Reju, Textile-to-Textile Regeneration Platform, Brings Textile Waste Crisis to Outside Days with Giant Elephant Installation

May 27, 2026

Reju CEO Patrik Frisk joins REI and Tersus Solutions for circularity panel; festival activation includes life-sized elephant at Reju

DENVER, Colo. (May 27, 2026) /OUTDOOR SPORTSWIRE/ — Reju, the textile-to-textile materials regeneration company transforming post-consumer polyester waste, today announced its expanded presence at Outside Days, the premier festival and industry gathering for the outdoor community, held May 28–31 at Auraria Campus in downtown Denver.

Reju’s presence spans both the industry conference and the festival grounds. On Friday, May 29 at 1:45 p.m. MST, CEO Patrik Frisk, former CEO of Under Armour and 30-year industry veteran, will join Peter Whitcomb, CEO of Tersus Solutions, and Susan Viscon, chief impact officer at REI Co-op, for a panel discussion on accelerating circularity across the outdoor and apparel sectors. The session will be moderated by Mary-Frances Heck, vice president of media and business growth of Outside Media.

On the event grounds May 29–31, Reju will host a “watering hole” with a shaded gathering space where festival goers can relax, refill their water, and come face-to-face with the “elephant in the room” of the outdoor industry: textile waste. At the center of the activation stands a life-sized elephant sculpture crafted entirely from Goodwill Colorado clothing, putting a new twist on a crisis the industry can no longer ignore.

Reju utilizes polyester-to-polyester recycling technology developed with IBM Research and commercialized through parent company Technip Energies to turn post-consumer polyester into like-new polyester fibers. Its first facility, Regeneration Hub Zero in Frankfurt, Germany, is operational, and future Regeneration Hubs are planned for France, the Netherlands, and Rochester, New York.

Attendees are encouraged to attend the panel session at 1:45 p.m. MST on May 29 at Auraria Campus and to visit the Reju watering hole on the festival grounds May 29–31. Learn more about Outside Days at outsidedays.outsideonline.com.

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About Reju
Reju is a textile-to-textile materials regeneration company focused on creating innovative solutions for recycling post-consumer polyester textiles and PET waste. Owned by Technip Energies, Reju is building a global circular textile system to eliminate polyester waste at scale. Learn more at www.reju.com.

Media Contact:
Chris Goddard, CGPR | chris@cgprpublicrelations.com
Genny Boots, CGPR | genny@cgprpublicrelations.com