Chêne Gear Expands Retail Footprint with New Store Opening in Atlanta, GA

May 18, 2026

Brick-and-Mortar Location Brings Premium Outdoor Lifestyle Brand Closer to Core Southeast Customers

MEMPHIS, TN (May 18, 2026) /OUTDOOR SPORTSWIRE/  — Chêne Gear, a premium outdoor equipment brand known for its technical outerwear and apparel, announced today the opening of its newest retail store in the Buckhead district of Atlanta, Georgia. The new location marks a significant milestone in the brand’s continued expansion and commitment to serving customers through immersive, experience-driven retail.

Located at 2365 Peachtree Rd NE, Atlanta, GA, the Buckhead store will open its doors in Fall 2026 offering customers the opportunity to shop Chêne Gear’s full assortment of performance products designed for life in and around the outdoors. The 5,800 square foot location will also serve as a community hub for sportsmen and women, outdoor enthusiasts, and lifestyle customers across the Southeast region.

“Buckhead is a natural next step for Chêne,” said Doug Schmidt, Head of Retail. “Atlanta is home to a passionate outdoor community, and this location allows us to connect more directly with our customers, tell our brand story in person, and deliver the level of service and experience that reflects who we are.”

The Buckhead store features a thoughtfully designed retail environment that reflects Chêne Gear’s roots—combining functional merchandising with elevated design elements inspired by the outdoors. Customers will have access to expert product guidance, exclusive in-store offerings, and future community events centered around conservation, craftsmanship, and outdoor culture.

“Our goal has always been to build more than a brand—we’re building a community,” added CEO Dennis Zuck “This store gives us a place to bring people together, share knowledge, and celebrate the lifestyle that connects us.”

The Chêne Atlanta, GA Retail store announcement follows a very successful Spring product launch for the brand. In February of ’26, Chêne unveiled its comprehensive line of Turkey-specific hunting products during the 50^th anniversary of the National Wild Turkey Federation convention in Nashville, TN, highlighted by the brand’s Deception Turkey Vest.

For more information about Chêne Gear and the Buckhead store opening, visit www.chenegear.com or follow @chenegear on social media.

About Chêne Gear

Chêne Gear is a premium outdoor brand built by hunters for those who demand gear they can trust in the field. Founded in 2021 and based in Memphis, Tennessee, Chêne designs and develops equipment to perform in the harshest conditions across waterfowl, turkey, and beyond. Every product is field tested, pushed to failure, and rebuilt to meet uncompromising standards of durability and performance. With a focus on reliability, service, and purpose driven innovation, Chêne serves a community that lives the hunt, not just shows up for it. If it doesn’t hold up in the field, it doesn’t make it to market. For more information, visit chenegear.com.

For media inquiries, contact Thacher Stone: thacher@birddogpr.co.