GoPro is Latest to Explore Strategic Alternatives, Sees Q1 Top-Line Fall 26 Percent

May 11, 2026

The GoPro, Inc. Board of Directors has authorized the company to engage in a process to review strategic alternatives, and to engage a financial advisor to assist with that process.

The company said the Board expects to evaluate a range of strategic alternatives during the review process. Those options could include a sale of the company or merger, aimed at maximizing value for stockholders. In authorizing this process, the Board reportedly plans to work with independent financial and legal advisors.

“The Board and management team remain fully committed to acting in the best interests of the company and its stakeholders throughout this evaluation,” the company said in a statement on Monday, May 11.

The review announced Monday follows GoPro’s recent engagement of Oliver Wyman, a global leader in defense‑sector consulting, to support the company’s expansion into the defense and aerospace markets. Since announcing this initiative on April 13, GoPro said it has received several unsolicited inbound strategic inquiries. To support a review of these inquiries and other potential strategic alternatives, the Board has authorized the company to engage a financial advisor. SGB