Atomic Strengthens North American Leadership Structure to Support Future Growth

May 18, 2026

Sean Kennedy promoted to General Manager, North America, as Atomic invests in leadership across product, operations, sales and marketing

Ogden, Utah (May 18, 2026) /OUTDOOR SPORTSWIRE/ – Atomic has announced a new leadership structure for North America, effective May 18th, designed to support the brand’s continued growth and strengthen its connection with skiers, retailers, reps and key accounts across the region.

As part of the new structure, Sean Kennedy has been promoted to General Manager, North America. Kennedy has been shaping the Atomic brand for more than 12 years, most recently as Marketing Director, North America. Kennedy will now lead Atomic’s North American organization through its next phase. Kennedy will report to Christian Haitzmann, VP Commercial reflecting the closer alignment of regional omnichannel execution within Atomic’s global commercial organization.

Jake Strassburger will move into the role of Director Commercial & Product, North America, a dedicated position focused on strengthening the connection between North American product requirements and Atomic’s global headquarters.

Kate Stephanson has recently stepped into the role of Director Operations, North America. Stephanson brings 25 years of Amer Sports experience across a range of roles and will provide operational leadership as Atomic continues to strengthen execution and service across the region.

Atomic is also investing in dedicated sales and marketing leadership for the United States and Canada. These two director-level roles reflect a clear commitment to stronger local execution, closer retailer relationships, and a tighter alignment between global and local teams. The current Canadian Market Director, Blair Blackie, is moving to Austria to take on the role of Director, Omnichannel Sales & Marketing, EMEA.

“North America is a critical market for Atomic and a key part of our long-term growth ambition. This new leadership structure gives us greater focus, clearer accountability and stronger connection to the needs of skiers, retailers and partners across the region. Sean is a highly respected leader with deep knowledge of Atomic, the industry and the North American market. Together with Jake, Kate and the new Sales & Marketing Directors for the US and Canada, we are investing in the next phase of Atomic’s success in North America,” said Wolfgang Mayrhofer, President of Atomic.

Together, the changes represent a clear investment in Atomic’s future success in North America. The new structure is intended to bring decision-making closer to the market, improve global/local alignment and support the brand’s continued ambition to shape the future of skiing.

“Atomic has built incredible momentum in North America by staying close to the people who shape the sport – our retailers, athletes, reps, partners and the skiing community itself. After more than a decade with the brand, I’m excited to help lead this next phase of growth by strengthening those relationships even further and ensuring we continue delivering the innovation, service and authenticity that skiers across North America expect from Atomic,” added Kennedy, General Manager, North America.

About Atomic

Headquartered in Altenmarkt, Austria, Atomic is the largest ski manufacturer in the world. In the heart of the Alps, the company has been developing and producing technologies for alpine, racing, ski touring, and cross-country skiing for more than 70 years. ATOMIC Austria GmbH is part of the Amer Group and employs around 750 people. As a market leader in quality and technological innovation, the company sells its products worldwide in 49 countries. With its passion for skiing, the brand aims to create a better experience for skiers of all skill levels. For more information visit ATOMIC.COM

Media Contact: Chris Denny / Denny, ink / chris@dennyink.com