Bosch eBike Systems Introduces the Bosch Hill Climb Challenge at Bentonville Bike Fest

May 27, 2026

Foothill Ranch, Calif. (May 27, 2026) /OUTDOOR SPORTSWIRE/ – Bosch eBike Systems is headed to Northwest Arkansas next month as the title sponsor of a brand-new 2026 Bike Fest event: Bosch Hill Climb Challenge. Taking place in the evening on Friday, June 12, the Challenge will be a feature event of the grand opening of the OZ Trails Bike Park in Bella Vista, Ark. and an exciting addition to the 2026 Bentonville Bike Fest festivities. Bike Fest is an international celebration of all styles of cycling and ALL HUMANS ON BIKES, with more than 6,000 daily visitors, 1,400 athletes and 160 exhibitors, representing 13 countries, and 47 states.

Riders in the Bosch Hill Climb Challenge will get two chances to race up a steep, technical hill climb course on Class 1 (20mph) pedal-assist eBikes. The event will test competitors against the mountain in a test of skill as riders traverse the course from the base of the mountain up the lift line while navigating the route and features along the way. The rider who travels the furthest up the climb, in the fastest time, without putting their foot down, wins. This entertaining event guarantees to be equally as enjoyable for spectators. The event is free to the public, free to enter and open to Men and Women, with a total prize purse of $1,500. Learn more and register here.

Beyond the Hill Climb, find Bosch at the second-annual e-Mobility Day, taking place on Thursday, June 11 in downtown Bentonville. The day includes e-bike test rides, guided tours and the opportunity to hear from the Bosch team on a panel, alongside fellow leaders from PeopleForBikes and Arkansas Moves, discussing the impact of e-mobility and mountain biking on our community and the future of active transportation during an afternoon panel discussion. The Bosch team will also moderate a Commute panel with Mal Sebech, General Manager of the Walmart Bikeshare program, who will showcase their bike share system and servicing trike that is both powered by Bosch.

A trusted supplier to more than 100 of the world’s leading bicycle brands, Bosch will also be at the Bike Fest Expo from June 12–14. Stop by their booth near the main stage to explore a range of urban and eMTB bikes, or visit partner brands, such as Trek, Orbea, Polygon, Pivot, Ari and Santa Cruz (at The Hub) to test ride bikes powered by Bosch eBike systems. While you’re there, snag an autograph from Hans Rey, Ryan “RDog” Howard, and Rachel and Kyle Strait and learn about the latest updates to the Bosch eBike Flow App, including new features and benefits, like Performance Upgrade 2.0 and Trick Check.

Throughout the weekend, Bosch and Hans Rey will offer a series of four guided eMTB rides which will take place on June 11, 12, and 13, covering both the Slaughter Pen and Coler trail systems at intermediate and advanced levels. Proceeds from the rides will go to FAST (Friends of Arkansas Singletrack), the festival’s official charity. The rides include stops along the way to cover riding techniques, eBike setup and Bosch software features.

“We are thrilled to bring Bosch eBike Systems to Bentonville Bike Fest this year,” said Jocelyn Vande Velde, NA Marketing Director from Bosch eBike Systems. “This is an incredible opportunity for riders and enthusiasts to immerse themselves in the world of eBikes—from exploring the latest innovations shaping the industry to getting hands-on time with our bikes on the trail. Whether you’re stopping by to chat with our team at the Expo, test riding our latest systems, or taking on the Bosch Hill Climb Challenge, we hope attendees leave with a deeper understanding of why Bosch is central to a wonderful eBike experience.”

For more information about Bosch eBike Systems and its range of offerings, please visit https://www.bosch-ebike.com/us/why-ride-bosch. For more information about Bike Fest, please visit bentonvillebikefest.com.

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Contact for press inquiries:

Alexa McRoberts, Verde Brand Communications

Phone: 7178089653

E-mail: bosch@verdepr.com

Bosch Contact:

Jocelyn Vande Velde, Bosch eBike Systems

Phone: 9493274255

E-mail: Jocelyn.VandeVelde@us.bosch.com

Bosch eBike Systems are shaping the future of eBike mobility with innovative products and digital services; ranging from highly efficient drive systems, to the first production-ready ABS for eBikes and Connected Biking solutions. Bosch eBike Systems offers eBikers the best drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation: Whether it’s for daily trips around the city, enjoyable rides in the countryside or for sporty adventures in the mountains. Today more than 100 of the world’s leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group’s technology and manufacturing expertise. For fun, healthy, sustainable and safe mobility.

More information at www.bosch-ebike.com.

Bosch Group is a leading global supplier of technology and services, employing roughly 412,000 associates worldwide (as at 31/12/2025). The company generated sales of 91 billion euros in the 2025 business year according to preliminary figures. Its business operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalisation, connectivity and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life”, Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 490 subsidiaries and regional companies in more than 60 countries. Including sales and service partners, Bosch’s global manufacturing, development and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 82,000 associates in research and development.

More information at www.bosch-press.com, www.bosch-mobility.com, www.bosch.com.

About OZ Trails Bike Park

Opening June 12, 2026, OZ Trails Bike Park is Arkansas’s first chairlift-served mountain bike park, purpose-built in Bella Vista to bring downhill riding to the heart of the Ozarks. The park welcomes riders of every level — from first-timers to seasoned downhillers — with progression-based trails, a high-speed chairlift, rentals, instruction, and on-mountain amenities. Set within Northwest Arkansas’s renowned trail network, OZ Trails Bike Park anchors the region’s reputation as a premier mountain bike destination. Learn more at OZTrailsBikePark.com.