All Posts by Chris.
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IMBOX Protection, Global Footwear Protection Leader, Accelerates U.S. Growth for 2024 Building on Success in 33 Countries Performing 150 Million Treatments to Date
DENMARK (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world’s only in-store footwear protection technology, is prioritizing U.S. growth as part of its global expansion plans for 2024 building on its success in 33 countries and…
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Houdini Sportswear Spring/Summer 2024 Line Arrives at Retail Iconic Pieces Focused on Circularity and Longevity Encourage Consumers to Do More with Less
STOCKHOLM /OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company dedicated to minimalist silhouettes, debuts its Spring/Summer 2024 collection in store with versatile pieces focused on circularity and longevity encouraging consumers to do more with less.…
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Wellpower, Global Materials Leader, Introduces Geocell White, 100% Plant-Based Neoprene Alternative, Increasing Design Options for Water Sports Apparel, Footwear and Accessories, Available Early Summer
Taipei, Taiwan (April 2, 2024)/OUTDOOR SPORTSWIRE/ – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced Geocell White, a white colorway of Geocell, a 100% plant based neoprene alternative opening the…
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Entry Window for 6th Annual Outdoor Retailer Innovation Awards Open
SAN JUAN CAPISTRANO, California/OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the premier business event for the outdoor industry, announced the opening of the entry window for the 6th annual Outdoor Retailer Innovation Awards. The awards program showcases cutting-edge…
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LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago
STAMFORD – (March 28, 2024)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on…
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Nite Ize Celebrates 35 Years of Inventing Solutions to Life’s Daily Challenges
BOULDER – March 21, 2024 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of solution-based products, today marked its 35th anniversary, celebrating a journey of ingenuity, growth and commitment to ‘Inventing a Better Way’. Led by…
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Overland Expo Debuts Buyer Summit, May 15-16 in Flagstaff at Overland Expo West 2024
FLAGSTAFF (March 19, 2024) /OUTDOOR SPORTSWIRE/ – Overland Expo, the premier overlanding event series in the world, today announced it will host the first Buyer Summit May 15-16, a trade- only event including exclusive programming,…
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Locally, Leading Online-to-Offline Shopping Solution, Secures Series A Funding for Future Growth Fueling Technology Development, Platform Service Offerings and Marketing
NEW ORLEANS (March 7, 2024)/OUTDOOR SPORTSWIRE/ – Locally, the leading technology provider bridging online and offline retail, today announced a significant growth equity investment led by Corbel Capital Partners, in Los Angeles and Valency Capital of…
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IMBOX Protection Expands Partnership with SNIPES, First U.S. Sneaker Retailer to Provide In-Store Protection Treatments
CHICAGO (Feb. 27, 2024) /OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program…
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P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements
NEW YORK CITY (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear,…
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Off Madison Ave Acquires Leading Active Lifestyle and Outdoor PR Firm, CGPR
PHOENIX – Dec. 6, 2023 /OUTDOOR SPORTSWIRE/ – Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, today announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to…
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Houdini Sportswear Previews 2023 Planetary Boundaries Report, unveils Proprietary Concept Shell Collaboration With Polartec at ISPO MUNICH 2023
MUNICH (Nov. 30, 2023) /OUTDOOR SPORTSWIRE/ – Houdini Sportswear, the global circular outdoor company dedicated to versatile minimalist styles, amplified its sustainability commitment at ISPO Munich 2023 with a preview of its 2023 Planetary Boundaries Assessment set…
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ewool Introduces Turnkey Heated Technology for Apparel and Accessory Brands at 2023 ISPO Munich
MONTREAL (Nov, 2023)/OUTDOOR SPORTSWIRE/ – ewool, a leading Canadian brand specializing in premium heated apparel with 10 years of innovation, will debut its turnkey heated technology to apparel and accessory brands at 2023 ISPO Munich, the…
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UYN Sports Signs Alpine Ski Racer Bode Miller As First U.S. Brand Ambassador
MARBLEHEAD, Mass., (November, 29, 2023)/OUTDOOR SPORTSWIRE/ – UYN Sports (“Unleash Your Nature”), a global leader in sustainable technical apparel, footwear and accessories, today named accomplished alpine ski racer Bode Miller as its first U.S. brand ambassador.…
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Nite Ize Wins Golden Hammer Award For INOVA T4R Long Throw Rechargeable Tactical Flashlight
BOULDER, Colo. – November 29, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, announced its INOVA® T4R® Long Throw Rechargeable Tactical Flashlight was named a 2023 Golden Hammer Award winner by Hardware +…
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Houdini Doubles Down on Circular Fashion Commitment for Fall/Winter 2024 Encouraging Consumers to ‘Do More With Less’
STOCKHOLM (November 20, 2023) /OUTDOOR SPORTSWIRE/ – Houdini, the global circular outdoor company dedicated to versatile minimalist styles, today announced its Fall/Winter 2024 collection. Reinforcing its founding principle for doing more with less, the line…
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Wellpower, Global Materials Leader, Introduces GEOCELL, 100% Plant-Based Neoprene Alternative from Rubber Trees
Taipei, Taiwan (Nov. 14, 2023) /OUTDOOR SPORTSWIRE/ – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced Geocell, a high performance, 100% plant based, natural rubber ideally used in water…
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Houdini Doubles Down on Circular Fashion Commitment for Fall/Winter 2024 Encouraging Consumers to ‘Do More With Less’
STOCKHOLM (November 14, 2023)/OUTDOOR SPORTSWIRE/ – Houdini, the global circular outdoor company dedicated to versatile minimalist styles, today announced its Fall/Winter 2024 collection. Reinforcing its founding principle for doing more with less, the line showcases technical apparel…
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Canada’s ewool, Leading Pioneer in Heated Technology, Debuts in Us at Outdoor Retailer Winter Nov. 14-16 In Salt Lake City
MONTREAL (Nov. 13, 2023)/OUTDOOR SPORTSWIRE/ – ewool, a leading Canadian brand specializing in premium heated apparel, will debut its 2024 line at Outdoor Retailer Winter, Nov. 16-18 in Salt Lake City, the leading U.S. business…
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Italy’s UYN Unveils UYN Running, First Running Shoes Engineered From Socks For Road, Trail And Cross Trail At The Running Event, November 28-30 Austin, Texas
MARBLEHEAD, Mass., (November 7, 2023) /OUTDOOR SPORTSWIRE/ – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, will debut UYN® Running, the first running shoe engineered from socks, for road, trail and cross…
Outdoor Retailer Moosejaw to Open Salt Lake City Location
SALT LAKE CITY (Oct. 19, 2023) /OUTDOOR SPORTSWIRE/ – Moosejaw, a leading online and brick and mortar retailer specializing in outdoor gear and apparel, today announced it will open a new retail store in Salt Lake…
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Italy’s UYN, A Leader in Bio-Based Apparel and Footwear, Officially Opens Its Academy for Research and Engineering in Apparel and Sport (AREAS)
MARBLEHEAD, Mass. (October 16, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today officially opened its new Academy for Research and Engineering in Apparel and Sport (AREAS). Located adjacent to its…
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The Daily Awards by Outdoor Retailer Open to All – Entries Due Oct. 2
SAN JUAN CAPISTRANO, CALIFORNIA – (September 25, 2023) /OUTDOOR SPORTSWIRE/ – The Daily by Outdoor Retailer, the outdoor industry news source, has launched a new awards program to honor outdoor business operators and celebrate their…
Houdini Sportswear Expands Circularity Platform, Opens “Houdini Circle”, First Retail Concept Offering Rental, Repair, Subscription, Trade-In and Pre-Loved Apparel
STOCKHOLM (September 18, 2023)/OUTDOOR SPORTSWIRE/ – Houdini, the Swedish circular sportswear company committed to sustainable innovation since 1993, is expanding its circularity platform, opening the first retail concept of its kind on September 28 in Stockholm’s premier…
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Italy’s Trerè Innovation Introduces TITICI® Bikes to the U.S. Showcasing 60 Years of Handmade Craftsmanship
Marblehead, Mass. (September 14, 2023) /OUTDOOR SPORTSWIRE/ – Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, today introduced TITICI handmade bikes in the U.S. Since its…
Nite Ize Wins at Fifth Annual Pet Innovation Awards
BOULDER, COLO. – August 17, 2023 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its NiteHowl® Max Rechargeable LED Safety Necklace was named Collar Product of the Year at the…
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Outdoor Retailer Introduces New Format with Expanded Buyer Focus Beginning in 2024
SAN JUAN CAPISTRANO, CALIFORNIA – (August 16, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed…
Canada’s ewool, pioneer in Heated Technology, debuts in U.S. Fall 2023; announces expanded Global Headquarters in Montreal
MONTREAL /OUTDOOR SPORTSWIRE/ – ewool, a leading Canadian brand specializing in premium heated clothing, announces its entrance into the U.S. market. Created to redefine how people experience cold weather, ewool offers unparalleled warmth, comfort, and resilience…
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Italy’s UYN Sports Names Granite Marketing Sales Agency for The Rockies
MARBLEHEAD, Mass./OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable and bio-based technical apparel, footwear and accessories, today named Granite Marketing as sales agency for the Rocky Mountain region, specifically Colorado, New Mexico,…
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Italy’s UYN Debuts UYN Running, First Running Shoes Engineered from Socks for Road, Trail and Cross Trail for Spring 2024
MARBLEHEAD, Mass., (July 18, 2023) /OUTDOOR SPORTSWIRE/ – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today announced the debut of UYN® Running for spring 2024, the first running shoe engineered from socks, for road, trail and…
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Houdini Sportswear Debuts Spring/Summer 2024 Line Celebrating Classic Outdoor Adventure and Urban Exploration
STOCKHOLM (July 18, 2023)/OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company dedicated to minimalist silhouettes reflecting its passion for doing more with less, today introduced its Spring/ Summer 2024 collection. Embracing classic adventures with a nod…
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Italy’s UYN introduces Bio-Based Trekking Socks for Spring 2024
MARBLEHEAD, Mass., (July 13, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Bio-Trekking Socks collection for men and women. The line features bio-based materials,…
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Nike And Vibram Join Forces to Set a New Performance Standard in Off-Road Running
BOSTON, July 7th, 2023 – Vibram and NIKE, Inc. announce their new partnership, bringing Vibram’s leading technology and exclusive sole design to Nike’s trail footwear offering. The first product of this collaboration is the Nike…
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UYN Athlete, Omar Di Felice, Becomes First Italian to Win Trans Am Bike Race in Yorktown, Virginia
MARBLEHEAD, Mass. (June 27, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today announced its athlete, Omar Di Felice, won first place in the U.S. Trans Am…
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Boston’s NetVirta, Celebrating 10 Years, Solves $761 Billion Return Problem with Patented Verifyt Consumer App
BOSTON, June 23, 2023 /OUTDOOR SPORTSWIRE/ – NetVirta, the world’s leading fit technology provider for medical, fashion retail and sports equipment brands, proudly celebrates a decade of pioneering revolutionary sizing solutions. Combining all partnerships, NetVirta’s algorithm has…
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Nite Ize Unleashes New Versions of Popular NiteHowl LED Pet Necklace
BOULDER, Colo. – June, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the NiteHowl® Max and NiteHowl Bandana Rechargeable LED Safety Necklace with Disc-O Select™. Available at retail in late summer,…
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Nite Ize Develops Rechargeable Visibility Light for On-The-Go Glow
BOULDER, Colo. – June 19, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the GoLit™ Rechargeable Visibility Light with Disc-O Tech™. Available at retail in late summer, the portable light features…
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Nite Ize Takes the Spotlight with Lightweight Dual-Power Headlamps
BOULDER, Colo. – June 20, 2023 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RH1™ PowerSwitch™ and Radiant RH2™ PowerSwitch Rechargeable Headlamps. Available at retail in late summer,…
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Nite Ize Innovation Shines with Device-Charging Lanterns
BOULDER, Colo. – June 20, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RL2™ Rechargeable Lantern and Radiant RL3™ PowerSwitch™ Rechargeable Lantern. Available at retail in late summer, the…
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Nite Ize Dives Deep with Submersible, Touchscreen-Friendly Hip Pack
BOULDER, Colo. – June 20, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the RunOff® Waterproof Hip Pack. Available at retail in late summer, the submersible pack allows watergoers to keep…
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Nite Ize Expands Innovative Key Accessories Lineup
BOULDER, Colo. – June 20, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today expanded their leading key accessories category with the IdentiKey™ SlideLock® Dual Carabiner and Z-Rack™ Keychain Bottle Opener. Available at…
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Nite Ize Engineers INOVA Rechargeable Flashlight with 1000-Meter Range
BOULDER, Colo. – June 20, 2023/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the INOVA® T4R® Long Throw Rechargeable Tactical Flashlight. Available at retail in late summer, the cradle-mounted flashlight features…
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Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023
SALT LAKE CITY (June 19, 2023)/OUTDOOR SPORTSWIRE/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year’s Outdoor Retailer Summer blending proprietary technology and French couture style. On…
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NetVirta, A Global Fit Technology Leader, Provides Planet-Friendly Solution for Outdoor Industry Brands Looking to Minimize Returns
BOSTON (June 15, 2023)/OUTDOOR SPORTSWIRE/ – NetVirta, the world’s leading fit technology provider for medical, retail and sports equipment brands, is targeting the $862 billion outdoor industry with a planet-friendly solution that can dramatically minimize returns. Verifyt®,…
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LOWA Boots Introduces 2024 Spring/Summer Collection Bringing Increased Versatility and Modern Looks to Classic Categories
STAMFORD, CONNECTICUT /OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today introduces its Spring and Summer 2024 line leading with expanded styles for its recently…
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Italy’s UYN Sports Introduces 100% Bio-Based Self Layer Outdoor Line for Spring 2024 Featuring Single Tube of Fabric with Only One Seam
MARBLEHEAD, Mass., (June 13, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Self Layer collection for men and women, 100% bio-based with a patented…
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Tread Labs Debuts Spring ‘24 Sandal Line with Premium Components, Elevated Styles and Flip Flops Bringing Fashion and Versatility to Warm Weather Classics
WOBURN, Mass./OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole and footwear developer established by Chaco founder Mark Paigen, today debuted its Spring ‘24 sandal line with premium components, including leather, elevated styles and flip flops…
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Vibram Launches “Vibram Fitness”- Weekly Fitness Classes in Boston This Summer, Promoting FiveFingers to Boston Fitness Enthusiasts, May Through August
Boston, Mass. (May 22, 2023)/OUTDOOR SPORTSWIRE/ – Vibram®, the global leader for over 80 years in high-performance soles and the creator of the Vibram FiveFingers® minimalist footwear, today launched Vibram Fitness, a series of weekly fitness classes…
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Finalists Announced for 13th Annual Outdoor Retailer Inspiration Awards
SAN JUAN CAPISTRANO, California (May 17, 2023)/OUTDOOR SPORTSWIRE/ – Today Outdoor Retailer unveiled the finalists for the 13th annual Outdoor Retailer Inspiration Awards. Presented to people, brands, and organizations, the awards recognize those dedicated to getting more…
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Vibram Launches Series of Global Fitness Events Through 2023
North Brookfield, Mass. /OUTDOOR SPORTSWIRE/ – Vibram®, the global leader for over 80 years in high-performance soles and the creator of the Vibram FiveFingers® minimalist footwear, launches the ‘Move Freely Experience’, an international grassroots events…
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Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel
EDISON, N.J. (May 8, 2023)/OUTDOOR SPORTSWIRE/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and…
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Outdoor Retailer Introduces Reimagined Floor Plan Starting This Summer
SAN JUAN CAPISTRANIO, California – (May 4, 2023)/OUTDOOR SPORTSWIRE/ –Outdoor Retailer, the premier U.S. gathering and business event for the $862 billion outdoor industry, is launching a reimagined floor plan at the upcoming Outdoor Retailer Summer…
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Italy’s UYN (Unleash Your Nature) Introduces Next Generation of Planet-Friendly Footwear and Socks in the U.S.; Apparel Debuting September 2023
Marblehead, Mass. (April 26, 2023)/OUTDOOR SPORTSWIRE/ – Italy’s UYN (Unleash Your Nature, pronounced “win”), a Trerè Innovation company, today introduced its first U.S. line of plant and bio-based base layers manufactured in Pennsylvania, footwear and socks. Specifically,…
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Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features
Edison, N.J. (April 25, 2023)/OUTDOOR SPORTSWIRE/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for outdoor…
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Tread Labs Footwear Celebrates Earth Day Announcing Nearly 10,000 Insoles and Sandals Have Been Refurbished
WOBURN, Mass. (April 20, 2023) /OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole and footwear brand established by Chaco founder Mark Paigen, today announced it refurbished nearly 10,000 insoles and sandals since its founding…
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New NetVirta/Harris Poll: 78% of American Consumers Ages 18-44 Indicate They Would Likely Use Smartphone 3D Scanning App to Find Correct Footwear/Apparel Size When Shopping Online
BOSTON (April 11, 2023)/OUTDOOR SPORTSWIRE/ – Online shopping has been around for 20 years, yet consumers still struggle to find the right size in clothing and footwear. Existing solutions like size charts and quiz-based size recommendation tools…
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Moosejaw Announces Gamification of Checkout
Madison Heights, Mich. (April 1, 2023) /OUTDOOR SPORTSWIRE/ – Leading outdoor retailer, Moosejaw, is no stranger to cutting-edge technology. The company that brought you the X-Ray Catalog, which allowed shoppers to purchase apparel and outerwear from…
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Italy’s Trerè Innovation, Debuts First 100% Line of Biotech Base Layers in U.S.; Manufactured in Pennsylvania, Used by International Ski Teams
Marblehead, Mass. (March 29, 2023) /OUTDOOR SPORTSWIRE/ – Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, is launching the world’s first line of 100% bio-based base layers…
Tread Labs Announces Partnership with Leading Ultra-Distance Cyclist Lael Wilcox
WOBURN, Mass. (March 27, 2023) /OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole and footwear brand established by Chaco founder Mark Paigen, today announced its partnership with cyclist Lael Wilcox as brand ambassador. Wilcox is…
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Moosejaw Announces 2023 Outdoor Accelerator Program Winners
MADISON HEIGHTS, Mich. (March 14, 2023) /OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announced the winners of its fourth-annual Outdoor Accelerator Program (MOA) in conjunction with partner ICELab. Aimed at…
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LOWA Boots Announces Recipients of 2023 Give Back Program Launching with Big City Mountaineers
STAMFORD (March, 2023)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today announced the recipients of its 2023 Give Back Programs, as part of their 100 Years of…
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Houdini Expands “Odd Band of Friends,” and relaunches “Houdini Hangouts” Adding Award-Winning Snowboarders Kjersti Buaas and Chanelle Sladics, Nurturing Female Camaraderie and Outdoor Adventures
STOCKHOLM (March 8, 2023) /OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders Kjersti…
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Cleveland’s LAND Energy, Pioneer of E-Moto System for Electric Bikes, Sees Strong Brand Momentum for 2023 Leveraging Growing Consumer Demand for Green Transportation Options
CLEVELAND / March 8, 2023 /OUTDOOR SPORTSWIRE/ – LAND Energy, the Cleveland based tech company that pioneered a proprietary ecosystem of light electric vehicles (LEVs), enters 2023 with strong brand momentum due to increased orders from the…
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CGPR, French/West/Vaughan’s Greater Boston Office, Expands Client Roster and Leadership Team Heading into 30th Anniversary
RALEIGH, N.C. (March, 2023) – CGPR, French/West/Vaughan’s (FWV) Boston-area office specializing in the outdoor, fitness, fashion, lifestyle and travel sectors, today announced it added three clients to its roster: Trerè Innovation, The Woolmark Company and Tread…
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Moosejaw Launches Cooler Collection for Walmart Providing Best Value and Performance in Category Arriving at Retail February 27, 2023
MADISON HEIGHTS, Mich. (February 27, 2023) /OUTDOOR SPORTSWIRE/ Leveraging consumers’ continued desire to spend time outdoors and pursue healthier lifestyles, Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announces the launch of…
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Moosejaw Unveils Comfort Camping – Tents, Sleeping Pads, Tables and Chairs for Easy Outdoor Experiences At Value Price Points
MADISON HEIGHTS, Mich. (February 27, 2023) /OUTDOOR SPORTSWIRE/ Moosejaw, a leading retailer specializing in outdoor gear and apparel, today is debuting the Moosejaw Comfort Camping Collection, a line of tents, sleeping pads and bags, cots,…
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Moosejaw Announces 2023 Outdoor Accelerator Program Finalists Voting Starts February 24th
MADISON HEIGHTS, Mich. (February 24,2023) /OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announced the finalists of its fourth-annual Outdoor Accelerator Program (MOA). Aimed at boosting startup companies and increasing…
Tread Labs, Global Insole Expert, Debuts U.S. Lifestyle Sandals for Spring 2023 Incorporating “Your Support Group” and 35 Years of Footwear Expertise
WOBURN, Mass. (February 9, 2023) /OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it is debuting its premium lifestyle sandal collection for men and women incorporating…
Leveraging Increasing Consumer Sentiment Towards Making Smarter, Planet-Friendly Purchases, Moosejaw Launches Outdoor Gear Resale Program, ReTrail On February 9th
MADISON HEIGHTS, Mich. (February 9, 2023) /OUTDOOR SPORTSWIRE/ – With consumers expressing a greater desire to make smarter, more planet-friendly purchasing decisions, Moosejaw, a leading retailer specializing in outdoor gear and apparel, launches ReTrail on February…
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Seamless innovations with wool: The Woolmark Company launches first partnership course with Santoni and Studio Eva x Carola
The Woolmark Company’s first partnership course for premier wool education platform, The Woolmark Learning Centre The latest course showcases revolutionary techniques for seamless wool garments and accessories Free online to all users to provide greater…
Tread Labs, Leading Insole and Footwear Brand, Expands U.S. Sales Team Driving Brand Momentum and Doubles Size of Mass. Headquarters
WOBURN, Mass. (January 27, 2023) /OUTDOOR SPORTSWIRE/ – Tread Labs, a leading performance insole brand established by Chaco founder Mark Paigen, today announced it expanded its sales team and doubled the size of its headquarters to…
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The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup
/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical…
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Nite Ize Creates Open Top Rugged Holster
BOULDER, Colo. – Jan. 10, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Clip Case Hardshell™ Universal QuickSlide Holster. Available at retail in early spring, the new holster features…
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Nite Ize Develops On-The-Go Universal Tablet Holder
BOULDER, Colo. – Jan. 10, 2023 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Squeeze™ Universal Tablet Holder for convenient carry and operation on-the-go. Available at retail in…
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Nite Ize Launches New Z-Series Dual Carabiner
BOULDER, Colo. – Jan. 10, 2023 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Z-Series™ Dual Carabiner. Available at retail in early spring, Z-Series features dual inner spring…
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Nite Ize Creates ‘Wild’ LED Ball for High-Energy Dogs
BOULDER, Colo. – Jan. 10, 2023 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the GlowStreak® Wild™ LED Ball for fetch-loving dogs. Available at retail in early spring, the…
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Nite Ize Reinvents the Split Ring Two Ways
BOULDER, Colo. – Jan. 10, 2023 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the DualPass™ Dual Chamber Key Ring and O-Series™ Gated Key Ring. Available at retail in…
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Outdoor Retailer Features Expanded Education and Event Lineup For First Industry Gathering Of 2023 In Salt Lake City
SALT LAKE CITY – (January 9, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the premier U.S. gathering and business event for the $862 billion outdoor industry, will feature an expanded schedule of in-person educational sessions, panel…
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Outdoor Retailer Invites Public to Homecoming Block Party Celebrating Return to Salt Lake
SAN JUAN CAPISTRANO, California – (January 6, 2023) /OUTDOOR SPORTSWIRE/ – Celebrating the return of Outdoor Retailer to Salt Lake City and County, Outdoor Retailer is hosting a Homecoming Block Party and inviting the local…
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Houdini Sportswear Debuts Fall ‘23 Line, Expanding Forward to Nature Brand Message; Do More with Less
STOCKHOLM (January 5, 2022) /OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company, committed to designs that are timeless and functional, today introduced its Fall 2023 line, a minimalist outdoor approach, encouraging consumers to buy clothes that…
Crazy Performance Apparel Debuts 2023 Fall/Winter Collection for Ski Touring
BORMIO, Italian Alps – (December 21, 2022)/OUTDOOR SPORTSWIRE/ – Crazy, an Italian performance mountainwear company known for its European heritage in ski touring, today introduced its fall/winter 2023 line reinforcing their commitment to its “Fast and Light”…
Good Housekeeping Selects Houdini Sportswear’s Pace Wind Jacket As A 2023 Best Fitness Awards Winner
STOCKHOLM, December 19, 2022 /OUTDOOR SPORTSWIRE/ – Houdini Sportswear announced today that the Pace Wind Jacket was named as a winner in Good Housekeeping’s 2023 Best Fitness Awards. The full list of awards can be…
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Outdoor Retailer Snow Show Welcomes Retailers from Around the Globe Back to Salt Lake City for First 2023 Industry Gathering January 10-12
SAN JUAN CAPISTRANO, California – (December 19, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the premier U.S. gathering and business event for the $862 billion outdoor industry, is preparing to welcome back international and United States…
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Outdoor Retailer Announces Finalists for Annual Innovation Awards
SAN JUAN CAPISTRANO, California – (December 15, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer unveiled the finalists today for the fifth annual Outdoor Retailer Innovation Awards. An independent panel of expert judges evaluated all 132 entries…
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Moosejaw Outdoor Accelerator Returns For a Fourth Year
GUNNISON, COLO (December 5, 2022) /OUTDOOR SPORTSWIRE/ – Building off of three successful years, the Moosejaw Outdoor Accelerator (MOA) returns for a fourth year to continue helping founders in the outdoor industry grow their companies and…
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Nissan Formula E Team Unveils High Performance Merino Wool Racing Uniforms in Collaboration with The Woolmark Company
/OUTDOOR SPORTSWIRE/ – The Woolmark Company has joined the Nissan Formula E Team as its technical partner to develop an innovative Merino wool-rich team kit. Season 9 will be Nissan’s fifth in the ABB FIA…
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LOWA Boots Enters Trail Running Category with Debut of All Terrain Running at Specialty Retailers June 2023
STAMFORD (November 30, 2022)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand known for its nearly 100 years of hand-crafted European heritage, today entered the trail running category with the introduction of All Terrain Running (ATR) by…
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These 10 game-changing innovations are set to reform the sports and outdoor industry
/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Salomon have announced the winners and 10 innovative finalists’ concepts for the Woolmark Performance Challenge 2022 – the world-leading innovation and ideas incubation program for the sports and performance…
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Outdoor Retailer Announces Winter Programming Transformation with New Leadership Conference and New Dates
SAN JUAN CAPISTRANO, California – (November 17, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer announced a fresh format in its approach to serving the outdoor and winter sports marketplace. Through the introduction of new events and…
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G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player
PROVIDENCE, R.I., (November 15, 2022) /OUTDOOR SPORTSWIRE/ – G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All…
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Hardware + Building Supply Awards Nite Ize 2022 Coveted Golden Hammer Award For G-Series Slidelock Dual Chamber Carabiner
BOULDER, Colo. /OUTDOOR SPORTSWIRE/ – November 8, 2022 – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its G-Series™ Slidelock® Dual Chamber Carabiner was named a 2022 Golden Hammer Award winner by Hardware…
Houdini Sportswear Opens New Hub in Downtown Shopping Landmark in Stockholm
STOCKHOLM, (November 7, 2022) /OUTDOOR SPORTSWIRE/ – Houdini Sportswear, the functional life wear company committed to designs that are versatile, circular and timeless, is taking a next step in its brand acceleration by opening a new hub…
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New On-Mountain Experience – The Summit by Outdoor Retailer – Launches this January at Snow Show
SAN JUAN CAPISTRANO, California – (November 3, 2022) /OUTDOOR SPORTSWIRE/ – Outdoor Retailer will debut an immersive on-mountain winter experience and industry day this January alongside Outdoor Retailer Snow Show in Salt Lake City. The Summit…
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G-Form, the Innovative Sports Protection Brand, Unveils Complete Brand Refresh, Positioning Company for Future Growth
PROVIDENCE, R.I., (November 1, 2022) /OUTDOOR SPORTSWIRE/ – G-Form, a leading technology-driven sports protection brand, today unveiled the most robust brand transformation in the company’s history, revamping its strategy and platform. It includes a new…
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Retailer Moosejaw Marks 30 Years of Success Leading With Laughter and Irreverence
MADISON HEIGHTS, Mich. (October 30, 2022) /OUTDOOR SPORTSWIRE/ Moosejaw, a leading retailer specializing in outdoor gear and apparel, is marking 30 years of serving outdoor consumers, leading the way by blending its sense of humor…
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Moosejaw Debuts Moosejaw “More” Collection, Bringing Mindfully Made Performance Outerwear to Broader Audiences Arriving October 2022
MADISON HEIGHTS, Mich. (Oct. 25, 2022) /OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announces the debut of the Moosejaw More Collection for Walmart, bringing mindfully made performance outerwear to…
Reima Children’s Activewear Brand Names Nicola McLeod Head of Sales
VANTAA, FINLAND (October 25, 2022) /OUTDOOR SPORTSWIRE/ – Reima U.S.A Inc, a 78-year-old Finnish children’s activewear brand focused on getting kids outside with sustainable and durable outdoor apparel and footwear, today named Nicola McLeod as head…
LOWA welcomes John Roskelley, Legendary Mountain Climber and Author to Ambassador Team
STAMFORD (October 24, 2022)/OUTDOOR SPORTSWIRE/ – LOWA Boots, the global footwear brand recognized for its 100 years of quality European hand-crafted heritage, has expanded its ambassador team with the addition of iconic climber, author and environmentalist, John…
Reima launches a kidswear collection to support WWF’s conservation efforts
/OUTDOOR SPORTSWIRE/ – Reima, based in Finland and operational since 1944, currently leads the global market as a kids-only producer of performance wear for all climates. Reima design reflects the Scandinavian way of parenting, enabling…
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The Woolmark Company and Luna Rossa Prada Pirelli confirm their technical partnership ahead of the 37th America’s Cup
/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli will take to the seas once more, as the global authority on wool continues as the official technical partner of the America’s Cup team.…
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LAND Energy Named a Cleveland Magazine’s “Best of Cleveland” 2022 Winner; Best E Motorcycle
CLEVELAND, Ohio (October 13, 2022) /OUTDOOR SPORTSWIRE/ – LAND Energy, a technology company enabling people to move, work and play without boundaries through its proprietary energy platform, is proud to be recognized by Cleveland Magazine…
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Houdini Bolsters Global Leadership Driving Brand Acceleration; Establishes U.S. Office in Portland, Oregon
STOCKHOLM (October 12, 2022) – Houdini, the functional life wear company committed to designs that are timeless, versatile, minimalist and circular, today announces a bolstered global leadership team and the establishment of a U.S. office…
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Houdini Sportswear Launches International Brand Acceleration; Forward To Nature Debuts October 5, 2022
STOCKHOLM (October 5, 2022)/OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, unveils “Forward to Nature”, its first global brand messaging platform capturing the brand’s ethos focused on…
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Houdini Sportswear Challenges ClimateWeekNYC, Int’l Fashion Week Attendees: 7 Days. 7 Garments. Can You Do It?
STOCKHOLM (September 15, 2022) /OUTDOOR SPORTSWIRE/ – Ahead of ClimateWeek NYC and upcoming fashion weeks in London, Milan, and Paris, Houdini, a circular sportswear company committed to timeless, versatile and minimalist designs, today issued a…
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Nite Ize Wins Accolades At Fourth Annual Pet Innovation Awards; GlowStreak LED Ball Recognized As Best Ball Toy Product Of The Year
BOULDER, Colo. – September 15, 2022 – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its GlowStreak® LED Ball was named the Best Ball Toy Product of the Year at the 4th…
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G-Form, a Leader in Impact Protection Technology for Athletes, Named Official Protection Sponsor for 2022 Pan Mass Challenge Unpaved Oct.1 – 2, 2022
PROVIDENCE, R.I., September 14, 2022 /OUTDOOR SPORTSWIRE/ – G-Form, a technology-driven protective solutions provider, today announced it was named the official protection sponsor of PMC Unpaved, a first of its kind gravel bike-a-thon. This inaugural event, taking place…
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Crazy Apparel Athlete Jovica Spajic Wins Bigfoot 200 Ultramarathon in Washington State
Mount St. Helens, Wash. – (September 9, 2022) /OUTDOOR SPORTSWIRE/ – Crazy, an Italian performance apparel company known for its European heritage in ski touring and mountaineering, is proud to announce that its athlete, Jovica…
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Nite Ize Partners with Leading Outdoor Brands Expanding Reach of Proprietary TRU Zip Technology, First Toothless, Dustproof Waterproof Zipper
BOULDER, Colo. – August 17, 2022 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its partnership with six leading outdoor brands that utilize its patented TRU® Zip waterproof zipper. TRU Zip…
Crazy Apparel Expands U.S. Retail Presence in Eastern and Western United States For Winter 2022
BORMIO, Italy /OUTDOOR SPORTSWIRE/ – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it is expanding its U.S. retail presence for Fall/Winter 2022. New shops in California,…
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Houdini and The Woolmark Company Launch New Collection Made of Natural Materials
STOCKHOLM (July 2022) /OUTDOOR SPORTSWIRE/ – Driven by its love for nature, circular sportswear brand Houdini has been revolutionizing the outdoor and textile industry since 1993, creating real alternatives to linear apparel with innovative designs.…
Finnish Children’s Brand Reima Encourages Kids to Play Outdoors with Expanded U.S. Spring/Summer 2023 Apparel and Footwear Line
VANTAA, FINLAND (June 24, 2022) /OUTDOOR SPORTSWIRE/ – Reima U.S.A Inc, a 78-year-old, world leading Finnish children’s activewear brand focused on designing sustainable and durable kids’ outdoor apparel and footwear, today debuted its U.S. Spring/Summer…
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Reima, Global Leader in Functional and Outdoor Kids Clothing, Selects French/West/Vaughan and CGPR to Lead Public Relations Efforts in U.S.
RALEIGH, N.C. /OUTDOOR SPORTSWIRE/ – French/West/Vaughan (FWV), one of the nation’s 20 largest independently held public relations and integrated marketing agencies, along with operating division CGPR, a public relations agency specializing in the active lifestyle,…
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Nite Ize Launches G-Series SlideLock Carabiner
BOULDER, Colo. – June 9, 2022/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the G-Series™ SlideLock® Dual Chamber Carabiner. Available at retail in early fall, this carabiner allows users to swiftly…
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Nite Ize Reimagines Hardshell Optics Case
BOULDER, Colo. – June 9, 2022/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Clip Case Hardshell™ XL Optics Case. Available at retail in early fall, this extra-large optics case is…
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Nite Ize Revolutionizes the Pet Tag Clip
BOULDER, Colo. – June 9, 2022/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the MicroLink™ Pet Tag Carabiner. Available at retail in early fall, this revolutionary carabiner provides the simplicity and…
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Nite Ize Debuts Three Compact, Secure Keychain Solutions
BOULDER, Colo. – June 9, 2022 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today expanded their industry-leading key accessory category with the MicroLink™ Carabiner, KeyRing MicroLink™ and KeyRing 360™ Magnetic Quick Connector.…
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Nite Ize Develops Rechargeable LED Pen Light
BOULDER, Colo. – June 9, 2022/OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® Rechargeable Pen Light. Available at retail in early fall, this LED flashlight offers compact utility and…
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Outdoor Adventure X Launching at Snowbasin Resort in 2023
SAN JUAN CAPISTRANO, California – (June 9, 2022)/OUTDOOR SPORTSWIRE/ – Outdoor Adventure X, a new outdoor consumer festival, will debut at Snowbasin Resort in Huntsville, Utah, next June. The three-day event, scheduled for June 16-18, 2023,…
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Houdini Sportswear Debuts Spring/Summer ‘23, Showcasing Minimalist Outdoor Approach Encouraging Consumers to Connect with Nature
STOCKHOLM (May 28, 2022) /OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with a focus on doing more with less, announces the Spring/Summer 2023 line…
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Moosejaw Expands “Fearsome Critters” Ambassador Program, with Runners, Backpackers, Snowsports Enthusiasts, and Climbers for Creative Content and Adventures
MADISON HEIGHTS, Mich. (May 17, 2022)/OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today expanded its brand ambassador program, “Fearsome Critters”, with the additions of outdoor enthusiasts who are backpackers, climbers, trail…
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Moosejaw Launches Outdoor Gear Rental Program Shipping Direct to Consumer’s Destination At No Cost Easing Entry to Outdoor Experience
MADISON HEIGHTS, Mich. (April 28, 2022) /OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, recently launched its gear rental program that ships to any destination in the continental US, expanding the…
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Nite Ize Steelie Orbiter Plus Dash Kit Wins Award at National Hardware Show
BOULDER, Colo. – April 13, 2022 /OUTDOOR SPORTSWIRE/– Nite Ize®, a leading manufacturer of innovative solution-based products, was awarded a coveted Retailers’ Choice Award for the Steelie Orbiter Plus Dash Kit at the National Hardware Show.…
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Moosejaw Expands Commitment to Cycling Category with 2022 U.S. Pro Cup Title Sponsorship
MADISON HEIGHTS, Mich. (April 13, 2022)/OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, is expanding its presence in the biking category by serving as title sponsor for the U.S. Pro Cup,…
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Moosejaw Announces 2022 Outdoor Accelerator Program Winners
MADISON HEIGHTS, Mich. (March 23, 2022) /OUTDOOR SPORTSWIRE/ – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announced the winners of its third-annual Outdoor Accelerator Program (MOA). Aimed at boosting startup companies…
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Leveraging Growth of Backcountry Participation, Crazy Apparel, Established Italian Ski Touring Brand, Launches Fall 2022 Collection In U.S.
Bormio, Italy – (February 1, 2022) /OUTDOOR SPORTSWIRE/ – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today debuted its U.S. Fall 2022 line centered around its core “Fast…
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Nite Ize Welcomes Apple MagSafe Compatible Steelie Vehicle Mounts
BOULDER, Colo. – Jan. 26, 2022 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Steelie® Orbiter® Plus Dash and Vent Kits. Available at retail in early spring, the Orbiter…
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Nite Ize Introduces All-Purpose Utility Straps
BOULDER, Colo. – Jan. 26, 2022 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the GearPro™ Utility Straps. Available at retail in early spring, these utility straps feature stretchy, UV-resistant rubber…
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Nite Ize Releases Universal Phone Holder for Work and Play
BOULDER, Colo. – Jan. 26, 2022 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Squeeze™ Clippable Phone Holder. Available at retail in early spring, this universal phone holder…
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Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes
BUFFALO, N.Y. (Jan. 20, 2021) /OUTDOOR SPORTSWIRE/ – Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER…
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Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis
PLYMOUTH, Mass. (January 13, 2022) /OUTDOOR SPORTSWIRE/ – Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During…
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Crazy Apparel, Established Italian Ski Touring Brand, Opens First U.S. Brand Store at Cripple Creek Backcountry in Carbondale, Colorado
CARBONDALE, COLO. (January 10, 2022) /OUTDOOR SPORTSWIRE/ – Crazy, an Italian performance apparel company known for its European heritage in ski touring, today announced it opened its first brand store in partnership with Cripple Creek…
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Bern Helmets and Mount Holly Beer Co. Release Bern Sesh, Limited Dry Hopped Lager
PLYMOUTH, Mass. (January 6, 2021) /OUTDOOR SPORTSWIRE/ – Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced it is launching Bern Sesh on January 12,…
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Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits
STOCKHOLM /OUTDOOR SPORTSWIRE/ – Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential…
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Bern Helmets Expands Partnership Roster for 2022 with NH Series of USA Snowboard & FreeSki Association
PLYMOUTH, Mass. (December 09, 2021) /OUTDOOR SPORTSWIRE/ – Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced the expansion of its partnership roster for…
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Bern Helmets Partners with Vermont Adaptive Ski and Sports, Donating More Than 300 Helmets for Snow and Bike Activities in 2021 & 2022
PLYMOUTH, Mass. (Nov. 16, 2021) /OUTDOOR SPORTSWIRE/ – Bern Helmets, respected internationally for its proprietary street-inspired bike, snow, and action sports helmets, is pleased to announce a partnership with Vermont Adaptive Ski and Sports, a nationally…
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Investors Double Down on Rad Power Bikes with $154 Million Investment, Making it the Most Funded Electric Bike Company in the World
SEATTLE, Oct. 28, 2021 /OUTDOOR SPORTSWIRE/ – Rad Power Bikes™, North America’s largest ebike company, today announced $154 million in funding from existing investors to supercharge its global efforts to get more people out of…
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Arcade Climbing Reimagines Indoor Climbing with Proprietary Technology Launching At Brooklyn Boulders Gyms This Fall
BROOKLYN, N.Y. (October 20, 2021) /OUTDOOR SPORTSWIRE/ – Arcade Climbing, an immersive technology company, today introduced proprietary technology transforming the sport of climbing for newcomers as well as core devotees. Specifically, the interactive climbing holds and…
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Sustainability Champion of the Year Award for Plastic Impact Alliance Co-Founder
Boulder, Colorado (October 7, 2021) — The Plastic Impact Alliance is proud to announce that Outdoor Media Summit has recognized Kristin Hostetter as the “Sustainability Champion of the Year” for her work co-founding and leading…
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Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec
STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign,…
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Rad Power Bikes Reimagines Transportation, Introduces RadCity 5 Plus in North America and Europe on World Car Free Day
SEATTLE and UTRECHT, Netherlands – SEPTEMBER 22, 2021 /OUTDOOR SPORTSWIRE/ Today, Rad Power Bikes™, North America’s largest electric bike brand, unveils the RadCity 5 Plus, the next generation of its versatile commuter ebike giving urban…
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Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”
PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser…
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Swedish Sportswear Brand Houdini Expands Its Global Circularity Initiative, Setting Stage for Increased Engagement For Industry Experts, Brand and Users
STOCKHOLM (September 8, 2021) — Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a broader scope of…
LifeStraw Expands Home Product Portfolio With Water Filter Dispenser Available Now
BALTIMORE – LifeStraw®, an innovative, sustainable B Corp, focused on safe drinking water access around the world, announces the expansion of its home product portfolio, debuting the 18-cup LifeStraw Home water filter dispenser priced at…
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Lifestraw Expands Female Leadership Team
BALTIMORE (April 28, 2021) – LifeStraw®, a global leader in water filtration, today expanded its female leadership team naming Kelly Neel head of global sales for the outdoor channel and Shannon Randlett, head of mass…
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LifeStraw Releases Ambitious 2019 Responsibility Report
WASHINGTON, D.C. (April 22, 2020) – LifeStraw®, a globally-recognized water industry pioneer and developer of innovative water filtration solutions, today released its 2019 Responsibility Report. Key accomplishments included: providing 1.19 million school children in low resource communities with a year…
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Adidas Terrex Athlete, Brooke Raboutou, Is First American To Qualify for The U.S. Climbing Team at The 2020 Summer Olympics
PORTLAND, Ore. (August 22, 2019) – adidas Terrex, the athletic brand in the outdoors, today announces that Brooke Raboutou, 18, one of the youngest adidas global athletes, has made history as the first American climber…
World number one skier, Mikaela Shiffrin, joins adidas
Herzogenaurach, Germany 13th August 2019: The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old…
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PrimaLoft, Inc. Announces Jim Frazier as Senior Vice President, Global Marketing
LATHAM, N.Y. (June 13, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today named industry veteran Jim Frazier as new Senior Vice President, Global Marketing. “We are thrilled to welcome Jim to the…
PrimaLoft® NEXT: Where Insulation Meets Fabric
LATHAM, N.Y.(June 06, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today introduced PrimaLoftâNEXT, a brand new, innovative textile platform that combines the thermal advantages of insulation with the versatility of fabric. PrimaLoft…
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Kelty Celebrates Founder Dick Kelty’s 100th Birthday At 2019 Outdoor Retailer Summer Market
BOULDER – Kelty, a leader in durable and ease of use outdoor gear, will honor what would have been the 100th birthday of legendary founder, Dick Kelty, at the 2019 Outdoor Retailer Summer Market. He…
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California Innovations Targets U.S. Outdoor Community for Expansion with Next Gen, High Performance Titan and Arctic Zone Coolers Debuting at 2019 Outdoor Retailer Summer Market
TORONTO (MAY, 2019) – California Innovations, the world’s leading provider of soft sided insulated coolers and lunch packs, is targeting the U.S. outdoor community for expansion with the debut of next generation high performance coolers…
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Kelty Enhances Legacy Products with Modern Convenience; Debuts Products for Roadie Lifestyle at 2019 Outdoor Retailer Summer Market
BOULDER – Building upon its “Built for Play” spirit, Kelty, a leader in durable and ease of use outdoor gear, will debut its spring 2020 line showcasing legacy trail packs, tents and sleeping bags with…
PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission
LATHAM, N.Y. (March 18, 2019) — PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have…
PrimaLoft Sees Momentum With PrimaLoft® Cross Core™ Technology, Announcing 30 Brand Partner Adoptions for Fall 2019
LATHAM, N.Y. (March 5th, 2019) — PrimaLoft, Inc., a global leader in advanced material technology, today announced 30 new brand partners have adopted PrimaLoft® Cross Core™ technology and debuted three iterations. The Cross Core™ platform…
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LifeStraw Tackles Tap Water Contamination Woes in Homes
WASHINGTON, D.C. (March 1, 2019) – As the world’s water supply becomes more compromised with surging plastic pollution (microplastics), chemical contaminants, chlorine, and lead, LifeStraw®, a pioneer in global water filtration and purification systems, expands…
Kelty Announces Senior Management Promotions for Continued Growth
BOULDER (February 12, 2019) – Kelty, a leader in innovative adventure gear and everyday outdoor products Built for Play, today announced two senior management changes reflecting strong momentum. Specifically, Kelty named Russ Rowell senior vice…
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Nite Ize Names Jay Getzel as Director of Outdoor Division
BOULDER, Colo. (January 17, 2019) – Nite Ize®, a leading manufacturer of innovative solution-based products, named Jay Getzel as director of its Outdoor/Pet/Toy Division. Getzel, who brings more than 19 years of outdoor industry experience,…
LifeStraw Announces Partnerships With a Purpose at 2019 Outdoor Retailer Snow Show
DENVER, Colo. and LAUSANNE, Switzerland (January 14, 2019) – (Booth #49060) LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced notable cause-related and new distribution partnerships, with…
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Nite Ize Revolutionizes Waterproof Technology
BOULDER, Colo. – Nite Ize®, a leading manufacturer of innovative solution-based products, is turning the world of waterproof bags upside down with new technology that makes what was once impossible, possible. The RunOff™ line of…
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adidas Outdoor Expands Trail Running Offerings that Transition from the City to Technical Trails with more Boost and GORE-TEX for Winter 2019
(LOS ANGELES) – Responding to strong consumer demand for versatile technical footwear, adidas Outdoor, the athletic brand in the outdoors, will continue to expand its trail running offerings that flow effortlessly from the pavement to…
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adidas Outdoor Introduces PRIMEKNIT Innovation into Outerwear; Fuses adidas Classic Three Stripes and Convenience into Urban Performance Styles for Fall 2019
(LOS ANGELES) – adidas Outdoor, the athletic brand in the outdoors, will debut proprietary technologies, expand its urban jacket collection and fuse the classic adidas three-stripe heritage into performance silhouettes in its apparel line for…
LifeStraw Launches Flex with Gravity Bag Water Filtration for Groups at Outdoor Retailer Winter Market in Denver, November 8-11
LAUSANNE (November 7, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today launches the LifeStraw Flex gravity filter an advanced water filtration system designed for groups…
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PrimaLoft, Inc. Debuts PrimaLoft® Bio, the First Synthetic Insulation Made from 100% Recycled, Biodegradable Fibers
LATHAM, N.Y. (Oct. 23, 2018) – PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibers. Developed over the last four…
Lifestraw, Water Filtration Leader, Partners With The Conservation Alliance
LAUSANNE – LifeStraw®, a global leader in developing innovative water filtration and purification products for safe drinking water, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure,…
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LifeStraw Expands Global Safe Water Program In Mexico This Month
WASHINGTON, D.C. (October 10, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is expanding its safe water program to Chiapas, Mexico, where this week the company…
Nite Ize Growth Necessitates Significant Investment in Real Estate & Software
BOULDER, Colo., Sept. 11, 2018 – Nite Ize®, a Boulder, Colo. manufacturing company known for creating solution-based products, has seen record growth in the last nine months and recently made significant investments in real estate…
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Add a Little Light to Summertime Shenanigans with the NiteGem LED Luminary
BOULDER, Colo., July. 23, 2018 – The NiteGemTM LED Luminary from Nite Ize® is a gem of a light that is right at home whether it’s lighting a tent, adding pizazz to a cooler, or…
New Rugged Phone Holster from Nite Ize Meets Plus-Sized Demands
BOULDER, Colo., July. 23, 2018 – The new Clip Case Hardshell™ Horizontal from Nite Ize® protects your smartphone while keeping it secure and accessible by your side. Engineered with high density EVA foam to provide…
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Nite Ize Brings Safety, Security, and Light-Up Fun with New Pet Products
BOULDER, Colo., July. 23, 2018 – Nite Ize® is putting colorful spins on two of its most popular pet products with the NiteHowl® Rechargeable LED Safety Necklace and the new aluminum S-Biner® TagLock®. “Dogs are…
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Nite Ize Creates a Better Way to Carry
BOULDER, Colo., July. 23, 2018 – Nite Ize®, a Boulder based manufacturing company, is expanding their iconic line of Gear Tie® Reusable Rubber Twist Ties™ to include an innovative way to easily carry awkward loads.…
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Nite Ize Hitch Phone Case Anchor Offers Simple Solution to #1 Cause of Phone Damage
BOULDER, Colo., July. 23, 2018 – Each year, more than 95 million smartphones are damaged from drops according to market research firm IDC. To help address this $29.8 billion problem for consumers, Nite Ize® designed…
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Nite Ize Puts a New Twist on Gardening
BOULDER, Colo., July. 23, 2018 – Nite Ize® reimagined their iconic Gear Tie® Reusable Rubber Twist Tie™ to create the solution gardeners have been seeking. The new garden-oriented Reusable Foam Twist Tie™ is gentle on…
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Nite Ize Reinvents the Iconic Flashflight LED Flying Disc
BOULDER, Colo., July. 23, 2018 – The patented fiber optic array technology of the Flashflight® Light-Up Flying Disc from Nite Ize® has appealed to players of all skill sets for decades. Now the engineers at…
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Introducing a “Cooler” Insulated Beverage Holder, New Nite Ize SlapLit LED Drink Wrap
BOULDER, Colo., July. 23, 2018 – The traditional concept for an insulated beverage holder just got a lot “cooler” with the new SlapLitTM LED Drink Wrap from Nite Ize®. This light-up beverage accessory keeps summer…
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Nite Ize Steelie Orbiter Smartphone Mount Offers Solution to Eliminate Distracted Driving
BOULDER, Colo., July. 23, 2018 – With the devastating increase of accidents caused by distracted driving, thirty-six U.S. states now prohibit or restrict the use of handheld devices while operating a vehicle.* Motorists need in-vehicle…
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Simple Solution to Stay Organized: New Nite Ize S-Biner MicroLock Aluminum
BOULDER, Colo., July. 23, 2018 – The Nite Ize® S-Biner® has become a popular accessory for holding, organizing and identifying keys and other small items. Today, the Colorado manufacturer introduces a new colorful, aluminum S-Biner…
LifeStraw Presents Additional Lead Filtration Technologies at Outdoor Retailer Summer Market Arriving at Retail Fall 2018
LAUSANNE (July 18, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is showcasing its enhanced line of products for fall 2018 that filter microplastics, bacteria, chemicals…
Outdoor Retailer Summer Market 2018 Features Nearly 300 New Exhibitors And First Demo In Downtown Denver
SAN JUAN CAPISTRANO, CALIF. – (July 16, 2018) – Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, today announced a lineup of new experiences for Outdoor Retailer Summer Market, July…
LifeStraw Releases First Responsibility Report Highlighting New Commitments and 13 Years of Global Safe Drinking Water Efforts
LAUSANNE (July 11, 2018) – LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, today released its first responsibility report highlighting 13 years of global safe drinking water efforts.…
Kelty Debuts Proprietary Convenience and Comfort Technologies for “Built For Play” Outdoor Experiences Available Spring 2019
BOULDER (July 10, 2018) – Kelty, a leader in innovative adventure gear and everyday outdoor products, debuts its spring 2019 line of trail packs, tents, sleeping bags, camp kitchen cookware and organization bags combining performance,…
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Adidas Terrex Expands Apparel Offerings Blending Sustainability, Fashion and Performance Designed To Go From Street To Trail For Summer 2019
LOS ANGELES (July 3, 2018) – Building upon the success of its lifestyle and outerwear designed for active urban consumers, adidas Outdoor, the athletic brand in the outdoors, today debuted an expanded apparel line with…
Outdoor Retailer Names Lisa Ramsperger Public Relations Manager
SAN JUAN CAPISTRANO, CALIF. – (July 3, 2018)— Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, today named Lisa Ramsperger public relations manager, effective immediately. Ramsperger brings nearly twenty years…
Kelty Introduces Next Generation Journey PerfectFIT™ Child Carrier With the Latest Child Safety Features Arriving at Retail Now
BOULDER (June 21, 2018) – Kelty, a leader in innovative adventure gear and everyday outdoor products built for play, launched its Journey PerfectFIT™ line of durable, easy-to-use child carriers with enhanced child safety features and…
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Nite Ize Expands Executive Leadership Team for Future Growth
BOULDER (June 20, 2018) – Nite Ize, a leading manufacturer of innovative solution-based accessories, today expanded its senior management reflecting its strong momentum over recent years, while facilitating plans for future growth. Specifically, Nite Ize…
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PrimaLoft, Inc. Elevates Sustainability and Performance with Debut of 100% Recycled Insulation Technologies
LATHAM, N.Y. (June 7th, 2018) – PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations, is introducing its first insulations made entirely from post-consumer recycled (PCR) material – PrimaLoft® Silver Insulation 100%…
LifeStraw Filters Remove 99.999% of Microplastics From Drinking Water in Independent Lab Testing
LAUSANNE, Switzerland (April 19, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced in advance of Earth Day, that its water filtration products achieved a…
LifeStraw Names Adam Janecka Head of Retail Sales
LAUSANNE, Switzerland (April 11, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, appointed Adam Janecka as head of retail sales, effective immediately. Janecka brings over 20…
Kelty Launches Brand Elevation with Fun-Centric “Built for Play” Digital Campaign this Month, Encouraging Spontaneous Outdoor Adventure
BOULDER (February 20, 2018) – Kelty, a leader in providing innovative adventure gear and everyday outdoor products built to last, today launched its elevated brand strategy with Built for Play via a multi-platform digital and…
PrimaLoft, Inc. and Big Agnes Debut PrimaLoft® Black Insulation Hi-Loft Ultra in 1101 Sleeping Bag Collection
LATHAM, N.Y. (February 14, 2018) – PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, is partnering with Big Agnes to debut PrimaLoft® Black Insulation Hi-loft Ultra in the…
LifeStraw Expands Lead Filtration in Personal Hydration Products for Fall and Winter Pursuits at 2018 Outdoor Retailer + Snow Show
LAUSANNE, Switzerland (January 4, 2018) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will introduce new products with lead reduction technology for outdoor pursuits and adventures at…
PrimaLoft Showcases Expanded Brand Adoptions of ThermoPlume, First Blowable Synthetic Insulation, at Outdoor Retailer + Snow Show 2018
LATHAM, N.Y. (January 3, 2018) – PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, will showcase an expanded group of fall 2018 brand partners adopting PrimaLoft® Black Insulation…
LifeStraw Debuts Next Generation of Water Filtration Technology for Holidays: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter
LAUSANNE, Switzerland (November 16, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, has introduced its next generation of consumer water filtration products in time for the…
Mountain Khakis and Duluth Pack Debut Second Collection of Timeless Packs, Totes and Bags Made in the USA, Available Now
JACKSON HOLE – (October 25, 2017) – Mountain Khakis, a leading mountain town-inspired apparel brand, and Duluth Pack, known for handcrafted outdoor gear made in the U.S. since 1882, have partnered to create a second…
PrimaLoft, Inc. Partners with L.L.Bean for Spring 2018 Debut of PrimaLoft® Gold Insulation with Cross Core™ Technology for Superior Lightweight Warmth
LATHAM, N.Y. (OCTOBER 24, 2017) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, is partnering with L.L.Bean to debut PrimaLoft® Gold Insulation with Cross Core™ technology.…
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Mountain Khakis Sees Strong Momentum Heading into Q4 with SELF Magazine Healthy Living Award
JACKSON HOLE – (October 17, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, is seeing strong momentum heading into the fourth quarter winning the 2017 SELF Healthy Living Awards for the Round…
LifeStraw Debuts Next Generation of Water Filtration Technology in Time for Holiday Gift Giving Season: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter
LAUSANNE, Switzerland (October 11, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is introducing its next generation of consumer water filtration products this fall. These include…
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PrimaLoft, Inc. Partners with Victor Capital Partners to Accelerate its Growth Strategy
LATHAM, N.Y. – October 10, 2017 – PrimaLoft, Inc. (“PrimaLoft” or “the Company”), a materials science company specializing in advanced branded technical products including insulation, fabric, and yarn for outdoor, fashion, and other industries, today…
Mountain Khakis Joins Boulder Community to Restore Historic Third Flatiron Descent Trail
CHARLOTTE, N.C. – (September 27, 2017) – Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, in partnership with Boulder Climbing Community, Boulder Open Space and Mountain Parks and The Access Fund restored over 100 square feet of…
PrimaLoft, Inc. Names Clark Jin to New Sales & Marketing Leadership for Asia-Pacific
LATHAM, N.Y. (US), Xiamen (China), Munich (Germany), (September 13th, 2017) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has announced the addition of a new member…
Mountain Khakis® Hosts First Southeast Women’s Camber Exchange Networking Event at Charlotte HQ Sept. 7
CHARLOTTE – (August 29, 2017) – Building upon the example it has set of females occupying 50% of its staff and 43% of its directors, Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will…
Conservation Alliance Awards Kelty 2017 Outstanding Partnership Award for Rocky Mountain Efforts
BOULDER, COLO. (August 8, 2017) – Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, was awarded The Conservation Alliance‘s 2017 Outstanding Partnership Award, presented at Outdoor Retailer Summer Market 2017…
Outdoor Retailer Celebrates 35th Anniversary with Summer Market 2017 Reflecting Industry Evolution
SAN JUAN CAPISTRANO, Calif. (July 24, 2017) — Outdoor Retailer, the industry’s national gathering where the entire outdoor community comes together to conduct commerce, to share best practices and to exchange ideas, will celebrate its…
Outdoor Retailer Partners with Outdoor Industry Association to Host Public Lands Action Center at Outdoor Retailer Summer Market 2017
SAN JUAN CAPISTRANO, Calif. – (July 11, 2017) – Outdoor Retailer, in partnership with Outdoor Industry Association (OIA) is pleased to announce a new Public Lands Action Center at this year’s Summer Market, July 26–29, 2017.…
Mountain Khakis Kicks Off Rocky Mountain Leg of “Hell Yeah! Tour” Nat’l Road Tour July 8 Traveling to Retailers, Craft Tap Houses, and Outdoor Festivals
JACKSON HOLE, Wyo. – (June 26, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will kick off the Rocky Mountain leg of its Hell Yeah! Tour, July 8 in Houston, Texas. Winding…
Mountain Khakis Debuts Slimmer Fits, City Styling, And Sustainable Tech Fabrics For Spring 2018
JACKSON HOLE (June 21, 2016) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand for men and women, has expanded its line for spring 2018 with sustainable fabric blends, new slimmer fits and a…
LifeStraw Expands Product Offerings for Fall 2017 and Commits to Provide One Million Children with Safe Drinking Water
LAUSANNE, Switzerland (June 19, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will significantly expand its product line for fall 2017 introducing LifeStraw Play, the brand’s…
Kelty Expands Convenience and Comfort Solutions with Next Generation Child Carriers, Sleep Systems and Shelters for Spring 2018
BOULDER, COLO. (June 14, 2017) – Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, will expand convenience and comfort solutions for spring 2018, debuting integrated sleep systems, redesigned…
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LifeStraw Signs on as Official Filtration Partner for REI Outessa Events This Summer and Fall
LAUSANNE, Switzerland – June 6, 2017 – LifeStraw®, a global leader in developing innovative filtration and purification products, today announced it will be the official filtration partner of the REI Outessa events, three-day adventures connecting…
PrimaLoft Enhances Line of Performance Fabric and Yarn Technologies for Year-Round Applications and Elevated Levels of Comfort
LATHAM, N.Y. (June 1, 2017) – PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, today announced it has developed a focused collection of Performance Fabrics and Yarn…
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LifeStraw is Honored with Halo Gold Award for its ‘Follow The Liters’ Transactional Campaign, Launches Commitment to Reach One Million School Children by 2018
LAUSANNE, Switzerland (June 1, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, was honored with a Halo Gold Award at a ceremony held today during the…
Kelty Announces Cross Country Tech Rep “Wander Lost Tour” Embracing “Van Life” May 25 – Aug. 31, Traveling To Festivals and Educating Retailers
BOULDER, COLO. (May 25, 2017) – Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, today announced its cross country Wander Lost Tour for tech reps, May 25 to…
LifeStraw Hires Matt DeWitte as Head of Marketing
LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective immediately. DeWitte brings more than…
Kelty® Partners with Outdoor Women’s Alliance for May, Donating 15% of Sales of Built for Women Line from Kelty.com
BOULDER, COLO. (May 1, 2017) – Kelty®, a leader in providing innovative adventure gear that is built to last, will partner with nonprofit Outdoor Women’s Alliance (OWA) for the month of May, donating 15% of…
Mountain Khakis’ Hell Yeah! Nat’l Tour Brings Community Advocacy Home to Charlotte, NC May 10-11 – Invites Residents to Join Restoration of “Backyard Trail” May 10
CHARLOTTE, N.C. – (April 27, 2017) – Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, brings its national Hell Yeah! Tour to Charlotte May 10-11, home to the Jackson Hole- brand’s sales, marketing, finance…
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Mountain Khakis Announces “Hell Yeah!” National Road Tour April – Oct. 2017 Traveling to 150 Outdoor Retailers, Craft Tap Houses, and Outdoor Festivals
JACKSON HOLE, Wyo. – (March 30, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, announces its cross country Hell Yeah! Tour beginning in Washington, D.C. April 10, ending outside its new Denver…
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Mountain Khakis® Hosts Grand Opening of Denver Flagship Store in Historic Larimer Square April 1
DENVER – (March 21, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, will host the grand opening of its first flagship retail store in Denver’s historic Larimer Square April 1, 2017, 10:00…
LifeStraw Water Filtration Partners with Thirst Founder Mina Guli For Global Water Awareness Campaign Launching World Water Day March 22
LAS VEGAS (March 21, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, today announced its partnership with Thirst, an international non-profit committed to water conservation led…
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Kelty® Introduces Exclusive “Discovery Line” of Products for Everyday Adventure March 2017
BOULDER, COLO. – Kelty®, a leader in providing innovative adventure gear that is built to last, introduces The Discovery Line for everyday outdoor pursuits and the evolving outdoor consumer, arriving at retail this March. The Discovery Line…
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LifeStraw’s Follow the Liters Program Reaches Milestone, Providing Safe Drinking
LAUSANNE, Switzerland (Feb. 8, 2017) – LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, is launching a big year of developments with its third annual Follow the Liters campaign in western Kenya from February 13 –24. At the end of the two weeks, the humanitarian campaign will reach a major milestone, bringing sustainable access…
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LifeStraw Names Four New Sales Rep Agencies to Drive Retail and Online Growth in the United States
LAUSANNE, Switzerland (Jan. 6, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, named four new sales rep agencies in the U.S. to enhance its sales in retail…
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Adidas Outdoor Announces Partnership With Parley for the Oceans at Outdoor Retailer Winter Market 2017
LOS ANGELES (Jan. 6, 2016) – adidas Outdoor, the athletic brand in the outdoors, today announced it will expand adidas’ partnership with Parley for the Oceans, with outdoor specific footwear and apparel made from recycled ocean plastic at…
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Mountain Khakis® Expands Use of Organic Cotton and Recycled Materials for Fall 2017, Debuts Sophisticated Urban Styles
JACKSON HOLE (December 13, 2016) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, has increased its use of organic cotton and recycled polyester for fall 2017. Legacy pieces such as the iconic Original Mountain Pant now use…
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Primaloft, Inc. Introduces Primaloft® Black Insulation ThermoPlume, Blowable Synthetic with Down-Like Performance, at Outdoor Retailer Winter Market 2017
LATHAM, N.Y. (December 7, 2016) – PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, will introduce PrimaLoft® Black Insulation ThermoPlume, the industry’s highest-performing blowable synthetic insulation with the…
