Roarsome and Thousand Team Up on a Summer-Ready Biking Collection for Kids

May 6, 2026

London (May 6, 2026) /OUTDOOR SPORTSWIRE/ – Two leading active lifestyle brands for kids – Roarsome and Thousand – today debuted a collection that brings together stylish and safe kids helmets and personality-driven apparel into one cohesive riding system. The collaboration, which marks Roarsome’s expansion into biking, introduces a vibrant, character-driven approach to kids’ cycling where imagination meets performance and function.

Inspired by the concept of “Adventure on Wheels”, the Roarsome Riders Collection reflects a shared philosophy across the two brands: designing youth cycling products through a lens of self-expression and adventure.

The lineup is anchored by five signature character kits — Lion (Cub), Dinosaur (Spike), Shark (Reef), Bunny (Hop), and Unicorn (Sparkle). Each kit coordinates with specific apparel and accessories options, including:

• Roarsome’s motocross & MTB inspired rider’s jerseys and mesh shorts built for comfort and all-day play
• Thousand Jr. Kids Helmet with custom artwork, paired with themed fabric covers featuring dimensional details like unicorn horns and shark fins
• Custom colorways of Early Rider’s lightweight Interpedal and Balance Bikes to match kit concepts
• Roarsome graphic T-shirts and podium caps with playful slogans like “Born to Shred” and “Full Charge Mode,” alongside Roarsome’s youth sunglasses in coordinating colorways

The themes were chosen to encourage confidence and individuality as kids explore more independently and develop a lifelong love for riding. Suitable for most kid-friendly riding environments, from neighborhood streets to dirt paths, the product assortment combines technical performance and durability with playful artistic concepts.

“We originally launched as a kids skiwear brand and in the summer most of the ski slopes turn to bike tracks, so moving into ridewear feels like a natural progression for us,” said Roarsome’s King of the Wild Will Chapman. “To launch this collection alongside two of the very best brands in kids riding with Thousand on helmets and Early Rider on bikes is a dream come true.”

“We’re proud to partner with Roarsome to bring more self-expressive options to the next generation of riders,” said Gloria Hwang, founder and CEO of Thousand. “It’s our mutual hope that this collaboration inspires kids to safely and confidently explore the world on their bikes.”

Shoppers can browse the entire collection – Thousand Jr. x Roarsome helmets (MSRP $64.95), Roarsome’s Rider Jersey ($58), Rider Shorts ($34), Podium Caps ($34) – on roarsome.com.

Please direct Thousand media inquiries to New Local PR Founder and Account Director Anna Avery at anna@newlocalpr.com. Please direct Roarsome media inquiries to Chapman at will@roarsome.com.

About Roarsome

Roarsome is a British children’s adventure brand on a mission to get kids off screens and into the wild. Known for its distinctive animal-inspired apparel and imaginative character world, the brand has built a global following among families who believe childhood should be filled with outdoor play and endless imagination. Backed by the creator of Paw Patrol and stocked in over 100 retailers including Harrods, Selfridges, Nordstrom, Bloomingdale’s and Harvey Nichols, Roarsome creates planet-friendly outfits for every adventure, whatever the weather. From colourful ski suits inspired by lions and unicorns to UPF50+ swimwear based on sharks and sea creatures, every product is made using recycled materials and designed to inspire confidence, creativity and a lifelong love of the outdoors. Join the adventure, visit Instagram @roarsome or roarsome.com.

About Thousand

Thousand was founded in 2015 after a friend of CEO, and founder Gloria Hwang passed away from a bicycle accident. The mission behind the sustainable, vintage-inspired helmet brand was to make safety seamless. Hwang wanted riders to have a helmet that could provide safety as well as compliment style. In 2025, after a decade of growing its community globally, Thousand celebrated its namesake accomplishment of helping to save over 1,000 cyclists’ lives. The Los Angeles-based brand is the top choice for modern urban cyclists and continues to expand its product offerings to include adult, teen, child and toddler helmet options, innovative lights, locks and multi-functional bags.