Sea to Summit North America Selects JAM Collective as Public Relations Agency of Record

May 5, 2026

SAN FRANCISCO (May 5, 2026) /OUTDOOR SPORTSWIRE/ — JAM Collective, a public relations agency specializing in outdoor and active lifestyle industries, has been named agency of record for Sea to Summit North America. The appointment increases JAM Collective’s portfolio of premium outdoor brand partnerships.

The agency will lead strategic communications, media relations, brand storytelling, and integrated PR campaigns for Sea to Summit North America, a leader in technical travel and adventure gear.

“Sea to Summit has built its reputation on gear that performs where it matters most,” said Julie Atherton, CEO and founder of JAM Collective. “Rigorously tested across demanding environments and engineered to be as light as possible without sacrificing reliability; we’re proud to help tell that story.”

“Sea to Summit has always been focused on designing thoughtful, problem-solving gear for adventurers around the world,” said Amanda Schreier, marketing director for North America at Sea to Summit. “JAM Collective stood out for its ability to translate product innovation into compelling stories that resonate with both core outdoor enthusiasts and broader audiences.”

Sea to Summit North America joins the family of JAM Collective brands, including nationally and internationally recognized clients such as Snow Peak, Mountain Hardwear, LifeStraw, Red Wing Heritage, and deuter.

For Sea to Summit media inquiries, please reach out to sts@jamcollective.net.

About JAM Collective
JAM Collective is a boutique public relations agency specializing in outdoor, active lifestyle, and premium consumer brands. With a focus on strategic storytelling, media relations, and culturally relevant campaigns, JAM partners with brands to build awareness, credibility, and long-term brand equity. www.jamcollective.net

About Sea to Summit

Sea to Summit is an award-winning global brand that equips and inspires outdoor enthusiasts with innovative, lightweight adventure gear. Founded in Perth, Western Australia in 1991, the brand has grown into a global leader in the outdoor industry, known for its meticulously engineered products across sleep, carry, travel, and camp kitchen categories.

Media Contact

Julie Atherton
JAM Collective
sts@jamcollective.net
415-839-7546