlers of the American west and the partners with…
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Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety.…
KEEN’s Fall/Winter 2020 Products Continue To Lead in Sustainability
PORTLAND, Ore. — KEEN, Inc. (KEEN), the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, continues its “Consciously Created” approach by choosing materials that favor…
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Klean Kanteen Uses Carbon Offsets to Fund Local Solar Array
CHICO, Calif. (Sept. 4, 2019) – Founded in Chico in 2002, Klean Kanteen has donated 10 years’ worth of carbon offsets to help the Chico Women’s Club outfit their historic facility with a brand-new solar…
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Ocean Cleanup Company 4Ocean Opens Austin Office
AUSTIN, TX (JUNE 11, 2019) – 4ocean, the mission-driven company that is working to solve the world’s ocean plastic crisis, announced today it is opening a new office in Austin, Texas. With a focus on…
Eastman launches recycled Avra to debut in spring 2020 performance apparel
KINGSPORT, Tenn., June 11, 2019 — Eastman Chemical Company announces Avra™ recycled performance fibers, transforming its existing performance fibers technology by producing with 100 percent post-consumer recycled PET material across the portfolio. This move underscores…
Klean Kanteen Adds TKWide to Thermal Kanteen Line
CHICO, Calif. (June 4, 2019) – Klean Kanteen, a leader in the reusable drinkware space, continues to raise the bar on thermal performance capabilities with the launch of the new TKWide line. Featuring the unprecedented…
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TINCUP Whiskey Debuts New ‘Backcountry Adventure’ Campaign
DENVER (May 31, 2019) – TINCUP®, the Mountain Whiskey, is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the ‘Backcountry Adventure’ campaign. The fully integrated campaign includes a…
World’s Toughest Coffee Maker Available at LOWE’s Nationwide
GRAND RAPIDS, Mich. (May 1, 2019) – Rugged appliance maker OXX Inc. is excited to announce its’ distribution expansion through a nationwide partnership with LOWE’s Companies, Inc. Through the distribution, OXX’s COFFEEBOXX, Workhorse Fuel Coffee…
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Big Agnes Boosts Talent Across Departments with Robust New Hires
STEAMBOAT SPRINGS, Colo. (April 10, 2019) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce a batch of new hires, growing its product, repair, dealer services and employee engagement teams. Big…
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A Taste of Summer Now Available Year-Round from Brew Dr. Kombucha
PORTLAND, Ore. (Feb. 6, 2019) — In response to overwhelming demand, Brew Dr. Kombucha’s Strawberry Basil is taking a permanent place in the brand’s flavor line-up starting in February 2019. The formerly limited-edition summer seasonal…
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Big Agnes Donates $30,000 to the Continental Divide Trail Coalition
STEAMBOAT SPRINGS, Colo. (Jan. 21, 2019) – Big Agnes®, the award-winning manufacturer of tents, sleeping bags, pads, apparel and outdoor furniture, announced today it will donate $30,000 to the Continental Divide Trail Coalition (CDTC), the…
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Big Agnes Receives Popular Science Award for Fly Creek HV1 Carbon and with Dyneema® Fabric Tent
STEAMBOAT SPRINGS, Colo. – Big Agnes, the award-winning producer of tents, sleeping bags, and sleeping pads, announced today that it has received the Popular Science 2018 Best of What’s New Award for the new Fly Creek…
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IZIP Introduces World’s Most Accessible E-Bikes
SIMI VALLEY, Calif. (Nov. 21, 2018) – For over ten years, California bike brand IZIP has been producing a complete line of high quality, affordable electric bikes. Now IZIP, a member of the of the…
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Inaugural adidas x Woolmark Performance Challenge Winner Announced
Alicia Ferreira de Sousa from L’École de la Maille de Paris was today announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado. The…
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Brew Dr. Kombucha Brings Back Vanilla Oak
PORTLAND, Ore. (Oct. 12, 2018) — Back by popular demand, Brew Dr. Kombucha’s winter seasonal, Vanilla Oak, is now available nationwide and in Canada. The limited-edition flavor features a crisp combination of fresh-scraped organic vanilla…
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The Woolmark Company partners with Backbone Media
NEW YORK, NY (September 26, 2018) — The Woolmark Company, the global authority on wool, has hired Backbone Media to manage its U.S. public relations activity in the sports and outdoor arena. The Woolmark Company…
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Klean Kanteen and Elements bvba Expand Partnership in Europe
CHICO, Calif. (September 5, 2018) – Klean Kanteen, leader in the reusable drinkware space since 2002, has expanded their partnership with Elements to include distribution in France. Elements will also continue current distribution efforts in…
