MiiR Announces rygr as Public Relations Partner

April 28, 2026

rygr to Sharpen Storytelling and Support MiiR’s Continued Growth

SEATTLE, WA (April 28, 2026) /OUTDOOR SPORTSWIRE/ — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible global giving, has partnered with Colorado-based integrated marketing agency rygr to lead its public relations efforts. rygr will lead brand communications and earned media strategy for MiiR across the brand’s core categories of drinkware, coffee and upcoming category expansions.

“At MiiR, we care as much about how we tell our stories as we do about the products themselves,” says Amy Olive, senior director of marketing at MiiR. “Partnering with rygr will help us build deeper connections with the communities at the center of our brand, while continuing to strengthen our presence in core categories and thoughtfully expand into new ones.”

MiiR was founded on the belief that design, business, and purpose can work together. Since its start, the brand has focused on creating thoughtfully designed products that balance form, function, and responsibility.This approach has helped shape a global community of people who value intention in what they use and how they live.

Through its giving model, MiiR has contributed over $5 million to nonprofit partners worldwide, supporting work led by communities across clean water, education, and environmental initiatives. Each product includes a Give Code, offering a transparent way for customers to connect to the broader impact and better understand the work their purchase helps support.

“MiiR is a brand with substance, grounded in design, responsibility, and a clear purpose,” says rygr President, Melissa Hlidek. “At rygr, we specialize in turning that kind of foundation into culturally relevant storytelling by connecting product, purpose and community to drive engagement. We’re proud to partner with MiiR to bring their impact-driven approach to life in a way that feels authentic and enduring.”

For more information on this partnership or MiiR, please contact Corinne Baud at

corinne.baud@rygr.us.

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About MiiR

Seattle-based MiiR, makers of reusable bespoke drinkware, coffee accessories, and more, is a design-forward and generosity-driven brand recognized by design, philanthropy, and responsibility. Every MiiR product is designed in-house, emphasizing four design principles: minimal, considered, functional, and enduring. MiiR is a certified B Corporation, a 1% for the Planet member, and a Climate Neutral Certified brand. All MiiR products contain a unique Give Code™, allowing customers the power to connect with the company’s transparent giving initiatives. Celebrating 15 years of design, community, coffee culture, and collaboration.

About rygr

rygr is an integrated marketing agency based in Carbondale and Denver, Colorado. With services in earned and paid media and deep expertise in the active lifestyle, endurance, and performance markets, rygr brings brands closer to their most important communities. Learn more at rygr.us and follow us on Instagram and LinkedIn.

MiiR Media Contact:

Corinne Baud
rygr, MiiR
corinne.baud@rygr.us