All Posts by Rian Rhoe.
Luno Gears Up For Growth With New Strategic Partnership With The Sideways Life
BEND, OR /OUTDOOR SPORTSWIRE/ – Luno, the first-ever brand dedicated to creating a better car-camping experience, is pleased to announce a strategic partnership with The Sideways Life, a public relations and social media agency that…
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K2 Brings Innovation to Freeski and Freeride Skiing With 2024/25 Collection
Seattle, WA /OUTDOOR SPORTSWIRE. – K2, the original American Ski and Snowboard Brand celebrated for its pioneering spirit and innovative product, announces a new collection of skis and boots for the upcoming 24/25 winter season with…
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Malibu Sandals Names The Sideways Life As PR Agency of Record
Malibu, CA /OUTDOOR SPORTSWIRE/ – Malibu Sandals, the coastal purveyor of modern, woven footwear has named The Sideways Life as its new public relations agency of record. The Sideways Life will support Malibu Sandals North…
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K2 Names the Sideways Life as PR Agency of Record For K2 Ski
Seattle, WA /OUTDOOR SPORTSWIRE/ – K2, the original American Ski and Snowboard Brand, has named The Sideways Life as its public relations agency of record for K2 skis and boots. The Sideways Life will support…
Mountain Gazette Adds Writer Kyle Frost as Contributor, Bringing His Exclusive Weekly Newsletter Series “Here & There” Under Mountain Gazette Publishing
NORTH LAKE TAHOE, CA ( Jan. 16, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Gazette, the independent outdoor culture magazine that has been publishing long-form features and stunning imagery from mountain towns since 1966, is pleased to announce the addition…
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Roark Hires Longtime Board Member, Jason Steris as CEO
Irvine, Ca. November 27, 2023 /OUTDOOR SPORTSWIRE/ – Roark announces the hiring of industry veteran Jason Steris as CEO, bringing broad leadership acumen and global operations expertise as the brand continues its growth as an omni-channel…
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Mountain Gazette Delivers What The People Want With Island Lake Cat Skiing Giveaway
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette, the original outdoor culture magazine, continues to deliver the hits, offering an epic new giveaway with a chance for one random winner and a friend to head…
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A Love Letter to the Mountains:
NORTH LAKE TAHOE, CA (October 2023)/OUTDOOR SPORTSWIRE/ – Mountain Gazette, the independent outdoor culture magazine that has been publishing long-form features and stunning imagery from mountain towns since 1966, is celebrating its 200th issue with an oversized…
Roark Makes Key Leadership Hires and Promotion
Irvine, Ca. September 5, 2023 /OUTDOOR SPORTSWIRE/ – Roark is excited to announce key additions to the leadership team, including two new hires, and a newly created role to support growth and to defend the brand’s unique…
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TREW Launches Their TREW To You Community Film Project With North American Tour
PORTLAND, OR. (August, 2023)/OUTDOOR SPORTSWIRE/ – TREW is launching its first North American film project. The film is built on the “Stay TREW” premise of creating community, and like the brand’s thumbs up logo, focuses on the…
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It Runs Through Our Veins: Roark Run Amok X Black Sabbath
Laguna Beach, CA /OUTDOOR SPORTSWIRE/ – Roark, the adventure lifestyle travel brand, has partnered with iconic heavy metal band Black Sabbath to create a trail running and active capsule collection that pays homage to rock…
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The Roark Fall ’23 Collection: Far Out East
Vol. 25: Far Out East, Inspired by Hokkaido, Japan /OUTDOOR SPORTSWIRE/ – Introducing Roark’s Fall 2023 Collection: Far Out East, a new offering of adventure-ready goods, inspired by Roark’s latest travels through Hokkaido, Japan. This…
The Mountain Gazette Library Podcast Launches Bringing Archived Stories to Life
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – In celebration of the 200th issue of Mountain Gazette arriving this fall, Mountain Gazette, in collaboration with Stio and Gordini, are launching Mountain Gazette Library, an audiobook series hosted…
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Mountain Gazette Offers Another Dream Trip in Collaboration with CMH Summer Adventures
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette is sharing another dream trip giveaway for one random winner and their nearest and dearest to stunning British Columbia this August. The grand prize includes three…
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Utu Outdoor Skincare Enters The Market with Plastic-Free Packaging
INTRODUCING UTU OUTDOOR SKINCARE, ADVANCED SPF SKINCARE FOR OUTDOOR LOVERS Utu’s Mission To Protect, Nourish & Rejuvenate The Skin & Planet Begins With Mountain-Ready and Ocean-Friendly SPF30 and SPF50 in Sleek Plastic-Free Packaging Los Angeles,…
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Utu Outdoor Skincare Names The Sideways Life Its PR Agency of Record
Los Angeles, CA /OUTDOOR SPORTSWIRE/ – Utu, the new advanced skincare brand for outdoor lovers, has appointed The Sideways Life as its PR agency of record. The Sideways Life will handle all public relations activities for…
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CAMP Eyewear Supports National Parks with New Eyewear Capsule
/OUTDOOR SPORTSWIRE/ – National Park Week is a nine-day celebration of all things “parks,” honoring our more than 400 national parks, as well as the programs and partners that help preserve their heritage. This National Park…
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TREW Debuts Technical Outerwear Collection for Spring Backcountry Touring
PORTLAND, OR/OUTDOOR SPORTSWIRE/ – Launching in sync with the spring equinox, TREW’s LW 3L collection is the perfect uniform for spring backcountry touring adventures. The lightweight outerwear capsule, featuring Le Skieur LW Anorak and the LW Bib,…
Print Magazine Mountain Gazette Is Giving Away a Ski Trip to Portillo Chile
North Lake Tahoe, CA /OUTDOOR SPORTSWIRE/ – Mountain Gazette is offering up a dream ski trip to the stunning Andean Mountains of Chile, for one lucky winner, and an even luckier friend of that winner. The…
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Shwood Eyewear names The Sideways Life as PR Agency
Portland, OR /OUTDOOR SPORTSWIRE/ – Shwood Eyewear, the Portland-based purveyor of handcrafted, experimental eyewear and maker of the original wood sunglasses, has named The Sideways Life as its new public relations agency of record. The Sideways…
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The Roark Spring Collection – Mystic Motu Vol. 24
Laguna Beach, CA /OUTDOOR SPORTSWIRE/ – Roark is proud to announce the release of its new Spring Collection: Mystic Motu, an offering of seasoned adventure-ready clothing, bags and accessories, inspired by Roark’s latest adventure through…
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K2 Skis Partners with BOA®, Pioneering New Innovation in Alpine Ski Boots
SEATTLE, WA. (Feb 7, 2023) /OUTDOOR SPORTSWIRE/ – K2 Skis, the original American Ski and Snowboard brand, taps into its legacy partnership with BOA® to introduce a new fit technology to alpine ski boots. The K2…
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TREW Launches Into 2023 with The Sideways Life As New PR Agency of Record
PORTLAND, OR. /OUTDOOR SPORTSWIRE/ – TREW, purveyors of stoke, and rugged purpose built outerwear, base layers and accessories with a style that communicates “hell yeah we’re the backcountry partner you want,” is partnering with The Sideways…
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Roark Run Amok Launches A Capsule Collection with Artist Travis Weller
LAGUNA BEACH, CA./OUTDOOR SPORTSWIRE/ – Roark announces the launch of a capsule collection created in collaboration with longtime co-conspirator and friend, the artist and ultra distance runner, Travis Weller. As part of Roark’s Run Amok…
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Weston Backcountry X Artist Jessa Gilbert Collaboration
MINTURN, CO. /OUTDOOR SPORTSWIRE/ – Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with…
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Roark Run Amok X Mötorhead
/OUTDOOR SPORTSWIRE/ LAGUNA BEACH, CA. Roark announces its first collaboration born out of a love of music and running. It embodies everything that the minds behind Roark’s Run Amok collection love about running — Unabashed…
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Roark Run Amok Releases First Drop of Spring/Summer 2022
LAGUNA BEACH, CA. (Feb. 21,2022)/OUTDOOR SPORTSWIRE/ – The collections inspired by travel are neverending at Roark. The coastal landscapes of Oaxaca, on the southern point of Mexico inspire the colors and graphics that emblazon the…
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Ninja Suits – The Best Baselayer on the Planet is Ready for Winter Adventures
PORTLAND, OR /OUTDOOR SPORTSWIRE/ – The Ninja Suit, the original one-piece base layer, delivers comfort and warmth for winter outdoor pursuits. Created by snowboard apparel brand Airblaster, the Ninja Suit is rooted in snowboarding but…
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New Roark Run Amok Collection: Season 3 Drop
LAGUNA BEACH, CA. — The third installment of Roark Run Amok officially drops September 1, inspired by the Continental Divide trail, with a fresh take on fleece, a new 7” Alta short, and updates to…
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CAMP by Shwood Eyewear Launches With Rugged Durability and Sustainable Style
PORTLAND, ORE. (May 27, 2021) — We’ve all been there, ready to get away for the weekend, gathering gear, the car or van packed, the dog barking with excitement, and the most important things go…
Airblaster Previews 21/22 Winter Collection
Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection of…
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Roark Launches Run Amok: A Performance Trail Running Collection
Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run Amok…
