Would You Pay $1,000 a Night for a National Park Vacation? Parks Project Thinks So

June 2, 2026

Campsites in national parks typically cost around $20 to $40 a night. Parks Project, the national parks-themed lifestyle and apparel company, is betting you’ll pay more than that — a whole lot more.

The brand recently launched its first-ever experiential trips in Sequoia and Joshua Tree National Parks. They take luxury (and cost) to a whole new level. It’s part of a growing trend among apparel and media brands to focus on curated experiences and travel to boost business. In this case, Parks Project is capitalizing on the allure of America’s iconic national parks to sell premium-priced vacation packages.

Keith Eshelman and Sevag Kazanci founded the outdoor lifestyle company in 2014, with a focus on giving back to national parks and other outdoor nonprofits, such as the Sierra Club. It offers T-shirts, fleeces, socks, candles, blankets, and more, all inspired by national parks. GEAR JUNKIE