Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon

May 5, 2026

Women-led Insights, Strategy and Creative Agency Brings Leadership Presence and Proximity to U.S. Clients Across Outdoor, Active Lifestyle and Wellness

Portland, OR (May 5, 2026) /OUTDOOR SPORTSWIRE/ – Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space.

With clients including Adidas, Arc’teryx, Lululemon and KEEN, Monday is an insights, strategy and creative agency focused on building brands that enhance human potential. Known for its active, outdoor and wellness expertise, values-driven culture, and ability to help brands scale without losing sight of their purpose, Monday offers a range of services including consumer research, industry insights, brand strategy, seasonal campaigns, and experiential activations.

Chief Executive Officer Amanda Lee Smith, who co-founded Monday in Vancouver, British Columbia in 2017, will divide her time between Portland and the agency’s headquarters in Vancouver, offering leadership proximity as Monday grows its U.S. business.

“We’ve always connected with the drive and innovation of U.S. brands and want to make it easier than ever for them to work with us,” said Monday CEO Amanda Lee Smith. “Our agency was built on the belief that performance and values aren’t a tradeoff. Being present in Portland puts us closer to our clients and communities driving that conversation, and as home to some of the world’s most iconic performance brands, it’s exactly where we want to be as we grow in the U.S.”

Most recently Monday partnered with Portland-based heritage footwear brand KEEN, overseeing the creation of a fresh campaign platform at the intersection of lifestyle and performance, all while staying true to KEEN’s roots. Other notable projects include insights and research work with Adidas to understand the role that sports play in the lives of young athletes across North America.

About Monday:

Monday is a women-led insights, strategy and creative agency based in Portland, Oregon and Vancouver, British Columbia. Monday is creating a world where values and performance coexist, where brands can thrive without compromising best intentions, and where more products are designed with human potential and the planet in mind. Whether it’s a rebrand, seasonal campaign, experiential activation or big-picture strategy, Monday champions the brands that connect us more with each other, our bodies, and the planet. To learn more visit mondaycreative.co and follow Monday on LinkedIn.