All Posts by JAMCollective.
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Arc’teryx Announces New Climate Targets; Makes Ambitious Commitment to a Net Zero Future
North Vancouver, CANADA – April 22, 2024 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is pleased to announce ambitious new science-based climate targets – including the…
Dometic Launches Front Runner Pro Bed Rack System
LOS ANGELES (April 10, 2024)/OUTDOOR SPORTSWIRE/ – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an…
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Nomadix Lowered Its Carbon Footprint by 80% in 2023 According to Recently Released Social Purpose Corporation Report
San Clemente, Calif. – April 2, 2024 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced today the results of its 2023…
Soccer Without Borders Receives Gift From MacKenzie Scott’s Yield Giving Open Call
BALTIMORE (March 21, 2024) /OUTDOOR SPORTSWIRE/ – Today, MacKenzie Scott’s Yield Giving announced Soccer Without Borders as one of the Yield Giving Open Call’s awardees working with people and in places experiencing the greatest need…
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Vasque Unveils the Re:connect NOW
Red Wing, MN, March 12, 2024/OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, proudly introduces its latest innovation: Re:connect NOW. This addition to the…
Dometic Launches Front Runner Roof Racks Specifically Designed for the Rivian R1T and R1S
LOS ANGELES (March 7, 2024) /OUTDOOR SPORTSWIRE/ –The Front Runner Dometic Slimline II rack kits remain one of the toughest and most durable racks available and have been meticulously crafted to complement the rugged design…
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The Vasque St. Elias Legacy Lives On
[Red Wing, MN, March 5, 2024] – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce the availability of the highly anticipated 2024…
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Manitobah Debuts “Rooted” Brand Campaign
WINNIPEG, Manitoba, Canada /OUTDOOR SPORTSWIRE/ – Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating…
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Outdoor Diversity Alliance and Outdoor Recreation Roundtable Launch New Outdoor Pathway Scholarship Program
Richmond, Calif. (Feb. 28, 2024) – The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to…
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MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU
[Bozeman, Montana – February 22, 2024] OUTDOOR SPORTSWIRE – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared…
Slim Pickins Outfitters Moves to Mingus, Bringing Outdoor Gear Shop to Owners’ Hometown
Mingus, Texas – February 15, 2024 /OUTDOOR SPORTSWIRE/ – Today, Slim Pickins Outfitters, the first Black-owned outdoor gear shop in the nation, announced its relocation from Stephenville, Texas, to Mingus, Texas, to be closer to the…
Dometic Launches Front Runner Grenadier Roof Rack Kits
LOS ANGELES (January 31, 2024) /OUTDOOR SPORTSWIRE/ – Dometic launches new Grenadier-specific aluminum Slimline II Roof Rack Kits. The popular and proven Front Runner Dometic Slimline II Roof Rack is modular, lightweight, strong, and versatile. It’s…
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Vasque Partners with Camping to Connect
Red Wing, Minn./OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is proud to announce a strategic, long-term partnership with Camping to Connect. Through this partnership,…
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MYSTERY RANCH Releases Spring 2024 Pack Lineup
[Bozeman, Montana – January 25, 2024] /OUTDOOR SPORTSWIRE/ – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce the launch of the Radix Series, a…
JAM Collective’s Growth Continues with New Hires in Public Relations and Operations
San Francisco, CA – January 17, 2024 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, affiliate marketing, and strategic partnerships, is pleased to announce it has hired three new…
Snow Peak Debuts First Camping Experience in the U.S.
Snow Peak Long Beach Campfield, an extension of Japanese camping brand Snow Peak, will open in early 2024 as the brand’s first campground in the country. Situated on Washington’s Long Beach Peninsula and surrounded by…
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Arc’teryx Enters Partnership As Official Outerwear Sponsor of the Natural Selection Tour
NORTH VANCOUVER, British Columbia – December 14, 2023 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is announcing its three-year partnership with Natural Selection as the Official Outerwear…
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Vasque Strengthens its Product Innovation by Welcoming Industry Talent
Red Wing, Minn. / December 11, 2023/OUTDOOR SPORTSWIRE/ –Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the expansion of its product department with…
Oyster Tempo Cooler Named Among 50 Greatest Innovations of 2023 by Popular Science
OSLO, Norway – December 5, 2023 /OUTDOOR SPORTSWIRE/ – Oyster Cooler, the Norwegian brand revolutionizing temperature-sensitive storage, is proud to announce its inaugural product, the Oyster Tempo, has been recognized as one of Popular Science’s…
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Opinel Launches Limited-Edition Artist IV Nature Collection
CHICAGO, Ill. – November 16, 2023 /OUTDOOR SPORTSWIRE/ – Opinel USA is pleased to announce the launch of its latest Artist Series Collection, No.08 Artist IV Nature, a thematic, limited-edition folding knife collection released in collaboration…
AutoCamp Hospitality Group Launches Reservations at Field Station Joshua Tree, Opening Spring 2024
Santa Barbara, CA /November 9, 2023 /OUTDOOR SPORTSWIRE/ – AutoCamp Hospitality Group, the company behind premier outdoor lodging brands AutoCamp and Field Station, opens reservations at its second Field Station location in Joshua Tree. Now…
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Mystery Ranch Taps Brandywine River Reps to Invigorate Mid-Atlantic and New England Sales
Bozeman, Mont. – November 7, 2023 /OUTDOOR SPORTSWIRE/ – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic…
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EXPED USA Adds World-Renowned Climber Beth Rodden to Ambassador Roster
Tacoma, Wash. – November 6, 2023/OUTDOOR SPORTSWIRE/ – EXPED USA, a subsidiary of EXPED AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is…
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Arc’teryx Announces Partnership with ALUULA Composites
NORTH VANCOUVER, British Columbia / Nov. 1, 2023 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is excited to partner with composite materials manufacturer ALUULA Composites to evolve…
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MYSTERY RANCH and Carryology Team Up to Launch a Highly-Anticipated Update: The Unicorn 2.0
Bozeman, Mont. – October 26, 2023/OUTDOOR SPORTSWIRE/ – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, is pleased to announce the launch of its fourth collaboration with Carryology,…
Snow Peak USA Announces the Launch of its Global Loyalty Program
Portland, OR – October 24, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, a Japanese camping brand with 65 years of history is pleased to announce the upcoming launch of the North American expansion of the brand’s Global…
Glerups Celebrates 30 Years of Craftsmanship with the Introduction of the Project Zero Waste Initiative and New Colors
Newfields, N.H. and Aars, DK – October 23, 2023 /OUTDOOR SPORTSWIRE/ – Glerups, producers of Danish-designed natural wool slippers and boots, is proud to celebrate its 30th anniversary by announcing its Project Zero Waste Initiative as well…
Outdoor Diversity Alliance Invites Industry to Collectively Advance Equity
Richmond, Calif. – Oct. 17, 2023 /OUTDOOR SPORTSWIRE/ – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA…
Field Station Named Hotel Partner for Outerbike and Craggin’ Classic in Moab this Fall
SANTA BARBARA, Calif. and MOAB, Utah – Sept. 26, 2023 /OUTDOOR SPORTSWIRE/ – Field Station Moab, an inspiring and inclusive hotel for everyday adventure, is proud to partner with Outerbike and Craggin’ Class in Moab…
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Manitobah Attains B Corp Certification
WINNIPEG, Manitoba – September 26, 2023 /OUTDOOR SPORTSWIRE/ – Manitobah, the Indigenous-rooted brand dedicated to growing a strong Indigenous presence in the footwear industry as well as contributing to Indigenous economic empowerment, proudly announces its certification…
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Arc’teryx Re-Opens Boston Retail Store With a Refreshed Look
NORTH VANCOUVER, British Columbia – September 23, 2023 /OUTDOOR SPORTSWIRE/ – Globally-renowned Canadian high-performance mountain gear and apparel brand, Arc’teryx, re-opened its Boston retail store in the popular Newbury Street shopping district. Featuring running, climbing, hiking,…
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Snow Peak USA Taps Josh Simpson for Campfield Leadership
Portland, OR – Sept 19, 2023 /OUTDOOR SPORTSWIRE/- Snow Peak, a Japanese camping brand with 65 years of history is pleased to announce the hiring of Josh Simpson as General Manager of the brand’s Campfield…
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JAM Collective Signs PR Partner MYSTERY RANCH
SAN FRANCISCO – Sept 7, 2023 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of…
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Vasque Steps in a Whole New Direction Launching the Re:connect Collection
Red Wing, Minn. – Sept 6, 2023 /OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the launch of its new…
Dometic launches Front Runner Ford Bronco-specific Slimline II Roof Rack kit
Los Angeles, Calif. – September 1, 2023 /OUTDOOR SPORTSWIRE/ – Dometic launches new aluminum rack kit for the Ford Bronco Hard Top 4 Door, Dometic Front Runner Ford Bronco Slimline II Roof Rack. The popular…
Field Station to Host No Man’s Land Film Festival in Moab for the First Time Sept. 9, 2023
SANTA BARBARA, Calif. and MOAB, Utah – August 30, 2023 /OUTDOOR SPORTSWIRE/ – Field Station Moab, an inspiring and inclusive hotel for everyday adventure, is proud to host the No Man’s Land Film Festival (NMLFF) Saturday,…
Nomadix Announces the Promotion of Elyse Cornett to Brand Marketing Manager
San Clemente, Calif. – August 29, 2023 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is pleased to announce the promotion of Elyse Cornett…
Nomadix, A Social Purpose Corporation, Continues Commitment to Climate Neutrality
San Clemente, Calif. / August 1, 2023 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is proud to announce that it has been…
Nomadix Named Official Towel Sponsor of 38th Annual Malibu Triathlon
San Clemente, Calif. – July 12, 2023 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, announced today it is the official towel sponsor of…
Snow Peak Unveils Sustainable Packaging Redesign
Portland, OR – June 29, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, the Japanese camping brand, announces that as a part of its Corporate Social Responsibility activities, it is supporting several new sustainably-focused projects, including a…
Snow Peak Inks Partnership with Sundance Mountain Resort to Collaborate on Elevated Camping Experiences
Portland, OR – June 22, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to announce a partnership with Sundance Mountain Resort, based in Sundance, Utah.…
LifeStraw’s Iconic Water Filter is Now Pocket-Sized
BALTIMORE (June 20, 2023)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of the lightest and most compact water filter in its…
Snow Peak USA Bolsters Team with New Sales Director
Portland, OR – June 13, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, a Japanese camping brand with 65 years of history is pleased to announce the new addition of Liz Szulczewski to its US sales team as…
Snow Peak Announces Three Community Campout Events in 2023
Portland, OR – April 26, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce the expansion of its Snow Peak Way events in the US.…
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Arc’teryx Expands Chicago Presence with New Oakbrook Center Opening
20 APRIL 2022 /OUTDOOR SPORTSWIRE/ | This week Arc’teryx, the Canadian high-performance mountain gear and apparel brand, expanded to a third store in the Chicago area with the opening of Arc’teryx Oakbrook Center. Located west…
The Thru-Hike Syndicate Embarks on its 9th Season of Supporting the Thru Hike Community
San Francisco, CA – April 19, 2023 /OUTDOOR SPORTSWIRE/ – JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster…
Opinel and monbento Launch Limited-Edition, Sustainable On-the-Go Meal Kit
CHICAGO, Ill. – April 18, 2023 /OUTDOOR SPORTSWIRE/ – Opinel USA is pleased to announce its collaboration with monbento and the launch of the monbento x Opinel On-the-Go Meal Kit. Made in France, the On-the-Go…
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LifeStraw launches the new Go Series water filter bottle—the ultimate sidekick for safer, better-tasting water for travel and everyday use
BALTIMORE (April 18, 2023) /OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of its new Go Series of water filter bottles,…
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Oyster Launches the World’s First High-Performance Cooler Featuring Patented Vacuum Construction
OSLO, NORWAY – April 4, 2023 /OUTDOOR SPORTSWIRE/ – After six years of intensive research and development, Norwegian brand Oyster launches today with the release of its inaugural product. Oyster Tempo, the world’s first high-performance…
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Vasque Invites Customers to Disconnect and ‘Log Outside’
Red Wing, Minn. – (March 20, 2023) /OUTDOOR SPORTSWIRE/ – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is unveiling its new brand purpose, ethos, and tagline brought…
Dansko Continues Commitment to a Better Tomorrow with Launch of New Dayna Sandal
/OUTDOOR SPORTSWIRE/ – Just in time for Spring, Dansko, the iconic footwear brand known for its comfort, support, and style, announces the launch of its new Dayna sandal featuring a Vibram ECOSTEP EVO rubber outsole,…
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Silipint Selects Outtech for Sales and Marketing Partnership
BEND, Ore. – March 7, 2023 /OUTDOOR SPORTSWIRE/ – Silipint, the Oregon-based brand known for its fun and colorful silicone drinkware, is pleased to announce their partnership with Outtech Inc., an outdoor industry leader in…
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Snow Peak and Panasonic Partner to Reintegrate Nature into Our Lives
Portland, OR – March 2, 2023 /OUTDOOR SPORTSWIRE/ – Snow Peak, a Japanese camping brand with over 60 years of history, is pleased to announce a partnership with FUTURE LIFE FACTORY by Panasonic creative studio,…
Nomadix Repurposed Over 16,900,000 Plastic Bottles in 2022 According to Recently Released Social Purpose Corporation Report
San Clemente, Calif. – March 1, 2023 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced today the results of its 2022 Social…
prAna Sponsors Climbing Ambassadorship and $100,000 Cash Prize for Winner of HBO Max Original Series THE CLIMB
CARLSBAD, Calif. – January 12, 2023 /OUTDOOR SPORTSWIRE/ – prAna, a leader in sustainable, active outdoor apparel, announced today that it is the prizing sponsor of the HBO Max Original Series THE CLIMB debuting Thursday, January…
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Arc’teryx Opens First US Pinnacle Retail Store in Flatiron, NYC
22 DECEMBER 2022 /OUTDOOR SPORTSWIRE/ – This week, Arc’teryx, the Canadian high-performance mountain gear and apparel brand, opened a Pinnacle Store in Flatiron, NYC. Drawing on Arc’teryx’s commitment to premium, performance-led design, and the Flatiron community’s…
LifeStraw Selects Waypoint Outdoor as Exclusive U.S. Outdoor Wholesale Partner
BALTIMORE (Dec. 20, 2022)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health, B Corp on a mission to provide equitable access to safe drinking water, is proud to announce Waypoint Outdoor, Inc. as its exclusive nationwide master sales…
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Snow Peak and JINS Collaborate on Limited Edition Eyewear Collection
New York, NY (Dec 5, 2022) /OUTDOOR SPORTSWIRE/ – Premier Japanese eyewear brand JINS joins Japanese outdoor camping brand Snow Peak for a collaborative eyewear collection. The capsule features a range of sunglasses that embody the…
LifeStraw Gathering Support for the People of Ukraine With Supplies and Funding
BALTIMORE (Nov 29, 2022)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, is seeking donations of product and funding for the people of Ukraine as…
Snow Peak Opens New Retail Location in Brooklyn
Portland, OR (Oct 19, 2022)/OUTDOOR SPORTSWIRE/ – Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of its new Brooklyn retail location. Embracing the neighborhood’s thriving business environment, outdoor community and access to…
Vasque Welcomes Three New Hires to its Product and Sales Teams
Red Wing, Minn. – (October 18, 2022)/OUTDOOR SPORTSWIRE/ – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce several new hires across its product, merchandising…
Snow Peak USA Announces New Leadership Structure
Portland, OR /OUTDOOR SPORTSWIRE/ – Snow Peak, the global outdoor lifestyle brand, announces a significant reorganization for its Snow Peak USA leadership. As the brand continues a remarkable growth trajectory in the US, more than…
AutoCamp Hospitality Group launches new brand, Field Station, to bring affordable lodging to iconic outdoor destinations
SANTA BARBARA, Calif. – September 29, 2022 /OUTDOOR SPORTSWIRE/ – AutoCamp Hospitality Group is launching a new lodging brand, Field Station, an inspiring and inclusive modern lodging brand for the active outdoor community. Designed as the ultimate experience…
Arc’teryx Doubles Down on Climb, Commits $5 Million to the Arc’teryx NextGen Climb Commitment
NORTH VANCOUVER, Canada, Sept 27, 2022 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, today announced a commitment of $5 million CAD over the next five years to…
Arc’teryx leans into circularity with opening of largest-ever ReBIRD service center in Boulder, CO
NORTH VANCOUVER, Canada – September 21, 2022 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, has opened a hybrid retail brand store and ReBIRD™ Service Center –…
prAna Announces Adventurer Program and 2022 Roster
CARLSBAD, Calif. – September 6, 2022 /OUTDOOR SPORTSWIRE/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s…
prAna Names Brianna Showell Vice President of Marketing
CARLSBAD, Calif. – September 1, 2022 /OUTDOOR SPORTSWIRE/ – prAna, a premium outdoor apparel brand and leader in functional, stylish and sustainable products, has appointed Brianna Showell as its new vice president of marketing. Showell brings two…
LifeStraw Supports Eastern Kentucky Flooding Victims and Seeks to Coordinate Further Donations
BALTIMORE (August 23, 2022)/OUTDOOR SPORTSWIRE/ – On July 27th, 2022, extreme rainfall hit parts of eastern Kentucky, including many surrounding Appalachia communities – causing devastating flooding across the region. Survivors say they were provided no warning, and…
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Osprey Introduces its First bluesign® Approved Pack with Talon Earth
Cortez, Colo. /OUTDOOR SPORTSWIRE/ – Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, introduces Talon Earth, the brand’s first bluesign® approved pack. Osprey aspires to become one of…
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Silipint Announces Brand Refresh
BEND, Ore. – August 2, 2022 /OUTDOOR SPORTSWIRE/ – Silipint, the Oregon-based brand known for its fun and colorful silicone drinkware, announced today its brand refresh as part of the company’s strategy to expand beyond the…
The Outbound Collective Announces its 2022 Roster of Writers Residency for Underrepresented Storytellers
San Francisco, Calif. – July 25, 2022/OUTDOOR SPORTSWIRE/ – Today, the Outbound Collective announced the new cohort of its third annual Writers Residency for Underrepresented Storytellers. Bree Salazar, Clarice Henry, and Erica Zazo were each awarded a…
Opinel Launches a Modular Cutlery Set for Adventure-Ready Dining
July 12, 2022 – CHICAGO/OUTDOOR SPORTSWIRE/ – Opinel USA is pleased to announce the launch of the Picnic+, designed to eliminate the need for disposable cutlery for meals on-the-go. With its roots in the French Alps…
Front Runner Launches New Van Roof Rack System “Slimpro Van Rack” Dual Branded with Dometic
LOS ANGELES (July 12, 2022)/OUTDOOR SPORTSWIRE/ – Front Runner, known for dependable, innovative and off-road tough designed overlanding and camping equipment, announces the launch of the Slimpro Van Rack system. The new roof rack system not…
LifeStraw’s New Peak 8L Gravity Filtration Systems Offer the Most Rugged in High Capacity Filtration and Water Storage for Group Travel and Adventure
BALTIMORE (June 28, 2022)/OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of its large capacity Peak Series 8L Gravity Water Filter Systems,…
JAM Collective Signs Five New Clients
SAN FRANCISCO – June 21, 2022/OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes five new clients: Front Runner, Manitobah, Nomadix, Opinel and Silipint. The agency…
Opinel Commemorates 2022 Tour de France with Limited Edition No.08 Knife Release
Saint-Jean-de-Maurienne, France – June 13, 2022 /OUTDOOR SPORTSWIRE/ – To celebrate the upcoming Tour de France, the world’s preeminent road race, French heritage brand Opinel will be launching two limited-edition No.08 Folding Knives. Designed for…
prAna Celebrates its Climbing Heritage with a Gender Neutral Capsule for Spring/Summer 2023, featuring a Remix of the Brand’s Greatest Hits from the Nineties
CARLSBAD, Calif. – June 9, 2022/OUTDOOR SPORTSWIRE/ –prAna, a leader in sustainable, outdoor apparel, announced today the gender neutral Outdoor Originals capsule for its Spring/Summer 2023 (SS23) collection. Inspired by heritage prAna styles, the capsule is…
Nomadix Introduces the Puffer Blanket™, its First Insulated Product for Fall 2022
San Clemente, Calif. – June 8, 2022 /OUTDOOR SPORTSWIRE/ – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, announced its first insulated product, the Puffer…
Osprey Introduces Two New Premium Packs in the Lightweight Backpacking Category with Atmos/Aura AG LT and Exos/Eja Pro
Cortez, Colo. – June 8, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, is dropping weight to reach new heights with the addition of…
The Beloved Vasque Breeze is Back
Red Wing, MN – June 7, 2022 /OUTDOOR SPORTSWIRE/ – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, introduces a modern take on the fan favorite…
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Osprey Relaunches Outdoor, Travel and Hydration Accessories with Expanded Product Offerings, Enhanced Design and a Sustainable Build for Spring 2023
Cortez, Colo. – June 7, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, relaunches its outdoor, travel, and hydration accessories to deliver smarter solutions…
Outdoor Industry Leaders Advocate for Gun Violence Prevention
SAN FRANCISCO – June 7, 2022/OUTDOOR SPORTSWIRE/ – The In Solidarity Project has joined forces with outdoor industry leaders to call for gun violence prevention. This group of passionate advocates created a video titled “It’s Just…
Osprey Launches Extended Fit Program in Four Core Pack Series for Spring 2023
Cortez, Colo. – June 6, 2022 /OUTDOOR SPORTSWIRE/ – After extensive research and testing, Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, launches an Extended Fit Program…
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Osprey Introduces Patent Pending Hydraulics™ Reservoir Series Delivering Optimal User Experience for Spring 2023
Cortez, Colo. – June 2, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, introduces an all-new hydration reservoir series with patent pending design…
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Snow Peak Launches Impact-Focused Community Campout Campaign
Portland, OR – May 16, 2022/OUTDOOR SPORTSWIRE/ – Snow Peak, the global outdoor lifestyle brand, has long believed that time in nature restores our humanity. In an effort to support those who have the greatest barrier…
SOREL and prAna Release Limited-Edition Collab Inspired By Movement
PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 /OUTDOOR SPORTSWIRE/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired…
Osprey Announces Results of 2021 Pro Deal Donation Program to Foster Diverse Voices of Stewardship in Outdoor Education
Cortez, Colo. – May 3, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a Helen of Troy brand and a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2021 Pro…
Nomadix Announces Climate Neutral Certification and Road Map to Sustainability
San Clemente, Calif. – April 22, 2022/OUTDOOR SPORTSWIRE/ –Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled plastics, is proud to announce that it is officially Climate Neutral…
People Consume a Credit Card’s Weight in Plastic Every Week – LifeStraw’s New Glass Water Pitcher Filters Microplastics Out
BALTIMORE, Md. – April 19, 2022 – LifeStraw, is pleased to announce the newly upgraded LifeStraw Home Glass Water Pitcher, the only water filter pitcher that removes bacteria and parasites plus lead, microplastics, PFAS (“forever…
Amid War, Humanitarian Crises and Ecological Disasters, LifeStraw Offers a Critical Need: Safe Drinking Water
BALTIMORE (March 22, 2022) /OUTDOOR SPORTSWIRE/ – When conflict or environmental disasters force people to flee their homes, access to safe water is critical for survival. Today, LifeStraw®, an innovative, sustainable B Corp, released its…
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1% for the Planet Adds Up 20 Years of Environmental Support
BURLINGTON, Vt. /OUTDOOR SPORTSWIRE/ – After 20 years of inspiring individuals and businesses to donate hundreds of millions of dollars to nonprofit environmental partners, 1% for the Planet is kicking off its milestone anniversary with the Global…
Outbound Collective Recruits Leaders and Sponsors for #EveryoneOutside City Project
San Francisco – March 9, 2022 /OUTDOOR SPORTSWIRE/ – The Outbound Collective, a diverse community of everyday adventurers building the industry’s most comprehensive guide to getting outside, is taking its mission to get everyone outside to the…
LifeStraw Peak Series Offers Next-Level Water Filtration in the Outdoors
BALTIMORE (March 8, 2022) /OUTDOOR SPORTSWIRE/ – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announced the spring launch of its Peak Series water filtration systems designed…
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Arc’teryx Welcomes Climber Ashima Shiraishi to Global Athlete Team
NORTH VANCOUVER, Canada, March 1, 2022 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, welcomes climber Ashima Shiraishi to the Arc’teryx athlete team. Born in New York City…
Arc’teryx, ORTOVOX Partner on New Avalanche Airbag System Setting Benchmark for Mountain Safety
NORTH VANCOUVER, Canada, February 9, 2022 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, has teamed up with ORTOVOX, a global leader in mountain safety equipment, to develop…
Arc’teryx Names Chris Tham Chief Financial Officer
NORTH VANCOUVER, Canada, February 3, 2022 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, a global design leader in technical high-performance outerwear and equipment, today announced that Chris Tham has been named the Company’s first-ever Chief Financial Officer,…
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Osprey Builds on Momentum in Travel Category with Ultralight and Durable Ozone Featuring Patent Pending Diagonal Wrap Around Aluminum Frame for Fall 2022
Cortez, CO – February 1, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces the all new Ozone ultralight luggage series that offers cutting edge technology and sustainable build…
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Snow Peak and Rumpl Partner Again to Launch an Updated Fire-Resistant Blanket
PORTLAND, Ore. (Jan 31, 2022) /OUTDOOR SPORTSWIRE/ – Today, Snow Peak, the leading Japanese outdoor design brand, and Rumpl, the leader in technical blankets, are teaming up to announce the launch of the next generation…
Access Fund Reflects on Challenges Ahead and Major Climbing Advocacy Victories in 2021
Boulder, Colo. – January 25, 2022 /OUTDOOR SPORTSWIRE/ – Access Fund, the national advocacy organization that protects America’s climbing, marks its 30th birthday this year. A legacy of promoting sustainable access, protecting, and conserving the land,…
Osprey Introduces Two New Waterproof Duffel Series Built for Rugged Expeditions and Everyday Use for Fall 2022
Cortez, Colo. – January 25, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is launching a new category of waterproof duffels for the Fall 2022. The Transporter WP Duffel…
prAna Launches New CO2 Reducing Cold-Weather Active Collection for Fall/Winter 2022
Carlsbad, CA – January 19, 2022 /OUTDOOR SPORTSWIRE/ – prAna, leader in sustainable, outdoor apparel, announced today that it is launching a new cold-weather active collection for Fall/Winter 2022. The new Alpine Air series and…
Osprey Announces Significant Progress Towards Goal to Become the Most Progressive, Transparent and Sustainable Hardgoods Brand Worldwide
Cortez, Colo. – January 18, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today that its Fall 2022 product line puts the brand on track to become the…
Erem Begins Search for Desert-Loving Adventurers
HENDERSON, Nev. – Jan. 18, 2022 – EremTM is in search of inspiring, outdoor adventurers with an affinity for the desert to join its 2022 ambassador crew. Co-founded and led by a fourth-generation bootmaker from…
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Osprey Introduces Zealot Rock Climbing Packs and Accessories for Fall 2022 Designed for Gym and Crag Climbers Alike
Cortez, Colo. – January 13, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is introducing packs and accessories for gym and crag climbers that offer durability and comfort while…
Arc’teryx Closes 2021 With 21 Global Retail Openings
NORTH VANCOUVER, Canada, January 12, 2022 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, opened 21 stores internationally in the past 12 months. In addition to brand…
Dermatone Expands Sunscreen and Skin Protection Portfolio with Trio of New Product Collections
Southport, CT – January 12, 2022 /OUTDOOR SPORTSWIRE/ – Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, announced today it is expanding its outdoor skin protection offerings with…
Osprey Introduces Mutant Nimsdai 90 for Fall 2022 Engineered for the Historic K2 Winter Ascent by Mountaineer Nirmal “Nims” Purja MBE
Cortez, Colo. – January 11, 2022 /OUTDOOR SPORTSWIRE/ – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today the launch of the Fall 2022 Mutant Nimsdai 90 created for Nepalese Mountaineer and…
Outbound Collective Launches New Mobile Apps
San Francisco – December 14, 2021 /OUTDOOR SPORTSWIRE/ – The Outbound Collective, a diverse community of everyday adventurers who celebrate the simple joys of getting outside and connecting with each other, announced the launch of…
JAM Collective Welcomes Six New Clients to its Roster
SAN FRANCISCO – December 9, 2021 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, is pleased to announce the addition of six new brands to its…
Erem Joins Plastic Impact Alliance
Henderson, Nev. – Dec. 8, 2021 /OUTDOOR SPORTSWIRE/ – Erem is proud to announce that it has joined the Plastic Impact Alliance—a grassroots commitment to eradicate single-use plastic from the outdoor industry. “Since our inception,…
Waypoint Outdoor Solidifies its Growth with Three New Hires Representing Territory Expansion and Category-Specific Expertise
SEATTLE, WA — Dec. 1, 2021 /OUTDOOR SPORTSWIRE/ – Waypoint Outdoor, the outdoor industry’s leading independent national sales agency, is pleased to announce the addition of several industry veterans to its team of sales reps.…
prAna’s Responsible Packaging Movement Inspires Over 100 Brands to Commit to Reduce Packaging Waste
Carlsbad, CA – December 1, 2021 /OUTDOOR SPORTSWIRE/ – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that its Responsible Packaging Movement (RPM) has reached a significant…
Erem Names Jax Mariash Mustafa Vice President of Marketing
HENDERSON, Nev. – Nov. 30, 2021 /OUTDOOR SPORTSWIRE/ – Today, Erem announced the appointment of Jax Mariash Mustafa as its Vice President of Marketing. Co-founded and led by a fourth-generation bootmaker from the family that…
Osprey Announces Plans to Sell Business to Helen of Troy
Cortez, Colo. (November 29, 2021) /OUTDOOR SPORTSWIRE/ – Today, Osprey, the leader in creating top-quality innovative carry solutions, announced it has entered into a binding agreement to be acquired by Helen of Troy (NASDAQ: HELE).…
Exped USA Revolutionizes Outdoor Sleep Comfort by Simplifying the Selection Process
Tacoma, WA – November 18, 2021 /OUTDOOR SPORTSWIRE/ – EXPED USA, a subsidiary of EXPED AG of Zurich, Switzerland, is pleased to share the upcoming launch of its innovative backpacking mat line. The new line…
Erem Introduces Biocircular™ Desert Hiking Boots High on Performance and Low on Environmental Impact
HENDERSON, Nev. – Nov. 16, 2021 /OUTDOOR SPORTSWIRE/ – Today, a new generation of sustainable hiking boots launches from a father-and-son founding team of environmental footwear innovators: Erem is the first outdoor brand designed from the…
Arc’teryx Opens First Rebirdtm Service Center In New NYC Retail Location
NORTH VANCOUVER, Canada, Nov 5, 2021 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, has opened the first ReBirdTM Service Center in its latest New York space…
LifeStraw Product Wins Great Design Award from Architectural Digest
BALTIMORE (Oct. 20, 2021) /OUTDOOR SPORTSWIRE/ – LifeStraw®, an innovative, sustainable B Corp, focused on safe drinking water access around the world, today announced its Home Water Filter Pitcher is taking home a Great Design Award…
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Arc’teryx Continues Bay Area Retail Expansion
NORTH VANCOUVER, British Columbia, Oct. 19, 2021 /OUTDOOR SPORTSWIRE/ – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a new store this week in the open-air shopping destination,…
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Access Fund Celebrates Biden’s Proclamation to Restore Bears Ears National Monument
Boulder, Colo. – October 8, 2021 – Access Fund, the national advocacy organization that protects America’s climbing, is pleased to announce that today President Joe Biden will restore protections to Bears Ears National Monument in…
prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection
Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one…
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Luno Celebrates a Year of Exponential Growth Bringing Comfort and Convenience to Car Camping
Santa Barbara, Calif., – Sept 22, 2021 /OUTDOOR SPORTSWIRE/ Luno is pleased to celebrate a year of massive growth for the brand whose mission is to create gear for a comfortable and convenient life on…
prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards
Carlsbad, CA – September 21, 2021 /OUTDOOR SPORTSWIRE/ prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast…
prAna Welcomes Monica Mirro as New President
CARLSBAD, Calif. – September 16, 2021 – prAna, a leader in sustainable, outdoor fashion, has appointed Monica Mirro as its new president. She brings extensive experience in leadership roles with omni-channel brands, including Under Armour…
Osprey and Rumpl Release Limited Edition Jeremy Collins Artist Series to Benefit American Rivers
CORTEZ, Colo., and PORTLAND, Ore. – September 8, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions and Rumpl, the category leader in technical outdoor blankets, announced today the release of a…
Send It Foundation Partners with Backcountry for Second Annual SENDtember Campaign
Truckee, CA – August 31, 2021 – The Send It Foundation, a non-profit organization built upon the expression, “send it”, provides free outdoor adventures for young adult cancer fighters and survivors and aims to inspire…
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Snow Peak and Rivian Come Together to Create the Ultimate Outdoor Cooking Setup
PORTLAND, Ore. (August 12, 2021) – Snow Peak, the global outdoor lifestyle brand, is pleased to unveil the Rivian Camp Kitchen x Snow Peak project, a collaboration between like minded brands that share a passion…
prAna Announces the Promotion of Christian Castellani to Director of North American Sales
Carlsbad, CA – August 10, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce the promotion of Christian Castellani to North America Sales Director.…
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Snow Peak Begins Development on an Innovative Campground and Gathering Site
PORTLAND, Ore. (August 9, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is embarking on its next adventure cultivating restorative experiences in nature, as it starts development on its Campfield in Long Beach, Washington.…
The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside
Atlanta and San Francisco – August 6, 2021 – Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people…
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Industry Veteran Launches Innovative Experiential Marketing Agency and Co-Work Space Mash Up
San Francisco, CA – August 05, 2021 – Founded by Chris Shierholtz, an Outdoor and Cycling industry veteran, with over 20 years of experience, California RADNESS is a San Francisco experiential marketing agency that will…
Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors
Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the…
prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch
Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging…
Osprey Expands its Premium Bike Pack Offerings with the Spring 2022 Introduction of Raptor Pro with Back Protection
Cortez, CO – July 27, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, today announced the expansion of its premium mountain biking packs with the introduction of Raptor Pro (MSRP $200)…
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Juniper Ridge Announces Pop-Up and Giveaway with Fjallraven SF
San Francisco, CA – July 22, 2021– Juniper Ridge, a west coast home and body care brand with over 20 years of experience, is pleased to announce its upcoming pop-up with Fjallraven. The brand will…
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#HikeUnited21 Partner Collaboration Grows as it Sets its Sights on Global Hike Participation
San Francisco, CA – July 21, 2021 – In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way…
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Osprey Launches Waterproof IPX4-6 Rated Outdoor and Active Urban Packs for Spring 2022
Cortez, CO – July 19, 2021 – Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is launching a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane™ Waterproof is built…
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Arc’teryx Announces Opening of New Retail Location in New York City and Curated Store Rebrand
NORTH VANCOUVER, British Columbia, July 17, 2020 - Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is continuing its retail expansion in the United States with a new Manhattan location, which will feature…
Osprey Introduces Sportlite™ Series of Minimalist Technical Daypacks for Spring 2022
Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor…
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Vasque Introduces New Core Hiking Styles for Spring/Summer 22 Line
Red Wing, MN – July 6, 2021 – Vasque footwear, a family-owned company with over 55 years of experience in the outdoor footwear sector, is pleased to introduce two new styles for Spring/Summer 22. The…
When the elements get difficult, Dermatone will be there for USA Luge
LAKE PLACID, N.Y.– June 28, 2021 – Dermatone and USA Luge have signed a four-year agreement, effective through June 1, 2026, whereby Dermatone will provide its products for athletes, coaches and staff. Dermatone becomes an…
Arc’teryx Announces New Retail Destination in World-Class Shopping District
NORTH VANCOUVER, British Columbia, June 26, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is opening a store today in the coveted Santana Row community of San Jose. The Santana Row…
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Arc’teryx Unveils New Climbing Uniforms for Climbing Escalade Canada
NORTH VANCOUVER, Canada – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, unveils the official national team uniforms to be worn by the Canadian Climbing Team and Climbing Escalade Canada…
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Vasque Launches #EverydayOutsiders Campaign to Support Change-Makers Committed to Outdoor Equity
Red Wing, MN – June 1st, 2021 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to kick off a brand new, community engagement…
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#HikeUnited21 Sets it Sights on Nationwide Hike Participation
San Francisco, CA – May 27, 2021– In collaboration, Outdoor Advocacy Project, Women Who Hike, In Solidarity Project and Latino Outdoors announced the #HikeUnited21 event, slated for August 2021. Hike United is a way to get…
Arc’teryx Launches Circularity Program: ReBird™
NORTH VANCOUVER, Canada, May 19, 2021 – Arc’teryx Equipment is the global design company specializing in technical high-performance apparel and equipment, is launching ReBird™ – a new program that connects guests to the brand’s ongoing…
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Snow Peak Opens Portland-Based Takibi Restaurant
PORTLAND, Ore. (May 18, 2021) – Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of Takibi, its much-anticipated culinary partnership with the award-winning Submarine Hospitality group and bartending legend, Jim…
Arc’teryx Welcomes Nicole McLaughlin to Global Ambassador Team
NORTH VANCOUVER, Canada, May 5, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, announces Nicole McLaughlin as the first-ever design ambassador, joining the brand’s many notable athletes, climbers and thought leaders including Peter Devries (Surf), Florence…
prAna Launches #NotGoingTo Campaign to Inspire Change through Inaction
Carlsbad, CA – May 3, 2021–Today, prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced the launch of its social impact campaign #NotGoingTo inspiring people to reconsider their everyday routines…
Osprey Moves from Distribution Model to Direct Fulfillment in Canada
Cortez, CO – April 22, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, announced today a change in its distribution model in Canada. Starting June 2022, Osprey will begin direct fulfillment in…
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Houdini Sportswear Supports Sierra Club in Celebration of Earth Month
STOCKHOLM, Sweden – April 15, 2021 – The Swedish circular sportswear brand Houdini is supporting Sierra Club’s Team Sierra this April to celebrate Earth Month, helping to drive funds and create awareness around environmentalism and…
Snow Peak Connects a Global Community and Celebrates Nature with its Second Annual Virtual Campout
Portland, OR – April 13, 2021- Snow Peak is pleased to present its second annual At Home Campout, uniting backyard and destination campers alike for a weekend dedicated to the simple pleasures found in nearby…
Osprey Announces Its Most Successful Pro Deal Donation Program to Date Benefitting Outdoor Kids and Families
Cortez, CO – April 6, 2021– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature…
The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures
San Francisco, CA – April 5, 2021 – JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of…
Osprey Enters Hardside Luggage Market with Transporter 4-Wheel Series Featuring Proprietary Design and First-to-Market Recycled Polycarbonate Shell for Fall 2021
Cortez, CO – March 22, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, enters the hardside luggage market for Fall 2021 with the Transporter 4-Wheel Hardside series featuring proprietary shell, hardware…
prAna’s Responsible Packaging Movement Gains Momentum with Close to 60 Committed Brands
Carlsbad, CA – March 17, 2021–prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that its Responsible Packaging Movement (RPM) has grown to include close to 60 brand partners…
Osprey Aether™ 55/Ariel 55 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – March 11, 2020– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the brand’s men’s Aether™ 55 and women’s Ariel 55, received BACKPACKER Magazine Editors’ Choice Gold…
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Dermatone Introduces Flavors to its Legendary Lip Balm
Southport, CT –Dermatone, the official sunscreen, lip balm and frostbite protection of U.S. Ski & Snowboard Team, is expanding its medicated, broad-spectrum SPF 30 lip balm to include four new flavors: Coconut, Green Tea, Mango,…
Oak Flat Temporarily Saved, Access Fund Prepares for Next Phase in the Fight to Protect the Land
Boulder, Colo. – The U.S. Forest Service announced Monday that it has withdrawn the Final Environmental Impact Statement (FEIS) for the Resolution Copper Mine, temporarily saving Oak Flat from being transferred to a foreign mining…
Backcountry signs on as Title Sponsor of the Women’s Outdoor Summit
SAN FRANCISCO – February 24, 2021– Women’s Outdoor Summit welcomes Backcountry as the title sponsor of the Women’s Outdoor Summit. The summit, which is slated for Thursday, March 11 to Saturday, March 13, 2021 is geared…
Women’s Outdoor Summit ‘21 Unveils Event Schedule and Opens Registration
SAN FRANCISCO – February 17, 2021– The Women’s Outdoor Summit released its lineup of speakers, workshops and panels and opened registration for its three-day virtual event. The summit which is slated for Thursday, March 11 to…
Osprey Co-Sponsors Film to Illuminate the Conservation Challenge Facing Teton Bighorn Sheep and the Need Cultivate Co-Existence in the Backcountry
Cortez, CO– February 17, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced today the premiere of Denizens of the Steep: Finding Balance in the Backcountry on osprey.com. The film presented by…
RANGE + Monday Partner on a Collaborative Agency Experience
Vancouver, BC – February 16, 2021 – RANGE and Monday, two female-founded, creative consulting agencies serving the outdoor, active and lifestyle markets, have announced a new strategic partnership. Over the past decade, RANGE has become…
Outbound Collective Works to Save Slim Pickins Outfitters Through Film, Fundraiser and Forum
Stephenville, Texas, and San Francisco –February 4, 2021– In its mission to elevate and amplify the stories of underrepresented athletes and leaders within the outdoor community, the Outbound Collective has launched a film, fundraiser and…
Osprey Expands Award-Wining Child Carrier Series with Lighter, Packable Poco LT Featuring Patent-Pending Frame Design
Cortez, CO– February 4, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is expanding its award-winning child carrier offerings for Spring 2021. The all-new Poco LT ($260) features a patent-pending, lightweight,…
Arc’teryx Welcomes Snowboarder Elena Hight to Global Athlete Team
(Global) NORTH VANCOUVER, Canada, February 1, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, welcomes snowboarder Elena Hight to the Arc’teryx athlete team. Kauai born and Lake Tahoe raised, Elena Hight started her career in…
Arc’teryx Commits $1 Million To Connect People To The Transformative Power Of Nature
NORTH VANCOUVER, British Columbia, January 27, 2021– Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is marking the start of 2021 with a brand platform designed to better the human…
Virtual Women’s Outdoor Summit ‘21 Set for March 11 – 13
San Francisco, CA – January 27, 2021 – In celebration of International Women’s Month, Teresa Baker has teamed up with JAM Collective and Ravel Media to launch a virtual Women’s Outdoor Summit for women of…
Access Fund Sues to Block America’s Largest Loss of Climbing to a Foreign-Owned Mining Company
Boulder, Colorado – January 25, 2021 – In the final days before leaving office, the Trump Administration initiated the transfer of 2,422 acres of Oak Flat in Arizona, an Apache ancestral territory and world-class rock…
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Osprey Ambassador and Mountaineering Legend Nimsdai Purja is First to Summit K2 in Winter Equipped with Osprey’s New Talon Pro
Cortez, CO – January 25, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce that record-breaking mountaineer and Osprey Ambassador Nimsdai Purja MBE summited K2 on January 16…
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the…
Osprey Announces Sponsorship of Mountaineering Legend Nimsdai Purja in his Bid for a K2 Winter 2020/21 Ascent
Cortez, CO – January 7, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2,…
Houdini Previews its Most Circular Collection of FW21 Sportswear
Stockholm. Sweden 18 November 2020 – Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products…
Climbers Buy New Cliff at The Gunks
November 10, 2020, Gardiner, NY – Gunks Climbers Coalition (GCC) and Access Fund are pleased to announce the purchase and opening of a new section of cliffline in the Shawangunk Mountains of New York. The…
prAna Wins 2020 Polartec Apex Design Award for Tri Thermal Threads Overshirt
Carlsbad, CA – November 10, 2020 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is honored to receive a 2020 Polartec Apex Design Award for its men’s Tri…
prAna Introduces Its First Eco-Friendly Insulated Outerwear Collection for Fall 2020
Carlsbad, CA – October 19, 2020– prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor apparel, is pleased to introduce the brand’s first eco-friendly insulated outerwear collection. With close to twenty styles,…
Kuju Coffee Joins the JAM Collective Client Roster
San Francisco, CA – October 14, 2020–Kuju Coffee, the leading single-serve, pour-over brand in the US, has named JAM Collective as its public relations agency of record. JAM Collective is an accomplished boutique agency specializing…
The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside
San Francisco, CA – October 14, 2020– Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number…
Vasque Announces Leadership and Organizational Transitions
Red Wing, MN – Oct. 1, 2020 –Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to welcome a new president to its leadership team. Bryce…
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Snow Peak Announces Rescheduled Headquarters and Retail Grand Opening and Wildfire Relief Efforts
Portland, OR – September 30, 2020 – Originally scheduled to celebrate the opening of its new US headquarters and retail flagship at 404 NW 23rd Ave in Portland, Oregon on the weekend of September 11th,…
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate…
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build…
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Snow Peak USA Opens the Doors to its New US Headquarters and Retail Flagship in Portland, Oregon
Portland, OR – September 1, 2020 – Built around the concept of “Dwelling Outdoors Together,” Snow Peak is pleased to welcome its community inside to a new US Headquarters and retail flagship; hosting its Grand…
Sustainable Outdoor Brand Houdini Announces Partnership with Johnny’s Selected Seeds
STOCKHOLM, Sweden – The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop…
JAM Collective to Host a JAM Sessions Discussion on Enhancing the Modern Day Road Trip with Bill Werlin of HearHere
San Francisco, Calif. – August 24, 2020 – JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live installment of JAM Sessions.…
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JAM Collective Hosts Virtual Discussion on Outdoor Healing and Community for Cancer Fighters with the Send It Foundation
San Francisco, Calif. – August 18, 2020– JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents:…
Osprey Announces New Styles and Full Series Update to Multi-Sport Talon/Tempest Series for Spring 2021
Cortez, CO – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more…
Vasque Works to Increase Access to the Outdoors by Partnering with the Children & Nature Network
Red Wing, MN – April 29, 2020 – Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce its keystone partnership for 2020 with…
prAna Closes Stores for at Least Two Weeks to Help Protect Staff, Customers and Community Members
Carlsbad, CA – March 17, 2020 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, released a statement from brand President, Russ Hopcus, in response to the coronavirus…
Osprey Announces Most Successful Pro Deal Donation Program to Date and Selects 2020 Beneficiaries
Cortez, CO – February 11, 2020 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of their 2019 Pro Deal Donation program benefiting Southwest Colorado Cycling Association,…
Houdini Wins ISPO Award for Groundbreaking Anti-Shedding Mono Air Houdi
Stockholm, Sweden – January 26, 2020 – Swedish sustainable apparel pioneer Houdini has received an ISPO Gold Winner for its new anti-shedding fleece jacket, the Mono Air Houdi. Developed in collaboration with Polartec®, the premium…
Osprey Builds on Success of Arcane Everyday Collection with Introduction of Limited-Edition Hemp Styles for Fall 2020
Cortez, CO– January 23, 2020 – Building on the success of the Spring 2020 launch of the Arcane collection of everyday bags, Osprey announces the introduction of limited-edition Arcane styles featuring a hemp blend fabric.…
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Snow Peak Enlists Industry Veteran Jason McGibbon to Lead and Expand Sales Organization
Portland, OR – Jan. 23, 2020 – Snow Peak, the innovative outdoor lifestyle company, kicked off a year of sales team growth by adding Jason McGibbon as Chief Revenue Officer. Starting this month, McGibbon will…
Smartwool Announces International Leadership Changes
Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and…
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Osprey Calls on Outdoor Industry to Support CORE and Protect Public Land in Colorado
Cortez, CO – January 22, 2020 – Today, Osprey President, Layne Rigney, issued a statement urging the Outdoor Industry to unite and encourage U.S. Senator Cory Gardner to co-sponsor the Colorado Outdoor Recreation and Economy (CORE) Act.…
Osprey Kamber 42/Kresta 40 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – October 22, 2019– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the men’s Kamber 42 and women’s Kresta 40, designed for backcountry ski/snowboard mountaineering and…
Forsake Opens Boston Pop-up Store
Boston, MA – October 8, 2019 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, is excited to debut a pop-up retail location in Boston’s Newbury Street…
BioLite Announces Launch of Climate Neutral Certified
BROOKLYN, NY – September 23, 2019 – BioLite, a social enterprise dedicated to clean energy solutions, announces the launch of Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved…
Forsake Joins Climate Neutral
Boston, MA – September 23, 2019 – Forsake is proud to announce it has joined Climate Neutral Certified, an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the…
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prAna’s Life Changing Rooms Pop-Up in Denver Lets You Try a One-of-a-Kind Experience on for Size
Carlsbad, CA – September 13, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is offering a one-of-a-kind changing room experience this weekend to visitors at…
Sustainable, Swedish, Performance Brand Houdini Names JAM Collective as Agency of Record
STOCKHOLM, SWEDEN – September 10, 2019 –Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini…
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BioLite and Mercy Corps Launch Emergency Energy Fund
Brooklyn, NY, – September 5, 2019– BioLite, an innovator in off-grid energy solutions, and Mercy Corps, a leading global relief organization, have launched the Emergency Energy Fund, an evergreen fund hosted on Crowdwise to support…
Vasque Strengthens its Marketing Team with New Leadership and Two Brand New Positions
Red Wing, MN – August 29, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce major growth within its marketing department…
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BioLite Named to FORTUNE’s 2019 Change the World List: Companies to Watch
Brooklyn, NY, August 22, 2019– BioLite, an innovator in off-grid energy solutions, is honored to be named one of six companies on FORTUNE’s Change the World: Ones to Watch List. BioLite is being recognized for its…
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prAna Offers $100K to Quit Your Day Job and Chase Your Dream
Carlsbad, CA – August 15, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, announced today the launch of their Dream Job Promotion. Through this program,…
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prAna Names Marcie Peters Vice President of Global Sales
Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President…
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Vasque Embraces Plastic Impact Alliance at Outdoor Retailer
Red Wing, MN – June 18, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce it has joined the Plastic Impact…
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Forsake Introduces Two New Styles to their Performance Knit Collection for Spring 2020
Boston, MA – June 18, 2019 – Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, announced today that it will be adding two new styles to the…
prAna Announces 100% Sustainable Swimwear Collection for Spring 2020
Carlsbad, CA – June 18, 2019–prAna, a leader in sustainably-made, stylish and versatile apparel that inspires you to chase adventure, thrive, and stay active in your unique wayannounced today that the brand’s entire Spring/Summer 2020…
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Vasque Welcomes Industry Veterans in the Southwest and Rockies to its Sales Team
Red Wing, MN – June 13, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to welcome growth on its sales team, with…
Osprey Expands Urban Lifestyle Offerings with Arcane Series for Spring 2020
Cortez, CO – Designed for the active, urban dweller and constructed with sustainable materials, Osprey’s Spring 2020 Arcane series delivers minimalist design, a straight forward feature set, and quality craftsmanship. Available in an array of…
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Osprey Introduces the New Archeon Series: Sustainably Crafted, Technical in Carry and Unapologetically Versatile Packs for Spring 2020
Cortez, CO – June 10, 2019 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, introduces a minimalist, versatile and sustainable pack series with the all-new Archeon. With multiple volumes and silhouettes that…
NEW Pacsafe ECONYL® Collection: Turning Plastic Waste Into the Best Anti-Theft Gear
SEATTLE, WA (May 8, 2019) – With an estimated 8 million tons of plastic dumped into our oceans every year, Pacsafe®, the leading innovator in anti-theft travel gear, introduces a new collection that gives plastic…
Leatherman Launches the Next Generation of Multipurpose
Portland, OR — Today, Leatherman Tool Group announced the launch of the Leatherman FREE Collection, the most extensive product launch in Leatherman’s 35-year history. The Leatherman design and engineering teams used those 35 years of…
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Snow Peak Set its Sights on a New Flagship Store and US Headquarters in Portland’s NW 23rd Avenue Neighborhood
Portland, OR – April 15, 2019 – Snow Peak, the innovative outdoor lifestyle company, is moving and expanding its US flagship store and company headquarters to a new location on NW 23rd in Portland, Oregon.…
Smartwool and Ultra Runner Rob Krar Partner with Strava to Launch a 100-Mile Running Challenge in April
Steamboat Springs, CO – April 2, 2019 – Smartwool and professional ultra runner Rob Krar are teaming up with Strava to celebrate the new Smartwool X Rob Krar PhD® Pro Endurance socks. During the month…
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed…
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Vasque Launches the Next Generation of its Award-Winning Breeze Family with the Breeze Lite GTX
Red Wing, MN – March 26, 2019 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to launch the Breeze Lite GTX as part…
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BioLite’s HeadLamp 330 Launches At Retail
Brooklyn, NY, February 12, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to announce that the HeadLamp 330 is now available to consumers everywhere following a sold-out Holiday Kickstarter in 2018. The…
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Osprey Selects Southwest Colorado Trail Organization Heroes as 2019 Pro Deal Donation Program Beneficiaries
Cortez, CO – February 5, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions has selected three Southwest Colorado trail organizations as the beneficiaries of the brand’s 2019 Pro Deal Donation Program.…
Compact Cooler, Outsized Performance: OtterBox Launches New Trooper 12
FORT COLLINS, Colo. – From a day at the ballpark to an afternoon on the lake, keeping beverages and snacks at the proper temperature can make or break the outing. When portability and performance must…
Vuarnet Launches Goggles at Outdoor Retailer
New York, NY – January 30, 2019 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they are introducing a goggle collection to the US market.…
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Vuarnet Launches Technical Winter Apparel Collection at Outdoor Retailer
New York, NY – January 24, 2019 – Legendary French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today that they will be launching a technical winter apparel collection at…
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Osprey Levity Named to Gear Patrol’s 10 Best Outdoor Products of 2018 List
Cortez, CO – January 16, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the ultralight Levity was included in Gear Patrol’s 10 Best Outdoor Products of…
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Osprey Welcomes Brian Mecham as Senior Director of Sales
Cortez, CO – December 11, 2018 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce the hiring of Brian Mecham as Senior Director of Sales. Mecham will manage the…
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Smartwool Gives Back and Turns Advocacy into Action
Steamboat Springs, CO – November 27, 2018 – Throughout the holiday season, Smartwool is pledging to donate to Protect Our Winters and SOS Outreach. At the same time, employees are rolling up their sleeves and…
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BioLite’s FirePit Awarded a Popular Science Best of What’s New Award
Brooklyn, NY, November 28, 2018 – BioLite, an innovator in off-grid energy solutions, is thrilled to receive a 2018 POPULAR SCIENCE Best of What’s New Award in the Recreation category. “We’re thrilled to see our…
Yakima & Rumpl Cozy Up Together with Limited-Edition Blanket Celebrating Oregon
(Lake Oswego, Ore., November 15, 2018) – Oregon-based outdoor lifestyle companies Yakima and Rumpl have teamed up with Bend, Ore. artist Adam Haynes of Stickfort to create a beautiful, limited-edition blanket, just in time for…
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BioLite Appoints Waypoint Outdoor In New Growth Plan
(Brooklyn, NY, November 7, 2018) – BioLite, an innovator in off-grid energy solutions, is proud to announce Waypoint Outdoor as its exclusive nationwide master sales representative group for the US Outdoor Wholesale Market. “BioLite is…
Leatherman Tool Group Sells Ledlenser Brand
(Portland, OR — November 8, 2018) — Today, Leatherman Tool Group (LTG) announced it will sell Ledlenser GmbH & Co. KG of Solingen, Germany, the maker of Ledlenser LED lights to Afinum. Closing is scheduled…
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Osprey Expands Best Selling Farpoint/Fairview Adventure Travel Pack Series for Fall 2019
Cortez, CO – November 5, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is expanding their best-in-class Farpoint/Fairview adventure travel pack series for Fall 2019. The…
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Osprey Targets Urban Bike Commuters with the New Metron Pack for Fall 2019
Cortez, CO – November 1, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces Metron, designed for the needs and style sensibilities of the urban bike…
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Osprey’s New Fall 2019 Transporter Carry-On Luggage is Built to Withstand Rigors of Frequent Flyer Travel
Cortez, CO – October 31, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands Transporter, their successful series of rugged, TPU double coated nylon gear hauler…
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Osprey Introduces Super Low Profile Ski and Snowboard Pack for Fall 2019
Cortez, CO – October 30, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the new Kamber 16 (men’s)/Kresta 14 (women’s) for those looking for a…
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Through Socktober Campaign, Smartwool Steps Up Advocacy
Steamboat Springs, CO – October 2018 – Throughout the month of October, Smartwool is stepping up its advocacy efforts to support nonprofits that preserve and protect nature’s most precious places and other great causes. The…
Forsake Awarded in Fifth Annual 43North Startup Competition
Boston, MA – October 12, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is honored to have been selected as one of seven startup companies…
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Smartwool Welcomes New Canadian Sales Manager
Steamboat Springs, CO and Montreal, Quebec – Smartwool announced it has hired Josh Novis as its Canadian Sales Manager, a new position created to allow Smartwool to better serve its customers in Canada. Canada is…
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Vasque Names Allison Gettings as Vice President and General Manager at Vasque Footwear
Red Wing, MN – Sept 27, 2018 – Vasque Footwear, a trusted brand within Red Wing Shoe Company, is pleased to announce Allison Gettings has been named vice president and general manager of Red Wing Vasque.…
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BioLite Launches Kickstarter for Revolutionary HeadLamp
Brooklyn, NY, Sept. 18, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut the BioLite HeadLamp, a 330-lumen, rechargeable headlamp that delivers top-tier functionality with an unparalleled fit thanks to proprietary…
prAna Partners with JAM Collective
Carlsbad, CA and San Francisco, CA – prAna, a leader in stylish, versatile, and sustainably-made apparel that inspires healthy, active, free-spirited living, has named JAM Collective as its public relations agency of record. JAM Collective…
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New Pacsafe® Bags Protect Gear from Theft and the Elements
Seattle, WA – July 20, 2018 – Pacsafe® is known for its anti-theft carry solutions – helping people around the world enjoy life’s adventures knowing their gear is safe. For Spring 2019, Pacsafe® is introducing…
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Osprey Introduces Bike Lumbar Packs for Spring 2019
Cortez, CO – July 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces two bike lumbar packs, Seral and Savu, for Spring 2019. Integral to…
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BioLite Goes Wearable With Launch of Rechargeable HeadLamp
Brooklyn, NY, July 19, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut The BioLite HeadLamp, a revolutionary ultrathin rechargeable light, at the 2018 Summer Outdoor Retailer show in Denver, CO.…
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New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month
Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action…
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Osprey Goes All In with Bike Hydration for Spring 2019
Cortez, CO – July 17, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is revamping their bike hydration line for Spring 2019. The all-new assortment delivers…
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Yakima Goes Heavy Duty in 2019
Lake Oswego, OR, July 12, 2018 – Keeping in step with both vehicle and gear trends from overlanding to kayak fishing, Yakima Racks is introducing its most rugged collection yet in 2019. The new products…
Osprey’s Rook/Renn Series Delivers Feature Rich Design at a Compelling Price Point for Spring 2019
Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to introduce the all-new men’s Rook and women’s Renn for Spring 2019. With a straightforward,…
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OtterBox Announces Yampa Waterproof Duffle Bag
Whether headed to the lake, forest or beach, OtterBox has built a reputation as a staple on every outdoor excursion. OtterBox introduces Yampa Dry Duffle, the waterproof bag that keeps gear safe from water, drop,…
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BioLite’s CEO Jonathan Cedar Named to OIA’s Board of Directors
Brooklyn, NY– BioLite, an innovator in energy solutions, is proud to announce its CEO and co-founder Jonathan Cedar has been elected to the Outdoor Industry of America’s Board of Directors. Cedar is one of…
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Smartwool Names New Chief Financial Officer
Steamboat Springs, CO – July 10, 2018 – Smartwool, a global active lifestyle Merino apparel company, announced today the internal promotion of Sarah Mallicote as the company’s new Chief Financial Officer. Mallicote’s promotion is effective…
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Smartwool Announces New European Sales Agency
STEAMBOAT SPRINGS, Colorado, USA (6 July 2018) — Smartwool, a global active lifestyle Merino apparel company is excited to announce its new European sales agency, Elements, based in Benelux. The partnership is effective immediately. The…
Multi-tool Maker Launches Leatherman Grant Program
Portland, OR — In 1983, after eight years of perseverance, Tim Leatherman created the world’s first multi-tool, and it became an icon. Over the last 35 years, Leatherman multi-tools have prepared people around the world to…
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Leatherman Kicks off Made of Mettle Tour Celebrating Founder Tim Leatherman
Portland, OR — May 24, 2018 — In 1983, after years of hard work and perseverance, Tim Leatherman invented the world’s first multi-tool. Now, Leatherman Tool Group is the leading manufacturer of multi-tools producing high…
Get Organized, Optimized and Protected with New LifeProof Backpacks
SAN DIEGO – Adventure happens everywhere — morning commutes, afternoon hikes, nighttime hijinks. Whatever the action, wherever the destination, no matter the weather, LifeProof keeps you optimized, organized, prepared and your gear protected with the…
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Osprey Welcomes Vice President of Operations, New Directors of Design and Production and Announces Vice President of Innovation
Cortez, CO – May 1, 2018 – Osprey Packs reaffirmed the brand’s commitment to innovation, quality, and operational excellence with today’s announcement detailing enhancements to the Operations and Product management teams as well as the…
Perfect Cooler for a Memorable Summer: New OtterBox Venture Americana
FORT COLLINS, Colo. – Summer is made for backyard barbecues, weekend camping trips and patriotic holidays. Celebrate the summer in style with the new limited edition OtterBox Venture Americana Cooler featuring the Stars and Stripes,…
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Osprey Welcomes Jack Gresmer as Bike Sales Manager
Cortez, CO – April 25, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the hiring of Jack Gresmer as Bike Sales…
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Forsake Commits to Offsetting Their Carbon Footprint and Gives Back This Earth Day
Boston, MA – April 20, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is pleased to announce the launch of its “For Goodness Sake” program…
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Yakima Introduces New Racks for a Wide Variety of Bikes and Vehicles
Lake Oswego, OR, April 18, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, is focusing on versatility with its 2018 bike rack collection, with new offerings for both cars…
Light & Motion Introduces Vya: Powerful and Compact Commuter Bike Lights Featuring Smart Sensors and Plant-Based Materials
Marina, CA, April 18, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is once again leading with innovation with the new Vya line of head and tail lights—a powerful range…
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Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent
Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on…
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Toyota to Carry Yakima Accessories in Dealerships Nationwide
PLANO, Texas (April 2, 2018) – Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike,…
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Smartwool Opens Its First Canadian Store in Banff
Steamboat Springs, CO – March 26, 2018 – Smartwool, one of the outdoor industry’s strongest brands, opens its first Canadian retail location today in the iconic mountain town of Banff, Alberta. A first of its…
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Light & Motion Deepens its Bike Line for Spring 2018 with New Lights for Adventure, Commuter, and Trail Cyclists
Marina, CA, March 22, 2018 – Light & Motion, the premier US manufacturer of performance bike lights, is enhancing its bike light line in 2018 with innovative lights for everyone from adventure cyclists to daily…
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Vasque Celebrates the Fifth Season of the Thru-Hike Syndicate with 15 New Ambassadors
Red Wing, MN – March 15, 2018 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce its roster of ambassadors for the…
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Osprey Presents “Beyond Trails: Atacama”
Cortez, CO – February 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear is pleased to announce the premiere of “Beyond Trails: Atacama” featuring Osprey…
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Yakima Partners with QBP as Exclusive US Bike Distributor
Lake Oswego, Ore. – February 20, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has formed an exclusive partnership with Quality Bicycle Products (QBP), naming them as the brand’s…
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Forsake Partners with Fellow Outdoor and Travel Brands to Give Away a 10-day Eco-Adventure to Sabah Borneo
Boston, MA – February 16, 2018 – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is thrilled to partner with the Sabah Tourism Board and Sticky Rice…
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OtterBox Shows Its Soft Side with New Coolers
FORT COLLINS, Colo. – January 25, 2018 – There’s no right way or wrong way to get outside. From beach to peaks, OtterBox enables every adventure. Now OtterBox, an outdoor staple since 1998, introduces the…
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Osprey Introduces Arcane: The Perfect Carry Solution for Urban Adventurers
Cortez, CO – January 24, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, expands their urban/everyday offerings with the Arcane Series for Fall 2018. Timeless in…
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LifeProof Returns as An Official Sponsor of X Games Aspen 2018
SAN DIEGO , CA, January 24, 2018 – Big air, ski superpipe and slopestyle all mean one thing – the most iconic winter sports event is here. From Jan. 25-28, LifeProof returns as an official sponsor…
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Pacsafe® Celebrates 20th Anniversary by Introducing First Recycled Bags and Giving Away a Worldwide Trip
Seattle, WA – January 23, 2018 – For two decades Pacsafe has been at the forefront of innovating anti-theft carry solutions and helping people around the world enjoy life’s adventures knowing their gear is safe.…
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Leatherman Tool Group Opens New On-Site Health Clinic for Employees
Portland, OR — Leatherman Tool Group has opened the CareHere Health & Wellness Center, a new on-site facility that will provide access to primary and preventive healthcare to Leatherman Tool Group employees and their dependents covered…
Sunski Introduces the all-new Treeline Infusing Everyday Wearability into the Timeless Glacier Goggle
San Francisco, CA – January 18, 2018 – Sunski, maker of stylish eyewear that combines affordability with luxury features, is excited to introduce a fresh take on the iconic glacier goggle with the all-new Treelines…
Vuarnet Introduces Nightlynx Engineered to Deliver Visual Sharpness in Low Light Conditions
New York, NY – January 18, 2018 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announces the introduction of their Nightlynx lenses. These new lenses deliver unmatched clarity…
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Osprey Tops The Trek’s List of Favorite Packs Once Again
Cortez, CO – January 18, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, was named the favorite brand by Appalachian Trail long distance hikers surveyed by The Trek. This…
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Osprey Rethinks the Travel Pack with Two-in-One Ozone Duplex
Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces an innovative twist on travel packs with the gender-specific Ozone Duplex for Fall 2018. Delivering solidly…
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Sport and Style Meet at the Summit with Vuarnet Ice
New York, NY – January 11, 2018 – Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announced today the launch of Ice, their latest collection. Drawing on 60 years…
Osprey Introduces All-New Mutant for the Dedicated Alpine Climber
Cortez, CO – January 11, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the all-new Mutant delivering a streamlined alpine-focused series of packs for the…
REI announces 2018 REI Outessa retreat dates and locations
SEATTLE – REI, the nation’s largest consumer co-op and leader of outdoor experiences that inspire a life outside, announces the expansion of the 2018 REI Outessa series – outdoor events designed to grow and strengthen…
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Smartwool Pairs Up with JAM Collective
Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile…
Quiksilver and Pacsafe Partner to Create Capsule Collection
Huntington Beach, CA and Seattle, WA – December 20, 2017 – Quiksilver, adventure sports performance apparel brand, and Pacsafe, travel-security innovator, have teamed up to create two unique bags for Spring/Summer 2018 featuring boardrider specific…
Yakima Promotes Joel Grabenstein to Senior Director of Marketing
Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has…
Captive Spirits Distilling, Makers of Big Gin, Hires JAM Collective
Seattle and San Francisco – November 30, 2017 – Captive Spirits Distilling has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public…
Mountain Hardwear’s Atherm Jacket is Recognized by Polartec with an Apex Award for Design and Innovation
Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual…
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Mountain Hardwear Embraces New Heroes with the Launch of the Impact Initiative
Richmond, Calif., Oct. 16, 2017 – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce the launch of the Impact Initiative, a program featuring environmentalists, thought leaders, humanitarians…
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Vasque Commits to Partnership with Colorado-Based San Juan Mountain Guides
Red Wing, MN – Oct. 5, 2017 – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce a partnership with Colorado-based San Juan…
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Light & Motion Gets Smart with the New Vibe Series, a Revolutionary Approach to Bike Lights
Marina, CA, August 22, 2017 – Light & Motion, the premier US manufacturer of performance bike lights, has announced the launch of the new Vibe series, a completely new lighting concept built around delivering effortless…
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Osprey Packs Partners with Continental Divide Trail Coalition to Support Volunteer Programs in Yellowstone National Park, Grand Lake, Colorado and Northern New Mexico
Cortez, CO – Osprey Packs a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is pleased to announce their support of the Continental Divide Trail Coalition (CDTC) leading up to the…
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Otter Products to Open Retail Store
FORT COLLINS, Colo. – OtterBox is more than just a phone case. The brand is about a feeling of confidence, connection and community. To that end, Otter Products, the company behind OtterBox, will soon open…
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OtterBox Expands Venture Cooler Modularity at Outdoor Retailer
FORT COLLINS, Colo. – The outdoors are for everyone and are everywhere. OtterBox is here to enable everyone to get outside and do what they do best with as little fuss as possible. At ORSM…
Leatherman Expands Wearable Multi-Tool Series with TREAD Tempo Watch
Portland, OR — July 26, 2017 — It’s high time for this product introduction from Leatherman. This fall, Leatherman Tool Group, Inc. will debut the long-awaited TREAD™ Tempo, a watch-meets-multi-tool to have on hand for…
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Vasque Debuts Updates to Its Award-Winning Trail Running Line for Spring 2018
Red Wing, MN – Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to debut its Spring 2018 line of updated trail running shoes at Outdoor…
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Mountain Hardwear Emphasizes Equipment in 2018 Launching New Tents and Sleeping Bags
Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to launch groundbreaking new tents and sleeping bags that enable users to push as far, as high, and…
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Yakima Introduces Gear Solutions Across Hot Outdoor Recreation Markets for Fall 2017/Spring 2018
Lake Oswego, OR – Yakima Racks, the leader in vehicle racks and cargo management solutions, is further meeting the needs of the growing adventure sports markets, including kayak fishing, overlanding and roof top camping, with…
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Live for Adventure with New Styles from Pacsafe®
Seattle, WA – July 20, 2017 – Pacsafe® is introducing four new lightweight styles to their Venturesafe™ X Collection created for those who carry the spirit of adventure in their hearts. The latest designs showcase…
Osprey Introduces Aether Pro and Ariel Pro for Spring 2018
Cortez, CO – July 19, 2017 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, addresses the needs of expert outdoor enthusiasts with the all-new Aether Pro (men’s)…
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Make a Splash with the Pacsafe® Dry Series
Seattle, WA – July 19, 2017 – From island hopping adventures to camping by mighty rivers to soaking up the sun on the beach, the new Pacsafe® Dry Collection protects belongings from getting wet or…
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Osprey Launches Superultralight Levity and Lumina for Spring 2018
Cortez, CO – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces the superultralight Levity (men’s) and Lumina (women’s) for Spring 2018. Levity and Lumina deliver unmatched comfort,…
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Pacsafe’s Travelsafe Portable Safe Helps Travelers Pack Electronics Safely
Seattle, WA – Recently, international travelers entering the U.S. on flights originating from airports in three countries in the Middle East and Africa have been required to pack their large electronic devices in their checked…
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Osprey Packs Welcomes Scott Maslen As Senior Country Director, Vietnam
Cortez, CO – June 5, 2017 – Osprey Packs, the global leader in exceptional, high-performing, innovative packs for outdoor, cycling, travel and urban adventures, announced today the hiring of Scott Maslen as Senior Country Director,…
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BioLite Expands NanoGrid Modular Lighting System
Brooklyn, NY, May 12, 2017 – BioLite, an innovator in off-grid energy technologies, wants to change the way outdoor adventurers light up the night. Debuting this spring are three additions to its modular NanoGrid Lighting…
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Osprey Aether AG™ 70 Wins Outside Magazine Gear of the Year
Cortez, CO – May 10, 2017 – Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce that the Aether AG™70 was named Gear of…
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Unrule the Outdoors with New OtterBox Venture Coolers
FORT COLLINS, Colo. – May 9, 2017 – The outdoors are not a club with velvet rope and insider access. The outdoors belong to everyone, and OtterBox enables people to get out and do it…
